Demographic Profiling Audience

Age: - 11 1% / 12-17 67% / 18-25 14% / 26+ 1%

Age: 10 – 19

Gender: Male : Female 38% / 62%

Social Group: Teens & young adults

For my music magazine I am looking at profiling my specific target audience. I am targeting people from the ages of 10 to 19 years old, so teenagers and young adults.

I found out that a lot women read a lot more magazines than men. This may just be because of different interest however in my case there is a clear difference in gender. From this I could target female interest and lesser for males however it should still be appealing to both sides.

Looking at the age group of those who buy music magazine the 12 to 17 population dominate the charts whiles those who are older are less likely to buy them. looking at uses and gratification the older and more mature adult look for something else for escapism and personal relationship so the number of magazine they buy are a lot lower.

Taylor C.Age: 18 Gender: male Social Group: teens - young adultsHobbies: going out, parkour, free running, video gamesThe music genre they listen to: rock, metal, houseMagazine they read or interested: Doesn’t read magazines

Phillip H.Age: 17Gender: male Social Group: teens - young adultsHobbies: music, video games, going out, readingThe music genre they listen to: indie, rock, pop, RnB, k-pop, j-pop Magazine they read or interested: Pop Asia, NME & KM Music

Kelly U.Age: 18Gender: female Social Group: teens - young adultsHobbies: jogging, swimming, reading, art, The music genre they listen to: indie, country, rock, RnB, pianoMagazine they read or interested: Doesn’t read music magazine, reads fashion magazine e.g. Vogue

Harry H.Age: 18Gender: male Social Group: teens - young adultsHobbies: reading manga & anime, going out, parkour, harmonica, video gamesThe music genre they listen to: rock, indie, dance, popMagazine they read or interested: MOJO & NME

Alfie H.Age: 18Gender: male Social Group: teens - young adultsHobbies: photography, filming, art, guitar, parkour, bakingThe music genre they listen to: indie, rock, pop, k-popMagazine they read or interested: Q, KERRANG, Art, games …

Janelle V.Age: 17Gender: female Social Group: teens - young adultsHobbies: art, guitar, anime, baking, readingThe music genre they listen to: indie, pop, country, jazzMagazine they read or interested: Q and art magazines

Sandra A.Age: 18Gender: female Social Group: teens - young adultsHobbies: art, piano, The music genre they listen to: RnB, pop, dance, hip hop Magazine they read or interested: Doesn’t read magazines

Pelumi A.Age: 17Gender: male Social Group: teens - young adultsHobbies: digital art & art, music, drumsThe music genre they listen to: j-pop, hip hop, RnB, house, Magazine they read or interested: Doesn’t read magazines

Miss S.Age: n/a (+20)Gender: female Social Group: adultsHobbies: art, photography, music, the night outThe music genre they listen to: jazz, blues, rock Magazine they read or interested: Doesn’t read music magazine

Mr C.Age: n/a (+20)Gender: male Social Group: adultsHobbies: sports (racket ball & cycling), reading going outThe music genre they listen to: Magazine they read or interested: Doesn’t read magazines