+ All Categories
Home > Documents > AUTOMOTIVE MARKETING products AUTOMOTIVE MARKETING€¦ · Interact with over 10 data points in the...

AUTOMOTIVE MARKETING products AUTOMOTIVE MARKETING€¦ · Interact with over 10 data points in the...

Date post: 19-Aug-2020
Category:
Upload: others
View: 1 times
Download: 0 times
Share this document with a friend
2
NEED A SOLUTION? Call up today to discuss your requirements with one of our Marketing Consultants. We will have the solution for you Rivington Business Centre, Park Hall, Park Hall Road, Charnock Richard PR7 5LP www.engage.marketing 01772 585111 AUTOMOTIVE MARKETING products AUTOMOTIVE BUSINESS FLEET UNIVERSE DEALERSHIP SUPPORT LEAD GENERATION MEDIA ADVERTISING MARKET ANALYSIS BUSINESS FLEET UNIVERSE Currently at over 275,000 records, we hold the most accurate and up to date database of Fleet Decision Makers in the UK. A dedicated team constantly cleans and grows this dataset by talking to the actual fleet decision maker, gathering fleet information and purchasing details. CONSUMER VEHICLE UNIVERSE With a size of just over 9 million records, our dataset holds the vehicle choices of UK consumers, selectable via a whole host of parameters including make and model. Perfect for Dealer conquest data, analysis of local purchasing decisions or targeted marketing against a make of vehicle. LEAD GENERATION Inside our 50 seat Call Centre, we have the team and experience to implement your contact strategy. Proven experts in Appointment Setting and Lead Generation, we build successful campaigns to your specification. With our email marketing platform, take the driving seat delivering your message to the masses. MARKET ANALYSIS We are data experts and when it comes to analysis, we can clean up data, dedupe records, profile and even analyse your penetration into different markets. Check out our online app VISION for a taste of our services. MEDIA ADVERTISING Engage Marketing’s sister company is the leading business automotive eMagazine FleetPoint. With over 100,000 subscriptions and 45,000 page views a month we really have the perfect platform to advertise your products & services to it’s audience of Fleet Decision Makers in the UK. MARKETING driving your business forward
Transcript
Page 1: AUTOMOTIVE MARKETING products AUTOMOTIVE MARKETING€¦ · Interact with over 10 data points in the fleet universe and export it out for prospecting or analysis, this can be used

NEED A SOLUTION?Call up today to discuss your requirements with one of our Marketing Consultants.

We will have the solution for you

Rivington Business Centre,Park Hall, Park Hall Road, Charnock RichardPR7 5LP

www.engage.marketing01772 585111

AUTOMOTIVE MARKETING products

AUTOMOTIVE

BUSINESS FLEET UNIVERSE

DEALERSHIP SUPPORT

LEAD GENERATION

MEDIA ADVERTISING

MARKET ANALYSIS

BUSINESS FLEET UNIVERSECurrently at over 275,000 records, we hold the most accurate and up todate database of Fleet Decision Makers in the UK. A dedicated teamconstantly cleans and grows this dataset by talking to the actual fleetdecision maker, gathering fleet information and purchasing details.

CONSUMER VEHICLE UNIVERSEWith a size of just over 9 million records, our dataset holds thevehicle choices of UK consumers, selectable via a whole host ofparameters including make and model. Perfect for Dealerconquest data, analysis of local purchasing decisions ortargeted marketing against a make of vehicle.

LEAD GENERATIONInside our 50 seat Call Centre, we have the team and experience toimplement your contact strategy. Proven experts in Appointment Setting and Lead Generation, we build successful campaigns to your specification. With our email marketing platform, take the driving

seat delivering your message to the masses.

MARKET ANALYSISWe are data experts and when it comes to analysis, we can clean up data, dedupe records, profile and even analyse yourpenetration into different markets. Check out our online app VISION for a taste of our services.

MEDIA ADVERTISINGEngage Marketing’s sister company is the leading businessautomotive eMagazine FleetPoint. With over 100,000 subscriptionsand 45,000 page views a month we really have the perfectplatform to advertise your products & services to it’s audience ofFleet Decision Makers in the UK.

MARKETINGdriving your business forward

Page 2: AUTOMOTIVE MARKETING products AUTOMOTIVE MARKETING€¦ · Interact with over 10 data points in the fleet universe and export it out for prospecting or analysis, this can be used

DIRECT MARKETING solutions BUSINESS FLEET universe

Intelligent data is at the core of everything we do atEngage. Providing smart direct marketing solutions to the automotive sector quickly evolved us into the UK’s leading automotive marketing specialist. Engage consists of a group of professionals from themarketing and data world that can plan the campaignsand deliver results.

Using our Business Fleet Database we have the UK’smost comprehensive view of business fleet decisionmakers available today. Constantly cleaned andrelentlessly pushing its growth, we have fleet sizes,vehicle types and the services they use.

With our consumer vehicle database, you are able toreach virtually any target market or segment of vehicleowners, right down to vehicle make and model.

Not only does all our data come with 80% penetrationof email data, but we have developed the perfectway of delivering your messages with NetTorque our email broadcasting platform. Now combineaccurate targeting, cost effective marketing on emailand our 50 seat call centre to generate leads orappointments and we have everything you need forHigh Performance Marketing.

Data

Email

Media

CallCentre

A wealth of experience provides our customers with thebest possible marketing solutions for you.

Using the cornerstones of direct marketing we can buildany sales and marketing solution to your requirements.Engage Marketing is keenly aware of the opportunitiesand challenges that the automotive sector considers intheir marketing strategy and it’s not just about leasing orselling vehicles either, our solutions help many vehiclesupport services like telematics, insurance and fuel cardstoo. We work with you from concept to design toimplementation and review, getting the projects andcampaigns delivering for you.

HIGH PERFORMANCE marketing

We understand Lead Generation is a key priority forBusinesses and dealerships. We also know that it’sabout lead quality as much as volume, giving yoursalespeople the best opportunity to convert and winnew business.

Our focus is always on generating hot leads withprospects that are in the market for your products orservices. Our Opportunity Matrix system means thatwe can deliver leads that are of the most value nowand know what can be converted for the future.

Our 5 stage processAwesome DataWe not only have access to the UK’s businessuniverse, we have several other databases ready tohelp. Our expert data team will make sure the odds offinding the right people are in your favour.

Accurate ProfilingWhether you want to talk to MD’s, FD’s or FleetManagers, we make sure that we have the right pitchfor the right person.

Conversation PieceWe are experts in creating winning lead generationpitches. We use scripts that are guided by our NLPprinciples and your requirements to make sure we arenot only truthfully pitching your products butambassadors for your company.

Key CriteriaWe will only generate leads or book appointmentswith key decision makers who have a genuine interestor need and meet your criteria. Our Quality Controlteam will listen to every lead and double check it’squality before leaving our building.

Multi ChannelWhether it’s a communication before to warm up theprospects or a thank you email after, we can makesure your brand is in the customers mind at all times.Talk to us about email and SMS and how these can fitinto lead generation.

Over the last 8 years we have built up a unique and accuratedatabase of telephone cleansed Fleet Data.

Our dedicated team of researchers call and gather freight, van and car information by talking to the decision makerresponsible and verifying their vehicle numbers. We thenappend further information like turnover, industry and creditinformation, making a comprehensive view of the companiesand their fleet information.

We also host over 1.2 million worldwide fleets from theAmericas to Europe and even Asia. If you need to look at howto break into these lucrative markets, get in touch today.

In January this year we surpassed 275,000 UK fleet contactrecords, reaffirming we have the largest and most accurateFleet universe available today. And it’s still growing….

SELECT BYGe

ography

Type of Ve

hicle

Job T

itle

Industry

Numb

er of Vehic

les

Email

Execu

tive V

ehicles

Purch

ase type

LEAD GENERATION

MARKET ANALYSIS vision portal

Engage Marketing is a successful Automotive Marketing Agency that has been around for 11 years...

We have 3 levels of data to meet your needs and your budget• Off the shelf is as you would expect, sold by the thousand.

• Freshly cleansed data can be delivered daily and for a premium can be exclusive to you for 3 months

• Generation of warm leads by adding a sponsored question option on all the records we cleanse

Vision is a business intelligence tool which givessubscribers access to the information of over 275,000fleets operating in the UK – A pre-CRM prospecting toolthat allows you access to as much data as you need.Interact with over 10 data points in the fleet universe andexport it out for prospecting or analysis, this can beused on a desktop or your tablet device.

Powered by cleansed data from Engage Marketing’sFleet Universe database, Vision provides a bespokemapping solution which works through data mining andgives area analysis. At the click of a button, you cancompare customers with prospects to analyse productpenetration, along with any geographical restrictionsand preferred market parameters.

Don’t just take our word for it, ask for one of ourreferences. Over 60 dealerships in the UK now use thistool and 3 blue chip automotive companies, resulting inover 100 live locations.


Recommended