Audience ResearchLara .C.

I will use things such as surveys and interviews to get my primary research and so I can find out what kind of audience is out there. For secondary research I will use other magazine companies primary research for my secondary research.

Audience research intro

Survey results:

Primary research

Primary research

Primary research

Primary research

N/A

kerrang

Rock

get information from internet

0 1 2 3 4 5 6 7

What type of magazines you like?

Bar colour

Primary research

Primary research

Primary research

Rock

Metal

Pop

Electronic

Rap/ hiphop

Jazz

80s music

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

What genre of music do you listen to?

Bar colour

Primary research

Things that I did to get my primary research was survey that I created on monkey survey. I also did an interview with a Kerrang fan.

Interviewers profile:Name: JackAge: 18Gender: maleMusic: Rock, pop, punk and metalMagazines: Kerrang and Rock soundHobbies: Goes to friends Gigs

Primary research

Positives:

- You can tailor your research to get the information you need

- You can ask additional questions during interviews

Negatives:

- It can take a long time to set-up, gather and collate information

- Finding reliable respondents can be difficult

Kerrang audience profile:

Secondary research

Kerrang reader profiles tend have more males reading than females. Kerrang readers tend to be young people because it’s a rock magazine and older people tend to prefer classical or pleasant calm music.http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

Classic rock audience profile:

Secondary research

Most readers are 35+ years old. Most readers are men. Classic rock audience are very loyal to classic rock magazine. Classic rock readers are prepared to pay for good quality music.

Media pack

Metal hammer audience profile:

Secondary research

The average age of metal hammer readers is 22. over half of them are studying. 85% of readers spend and average of 3 hours reading metal hammer magazines. Metal hammer readers and young readers because metal is not calm music.

NME audience profile:

Secondary research

There is more male than female readers in NME’s reader profile. There readers are young. Just less than half or them are students. There keen interests are mobiles, music and films and have a very strong bond with NME

MOJO audience profile:

Secondary research

MOJO magazine have more male readers than female. Young and middle age people seemed to like MOJO.

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