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Qualifcation: Pearson BTECLevel 5 HND DiplomaBusiness (Management

!nit Num"er an# Title

!nit $%: Managing Communications,Information & Knowledge (MCKI)

 &ssessment Dea#line:1st Formative submission date (Tasks 1 & 2 ): ')'%)*'$+2nd Formative submission date (Tasks 3 & 4 ): $)',)*'$+Final submission date: *-)',)*'$+

.nternal /erifers Name:

Dr0 Bilan

Date issue#: $*)'%)*'$+

Mo#ule Lea#er:Mrs0 1os2ima 3umarapat2irana

&ssessor Name:4ister Mar Everlne 67ino8 Dr0 4a2i#i Bilan8 Dr0 42o2ailC2ou#2ur8 Mr0 9ames M"uru8 Mrs0 1umana 1umu8 Mrs01os2ima 3umarapat2irana Mr0 9osep2 6po;u

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Learning 6utcomes an# assessment re@uirements

Learning6utcomes

&ssessment re@uirements

To ac2ieve eac2 outcome a learner must#emonstrate t2e a"ilit to:

!n#erstan# 2o7to assessin?ormation an#;no7le#genee#s0

116is"uss t$e range o# de"isions to be taken

127amine t$e in#ormation and knowledge needed toensure ee"tive de"ision taking

13/ssess internal and eternal sour"es o# in#ormation

and understanding

148usti#y re"ommendations #or improvement

Be a"le to createstrategies toincreasepersonalnet7or;ing to7i#en

involvement int2e #ecisionma;ing process0

21!denti#y stake$olders #or a de"ision making pro"ess

229ake "onta"t wit$ t$ose identi5ed and developbusiness relations$ips

23!nvolve t$ose identi5ed in de"ision making as

appropriate

246esign strategies #or improvement

Be a"le to#evelopcommunicationprocesses0

31 eport on eisting pro"esses o# "ommuni"ation inan organisation

32 6esign ways to improve appropriateness

33 !mplement improvements to ensure greaterintegration o# systems o# "ommuni"ation in t$atorganisation

34 *reate a personal plan to improve own"ommuni"ation skills

Be a"le toimprove sstemsrelating toin?ormation an#;no7le#ge0

41 eport on eisting approa"$es to t$e "olle"tion.#ormatting. storage. disseminating in#ormation andknowledge

42 *arry out appropriate "$anges to improve t$e

"olle"tion. #ormatting. storage. disseminatingin#ormation and knowledge

43!mplement a strategy to improve a""ess to systemso# in#ormation and knowledge to ot$ers as

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appropriate

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In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and

ISTI!"TI#! grades

$rade escriptor Indicative characteristic%s "onte&tualisation

M' Identify and apply strategies to findappropriate solutions

7e"tive 'udgements $ave been made

/n ee"tive approa"$ to study and resear"$ $asbeen applied

To ac2ieve  M$:  ;ou need to evaluateyour "ommuni"ation skills adeuately andidenti#y strengt$s and areas o# improvement by using ee"tive

 'udgements. and "reate an ee"tivepersonal development plan to improveyour own "ommuni"ation skills (Task 3.3)

or 

To ac2ieve M$: ;ou need to use varietyo# sour"es o# data and range o# te"$niues to report organisation’seisting in#ormation systems (Task41)(/n addition opportunity #or students togain 91)

M( Select % design and apply appropriatemethods % techni)ues

 T$e design o# met$ods,te"$niues $as been 'usti5ed

To ac2ieve M*:  ;ou need to su""ess#ullydesign ways to improve appropriatenessin Tes"o’s (or your sele"ted organisations)present "ommuni"ation pro"ess by usingyour own 'usti5"ations (Task 3.2)

or 

To ac2ieve M*:  ;ou need to su""ess#ullydesign ways to improve appropriatenessin Tes"o’s (or your sele"ted organisations)present approa"$ used #or "olle"ting.#ormatting. storing and dissemination o# in#ormation and knowledge by using your

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own 'usti5"ations (Task 4.2) (/n addition opportunity #or students togain 92)

M* Present and communicate appropriatefindings

 T$e appropriate stru"ture and approa"$ $asbeen used

To achieve M*+ The work will be presented inprofessional presentation formats and will usebusiness terminology accurately. (Task 1 & 2)

' se critical reflection to evaluate ownwor- and .ustify valid conclusions

ealisti" improvements $ave been proposedagainst de5ned "$ara"teristi"s #or su""ess

*on"lusions $ave been arrived at t$roug$synt$esis o# ideas and $ave been 'usti5ed

To ac2ieve D$:  ;ou need to implementrealisti" improvements t$at $ave been

proposed against de5ned "$ara"teristi"s#or su""ess (Task 4.3)

or 

To ac2ieve D$:  ;ou need to 'usti#y your"on"lusions t$roug$ synt$esis o# ideasand propose realisti" improvements todevelop your own "ommuni"ation skills(Task 3.3.) (/n addition opportunity #or students togain 61)

( Ta-e responsibility for managing andorganising activities /utonomy,independen"e $as beendemonstrated To ac2ieve D*:  ;ou need "ondu"t anindependent study to eer"ise sound

 'udgement to make re"ommendations #orimproving t$e "urrent system used to"olle"tion. #ormatting. storage anddissemination o# in#ormation andknowledge 

(Task 4.2)

or 

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To ac2ieve D*:  ;ou need "ondu"t anindependent study to eer"ise sound

 'udgement to make re"ommendations #orimproving t$e appropriateness in Tes"o’s(or your sele"ted organisations) present"ommuni"ation pro"ess (Task 32)

(/n addition opportunity #or students togain 62)

* emonstrate convergent %lateral %

creative thin-ing

!nnovation and "reative t$oug$t $ave beenapplied

To ac2ieve D=:  ;ou need to use

innovative "on"epts in arriving at"on"lusions in designing ee"tivestrategies #or improvement o# overallorganisational per#orman"e (Task 1.4.)

or 

To ac2ieve D=:  ;ou need to useinnovative "on"epts in arriving at"on"lusions in designing ee"tivepersonal networking strategies #orimprovement o# overall organisationalper#orman"e (Task 2.4.)(/n addition opportunity #or students togain 63)

!ote for assessor%module leaders+ #nly one indicative characteristic per grade descriptor, M', M(, M*, ', (, * is re)uired/

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&ssignment title!nit $%: Managing Communications8 .n?ormation 3no7le#ge (MC3.

Purpose o? t2is &ssignment

 T$is assignment aims to provide t$e opportunity #or demonstrating $ow

"ommuni"ations. knowledge and in#ormation "an be developed and used to improve"ommuni"ation wit$in t$e organisation and wit$ ot$er organisations !t also "overs $ow!T systems "an be used as a management tool #or "olle"ting. storing. disseminatingand providing a""ess to knowledge and in#ormation

4cenario

 Tes"o was #ounded in 1Gs largest retailer is #o"used on trans#orming its domesti" businesst$roug$ a "apital intensive programme o# store re#urbis$ments and a potentiallymarginHdilutive drive online T$e issue t$at is ae"ting Tes"o’s re"ent per#orman"e is

t$eir de"ision to write down up to 1I@ sites a"ross t$e =>. earmarked #or developmento# new stores /lt$oug$ t$is will save t$em a little money in t$e long run. t$is may bemusi" to t$e ears o# /sdaH%alH9art and ainsbury’s. its two ma'or rivals in t$e => supermarket se"tor 0n t$e ot$er. t$e need to reverse overseas volume de"lines inorder to s$oreHup international margins is pressing

6ue to its unpre"edented "$allenges it is #a"ing. in terms o# global epansion. manysubsidiaries opened in various "ountries. "oping wit$ sop$isti"ated "ustomers’ needsand wants. toug$ "ompetition. in"rease o# "osts o# resour"es and raw materials Tes"ois trying to improve t$eir "ommuni"ations pro"esses to "oordinate t$eir globaloperations. to make better use o# t$eir "ommuni"ation and in#ormation systems inorder to take advantage o# t$e "urrent knowledge based e"onomy

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7e"tive "ommuni"ations. in#ormation management. and in#ormation and intelligen"es$aring are "riti"al aspe"ts o# managing global organisations T$is $elps to in"reaseoverall produ"tivity. pro5tability. employee motivation. and provide positive"ontribution to t$e value "reation pro"ess

(Source: Tesco PLC, Adapted fromThe Times100 Case study)

 Assume you are working as a Communication Ofcer specialised inorganisational communication, knowledge and inormation. Your role as aCommunication Ofcer, you are responsible or reporting the Senior 

Management, regarding the eisting communication system and how newstrategies can be de!eloped and implement or your organisation.

e"ently. enior 9anagement reuested you to prepare a report on organisation’s"ommuni"ation. in#ormation and knowledge ;our report needs to "onsist wit$ AourParts t$at "overs t$e #ollowing areas: 

+art @1 /ssess in#ormation and knowledge needs o# Tes"o pl"

+art @2 6esign strategies to improve t$e involvement o# dierentstake$olders in de"ision making pro"ess

+art @3 6evelop "ommuni"ation pro"ess w$i"$ is more suitable topresent business environment

+art @4 !mprovement o# dierent systems relating to in#ormationand knowledge

 To prepare t$is report you will need to

/nswer all uestions on Task 1 H 4

Jat$er detailed in#ormation about "ommuni"ation in organisations su"$ as

 Tes"o

/lternatively. you "an use t$e organisation w$ere you are employed. t$e "ollege

w$ere you are studying or anot$er organisation o# your "$oi"e

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=sing t$e above in#ormation answer t$e task 1 H 4 below

Tas; $: (&C $: $0$8 $0*8 $0=08 $0+08 M= D=

$0$0 Kased on t$e 3 levels o# management in Tes"o (or your sele"ted organisation)dis"uss t$e ma'or de"isions t$at are taken by 9anagement at ea"$ level (/* 11)

Discuss strategic decisions, tactica decisions and operationa decisions !y pro"idinge#ampes from your seected organisation$

$0*0 7amine t$e in#ormation and knowledge w$i"$ will support,ensure ee"tivenesso# t$e de"isions taken by 9anagement t$at $ave been stated above (/* 12)

%ased on the ma&or decisions that are ta'en !y Tesco (or your seected organiation),dene and identify di*erent information and 'no+edge needs$ ou shoud e#amineho+ these information and 'no+edge support managers to ma'e e*ecti"e decisions$ou can consider +hat and ho+ 'no+edge and information re-uirements may change

o"er time and +hat organisation can do in order to respond to accommodate thesere-uirements$

$0+0 $0=0 /ssess t$e internal and eternal sour"es o# in#ormation and understanding(/* 13)

.dentify and e#pain di*erent sources of data and information a"aia!e for anorganisation !y pro"iding rea +ord e#ampes$ /se -uaities of good information (cost,reia!iity, -uaity or "aue, time or duration, etc$) and conduct an assessment tocompare these sources of data and information$

$0+0 +rovide any re"ommendations to improve in#ormation and knowledge available to Tes"o’s (or your seected organisation)$ ;ou may give parti"ular attention to t$e data"olle"tion met$ods’ in your re"ommendation 8usti#y re"ommendations by eplaining$ow and w$y t$ese re"ommendations will make t$e system better (/* 14)

To ac2ieve M=: T2e 7or; 7ill "e presente# in pro?essional presentation?ormats an# 7ill use "usiness terminolog accuratel0

To ac2ieve D=: ou nee# to use innovative concepts in arriving at conclusionsin #esigning eective strategies ?or improvement o? overall organisationalper?ormance0

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L1 Demonstrate ho+ you understand ho+ to assess information and 'no+edge needs$ Assessment Criteria 1$1$, 1$$, 1$2$ 3 1$4$

Tas; *: (&C *: *0$8 *0*8 *0=08 *0+08 M= D=

 

*0$0 !denti#y stake$olders w$o "an inLuen"e t$e de"ision making pro"ess in Tes"o (orin your sele"ted 0rganisation) (/* 21)

%ased on your seected organisation identify di*erent sta'ehoders and e#pain +hy those identied sta'ehoders are important and perhaps +hat roes they pay in the

decision ma'ing process$

*0*0 6is"uss $ow to make "onta"t wit$ t$ose identi5ed and develop businessrelations$ips (/* 22)

Discuss ho+ the seected organisation communicate +ith each sta'ehoder and ho+these sta'ehoders communicate +ith them$ .ncude the e#panations of +hat are themethods (+ays) that can used !y the seected organisation to create contacts +itheach sta'ehoder group and aso e#pain ho+ to maintain these contact to de"eop!usiness reationships$

*0=0 6is"uss $ow personal networking $elps to involve identi5ed stake$olders in t$ede"ision making pro"ess o# Tes"o (or your sele"ted organisation) ( /* 23)

Dene the term 5Persona 6et+or'ing7$ 8#pain ho+ those Persona 6et+or'ing hep toin"o"e identied sta'ehoders in the decision ma'ing process and the !enets of it tothe seected organisation$

*0+0 6esign strategies t$at "an be adopted by Tes"o (or your sele"ted organisation) toimprove personal networking and en"ourage t$ose identi5ed to involve in t$e de"isionmaking (/* 24)

To ac2ieve M=: T2e 7or; 7ill "e presente# in pro?essional report ?ormat an#7ill use "usiness terminolog accuratel0

To ac2ieve D=: ou nee# to use innovative concepts in arriving at conclusions

in #esigning eective personal net7or;ing strategies ?or improvement o? overall organisational per?ormance0

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L : 8#pain ho+ you +oud create strategies to increase persona net+or'ing to +iden in"o"ement inthe decision ma'ing process$ Assessment Criteria $1$, $$, $2$ 3 $4$

Tas; =: (&C =: =0$8 =0*8 =0=08 =0+08 M$8 M*8 D$ D* 

=0$ *onsidering Tes"o’s "ommuni"ation pro"ess (or t$e sele"ted organisation). reporton eisting pro"esses o# "ommuni"ation (/* +31)

6eed to conduct an anaysis of the seected organisation9s e#isting communication processes$ This can !e either one +ay or t+o +ay communication, forma and informacommunication, .nterna and e#terna communication, "er!a and non"er!acommunication, di*erent types of organisationa communication, etc$

=0*0  6esign strategies to improve t$e "ommuni"ation pro"ess in Tes"o (or yoursele"ted organisation) and $ow you will as a "ommuni"ation o"er implement t$ese!mprovements to ensure greater integration o# "ommuni"ation systems (/* +32 &

33)

;a'e necessary strategies to impro"e e#isting processes$ ercise soun# u#gement to ma;e recommen#ations ?or improving t2e appropriateness inTescos (or our selecte# organisations present communication process0

=0=0 *reate a personal plan to improve your own "ommuni"ation skills (/* 34)

To ac2ieve M$: ou nee# to evaluate our communication s;ills a#e@uatelan# i#enti? strengt2s an# areas o? improvement " using eective

 u#gements8 an# create an eective personal #evelopment plan to improveour o7n communication s;ills0

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To ac2ieve D$: ou nee# to usti? our conclusions t2roug2 snt2esis o?i#eas an# propose realistic improvements to #evelop our o7ncommunication s;ills0

L 2: 8#pain ho+ you +oud hep communication process$ Assessment Criteria 2$1$, 2$$, 2$2, 3 2$4

$

Tas; '+: (&C +: +0$8 +0*8 +0=08 M$8 M*8 D$ D* 

+0$0  eport on eisting approa"$es to t$e "olle"tion. #ormatting. storage anddissemination o# in#ormation and knowledge by Tes"o (or your sele"ted organisation)(/* 41)

To ac2ieve M$: ou nee# to use variet o? sources o? #ata an# range o? tec2ni@ues to report organisations e>isting in?ormation sstems0

+0*0  *arry out appropriate "$anges to improve t$e "urrent approa"$ used #or"olle"ting. #ormatting. storing and dissemination o# in#ormation and knowledgeM (/*42)

Pro"ide +ays to impro"e the current system used to coection, formatting, storageand dissemination of information and 'no+edge$

To ac2ieve M*: ou nee# to success?ull #esign 7as to improveappropriateness in Tescos (or our selecte# organisations present approac2use# ?or collecting8 ?ormatting8 storing an# #issemination o? in?ormation an# ;no7le#ge " using our o7n ustifcations0

To ac2ieve D*: ou nee# con#uct an in#epen#ent stu# to e>ercise soun#

 u#gement to ma;e recommen#ations ?or improving t2e current sstem use#to collection8 ?ormatting8 storage an# #issemination o? in?ormation an#;no7le#ge0

+0=0  %$at are t$e steps Tes"o’s (or your sele"ted organisation) management "antake to implement a strategy to improve a""ess to systems o# in#ormation andknowledgeM (/* 43)

.dentify "arious strategies to impro"e access to information system and 'no+edge

and e#pain +hat steps Tesco (or your seected organisation) needs to foo+ toimpement those identied strategies$

To ac2ieve D$: ou nee# to implement realistic improvements t2at 2ave "een

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propose# against #efne# c2aracteristics ?or success0

L 4: 8#pain ho+ you +i impro"e systems reating to information and 'no+edge$ Assessment Criteria4$1$, 4$$, 3 4$2

Evi#ence 4ummar o? evi#ence re@uire# " stu#ent

Tas; $ / report t$at assess in#ormation and knowledge needs o# an organisation

Tas; * / report t$at provides strategies to in"rease personal networking to wideninvolvement in t$e de"ision making pro"ess

Tas; =

/ report t$at evaluate t$e eisting "ommuni"ation pro"ess o# anorganisation and provide some suggestions to improvements and t$eimplementations

Tas; + / report t$at s$ows $ow to improve systems relating to in#ormation and

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&c2ievement 4ummar

Qualifcation+earson KT7* -evel E N66iploma in Kusiness &ssessor

name

!nit Num"er an#title

=nit 1?: 9anaging*ommuni"ations. !n#ormation &>nowledge (9*>!)

4tu#ent name

Criteria1e?ere

nce

To ac2ieve t2e criteria t2e evi#ence must s2o7 t2at t2estu#ent is a"le to:

&c2ieve#F(tic;

L6 $ !n#erstan# 2o7 to assess in?ormation an# ;no7le#ge

nee#s0

116is"uss t$e range o# de"isions to be taken

12 7amine t$e in#ormation and knowledge needed to ensureee"tive de"ision taking

13 /ssess internal and eternal sour"es o# in#ormation andunderstanding

14  8usti#y re"ommendations #or improvement

L6 * Be a"le to create strategies to increase personal

net7or;ing to 7i#en involvement in t2e #ecision ma;ingprocess0

21 !denti#y stake$olders #or a de"ision making pro"ess

22 9ake "onta"t wit$ t$ose identi5ed and develop businessrelations$ips

23 !nvolve t$ose identi5ed in de"ision making as appropriate

24 6esign strategies #or improvement

  L6 = Be a"le to #evelop communication processes0

31 eport on eisting pro"esses o# "ommuni"ation in anorganisation

32 6esign ways to improve appropriateness

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33 !mplement improvements to ensure greater integration o# systems o# "ommuni"ation in t$at organisation

34 *reate a personal plan to improve own "ommuni"ationskills

L6 + Be a"le to improve sstems relating to in?ormation an#;no7le#ge0

41 eport on eisting approa"$es to t$e "olle"tion. #ormatting.

storage. disseminating in#ormation and knowledge42 *arry out appropriate "$anges to improve t$e "olle"tion.

#ormatting. storage. disseminating in#ormation andknowledge

43 !mplement a strategy to improve a""ess to systems o# in#ormation and knowledge to ot$ers as appropriate

Hig2er Gra#e ac2ievements (72ere applica"le

Gra#e #escriptor &c2ieve#F

(tic;

Gra#e #escriptor &c2ieve#F

(tic;

M$: 7e"tive 'udgements $avebeen made

or /n ee"tive approa"$ to study andresear"$ $as been applied

D$: *on"lusions $ave beenarrived at t$roug$ synt$esiso# ideas and $ave been 'usti5edor ealisti" improvements $avebeen proposed againstde5ned "$ara"teristi"s #orsu""ess

M*:  T$e design o# met$ods,te"$niues $as been

 'usti5ed

D*:  T$e importan"e o# interdependen"e $as been

re"ognised and a"$ievedM=: T$e appropriate stru"ture andapproa"$ $as been used

D=: !nnovation and "reativet$oug$t $ave been applied

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&ssignment Aee#"ac; 

Aormative Aee#"ac;: &ssessor to 4tu#ent

&ction Plan

4ummative ?ee#"ac; 

&ssessor

4ignature

Date