CHANNELS | PLATFORMS | TOOLS

ASSIGNMENT 3 COURSE

SOCIAL MEDIA IN MARKETING STUDENT

LISA KOIVUNEN

From 2005 until early 2008, Myspace was the most visited social networking site in the world.

#AGENDA

#1 General definition of Myspace

#2 Special elements and uses of Myspace

#3 When is a good time / good situation for using Myspace?

#4 The average user of Myspace

#5 How to use Myspace in Social Media marketing?

#1

GENERAL DEFINITION OF THE TOPIC

Myspace is a social media site owned by a

company called Specific Media LLC and a

singer-actor Justin Timberlake.

It is headquartered in California USA.

On MySpace everyone can create their own

account where they can connect with friends

and artists, discover music, articles and news

and share their own music, videos and pictures.

As written in the web site you can:

Discover, share and connect with culture, creativity, sound, images and people.

Myspace was created in August 2003.

In the middle of 2006 Myspace had nearly 95 million users and nearly 500 000 new users weekly.

In April 2008 Myspace was overtaken by Facebook and it started to loose 10 000 users monthly.

In January 2013 it opened its new totally renewed more collective website.

Today Myspace has around 36 million users.

Evolution of Myspace logo:

#2 SPECIAL ELEMENTS AND USES OF

MYSPACE?

Myspace nowadays is about connecting with people and music as well as discovering undiscovered artists, tracks, news etc.

Connect with artists & your favorite music and the site will recommend you for new music in your taste to discover.

Latest information about newest tracks and artists can be found on Myspace by browsing interviews, videos and mixes in your taste.

Browsing has made innovative and easy by just starting typing – no matter where you are inside the website.

Myspace is also a scene for new artists and bands to show their outputs and get more fans.

It´s a music player that consists of the largest digital music library of the world.

Browsing has made innovative and easy by just starting typing – no matter where you are inside the website.

#3 WHEN IS A GOOD TIME /

SITUATION FOR USING MYSPACE?

Whenever

… you want to listen music

… discover new artists / news / music

… browse for new information about the artists / music you like

… share photos, videos, music etc.

… connect with your friends and artists

#4

THE AVERAGE USER OF MYSPACE

The average age of the Myspace user is 31,8

years old Tech blog on February 16th, 2010 by Pingdom

People who likes listening music and wants to

have a finger on the pulse about new artists

and tracks

#5 HOW TO USE MYSPACE IN SOCIAL

MEDIA MARKETING?

Organizations who are somehow related to music are in my opinion free to

use Myspace for marketing.

Because of it´s nature of communicativeness it could be a good channel for

companies to advertise there in communicative way.

Creating a own account for company could be a place where people are

able to share their thoughts about the company and connect with it in

innovative way, in Myspace`s style.

As accounts are totally customizable from head to the toe; cover photos,

connects and basically everything are changeable, can companies create

one account in their own unique style.

Companies could also have more rights for customization of profile.

THANK YOU FOR YOUR ATTENTION!