1. Peggy DeKay Author, Speaker, Book Coach http://peggydekay.com http://tbowt.com http://thebusinessofwritingtoday.com peggy@tbowt.com 502-541-4670 2012 by Peggy DeKayPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

2. AUTHOR-PRENEURSHIPHOW TO BUILD YOUR BUSINESS OR YOUR PLATFORM BY PUBLISHING A BOOKPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

3. IABC Inventive Artists Brokering CommunicationsPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

4. WORDS Emal: peggy@tbowt.com Phone: 502-541-4670 Peggy DeKay MAKE A DIFFERENCEIN EVERYTHING

5. Words are, of course, the most powerful drug used by mankind. Rudyard KiplingPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

6. The 21st century callingcard is A BOOK Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

7. WHAT ? ESPRESSO BOOK MACHINEPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

8. WHO ? Stephen King Seth Godin JK Rawlings Ernest Hemingway Deepak Chopra TS Elliot Tom Clancy Jack CanfieldPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

9. THE AGE OF THE NICHEBOOK WHATS HOT ?Celtic Needlepoint 50,000 soldHow to Live with a Neurotic Dog 60,000 soldScrapbook Basics 60,000 soldFrom Panic to Power 72,000 soldPolish Your Furniture with Pantyhose 85,000 soldThe Case for a Creator 150,000 soldLawyers and Other Reptiles 150,000 soldEveryone Poops 500,000 sold Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

10. ADVANTAGES OF SELF-PUBLISHING FACTORPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

11. WHY SHOULD YOU? Become an Expert Increase credibility Increase visibility Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

12. MORE WHYs Increase your target audience Create multiple streams of income Speaking Training ConsultingPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

13. WHERE ?http://createspace.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

14. GOT TO HAVEs WELL EDITED MANUSCRIPT CLEAN COVER PROFESSIONAL INTERIOR LAYOUTPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

15. CASE STUDIES OFTHOSE WHOHAVE DONE IT.Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

16. MSI FACTOR Generate multiple streams of income Build a larger platform Establish yourself as an SME Grow the visibility and credibility of your companyPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

17. CASE STUDY 1 ROBERT KIYOSAKI Self-published Rich Dad, Poor Dad Picked up by Warner Books Wrote other books Transitioned to expert Started a consulting businessRichDadCoaching.com Multiple streams of incomePeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

18. CASE STUDY 2 SETH GODIN HTTP://SETHGODIN.TYPEPAD.COM/ First book Business Rules of Thumb failed Spent 5 years learning self-publishing market Wrote The Purple Cow, The Idea Virus and 10 others Multiple New York Times Best Selling Author Started dozens of companies Announced he will self publish all his future booksPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

19. CASE STUDY 3 GARY VAY.NER.CHUK Took over his dads liquor store as young man First to take a local liquor store online Grew the business to millions 2006 launched tv.winelibrary.com 2010 wrote Crush It about innovation in business 2011 wrote The Thank You Economy Owns a consulting firm vaynermedia.com Recently launched Daily GrapePeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

20. HOW ? Increase your intellectual capital Library classes Youtube.com training videos Teleseminars Webinars Podcasts Hire a book coachPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

21. RESOURCESBEST BLOGS: BEST BEST The Business of Writing Today Blog PODCASTS: WEBSITES: The Book Designer The Business of Writing http://tbowt.co Today Podcast The Savvy Book Marketer m Six Degrees of Separation Smart Passive Income with Pat The Creative Penn http://smartpa Flynn JA Konrath ssiveincome.com http://thecreat ivepenn.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

22. The step-by-step planThe first time authors guide to self-publishing your book using POD technology Screenshots Author Checklists Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

23. Web site QR codePeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670