ATTITUDE ATTITUDE

The Brief… *  You have been commissioned by the

Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16-24 age group."

Meeting The Brief… *  Create  a  magazine  for  the  age  

group  of  16-­‐24  year  olds    *  Create  a  magazine  of  a  genre  

which  will  fill  a  gap  in  the  market  

*  Create  a  magazine  of  the  genre  “dance”  which  will  suit  my  audience  of  16-­‐24  year  olds  

*  Self  finance  my  magazine  through  sales  and  adverBsing  

Why Dance? *  I have studied 8 different kinds of dance for 14

years!*  I have a lot of knowledge on the subject and

enjoy writing about it, which will be shown through my articles and the expression I use within the text"

*  I know there is a gap in the market for this magazine genre, as there are not many dance magazines out there, and also none like mine."

*  I will use the unique selling point of talking about things which will affect a dancer, making it more personal, rather than reviewing performances"

Audience Profile *  Gender  -­‐  Female  

*  Age  –  16-­‐24  year  olds  

*  Socioeconomic  group  –  C/D/E  

*  EducaBonal  status  –  College  Students  

*  Income  rate  –  Minimum  wage  if  employed  

*  Tribe  –  Dancer  

*  Buying  behaviors  –  Magazines  priced  between  £2-­‐£3  

Considerations Secondary Audience…"

*  My  secondary  audience  includes;  Females  of  the  same  age/older  Any  person  who  is  interested  in  dance  (male  or  female)  Male  dancers  Dance  Teachers  

Therefore,  I  need  to  ensure  that  there  is…                    No  taboo  language                    All  informaJon  is  correct                    No  inappropriate  content  

Tailoring To The Audience Trendy  and  sans  serif  style  fonts  to  keep  it  

modern  

InteresBng  content  

Make  it  personal  to  the  audience  

Reasonably  low/affordable  price  

Use  young  models  of  the  same  age  range  

Limited  use  of  technical  and  high  vocabulary  

Constraints *  The PCC is a body who deals with complaints from

members of the public about the content of magazines and newspapers. There are 16 codes that must be followed by magazines and newspapers. The PCC look into complaints that have been made by individuals who believe that the code has been breached."

*  To make sure that I abide by these codes, I have created a list of my Golden 5 Rules to take into account for my own magazine."

My Golden 5

5

I will ensure that my articles will all be fully researched so I make sure that all of the information used within is accurate and also to make sure that the audience will understand the content as it will all make logical sense."  

I will make sure that all of the places I go to when taking photos, that I have the permission to use the land, and also to make sure that I am allowed to take photos whilst on the their grounds."  

I will double check with all my models and interviewees that I have their permission to take photos and to make sure that I can include any details which they tell me whilst I interview them, as some people dislike telling people certain details about themselves, especially when it concerns their private lives."

I will ensure that I use my own photography, but if I am in dire need to use someone else’s that I make sure I ask permission and then give credit where it is due if I get the permission."

I will make sure that I use all of my research and stick to it, using the information I have found from my TA and use things, which I know, will be of interest to my TA, and use them to make my magazine look appealing."

4

3

2

1

Genre Research Front  Cover  

*  Young  models  

*  Female  models  

*  Small  amount  of  sell  lines/cover                lines  

*  Light/pastel  colours  

*  Feminine  theme  

*  Dancers  used  as  main  image/models  

Genre research  DPS  

*  Dancer  models    *  Performance  

reviews  

*  Black  and  purple  colour  schemes  

*  “How  To”  arBcles  

*  Can  be  both  image  heavy  and  text  heavy  

The Name…

ATTITUDE Relates  to  the  mind-­‐set  of  a  person    Is  used  as  a  dance  move  in  ballet  and  is  included  in  dance  terminology    Easily  relatable  to  my  magazines  genre    Different  from  compeBBon    Isn’t  too  long/short  or  complicated  

Aims *  To  inspire  my  audience  *  To  assist,  help  or  teach  dancers  something  new  

*  Cover  all  aspects  of  dance    *  Talks  about  the  mind  instead  of  just  the  body  (to  differenBate  from  my  compeBBon)  

Fonts

Breamcatcher

Broadway

Budmo Helvetica" Market Deco

Pinstripe Limo

Moon FLower Pistara

Please Write Me A Song

The Chicken Love Story

Colour Schemes

Mock Ups 1

2

Review of Mockup 1

Colour  scheme  suits-­‐  is  feminine  

Very  text  heavy  Black  on  black  doesn’t  work  

The  quotaBon  follows  the  image  line  

Very  sophisBcated  layout  

Nice  imagery,  works  with  magazine  genre  

Appropriate  font  

Review of Mockup 2

The  border  is  very  suitable  &  interesBng  Nice  colour  scheme,  

links  in  with  “lights”  

Very  clucered  Too  busy  and  confusing  

Suitable  fonts  

Overlapping  image  and  Btle  is  good  

Image  is  very  bland  

Focus Group Feedback

Knowledgeable and extremely interesting!

Instantly able to tell what it’s about

and who it’s aimed at

Could use more structure in layout

Front Cover Pinstripe Limo Moon FLower

Masthead  font  

Sell  lines  font  Imagery  ideas  

Colours  

Contents Page

Pistara

The Chicken Love Story Masthead  font  

Body  font  

Colours  

Imagery  ideas  

Ab-Tastic!

Breamcatcher Helvetica"

Masthead  font  

Body  font  

Colours  

Imagery  ideas  

Content *  What  core  strength  is  good  for/useful  for  

*  Ways  to  improve  it  

*  How  To:  step  by  step  plank  and  sit  up  instrucBons  

SHOW TIME!

Helvetica"Budmo Masthead  font  

Body  font  

Colours  Imagery  ideas  

Content *  Tips  on  performance  techniques  (expression,  characterisaBon)  

*  Technique  Bps  (turnout,  balance,  control,  etc..)  

*  How  to  relax  and  stay  calm  before  a  performance/exam  

Stretch and Flex

Helvetica"Broadway Masthead  font  

Body  font  

Colours  

Imagery  ideas  

Content *  What  flexibility  is  and  how  it  is  used  within  dance  

*  Ways  to  improve  it  by  exercises  

*  How  To:  step  by  instrucBons  on  improving  splits/leg  extensions  

Marketing Strategy *  I will be creating a budget magazine""*  Cost around £2-£3""*  Distrbuted by Frontline wholesalers – "Kerrang!

" " " " " " " " " "Zoo" " " " " " " " " "Match!" " " " " " " " " "Take A Break" " " " " " " " " "Landscape " " " " " " " " " "Top Gear"

Conclusion *  Sold within the North East region"

*  Distributed with Frontline distributor"

*  Distribute 11,000 copies"

*  21 X 29.7cm (roughly A4)"

*  Weight of paper 280gm"

Printing Costs

Personnel Rates Personnel   Freeland  Hourly  Rate  (£)  

Photographer   21.87  

Journalist   33.33  

Sub  Editor   50  

Graphic  Designer   25  

Models   20  

Researcher   17.5  

LighBng  Assistant   30  

Makeup  ArBst   20  

Personnel expenditure

Equipment costs Equipment   Hire  Hourly  Rate  (£)  

Studio  Space  Rental   100  

Flash  LighBng  Studio  Kit   90  

Camera   40  

QE  indemnity  insurance   100  

Equipment expenditure

Total expenditure

Rate Card My  prices  were  based  from  the  magazine  known  in  the  North  East  region  as  “The  Crack”  

I  halved  them  due  to  my  smaller  readership,  but  added  extra  since  it  is  a  specialist  magazine  genre    

Advertising Sales

Predicted sales income

Distribution costs *  50% off due to 25% for wholesalers and 25% for retailers"

*  Income = £5070.25"*  50% = £2535.13"*  25% = £1.267.56"

Net Profit

Thank You For Listening