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Music Industry G322 Lesson Aims To consider the ways in which audiences are powerful in the music industry To understanding the fragmentation and targeting of the audiences
Music Industry G322
Lesson Aims
To consider the ways in which audiences are powerful in the music industry
To understanding the fragmentation and targeting of the audiences
Music Industry G322
Audience related key terms
Niche Audiences
Active Audiences Fragmentation
Audience Consumption
Personalisation
Re-cap
Institutions
What have we learnt so far?
What key terms would I use when discussing institutions?
What key evidence do I have about institutions?
Audiences
Define the following:
Niche AudienceMainstream AudienceFans
Audiences
Is this true????????????
Audiences
What about you?How often to you buy music?
How many hours a day do you listen to music?
How important is new music to you?
How you consume music?
Audiences 2
Coursework deadline: Friday 27th March 2009
Final DVD commentary and PowerPoint evaluation
What key evidence can we get from this?
How can we use this in an essay.
PEE Time!!!!!!!!!How has the impact of new technologies changed audience consumption of music?
How has the impact of new technologies changed audience consumption of music?
360 Degree Deal
Due to the loss of revenue from piracy the live music industry has seen massive growth.
What is the 360 degree deal and how are institutions using it to their advantage?
What some examples of 360 degree deals????
How have new technologies offered audiences…………
Choice Control Diversity Access
Ability to try before you buyWith streaming
Can select different tracks and create own bundles
Ability to create, edit, make playlists
Be creative with music, make produce
Able to share
More range of music
More specific and specialist
Can consume in more places
Portability
Convergence
Direct Targeting of Audiences
The following websites are good examples of Web 2.0-
Research how they work and why they are good to discuss in regards of new technology
Digital technology has shifted power to the consumers. The industry must therefore become much more focused on the consumer and
use digital technology to target them
Digital technology has shifted power to the consumers. The industry must therefore become much more focused on the consumer and
use digital technology to target them
