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KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in

the world.

KFC, a wholly owned subsidiary of PepsiCo, Inc

Internationally, KFC has more than ,!"" units, of which two-thirds are also franchised.

In addition to direct franchising and wholly owned operations, the company participates

in #oint ventures, and continues investigating alternative venues to gain market share in

the increasingly competitive fast-food market.

. In late $%%! the company e&pected to become a wholly owned subsidiary of 'ricon

(lobal )estaurants, Inc., to be formed from the spin off of PepsiCo*s restaurant holdings.

The Sector

+very company in this world has its own sector in the business industry.

Companies like Kentucky Fried Chicken are listed as food service because the company

has been established to provide food service to its customers for the pass years.

Kentucky Fried Chicken has been successful for so many years as it has provided great

service and food.

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THE NAME OF THE COMPANY

Colonel anders and Pete /arman opened the first Kentucky Fried Chicken outlet in

$%0. 1 sign painter hired by /arman invented the name 2Kentucky Fried Chicken3.

In $%%$, Kentucky Fried Chicken announced that it was officially changing its name to

2KFC2.

In $%%", the Commonwealth of Kentucky started to trademark their name.

/enceforth, anyone using the word 2Kentucky 2for business reasons have to pay

licensing fees to the Commonwealth of Kentucky.

In 4ovember ""5, KFC and the state of Kentucky finally reached a settlement over the

former6s use of the trademarked 2 Kentucky 2 and the restaurant chain announced it

would be resuming its former name of Kentucky Fried Chicken.

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Logo of Kentucky Fried Chicken

+very company has to have a logo to represent .'he colonel has always been a part of the

KFC logo. In the early years, you can see him to have a more serious face but over time,

you can see that his face has become more friendly. 1lso, the red color in the logo has

given the logo a more bold and lively look.

In 1pril ""!, KFC unveiled their current logo in which the Colonel shed his white suit

#acket for a red cook*s apron. 'he new logo includes bolder colors and a more well-

defined visage of the late Kentucky Fried Chicken founder, who will keep his classic

black bow tie, glasses and goatee. 'he logo is changing for only the fourth time in 0"

years, and for the first time in nearly a decade. 'he smiling Colonel is featured against a

red background that matches his red apron, with the KFC brand name in black thick

lettering under his chin

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Business escri!tion

KFC 7Kentucky Fried Chicken8 is the world*s largest chain of fried chicken fast food restaurants,

head9uartered in :ouisville, Kentucky in the ;nited tates. Colonel anders was an early

pioneer of the restaurant franchising concept, with the first

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"ision

'o be the leading integrated food services group in the 1sia Pacific region based on consistent

9uality products and e&ceptional customer-focused service.

Mission

'o ma&imise profitability, improve shareholder value and deliver sustainable growth year after

year.

Industry =verview

>hat Is /alal Food?

/alal is an 1rabic word meaning 2allowed or lawful3. /alal food is food that complies with

Islamic :aw or hariah. /alal stipulates that food consumed to be@

- 4ot harmful to health

- Free from any forbidden parts of animal origin

- /ygienic

- Free from anything regarded as filth 7na#is8 under Islamic law

In addition, meat products must be derived from animals that are permissible and slaughtered

according to Islamic :aw.

It is proven halal so all the Auslims can eat KFC in Aalaysia without any worries.

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Family?

KFC targets family which both parents and less or more kids dining together in KFC

restaurants or take away. KFC also have children playground that normally parents would bring

their children to play at there, while they could peacefully eat their meals. 'hus KFC has Aini

Bucket Combo and ariety Bucket to cater for bigger numbers of people to eat with favorableprice.

Budget customers

KFC has concerned of budget customers6 appetite with basically age $ to 00. 'hus KFC also

has ala carte menu and real savers menu which emphasiDe in $ set with lower price and side

orders as well such as potato wedges.

Co#!etitor An$%ysis of Kfc

Eou cannot en#oy the business without competitiors. 4o organiDation can afford to ignore their

competitiors. 'he fast food market in Aalaysia is highly competitive , KFC faces a wide number

of direct and indirect competitors. 1s analysis , KFC is a perfet competition which include

many e9ual sellers. KFC6s main competitors are fast food chains such as AcGonald6s , Gomino6s

, ubway which are already well establish throughout Aalaysia

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/ow 1re >e Gifferent From =ur Competitors

$8 =nly at KFC you can get the complete meal of protein, fibre and carbohydrate all

at the same time without having to get the nutrients separately.

8 'hey use the finest herbs and spices that makes the whole chicken taste succulent.

8 +&cellent service provided which consists of a good customer service , always at

your assistance when you need help with anything.

H8 Kentucky Fried Chicken has designed its menu to please everybody in every age

group e&ample for kids, teenagers and adults.

08 4ever fails to satisfy your taste bud with is authentic taste.

58 Provides services that allows customers to engage with the world and socialiDe

with free wifi or free wireless fidelity.

!8 /aving /alal products in a company is very important because they have to

respect any race and religion , with halal products , it is a plus point because then Auslim

customers can en#oy the same delicious meals as other do

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PLACE&

P'OMOT(ON&

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Org$ni)e e*ents

Student iscount

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Contents

'itle Page

$ 4ame of the Company $-H

logan and :ogo 0-5

Aission and ision !-%

H +&cutive ummary $"

0 Business Gescription $$

5 Industry =verview $

! 'arget Aarket $-$H

Competitor 1nalysis $0

% Aanagement tructure $5-$!

$" Financial Plan $

$$ Aarketing Plan $%

$ =perational "-

$ wot 1nalysis -H