AUTOMATION POST A NETWORK FOR AUTOMATION PROFESSIONALS JANUARY 2014 Automation Post: A New Portal for the Manufacturing Industry What Makes AP’s Directory Different? INDUSTRY EXPERIENCE MAXIMIZES MARKETING SUCESS. Automation Post is a portal that offers professionals in the industry an opportunity to promote their businesses in a comprehensive, state-of-the-art directory; post current promotions and realize immediate online sales; post projects that require resources or expertise recommended by the site; and participate on a modern forum to discuss relevant topics. Automation Post is the first online marketing company that combines these four services all at once, uniquely designed for the sole purpose of promoting your business. 1. Industry-specific, comprehensive multi-media enabled content featuring current promotions, press releases & upcoming events, reference projects, and other resources that the company wants to highlight . 2. Dynamic, easily updatable content. 3. Elegant and professional format, uncluttered by excessive ad content. 4. Built-in intelligence to maximize lead generation and sales When a complete profile is posted on AP, the site has the intelligence to match the company with a project if the requisite skills are met. A company’s current promotions will be presented to audiences based on their profiled interests, and can be purchased online. COMPREHENSIVE, STATE-OF-THE ART DIRECTORY Let’s face it, people go on the internet to find out about com- panies before they start a conversation. In our industry, companies have tonnes of information crammed on their website focusing on products and services offerings. Although there are many sites that offer exhaustive directo- ries of companies in the industry, they all fall short of present- ing and promoting each company in a comprehensive, state-of-the-art interface. AP’s Directory has been designed for the sole purpose of marketing your business products and services, not only for simply listing your company. AP is not in the business of selling directories… but promoting your business. And it’s all free. automationpost.com Tel: (888) 669-4220 www.facebook.com/automation.post twitter@automationpost DIRECTORIES . PROMOTIONS . PROJECTS . FORUMS • •
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AUTOMATIONPOSTA NETWORK FOR AUTOMATION PROFESSIONALS
JANUARY 2014
Automation Post: A New Portal for the Manufacturing Industry
What Makes AP’s DirectoryDifferent?
INDUSTRY EXPERIENCE MAXIMIZES MARKETING SUCESS.
Automation Post is a portal that offers professionals in the industry an opportunity to promote their businesses in a comprehensive, state-of-the-art directory; post current promotions and realize immediate online sales; post projects that require resources or expertise recommended by the site; and participate on a modern forum to discuss relevant topics. Automation Post is the first online marketing company that combines these four services all at once, uniquely designed for the sole purpose of promoting your business.
1. Industry-specific, comprehensive multi-media enabled content featuring current promotions, press releases & upcoming events, reference projects, and other resources that the company wants to highlight.
2. Dynamic, easily updatable content.
3. Elegant and professional format, uncluttered by excessive ad content.
4. Built-in intelligence to maximize lead generation and sales
When a complete profile is posted on AP, the site has the intelligence to match the
company with a project if the requisite skills are met.
A company’s current promotions will be presented to audiences based on their profiled interests, and can be purchased online.
COMPREHENSIVE, STATE-OF-THEART DIRECTORYLet’s face it, people go on the internet to find out about com-panies before they start a conversation. In our industry, companies have tonnes of information crammed on their website focusing on products and services offerings.
Although there are many sites that offer exhaustive directo-ries of companies in the industry, they all fall short of present-ing and promoting each company in a comprehensive, state-of-the-art interface.
AP’s Directory has been designed for the sole purpose of
marketing your business products and services, not only for
simply listing your company. AP is not in the business of
selling directories… but promoting your business. And it’s
AUTOMATIONPOSTA NETWORK FOR AUTOMATION PROFESSIONALS
JANUARY 2014
SLICK TRANSACTIONAL PROMOTIONS PAGEAutomation Post is unique in that it promotes
current, hot-off-the-press deals on products and
services within a product-agnostic context that levels
the playing field for both consumers and suppliers.
Unlike other transactional websites in the industry,
who have a ‘catalogue-based’ offering of products for
each supplier, or a liquidator website that focuses
on obsolete or spare-part products, AP only focus-
es on the latest & current promotions that are not
traditionally visible to a broad spectrum of con-
sumers outside each.
This is an ongoing internal discussion at every
supplier, which is more often than not, concluded
by requesting their channels to take care of
getting these promotions in front of new clients.
Unfortunately, most distributors are busy with the
day-to-day business, and the promotions are
presented on a case by case basis, and believe
it or not, due to the vast number of promotions
that the suppliers have from different busi-
ness units (Automation, Motion and Drives,
Communications etc.), some of those promotions
get forgotten, and the `account managers
cannot keep track of them.
Suppliers and distributors are continuing to offer promotions, starter kits, and incentives on a reg-ular basis -“Spring to Summer”, “Fall into Spring” campaigns, etc… it never stops. How-ever, if you are not on a supplier’s mailing, or email list you will miss the opportunity to take advantage of their ongoing promotions. Effec-tually, AP bursts the bubble around each supplier’s traditional marketing network, and facilitates outreaching to new audiences the sup-pliers would normally not have tapped into.
Furthermore, major suppliers have limitations and guidelines on how they advertise in publications. They may have an ad to promote the company image, or how they serve a specific sector, but when they decide to advertise about a product, they shy away from advertising prices. If suppliers do not advertise their promotion prices, how will they reach out to new customers?
AUTOMATIONPOSTA NETWORK FOR AUTOMATION PROFESSIONALS
JANUARY 2014
PROJECTS - BREAKING GEOGRAPHICAL BOUNDARIESIt is the tradition that big companies have access to projects by having account manag-ers scour the immediate market territory to find active opportunities. That usually happens when account managers and business devel-opers get phone calls from end users asking for a quote on a product, or during a site visit, and sometimes on a golf course. It’s all based on who you know and on being at the right place in the right time.
It’s normal and fair that people deal with people they know for years, and with whom they are comfortable. However, doing the same thing in the same way doesn’t allow you to see the new possibilities and the best that the world can offer.
There are many great companies in the market who are vying for new business.
Automation Post breaks the geographical boundaries and enables professionals to simply find projects and work on opportunities they never thought they could have before.
On Automation Post , suppliers, distributors, and all service providers can post and main-
tain their current promotions online for FREE.
Once posted, they will be available not only
to their familiar audience, but also to an audi-ence who may have never acquired their
product before. Often, there are perceptions
that a product is either too expensive or too
sophisticated, and therefore it is excluded from a consumer’s list.
Promotions and incentives are an excellent opportunity to get new customers to try a product, and suppliers can start to re-establish new relationships, or change mispercep
-
tions about products and services.
It has always been a challenge to come up with a budget for marketing campaigns on a yearly basis, and how to coordinate with other business units to minimize the cost of running a campaign for suppliers. Distribu-
tors are always looking for opportunities to start campaigns and outreach new clients. AP offers this service for free.
All it takes is for one to do the right search about the company, understand its strengths, review its reference projects, validate its certi-fications, and simply give it a chance.
DIRECTORIES . PROMOTIONS . PROJECTS . FORUMS
AUTOMATIONPOSTA NETWORK FOR AUTOMATION PROFESSIONALS
JANUARY 2013
AT A GLANCE• Find automation professionals to help you with your day-to-day business needs
• Gain new customers & generate more leads
• Over come geograph ica l l im i ta t ions
• Find and post promotions and projects
faster, eliminate time and travel costs
• Access key data through comparison shopping on a brand agnostic site
• Advertise within a booming network of businesses in the field
• Ask and answer questions on a state-
of-the-art forum
• Access tailored professional marketing services
CREATIVE MARKETINGSOLUTIONS FOR MANUFACTURING AUTOMATION SECTOR
