Auckland’s Travel Demand InitiativesSustainable Mobility & Healthy Communities Summit 2014

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• Leadership from the top• Mayor, Len Brown

• Vision• Worlds most livable city

• Strategy• The Auckland Plan

• Framework• Network Operations &

Safety

“Deliver travel choices across Auckland as part of an integrated transport system, by implementing road safety & travel behaviour programmes to improve road safety, reduce congestion and increase journey time reliability”

The Key Ingredients

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Network Operations & Safety

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Where Travel Demand Fits in Network Operations & Safety

• Provide an integrated single network approach• Customer focus to increase customer satisfaction• Provide better informed & smarter travel choices• Make the best use of existing infrastructure

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If we fail to plan, we plan to fail, therefore, we need targets:

TD Targets

Performance measure 2013/14 target TD Results

No. am peak (7-9am) car trips avoided through TD initiatives

12,800 16,587 through the schools travelwise prog & commuter initiatives

Cycle trips through out the region through am peak

129,300 141,879 trips(32.8% increase in 12 months)

Walking trips into the CBD during am peak

5,400 5,330 trips(10.8% increase in 12 months)

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• Walking• Cycling• Bus, Train & Ferry (PT)• Carpooling (Ridesharing)• Tertiary campaigns (schools Travelwise are separate)• Tele-working (working from home) don’t make the trip

The TD Team Operate at the Sharp End: To Achieve Targets We Need

TD Programmes

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• Targeting the programmes for specific user needs• Expos (migration, relocation, problem solving)• HOP card incentives (PT)• Give-aways (in combination with expos)• Personalised journey planning (PJPs): community• And the good old travel plan…….

Most Effective Tools

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The benefits of walking to work as part of the commute:

Less demand for parking = alternate land uses.

Parking spaces = substantial dollar cost to a business.

Walking as part of the commute = employees who feel more energised, alert and relaxed + health benefits.

Walking to work

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• Launched Feb 2014 & ran for 4 weeks • Promoted via email, Heart of the City Group & CBD

Residents Advisory Group• Walking stations set up at key locations• 970 people signed up (120 through the website)• 3,737 engagements with members of the public• 80% stated that they were more likely to walk as part

of their commute

Walking: Kick Start Campaign

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• National event• Started in 2009 by Living Streets Aotearoa• Used to Promote the health benefits of walking• Advertising concentrated on: get fitter, save money,

help the environment• Competitions

Tammy Jeffries: “walking to work is refreshing and revitalising, it gives me plenty of time to suss out my day and clear my head”

Walking: Walk2Work Day

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Our team offers businesses & organisations:• Introduction to cycling session• Bike maintenance and repair

workshop• Cycle training courses and guided

rides• A choice of 2 bike trial schemes:1. Commuter bikes, for your staff to trial

cycling to work

2. Fleet bikes, for your staff to trial fleet bikes instead of fleet cars

Cycling

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Carpooling cuts the cost of commuting for staff and business also share the benefits through:• Lower demand for parking

spaces around the worksite• Increased staff productivity and

retention (notoriosly difficult to measure)

• Lower car operating costs (shared)

• Increase social networks

Carpooling

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If an organisation is located near a transport stop we can provide:

• PT expo (maps, timetables, route planning and ticketing information)

• Two week Public Transport trial.

The trial allows staff the opportunity to try public transport for their commute.

Public transport

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Research in the United States, Britain and Canada shows:• Increase in staff productivity of 10

to 20% (fewer distractions and less stress)

• Cost savings of up to NZ$12,000 per employee teleworking two days a week over a year

• An average of 6 days less absenteeism per person

• per year (less sickness, less stress)

Teleworking

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Working directly with communities because:

• 15,000 cars are added to Auclanda roads annually

• 85% of trip are made by private car

Personalised Jouney Planning

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PJP Process: Birkenhead

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Birkenhead Results

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• Political will and leadership• Planned targets• A range of programmes/tools to meet all travel needs• Working at trip destination (organisations) & trip

origin (PJPs)• Measurable results• Continuous publicity – works in mysterious ways

Endless energy, vitality and enthusiasm for change

Summary

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Sue Philbin| Senior Travel Planner 

Level 2, Vodafone Building

Smales Farm, Takapuna, Auckland

 P +64 9 9355 3553   | M +64 021624 573

Sue.Philbin@aucklandtransport.govt.nz

www.aucklandtransport.govt.nz