1 Australia . UK . USA . Netherlands . typefi.com Premier and peer-reviewed academic content in both print and electronic formats Founded in 1988, IGI Global is a leading international academic publisher of print and electronic materials focusing on the areas of education, social science, library science, healthcare, business, environmental science, public administration, computer science, and engineering. IGI Global is headquartered in Hershey, Pennsylvania (USA) and offers premier and peer-reviewed content to international researchers, librarians, and universities. It actively publishes under five imprints – Information Science Reference, Business Science Reference, Medical Information Science Reference, Engineering Science Reference, and IGI Publishing. In 2002, IGI Global launched the InfoSci ® -Database platform, which has since grown to offer electronic access to IGI Global’s entire collection of book, journal and case publications in a state-of-the-art, XML-powered platform and search engine. The platform contains seven full-text databases which are updated weekly. The need for a unified in-house production system Until 2009, IGI Global produced its books, journals and cases in completely separate processes using a variety of software and hardware systems. • Independent academic publisher of reference books, journals, encyclopaedias, teaching cases, proceedings, and databases. • Publishing output had tripled within three years of implementing Typefi and Inera eXtyles, and continues to grow. • Content is automatically produced in XML and in a variety of formats for efficient repurposing. Automation for print, online and mobile case study IGI Global Increasing productivity with a reliable in-house production system
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1Australia . UK . USA . Netherlands . typefi.com
Premier and peer-reviewed academic content in both print and electronic formatsFounded in 1988, IGI Global is a leading international academic publisher of print and electronic materials focusing on the areas of education, social science, library science, healthcare, business, environmental science, public administration, computer science, and engineering.
IGI Global is headquartered in Hershey, Pennsylvania (USA) and offers premier and peer-reviewed content to international researchers, librarians, and universities. It actively publishes under five imprints – Information Science Reference, Business Science Reference, Medical Information Science Reference, Engineering Science Reference, and IGI Publishing.
In 2002, IGI Global launched the InfoSci®-Database platform, which has since grown to offer electronic access to IGI Global’s entire collection of book, journal and case publications in a state-of-the-art, XML-powered platform and search engine. The platform contains seven full-text databases which are updated weekly.
The need for a unified in-house production systemUntil 2009, IGI Global produced its books, journals and cases in completely separate processes using a variety of software and hardware systems.
• Independent academic publisher of reference books, journals, encyclopaedias, teaching cases, proceedings, and databases.
• Publishing output had tripled within three years of implementing Typefi and Inera eXtyles, and continues to grow.
• Content is automatically produced in XML and in a variety of formats for efficient repurposing.
Automation for print,online and mobile
casestudy
IGI GlobalIncreasing productivity with a reliable in-house production system
Publications were typeset using Adobe Pagemaker in an entirely manual process, and most of the typesetting was done externally. Print, digital (PDF) and XML processes were handled separately, involving duplication of effort, and there was no centralised system for storing content.
IGI Global realised its systems were unwieldy, unproductive and were costing it money and business opportunities. In its search for a solution, IGI Global evaluated outsourcing all production, but ultimately decided to bring production in-house.
“We made the strategic decision to make a large up-front investment in developing an in-house system to gain benefits in the long run,” said Dr Mehdi Khosrow-Pour, President and CEO of IGI Global. “There were no long-run benefits in outsourcing.”
IGI Global needed an automated in-house publishing solution which would provide effective content management, faster production, delivery of XML in formats required by partners, and the ability to easily repurpose content.
A three-part system: Inera eXtyles + CMS + TypefiThe initial solution was a combination of Inera eXtyles, off-the-shelf content management (CMS) software, and Typefi. eXtyles was used for editing and XML conversion of content, while the CMS managed XML, XSLT, and the interface with Typefi.
After about two years, the IGI Global team realised that it needed more flexible software for managing the interface between eXtyles and Typefi Publish. In 2011 IGI Global built its own in-house workflow management system under the management of Justin North, Director of Information Technology and Communication.
“The off-the-shelf software actually hid the detail of how Typefi really worked,” Justin said. “Once we were using the Typefi API, we really began to understand the potential of the software, and the breadth of the API.”
The result is an in-house system that is fully integrated with eXtyles and Typefi, and which also meets all of the original objectives. All publications are now produced in this system by only 12–14 production staff, with just one specialist designer creating the output templates and setting them up as projects within Typefi.
IGI Global has continued to develop and refine the platform for maximum benefit, navigating the complexities and in-house changes attendant on any large software project.
“No two publishers do things the same way, so any system has to be modified to suit a publisher’s particular requirements,” Mehdi said. “We learned what works and what doesn’t work.”
Australia . UK . USA . Netherlands . typefi.com2
IGI Global
“Once we were using the Typefi API, we really began to understand the potential of the software, and the breadth of the API.”
“Our experience with Typefi has been very positive.”
3Australia . UK . USA . Netherlands . typefi.com
Reliability, productivity, and new ways of thinking about contentIGI Global now maintains full in-house control over its content assets, and has enjoyed major gains in the two primary areas it uses to measures the success of its publishing system – reliability and productivity.
“Reliability has increased significantly since we began using our own interface,” Justin said. “The system has been refined now to the point that we are really seeing the benefits, maybe 80-90% to our advantage.”
This reliability underpins IGI Global’s fast growth in an adverse economic climate. In 2009, before the new system was implemented, IGI Global produced 120 books and 50 journals annually; by 2012 those numbers had roughly tripled to 350–360 books and 145 journals.
Production staff members have broadened their focus from print outputs, and have begun to understand and think creatively about the XML needs for online outputs. The ability to easily convert content into XML with eXtyles and produce numerous outputs with Typefi has also meant that IGI Global has taken advantage of newer print-on-demand technologies, an unexpected benefit that would have been difficult to realise using the old processes.
“Typefi has been responsive to our needs, they have worked at understanding our objectives and how we can benefit from the software.”
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Continued growth thanks to a mutually-beneficial relationshipAs well as expanding its core publishing programs, IGI Global continues to look for ways of extending the use of Typefi throughout the organisation.
“Now that we have a better understanding of what Typefi can do we are looking to leverage the system across other areas, such as marketing for brochure and flyer production,” Justin North said.
Perhaps the most pleasing aspect of the project for Dr Mehdi Khosrow-Pour, however, is the ongoing relationship with Typefi, which he jokingly described as a marriage.
“Each side needs a clear understanding of the other side, so that the relationship benefits both. Typefi really understands that,” he said.
“Typefi has been responsive to our needs, they have worked at understanding our objectives and how we can benefit from the software. Our experience with Typefi has been very positive.”
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