Audience Research What is your age?

The majority of my audience are between the ages of 16-24. This will influence the conventions and layout of my magazine. This information will help me design my magazine to appeal to the target audience. What is your sex?

90%  

10%  

16-­‐24  

25-­‐33  

34-­‐42  

43-­‐51  

52-­‐60  

70%  

30%  

Female  

Male  

The majority of my audience are female. This influences the type of content that will be in my magazine. This will also influence the design of my magazine. For example, serif typography is appealing to a female audience, as curly writing can be associated as feminine. What is your gender?

The majority of my audience are heterosexual. This will influence the content that will be in my magazine. As the majority are female and heterosexual, contents on male celebrities/artists may be within the audience’s interest.

64%  

36%   Heterosexual  

Homosexual  

Bisexual  

Prefer  not  to  answer  

Which of the following categories best describes your employment status?

The majority of my audience are students. To appeal to this audience, I could use a star around the same age, as they can act as an opinion leader. This is and example of two-step theory, which explains that an audience consumes a text because they trust the star/opinion leader. Nearly 30% of my audience are working part-time and 9% work full-time. So this could mean, they don’t have time to read magazines. I could make my magazine’s content available on other media platforms to target a wider audience. This is an example of audience segmentation.

64%  

27%  

9%  

Student  

Working  Part-­‐time  

Working  Full-­‐time  

What genre/s of music do you like?

The majority of my audience like the pop genre. This is important, as this is the genre of my genre. This means that my magazine could already have an audience as the genre appeals to the target audience. What attracts you to a magazine?

70% of my audience are attracts to a magazine because of the image/s in/on it. I will make my images interesting to

60%  

30%  

8%  

2%  

Pop  

Rock  

Hip  Hop  

R&B  

10%  

70%  

10%  

10%  

Colour  

Image  

Stories  

Layout  

the audience to compel them to consume the text. I will make the images big enough for the audience to see, so it stands out to them. What kind of stories would you expect to see in a music magazine?

40% of my audience would expect to see interviews in a music magazine. This is effective information, as the main interview will be linked to the image on the front cover. The main cover line will compel the audience to read the interview. My audience would equally expect to see news, latest hits and celebrity gossip. The interview will be with the star from the front cover. They are an opinion leader to the audience, so this will compel them to consume the.

40%  

20%  

20%  

20%  

Interviews  

News  

Latest  Hits  

Celebrity  Gossip  

What kind of stories would you like to see in a music magazine

40% of my audience would to see content of celebrity gossip and 40% would like to see content on gigs. This shows the audience consumes the text to gain information. This is an example of the uses and gratification theory’s surveillance, which explains that an audience consumes a text to learn/ gain information.

40%  

15%  5%  

40%   Celebrity  Gossip  

News  

Interviews  

Gigs  

What colours would you like to see in a pop magazine?

The majority of my audience would like to see pink and blue in my magazine. This will influence the design of my magazine. Including these colours will appeal to the target audience. Brighter colours will stand out the audience and compel them to consume the text. How often do you buy magazines?

29%  

18%  29%  

12%  

6%  6%  

Pink  

Purple  

Blue  

Red  

Yellow  

All  of  the  above  

22%  

11%  

22%  

45%  

Weekly  

Fortnightly  

Monthly  

Rarely  

Never  

45% of my audience rarely buys magazines; this is an effective piece of information, as it shows my audience may use other media platforms. My magazine can appeal to its target audience by using other media platforms. This is an example of audience segmentation. How often do you read magazines?

The majority of my audience read magazines fortnightly and monthly. Although less people read magazine read magazine monthly, than they do fortnightly, I will publish my magazine monthly. A lot of music magazine publish monthly, so if my magazine were to be seen with other popular magazine, this may compel the audience to consume the text.

12%  

37%  38%  

13%  

Weekly  

Monthly  

Fornightly  

Yearly  

Never  

How often do you think a magazine should be published?

The majority of my audience thinks that magazines should be published monthly. I will be publishing my magazine monthly because it is within the audience’s interest and may target a wider audience. Where do you shop for clothes?

22%  

67%  

11%  

Weekly  

Monthly  

Fortnightly  

23%  

23%  

8%  

15%  

23%  

8%  

Primark  

Superdry  

Hollister  

Forever  21  

H&M  

Nike  

Sports  Direct  

The majority of my audience buys their clothes at Primark, Superdry and H&M. I could include these brands in the advertising to appeal to the target audience and compel them to consume the text. Where do you go to buy food?

The majority of my audience equally buys their food at McDonalds and Tesco. I could also include these brands in my advertising to appeal to the target audience

36%  

36%  

14%  

14%  

McDonalds  

Tesco  

Asda  

Morrisons  

KFC  

How often do you go to gigs?

50% of my audience goes to gigs occasionally. I could include this topic in my content. I could include adverts of gigs in my magazine to appeal to the target audience, and potentially provide discounts of gig tickets to compel the audience to consume the text. How much would you expect to pay for a music magazine?

25%  

50%  

25%  

Yearly  

Occasionally  

Rarely  

22%  

78%  

£1-­‐£2  

£3-­‐£4  

The majority of my audience would expect to pay £3-£4 for a music magazine. The higher the price of a magazine, the more content it contains, so the audience may assume that the magazine has a lot of content and be compelled to consume the text. What font would you expect to see in a pop magazine?

Half of my audience would expect to see serif typography and other half would expect san serif typography. I think the use of serif typography in my magazine would be effective as the majority of my audience are female and serif typography has feminine connotations. This is appealing to the target audience, especially if the masthead was in a serif font, which is large and stands out to the audience, compelling them to consume the text.

50%  50%  Sans  Serif  

Serif  

What kind of images would you expect to see in a pop magazine?

The majority of my audience would expect to see images of celebrities/artists in a pop magazine. This is effective as a celebrity/artist may be associated with the pop genre, therefore compelling the target audience to consume the text. Celebrities/artists can also be seen as opinion leaders, which the audience looks up to, therefore appealing to them.

60%  20%  

20%  

Celebrities/Artists  

Instruments  

Gigs  

What is your favourite kind of content in a music magazine?

The majority of my audience’s favourite kind of content is interviews. This is effective as the star on my front cover will be in an interview. The combination of image and cover lines will compel the audience to consume the text.

8%  

46%  

8%  

23%  

15%  

Charts  

Interviews  

Competitions  

Celebrity  Gossip  

News  

What kind of advertising would you expect to see in a pop magazine?

The majority of my audience would expect to see adverts of latest albums in a pop magazine. Product placement is effective as both the magazine and artist/album company make money. If the audience likes a certain artist, this will compel them to consume the text.

22%  

34%  

22%  

22%  

Merchandise  

Latest  albums  

Fashion  

Music  shops  

Gigs