OF MONSTERS AND MENBy Harry Gunner

IMAGE / STYLEOf monsters and men are known to be open but also quite quiet. They like to experiment with different types of genres and collaborate with different artists. They are very social and like to go out a lot. Of monsters and men aren’t really known for a specific type of style but their only common aspects of props is their musical instruments. There USP is the way in witch they relate the songs to a certain shape. A good example of this s their album cover.

TYPE OF VIDEOSMajority of their videos are performance. Of monsters and men are a Alternative, Indie and Folk group which means they target a very NICHE audience. For them to get well known, they need to sell themselves by getting known and the only way to do this is by creating performance videos so the audience can recognise them. If, in the future the do become more mainstream, they can start creating narratives which they can relate to the audicne to form a bond / relationship.

PLATFORMS

I have been watching the music videos of Of Monsters And Men on Vevo as this is where I was sent to via their website. The Vevo page is all based around their newly released album ‘Beneath the skin.’ Some of the features are links to different websites; for example their social media pages.

PERFORMANCE

In their videos they show off their live performance skills to get people to go and watch them live at one of their concert tours. On Vevo they have uploaded videos of themselves playing each individual song live to sell themselves to the viewers.

SOCIAL MEDIA AND WEBSITES

On Of monsters and men Facebook page, they have designed it to link to their new album design. As you can see they have also changed their profile picture to the album cover so the audience can recognise it. Of monsters and men have used Facebook as another place to sell themselves and to get known. This is the same for their Twitter page too. Their pages don’t link into any individual song, they link into the album as they are wanting to sell it and get it known

SYNERGIESOf monsters and men link all the synergies together to sell their latest album ‘Beneath the skin.’ Each individual page links to another with its type of font, the use of colours, the same images. This is to get it well recognised. They basically all copy the same theme and design. Also they all have very little text comapred to images as people remember images more than they do text.

TARGET AUDIENCE

LEARNT + INSPIRATIONAL• From this research I have done on Of Monsters And Men, I have found out

that they use social media to their advantage by using them as advertising their latest album. This is an inspirational idea as we could set up social network pages on our music video getting friends and families to share it to others making us become well known. From this reasearch I have also leaned that I should link everything togethter with the same font, colour, design, images etc.