Authority Market Power Podcasting

Authority Market Power Podcas3ng

Tracy & Tom Hazzard

WTFFF?! Podcast Co-Hosts Founders – Podcast Start Point

What is a Podcast?

Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com

Anatomy of a Podcast



Be a vocal expert.

Build social proof: know, like & trust.

Shorten sales cycle passively.

VIP client/affiliate strategy.

WHY Podcast?

PLUS:

On

High Google ranking

Affiliate Ad Revenue


Our WHY…


Market Power Content Plan

•  Keyword Focus Editorial Calendar •  Multi-Cast Content


Highly Ranked on Google


Check Your Niche Category


Survey for Impact Branding

Visually survey your niche.

Make your name & icon impactful.



Make it special. Make it You. o Delivers your why message

§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL










•  Styles •  Host or Hosts •  Mission DescripEon

Survey

“If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On the Shelf” is the show for you.”


Listen for Binge-‐ability Make it special. Make it You. Make it Binge-able. o Tone

§ Fit for audience § Fit for you § Same energy after 200 episodes

o Binge-listenable § Provide entertainment or valuable learning


Binge-‐able or NOT?


Binge-‐able or NOT?


•  Reviews •  Ranking •  Popularity

Analyze



•  Great Topics •  Types of Guests •  Audio Quality –  Intro – Host Style – Guest Audio – Passion – AuthenEc Voice

Listen MUST BE:

Guest Attracting


VIP Guest Tac3cs

•  Market Power Guest Tactics o Big Name & Followers o Client Profiles o Valuable generous content o NOT A COMMERCIAL

Clearly Entertaining Opener!


•  Feature ProspecEve or Current Clients/Affiliates o Power of Podcast Hosto Verbal promotion &

endorsemento Smart questions &

follow-up

VIP Guest Tac3cs


TIME or

COST


Budget Matches Goals

•  Factors Impacting Edit Costs o  # of Episodes o  Length of Episodes o  Interviews o Ad Insertions

Quality Equip. = Quality Sound = Less Editing


Needs/Skills •  Voice Over •  Audio EdiEng •  Graphics •  TranscripEons •  Blog Writer or WordPress Editor

•  Social Media •  Guest Booking •  Event Planning

D.I.Y. D.W.Y. D.F.Y.



30 Days to Podcast Start - WEEK 1BRANDING SPACE & EQUIPMENT

1 2 3 4START

Review Market Power

podcast video

BRAND ITName your podcast

DESCRIBE ITWrite your 255

character description 5 6 7PROFILE IT

Fill out Podcast Start

Point profile form

ORDER NOWChoose your equipment

SPACE PLANNINGReview guidelines for

your ideal environment

PICK YOUR NICHECapture style guides of

examples of what you like

(font/colors/cover art/music/intro voice type)

30 Days to Podcast Start - WEEK 2PREP & PLAN INTERVIEW GUESTS

8 9 10 11SET REHEARSALSchedule rehearsal date

before Day 20 but after receipt of equipment

CALENDARSet-up editorial calendar

for internal tracking

SCHEDULINGSet-up scheduling

calendar (for guests) 12 13 14FOLLOW-UP

Personalize guest

letter templates

COMMUNICATIONSet-up Skype (if needed)

BOOK GUESTSSchedule guests (at least 2 initial and 1/week after)

READ UPReview Best Practices

Guide

15

30 Days to Podcast Start - WEEK 3PRACTICE & RECORD

16 17 18CHECK LIST

Review rehearsal

set-up check list

PLUG INSet-up equipment

QUESTIONSMake list of questions/

concerns for podcast

start up tech 19 20 21TRIAL RUN

Rehearse and then

record first episode

RECORD MORERecord 2+ more

episodes & upload on

your own

UPLOADLearn upload process

OUTLINE EPISODEOutline episode flow,

introduction, points,

close…

22

30 Days to Podcast Start - WEEK 4MARKETING SOFT LAUNCH REVIEW & GO LIVE

23 24 25SM BRAND

Social media profile

integration

Begin social media

mentions

PRWrite press release

EMAIL PREPEmail blast prepared

26 27 28WEBSITE SET-UPIntegrate into website

bios/profiles/email

footer

EPISODE PACKAGEApprove continued

episode production

details & purchase

contract package

APPROVEReview & approve final

recordings of first 3

episodes for submission

to iTunes/Stitcher

POST

DAY 31+Record & upload consistently

and constantly!29REVIEW & GO LIVE

30FINAL APPROVAL

Review website

podcast/blog roll

page preview

Send out press

release, email blast,

social media messages

GO LIVE ON ITUNES

RETURN ON TIME INVESTED

DFY = 2:1 Time 2 minutes for every 1 minute airtime

DIY = 10:1 Time 10 minutes for every 1 minute airtime


THANKS & JOIN US!

PodcastStartPoint.com


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Authority Market Power Podcasting

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