Date post: | 13-Jan-2015 |
Category: |
Education |
Upload: | adaptive-marketing |
View: | 671 times |
Download: | 5 times |
in Product Management & Product Marketing (ICPM)
ProductManagement
Design &Innovation
ProductOperations
ProductMarketing
Leadership &Soft Skills
Fast track your career in Product Management & Product Marketing
The AIPMM advantage
With the sole focus to assist working professionals transition and transform from technical and functional roles to business leadership roles, ICPM is
It aims to accelerate the journey in Product Management and Product Marketing that is accepted by industry and endorsed by AIPMM, USA.
The integrated curriculum is delivered by best-in-class global practitioners and faculty. ICPM’s experiential learning will be made actionable through real-world projects, Harvard case study-led discussions, and interaction with industry executives.
2
As the world’s largest professional association of product managers, brand managers, product marketing managers, and professionals from
only organization that represents you through the product life-cycle, across any industry. IAIPM offers
ICPMRelevant Management Program for Product Professionals
professional networking opportunities that help you stay abreast of the requisite tools. In addition, AIPMM’s CPM® and CPMM® programs allow you to demonstrate your level of expertise and operate at peak performance levels.
Several Fortune 500 companies
Program focusing on Productizing Innovation
1800+* MNCs have already started building Product Management functions in India
72% Project Managers and 66% Business Analysts see Product Management as the next career path
14.6% more salary++
++
NASSCOM Product Conclave
3
Experiential Learning. Learn and apply best practices of creating, validating, managing, and launching product innovation from real-world practitioners Industry Connect. Engage and network during and after the program with the most sought-after product management alumni community, senior executives, and venture capitalists Global Recognition. Be part of a global network of recognized and industry-accepted Product Management and Product Marketing Leadership skills. Special focus on soft skills (e.g., cross culture )
We usually talk about product management in the context
of high-tech but coming from an automotive industry I was thrilled to experience the program and realize how the productizing process can be
.ynapmoc eht ni elor ym ot deilppa ylurtWith actionable learnings delivered by senior industry executives, I strongly recommend the program to anybody who is serious about accelerating their career path from PM to CEO.
Nitin Shotri, Mahindra & Mahindra
ICPM course modulesProduct Management
PM 102: Customer Connect & Market Research Techniques PM 103: Competitive Strategy & Win/Loss Analysis PM 104: Target Market Sizing & Segmentation PM 105: Business Model & Plan PM 106: Project Life Cycle Management (Lean Agile) PM 107: Customer Life Cycle Management
Product Design and Innovation
PI 201: Usability & User-Experience Design PI 202: Usability Audit PI 203: Corporate & Product Strategy
Product Operations
PO 101: Finance & Accounting for Product Professionals PO 102: Requirements Management & Road-mapping PO 103: Personas & User Stories PO 104: Product Portfolio Analysis PO 105: Continuous Improvement
4
Ideal attendee
Delivery timelines
Our personalized learning experience includes getting online access to:
Discussion forums Case studies Reference reading material Real-time interactive learning exprerience
7 online sessions on W e d (6.45-9.45 pm) + Sun (10-1 pm)
Month 1
8 online sessions on W e d (6.45-9.45 pm) + Sun (10-1 pm)
Month 2
Month 38 online sessions on W e d (6.45-9.45 pm) + Sun (10-1 pm)
6 days Campus Immersion Week
Month 4
5 themes, 23 courses, 6 credit hours/courseTotal 120 + contact hours
Program Managers, Project Managers
Engineering Leaders (Dev/BA QA/UX)
Architects & Technologists
Product Managers, Product Marketing Managers, Solutions Managers
Pre/Post-Sales, Tech Support, BD
Those with a minimum of 3 years of work experience, ideally in product or services companies, and a strong desire to become a leader in product management, are welcome to apply for this course.
5
PRODUCT MARKETING
PM 302: Solution Management
PM 301: Strategic Pricing & Monetization Models
PM 303: Channel Development PM 304: Marketing & Launch Planning–Social Media &Online Marketing PM 305: Sales Funnel Analysis
Leadership & Soft Skills
LS 201: Career Path Planning in Product Companies LS 203: Building Executive Presence – Impactful Communication & Presentation Skills LS 204: Cross-Culture Communication
from AIPMM Manager (CPMM) from AIPMM (optional) (PMI-ACP) (optional)
Vishy P.Leadership & Executive
Coach Associations: ITC, Motorola
David FradinProduct Management/Marketing Consultant and Mentor at Digital
Enterprise
S. Deshpande Usability & Interface Design Associations:
NID, Symantec
Rahul Abhyankar Vice President of
Product Management at McAfee Inc
Bob Tesh Product MarketingAssociations: netIQ,
Sirius, Symantec
Rajshekhar PMI-ACP Agile,
Project ManagementAssociations: Deloitte, IBM
P. ShahProduct Innovation
Associations: Purdue, McAfee, IBM
Ewei ChenStrategic User Exerience, Agile Associations: BSkyB,
Kingston University
Faculty
Rishikesha T. Krishnan Professor of Corporate
Strategy, IIMB
6
Application
Timelines Last date to apply:
24 Oct, 2012
8 Oct - 25 Oct, 2012 Program orientation: 31 October, 2012 Program starts: 18 November, 2012
Testimonials
A sample of our past participant’s organizations
With my technical background I was a bit skeptical initially about
signing up for this program — now I feel like I have an MBA after attending the program! Thanks to Adaptive Marketing, I managed my transition from being an Architect to a Product Manager in my organization.
Rahul D. Sadafule, NXP Technologies
When I planned to transition to a business management role I
looked at MBA as an option but it was
I came across Adaptive Marketing as I looked for some professional corporate training. This has been an wonderful experience with excellent training. I’d recommend to anybody who looks at Product Management as a career path.
Vineeth Kumar, Project Manager, McAfee
To connect to cross industry alumni network and read their views visit http://adaptivemarketing.in/customers
1
2
3
Ongoing Interview & Counselling:
To download theProgram Calendar
Submit filled application form to:[email protected] Application Form
FeeICPM Fees: 2.5 lakhs + service tax. Program pre-approved for HDFC Education Loan.
The fee is inclusive of all academic charges, examinations, reference & study materials. The fee does not cover
travel costs.Maximum 30 participants in each batch.
7
Industry connect Participants will have one on-one interaction with industry executives during the program and the campus immersion sessions; as well as through networking sessions post the program Participants will have an opportunity to interact with reputed venture capitalists during the business plan presentations
Work, Interact, Engage through live case studies with senior executives of the Product Industry Council
CLASSROOMS ACROSS INDIA
Bangalore M G RoadUlsoorWhitefieldVittal Mallya RoadMalleshwaram
Mumbai Andheri (East)Andheri(west) Link RoadBandra Kurla Complex 1Bandra Kurla Complex 2ChurchgateSantacruzThaneVashiFort
Pune Connaght PlaceHadapsar
Nagpur Wardha Road
New Delhi JasolaNehru PlaceSaket
Gurgaon Golf Course RoadDLF Cyber CityMehrauli-Gurgaon Road
Kolkata Minto ParkSalt Lake – Sector V
Hyderabad Banjara HillsHi-Tech CityBegumpet
Chennai Radhakrishna SalaiGuindy
Eduspire
Ahmedabad
Presence in 9 Cities and 29 Locations.Classrooms may be started at international locations as per requirements and viability
EduSpire Services Pvt. Ltd. was incorporated in 2005 with an objective of contributing to the betterment of the lives it would touch by imparting good quality education. In line with its mission, the motto of the Company is “Inspire to Aspire”.
The young, dynamic and vibrant staff coupled with experienced Managers and Directors provide a balanced learning atmosphere which is interactive, supportive and achievement oriented.
Classroom Pictures
adaptivePM http://linkd.in/adaptiveGroup www.adaptivemarketing.in
III Floor, AMBER, #132, 15th Main, IV Block, Koramangala Bangalore 560 035, Karnataka, India P: +91 9886301161, E: [email protected]
Adaptive Marketing Solutions Inc.11 Loyola Ter, San Francisco, CA 94117P: +1-713-568-8154, E: [email protected]
The Adaptive edgeHeadquarted in Silicon Valley, Adaptive Marketing is a global academy focused on Product Management & Product Marketing with practice areas in User Experience Design and Agile. With
India operations, we have worked with the best-in-class product companies to help transform their talent into global business leaders.
Adaptive Productizing ProcessTM
A Practice, Process, and Performance oriented approach to productizing, managing, and marketing products and
services predictably.