Legal Rights Management

Obtain legal rights for social media content using the Linkies automated Legal Rights Management system. !And start leveraging the best photos, videos and social testimonials your customers create, placed in your online or offline displays, collateral and paid advertising.

In today’s digitally-driven world, your best brand storytellers, filmmakers and photographers are your customers. Without a single conversation with your marketing team, they continue to produce content that demonstrates your products, displays engagement at events, and tells the evolution story of your brand. Some of this content is good. Most is crap. And some is great. !

It’s the great content we care about. But obtaining legal rights to this content can be a messy process. And by the time you obtain the rights, the best opportunity to use it may have already passed. Not anymore.

Here’s #howitworks.

#SelectContent

Upon login to the Linkies web-based tool, all tracked social posts are displayed. !To request rights for a specific post, image or video, just click the link.

#RequestRights

A message will be sent to the creator of the social post. Before sending, a predefined message can be modified (if needed).

#GetPermission

The message is received as a comment on the actual post within the social network (i.e. Twitter, Instagram, etc.) !When the creator follows the direction to opt-in, all legally-appropriate visuals and metadata are recorded.

#UsageApproved

The content in the social post (photo, video, testimonial) can now legally be placed in online or offline displays, collateral or paid advertising. !Or via automated feed into any web/mobile displays or rich media advertisements.

To reassure any concerns, we’ve worked closely with legal council at major advertising agencies to ensure the proper visuals and metadata are recorded, to legally-guarantee the social content is yours to use (in online displays, offline collateral and signage, paid advertising, and whatever other needs arise.

To request more information, send us an email at info@linkies.com, or call us at (586)201-3686. !View more products and services at linkies.com.

(#linkies) is a social media technology company that enables brands to capture, monitor, and display campaigns of one or more hashtags by curating from the primary social networks.

Legal council is requesting that marketing and advertising teams legally obtain usage rights to place social media posts (and the content within) on their websites and advertisements. !Linkies has created an automated process to obtain usage rights that makes this process simple for the marketing and advertising agencies, their lawyers, and the brand’s consumers. Everyone wins.

#Background