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ASSESSING CONTENT WEBSITE - Resources Online · 2017-05-12 · Backlinks High-quality backlinks...

Date post:11-Jun-2020
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  • ASSESSING YOURSEOThese six areas have the greatest impact on search ranking. Within each area, factors appear in order of importance.

    HOW DOES YOUR SITE FARE?

    Find out. For a limited time, get a free, 15-point assessment from one of our SEO experts. We have the diverse skills to identify and resolve the full range of issues that limit your search ranking.

    Go to ronline.com/GoSEO to get started.

    CONTENT

    QualityWell-written, relevant, and engaging

    KeywordsResearched and included on the page

    FreshnessFrequent updates to content

    UniqueDifferent approach to the topic

    PresentationAttractive and readable

    WEBSITE

    Mobile-friendlyRich and responsive, with reasonable load time

    StructureCrawlable by bots

    URL structureShort and meaningful

    TargetingRegional SEO

    CONNECTIONS

    BacklinksHigh-quality backlinks from trustworthy sites

    Backlink textSpecific and relevant keywords

    Backlink quantityHigh number of links

    Internal linksBeneficial internal links between pages

    ORGANIZATION

    LongevityTrustworthy, stable URL

    ReputationLinks, shares, and likes from reputable people and organizations, accumulated over time

    PAGE HTML

    HTML tagsUnique, high-quality title and �description tags, with keywords

    Image alt tags and file namesDescriptive and include keywords

    HeadingsCompelling, with strategic keywords

    Structured dataPresent on pages

    Duplicate contentCanonical tags added

    FANS

    PresenceAccounts on key social networks

    ActivityRegular posts

    FollowingSignificant following

    (206) 283-8300

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