AssureBridge - SSO to Many B2B Service Providers - Marketing presentation

Page 1

Oleg Cohen

[email protected]

AssureBridgeB2B Single Sign-On (SSO) Made Easy

Reliable Insurancerequires SSO help

mailto:[email protected]

Page 2

AGENDA

Business Problem

What is AssureBridge

Value Proposition

Demo

AssureBridge Difference

Page 3

Business Problem –Connect to Many B2B Services

RELIABLE INSURANCE

Reliable Insurancerequires SSO help

Users need to be seamlessly

logged in

Users login to use the site

Page 4

Customer Need

BUSINESS DRIVER:

To expand online offerings by connecting with multiple partners’ Web based services

CUSTOMER PAINS: Risk of losing profitable business opportunity Partners lack ability to implement SSO quickly Partner can’t support SSO standards Technical staff is forced to support partner IT

CUSTOMER NEED:Implement and support multiple partner SSO connections

Partner 2Partner 2

Your Site

Partner 2Partner 1

?

Page 5

AssureBridge Offering – SSO Exchange

Fully-Managed Hosted Single Sign-On ServiceFully-Managed Hosted Single Sign-On Service

Connects to partners’ business Web applications

Powers seamless SSO between your web applications and your partners’

Provides professional setup, configuration,troubleshooting, and monitoring

by AssureBridge experts

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Our customers:

Value Proposition – Consistent DeliveryO

UR

ST

RE

NG

TH

S

Consistent Delivery

Va

lue

Pro

po

sit

ion

Customer Satisfaction

Reliable Hosting

Expertise

• Painlessly integrate with multiple service partners

Page 7

Our customers:

Value Proposition – ExpertiseO

UR

ST

RE

NG

TH

S

Fastest Implementation

Va

lue

Pro

po

sit

ion


Reliable Hosting

Expertise


Are shielded from supporting inexperienced partner IT staff

Page 8

Value Proposition – SupportO

UR

ST

RE

NG

TH

S

Fastest Implementation

Va

lue

Pro

po

sit

ion


Reliable Hosting

Expertise

Our customers:

Are shielded from supporting inexperienced partner IT staff


Leverage fault-tolerant infrastructure and expert support to maximize service uptime

Page 9

Value Proposition – Cost SavingsO

UR

ST

RE

NG

TH

S

Consistent Delivery

Va

lue

Pro

po

sit

ion


Reliable Hosting

Expertise

Our customers:

No longer required to invest into hiring and retaining expensive and hard-to-find experts


Leverage fault-tolerant infrastructure and expert support to maximize service uptime

Benefit from timely Internet SSO solution with lowest

support costs

Page 10

AssureBridge Positioning

For online businesses who manage multiple partner SSO connections

For online businesses who manage multiple partner SSO connections

SSO Exchange is an affordable full-service hosted solution

that delivers the most reliable standards-compliantSSO functionality with the least amount of effort

SSO Exchange is an affordable full-service hosted solution

that delivers the most reliable standards-compliantSSO functionality with the least amount of effort

To enable high level of customer and partner satisfaction and the growth of their business

To enable high level of customer and partner satisfaction and the growth of their business

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DEMO*AssureBridge SSO Solution

* Demo Screenshots are available in the Appendix

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Secure Internet SSO is Highly Complex

Speedy Rent-A-Car Domain (https://www.speedyrental.com)

Reliable Insurance Domain (https://www.reliableinsurance.com)

IDM

Speedy Rentals Secure Partner Site

SAML Identity Provider (IDP)

Reliable Insurance

SAML Service Provider (SP)

Customer

Link to Rent a Car

Step 1a: User logs into Reliable Site Step 1b: User Clicks on Rent-A-Car Site Link

Step 2a: Portal Sends Request to IDP Step 2b: IDP gets attributes, builds SAML Assertion , signs with a Partner A’s Private Key

1

2

3

4

7

8

Custom SSO Plug-in

Application Component

9

5

6

Step 3: IDP Redirects to Browser with a SAML artifact token

Step 4: User Browser redirects artifact token to SAML SP

Step 5: SP requests SAML assertion via a SOAP service

Step 6: IDP returns SAML assertion via a SOAP service

Step 7a: SP validates SAML Assertion Cryptographic signatureStep 7b: SP send s browser secure SAML token with encrypted user attributes

UserStore

UserStore

Step 8: Browser redirect User to Speedy Rental site with secure SAML token in request

Step 9: Decodes the token, extracts user info and binds into Portal session context.

Internet SSO in

volves

many complex

interactions among

multiple partie

s

Secure and reliable Internet SSO involves many complex interactions among multiple

distributed parties. AssureBridge shields your partners from these complexities.

Secure and reliable Internet SSO involves many complex interactions among multiple

distributed parties. AssureBridge shields your partners from these complexities.

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Key SSO Challenges

Expertise True experts

are hard to find Knowledge gaps

are risky



are risky

Time-To-Market Build, implement,

and integrate Negotiate and coordinate with

partners



partners

Security Potential legal

and audit exposure

Data privacy protection issues


and audit exposure


Operations SSO issues =

customer dissatisfaction

SSO issues require complex troubleshooting




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Key SSO Challenges – Expertise


and audit exposure



and audit exposure










partners



partners



are risky



are risky

Page 15

AssureBridge Solution – Expertise



partners



partners


and audit exposure



and audit exposure








Expertise SSO protocol

configuration Web application

integration



integration

Page 16

Key SSO Challenges – Time-To-Market


and audit exposure



and audit exposure










partners



partners



integration



integration

Page 17

AssureBridge Solution – Time-To-Market


and audit exposure



and audit exposure




integration



integration

Time-To-Market Rapid

provisioning Lightweight SSO adapters Integration test harness









Page 18

Key SSO Challenges – Security



integration



integration






and audit exposure



and audit exposure








Page 19

AssureBridge Solution – Security


relationship problems



relationship problems




integration



integration





Security Leverages

industry standards

Secure multi-tenant platform Fully auditable system

Security Leverages

industry standards








Page 20

Key SSO Challenges – Operations



integration



integration





Security Leverages

industry standards


Security Leverages

industry standards








Page 21

AssureBridge Solution – Operations



integration



integration





Security Leverages

industry standards


Security Leverages

industry standards


Operations 24x7 support Robust enterprise-

class platform Early warning system Triage

Operations 24x7 support Robust enterprise-

class platform Early warning system Triage

Page 22

Summary

AssureBridge rapidly delivers reliable SSO empowering you to:AssureBridge rapidly delivers reliable SSO empowering you to:

Consistently connect with partners in record time

Support many SSO partners without draining staff

Provide your customers with a rock-solid solution

Offer your partners an SSO solution they can afford

Page 23

Q&A

What are your questions?

Page 24

For additional information, including a personalized demo

please contact

Oleg CohenAssureBridge, Inc.

[email protected]

617-455-7927

Visit our Web Site at:

http://www.assurebridge.com

mailto:[email protected]

http://www.assurebridge.com/

Page 25

APPENDIX

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How do we solve the problem?Without AssureBridge

Partner APartner A Partner BPartner B

Web Site A

Commercial SSO Product ($$

$)

Web Site B

Home-Grown SSO Product ($

$)

Integration ($$) Integration ($)

SSO Infrastructure + Operations ($$)

SSO Infrastructure + Operations ($)

Page 27

How do we solve the problemUsing AssureBridge Services

Partner APartner A Partner BPartner B

Web Site A

SSO Exchange: Hosted AssureBridge SSO Services Robust & Reliable Infrastructure World-Class Operations

Web Site B

Integration ($) Integration ($)

($)

Page 28

DEMOAssureBridge SSO Solution for Reliable Insurance

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Business Case• Speedy Rental is a small regional provider• Reliable Insurance is a large national company• Reliable Insurance wants to expand its Web offering by

including Speedy’s online rental services• Reliable has implemented a SAML-based enterprise

Internet SSO platform• Reliable requires all its partners to support seamless

standards-based logon for its customers• Speedy lacks ability to develop and maintain its own

SSO solution and is asking Reliable to assist• Reliable Insurance recommends AssureBridge to

Speedy so it can connect reliably and affordably

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BEFORE SINGLE SIGN-ONDemo

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No SSO Experience – Login Page

Log into Your Site

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No SSO Experience – Partner Link

Click on External Link

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No SSO Experience – Need to Log In Again

Prompted to Log In Again

(Another User ID and Password)

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No SSO Experience – Partner Site

Click on Logout Link

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No SSO Experience – Logout

Logged Out from Partner

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No SSO Experience – Still signed in

Remained signed in with

Reliable

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SINGLE SIGN-ON EXPERIENCEDemo

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Desired SSO Experience – Login Page

Log into Your Site

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Desired SSO Experience – Partner Link

Click on Partner Link

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Desired SSO Experience – Partner Site

Seamlessly taken to

Partner Site

User ID and Profile Information Transferred

Between Sites

Click on Logout Link

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Desired SSO Experience – Logout

Logged Out from Partner

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Desired SSO Experience – Logged Out from All

Signed out from both

sites

Date post:	13-Jun-2015
Category:	Business
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