AUDIO, RADIO, AND VIDEO ENGINEERING REVIEWTelecomm I Post-Test Review Notes

HISTORY OF TECHNOLOGY

• Telegraph• Transmitted Morse Code (dots/dashes) across shortwave radio

• Telephone• Transmitted audio across shortwave radio frequency

• Radio• Transmitted audio programming across short and longwave radio frequency

• Television• Transmitted audio and video programming across broadcast, then

cable/satellite

• Internet• Instantaneous access to information via hardwired connection

AUDIO REVIEW

• Radio• Known as “Theatre of the Mind”

• War of the Worlds (October 1938, Orson Welles)• Uses “Foley Artists” to create sound effects

• Slide Whistle• Primary source of information during the “Golden Age of Radio” in the 1930s• Radio History

• News and Sports• Live Dramas• Music formats (DJs)• Talk Radio• Podcasting

VIDEO REVIEW

• Film• Motion Pictures

• Black and white• No Audio

• “Talkies”• Introduces audio

• Movies• Full color and audio

• Television• Live• Recorded• “Recorded before a live studio audience”• “Live on Tape”

TELEVISION PRODUCTION

• Four Stages• Pre-Production

• Research• Script writing• Storyboarding

• Set up and Rehearsal• Table Reads• Actual Rehearsal

• Production• Filming for final product

• Post-Production• Editing• Presenting finished product for review• Re-editing• Presentation

TELEVISION PRODUCTION CONT.

• Personnel (crew)• Executive Producer

• Main financer of project• Producer

• Designer of project• Director• Writer

• Writes/rewrites script• Storyboard Artist• Assistant Director• Technical Director• Video Engineer

• Audio Engineer• Editor

• Collects and Edits recorded material • Camera (videographer)• Photographer• Floor Manager

• Directs actions on floor/set (if no director)• Teleprompter Operator• Talent

• Act/Sing/Read/Dance/etc…• Production Assistant (Gofer)

VIDEO EDITING

• Linear• Tape-to-tape

• Non-linear• Digital• iMovie/Garageband (audio)

• Process• Assembly editing

• Editing video and audio together• Insert editing

• Editing video and audio separately

EDITING

• Video Editing (iMovie, Final Cut Pro, AVID)• Import media into library

• Video files• Image files• Audio files

• Edit raw footage• In/Out Points• Keyframes used to edit in movement to a video• Video footage should match speed with audio

• Fast audio = shorter, quicker clips, quicker transitions• Slow audio = longer, slower clips, slower transitions

EDITING CONTINUED

• Move edited footage into timeline and sequence together• Text editing (titles)

• Should have an appropriate font

•Text with a drop shadow is easier to read

• Audio Editing (Garageband, ProTools, Audacity, etc…)• Import Audio tracks• Edit on the timeline• Adjust audio levels

• Too high = overly modulated• Too low = too quiet

• Make sure all clips relate and make sense with goal of project• Clips should add credibility to project

SOCIAL MEDIA REVIEW

• Internet• World Wide Web (WWW)

• AOL – Dial-Up• Digital Subscriber Line (DSL)• Broadband

• Social Media• MySpace• Facebook• Twitter• Instagram• Vine

AUDIO REVIEW

• Audio Files• mp3

• Works for both platforms (Windows and Mac)• wav

• Windows Audio Video - Mainly a Windows file• wma

• Windows Media Audio - Mainly a Windows file

VIDEO REVIEW

• Video Files• avi

• Works for both platforms• mov

• Quicktime file – works for both platforms• MPEG

• Generic video file – works for both platforms• wmv

• Windows Media Video – Mainly a Windows file• mp4

• Works for both platforms

IMAGE REVIEW

• Image/Photo Files• TIF

• Mostly a Windows file• PNG

• Creates an image without a background.• JPG

• Generic photo file – works with both platforms• GIF

• An image file with motiion

ADVERTISING

• As Seen on TV• Advertisers and media outlets would split profits from in-store purchases

• Modern Advertising• Mutually beneficial agreement between Advertisers and Media outlets• Advertisers

• Pay media outlets for time.• Benefit by having product reach audience

• Media Outlets• Get paid for filing airtime• Creates a relationship with Advertisers for more ads/money