Cassidy Lang Professor Klinkowstein

“Be careful whom you recommend on

LinkedIn”

http://money.cnn.com/2013/09/13/technology/linkedin-recommendations/index.html

Selected Business Article

Cassidy Lang Professor Klinkowstein

• Pax Dickinson was

forced to resign from

Business Insider

because of the

offensive comments he

made public on his

twitter page

• His comments included

rape jokes and enmity

toward gender

inequality

• Dickinson’s ex-employers continue to recommend

him on LinkedIn

• These companies are now looked down upon for

supporting someone who is known for his

offensiveness

Cassidy Lang Professor Klinkowstein

• Students in their early twenties/late teens who use social

media and are looking for jobs

Cassidy Lang Professor Klinkowstein

Target Group

Cassidy Lang Professor Klinkowstein

Environment

Hofstra’s Career Center Starbucks (Wantagh)

Cassidy Lang Professor Klinkowstein

Grace:

• Have you ever been offensive on a social

media website?

“I wouldn’t say that I’ve been offensive, just

honest. Most of the tweets that I end up

deleting are about my boyfriend, or my

parents.”

• Would you work for someone who

requires seeing your personal sites?

“I think it’s kind of strange for an employer to

require to see personal sites, but I wouldn’t

turn down a job because of it.”

Interviews

Brittany:

• If you knew your employer was going to

see your tweets or posts, would you still

do it?

“My mom follows me on Twitter, so, I’m

pretty cautious already. I don’t really put too

much out there.”

• Where is the strangest place you’ve been

caught posting/tweeting/texting?

“I’ve actually, this is embarrassing, but…I’ve

tweeted from my toilet before.”

Cassidy Lang Professor Klinkowstein

Interviews (cont…)

Male student (Daniel) waiting

for an appointment at the

Career Center

Cassidy Lang Professor Klinkowstein

• If you knew your employer was

going to see your tweets or

posts, would you still do it?

“I would have to delete a bunch of

things, definitely.”

Interviews (cont…)

Cassidy Lang Professor Klinkowstein

Observations

-Use of a cell phone

-Waiting

-Biting of nails

-Looking around the room frequently

-Professional attire

Cassidy Lang Professor Klinkowstein

Diagonals_Visual Research

Cassidy Lang Professor Klinkowstein

Arcs_Visual Research

Cassidy Lang Professor Klinkowstein

Grids_Visual Research

Cassidy Lang Professor Klinkowstein

High-Key_Visual Research

Cassidy Lang Professor Klinkowstein

Monochromes_Visual Research

Cassidy Lang Professor Klinkowstein

Low-Key_Visual Research

Cassidy Lang Professor Klinkowstein

Neutrals_Visual Research

Cassidy Lang Professor Klinkowstein

Irregular Shapes_Visual Research

Cassidy Lang Professor Klinkowstein

Color

Cassidy Lang Professor Klinkowstein

Black and White

• “Invisible Cloak”

• An extension built for Google

chrome, designed in order to “hide” an

individual’s online persona from

employers/colleges/unwanted visitors. By

entering your e-mail linked to the

accounts, you will become “invisible”. Any

pictures/posts linked to your name will be

hidden.

Cassidy Lang Professor Klinkowstein