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puerto rico the ISLANDS of ASTA International Destination Expo I N T E R N A T I O N A L D E S T I N A T I O N E X P O exhibitor prospectus April 14-17, 2011 - San Juan, Puerto Rico
puerto ricothe ISLANDS ofASTA International Destination Expo
INTE
RNA T
IO
N A L D E S T I N AT I ON EXPO
exhibitor prospectusApril 14-17, 2011 - San Juan, Puerto Rico
International Destination Expo (IDE) is hosted by ASTA and supported by Puerto Rico’s leading tourism entities.
WHO IS ASTA?
ASTA (American Society of Travel Agents) is the world’s largest and most powerful association of travel agents. Our thousands of members include U.S. travel agents and agency owners around the world representing billions of dollars in travel per year.
WHAT IS IDE?
ASTA’s International Destination Expo (IDE) is a travel trade conference held in a different international destination annually. IDE is dedicated to training outbound U.S. travel agents to become destination specialists. The conference program combines open-floor exhibition, one-on-one business appointments, seminars and networking events to facilitate effective business interactions between agents and suppliers.
WHEN IS IDE?
April 14 - 17, 2011
WHERE WILL THE EVENT BE HELD?
Expo events take place in the beautiful Puerto Rico Convention Center, the newest and largest center in the Caribbean.
WHERE TO FIND MORE INFORMATION?
ASTA.org/IDE contains all details relating to the event. Information is continually being updated, so please visit regularly or contact Alexa Stanco at [email protected].
exhibiting
ENSURE YOUR COMPANY HAS A FACE IN THE GLOBAL TRAVEL MARKET
One of the best ways to gain exposure and reach your targets is by exhibiting at a trade show. Where else can you reach an audience with both buying power and interest in your product. When exhibiting at IDE you can build relationships with top U.S. travel sellers without having to go far.
Tourism is a staple to Puerto Rico and the Caribbean. Are you benefiting from the 25 million tourists flocking to Puerto Rico and the surrounding Caribbean islands annually?
Increase your contact with these tourists by connecting with hundreds of travel agents who sell outbound travel from the U.S. and are seeking new ways to personalize their clients’ vacations. With a 5 to 1 agent to supplier ratio, IDE is the perfect place to establish new business relationships and generate more sales leads.
If you represent a destination, product, tour package or service in the Caribbean, this is an opportunity you can’t afford to miss.
RESERVE A STAND NOW AND BE THERE TO MEET THEM!
why exhibit at IDE?
Reserve your stand to meet hundreds of U.S. travel agents seeking new ways to customize their clients’ vacations.
VALUE ADDING REASONS TO EXHIBIT AT IDE:
1. Meet your target market: An educated sales force who knows your name is the best way to increase your profits. Hundreds of travel agents will travel to San Juan to obtain the expertise to sell Puerto Rico and the Caribbean.
2. Generate new and qualified sales leads: Establish new business relationships with agents who want to customize their clients’ vacations.
3. Promote the latest products and services: Personally educate certified destination specialists firsthand about the special features of your product or service.
4. Gain exposure throughout the entire travel industry: As an ASTA event, your reach will extend to attendees, members and the entire travel industry through various communication mediums.
5. Engage in one-on-one connections outside the exhibition: More than just a trade show, IDE provides enjoyable evening networking events as well as education designed specifically to help suppliers maximize their North American sales efforts and perform successfully at exhibitions.
6. Location, Location, Location! We’re bringing the agents to you. It doesn’t get any more convenient. Cut your travel expense and start relationships with travel agents who desire to specialize in sales to Puerto Rico and the Caribbean.
why exhibit at IDE?April 14-17, 2011 - San Juan
WHO ATTENDS IDE?
Your target market, hundreds of highly-qualified U.S travel professionals, will attend IDE this April in Puerto Rico, this is the perfect place to make lasting connections. Be there to meet hundreds of retail travel agency owners/managers, home-based agents, independent contractors, corporate travel managers and international travel buyers.
Front-line Home-Based & Independent Agents
Agency Owners & Managers
< $1 Million
PROJECTED LEADSGENERATION WHEN EXHIBITING AT IDE
300+ Leads
200-299
100-199
50-99
$1 - $3 Million
> $3 Million
ATTENDEE DEMOGRAPHICS:
ANNUAL SALES VOLUME OF ATTENDEES:
MAKE A REAL IMPACT ON YOUR BOTTOM LINE, RESERVE A BOOTH TODAY!
what is included?
WHAT’S INCLUDED IN A BOOTH PURCHASE?
The trade show will be on April 15 and 16. Stand rates are priced per 10 x 10 ft raw space. Each stand includes the following:
• 2 complimentary registrations to attend all conference functions
• company listing online & in printed directory• one-on-one business appointments• special sessions just for exhibitors• meal functions• networking & social events
CONFERENCE PROGRAM
Show Dates April 14-17, 2011
April 14 Morning: ToursAfternoon: EducationEvening: General Session & Welcome Reception
April 15 Education and Trade Show Evening: Host Opening Gala
April 16 Education and Trade Show Evening: 2012 Host Final Gala
April 17 Tours and Cruise Ship Inspections
WHAT OTHER SPONSORSHIP AND MARKETING OPPORTUNITIES ARE AVAILABLE FOR EXHIBITORS?
Take advantage of any of these value-added marketing and sponsorship opportunities to increase your exposure to the agents attending IDE.
what is included?April 14-17, 2011 - San Juan
MARKETING AND SPONSORSHIP OPPORTUNITIES
Product SeminarPresent your company’s products and services in a 45 minute private educational setting. As an added bonus your session handouts will also be included on the IDE Program of Events website page for attendees to view before and after the conference. (LIMITED QUANTITY- act now)
$1,500
Advertisement Full page, black and white ad in the on-site Program of Events that all delegates receive
$1,500
Delegate Bag InsertsYour flyers/inserts to be included in every delegate bags for attendees
$1,500
Delegate ListingA list of the delegates for pre- or post-show promo-tion/follow-up
$250
Round TablesTravel agents and product suppliers meet in a new, fun “speed dating” scenario. Choose to be in a room that focuses on Golf, Luxury, Spa or Adventure, Sports & Water Sports or Honeymoon, Romance & Wedding or Niche Markets. This is your chance to meet with approximately 50 agents in rotating groups of 10 (LIMITED QUANTITY- act now)
$275
Coffee Breaks Provide coffee breaks to the delegates and ensure your company's message is heard by all attendees
$1,000 Plus coffee costs
General Session SpeakerHost a speaker at the general session, fabulous opportunity to address all delegates
Call for details
All Delegate Lunch or BreakfastEntertain all the delegates at your sponsored lunch. You will have the opportunity to present your prod-ucts or a speaker to the entire assembled audience.
$2,500 Plus food cost
Pre/Post ToursGive agents the opportunity to further their experi-ence in the region and learn specifically about your location.
Call for details
To purchase tick the box on the STAND CONTRACT or contact Alexa Stanco at [email protected] or 703.739.6815.
previous ides
previous idesApril 14-17, 2011 - San Juan
“Participation in the International Destination
Expo provided a unique opportunity to address
the American agents directly, to make partner-
ships and to expand our business with U.S.
companies.”
—Tatyana Kuzmino, PRIMA, Russia
previous ides
April 14-17, 2011 - San Juan
previous ides
“We have met with a lot of friendly
travel agents and hope to be able to
assist them in expanding their sales
to France and Europe at large through
private tailored tours and any other
personalized services that we may be
able to offer them.”
—Patrick Pierron. Edward Quality
Services & Limousines - EQSL
Booth Reservations:
Event Details www.ASTA.org/IDE
Exhibiting Details www.ASTA.org/Expo
E-mail [email protected]
Toll Free 703.739.6815
1101 King Street, Suite 200,
Alexandria VA 22314, U.S.A.
puerto ricothe ISLANDS ofASTA International Destination Expo
INTE
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N A L D E S T I N AT I ON EXPO
