Avectra – Industry leader with a unique position in a growing market
Avectra Overview
1
AVECTRA SOCIAL CRMFor Associations & Non Profits
Partner Overview
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
2
OurTeam
• Solid Leadership Team •Deep experience in Software, Social, CRM, SaaS
•200+ Employees
•HQ in McLean Virginia
OurCompany
•Founded 1995
•Profitable
•Growing
•Private, Well Funded
•Expanding vertically & globally thru Partners
OurCustomers
• 1600 + Customers
• 10000+ users
•Adding 50 new customers per quarter
Company
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
3
Opportunity
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
4
McKinsey: Companies using social business solutions gain greater market share and higher margins.
Source: McKinsey Quarterly December 2010, “The rise of the networked enterprise: Web 2.0 finds its payday”, Jacques Bughin and Michael Chui
Time to Market ( 20% )Support Costs ( 10% )Travel Costs ( 20% )Marketing Costs ( 10% )Supply Chain Costs ( 10% )
Revenues ( 10-15% )Marketing Effectiveness ( 10-20% )Customer Satisfaction ( 18-20% )Employee Satisfaction ( 20% )Successful Product Innovation ( 15-20% )
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
5
Social Business - $4.6B market by 2013*
$5B
$4B
$3B
$2B
$1B
2008 201320112009 2010 2012
* Forrester ** Gartner
“Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace email as the dominant form of corporate communications.”
- Bill Gates
“It is going to be bigger than the first wave in terms of capital spending in high tech, but more importantly innovation and productivity.”
- John Chambers
41% Gro
wth p
er year**
Opportunity
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
6
0
100
200
300
400
500
600
50+ 5-50 1-5#Associations (thousands) 2.2 16.96 4.41Annual Value ($millions) $330 $528 $285
Rec
urring
Sub
scriot
ions
( mill
ions
of d
olla
rs )
US Association Market
Opportunity
From 1974 to 2005, the number of people belonging to an association increased from 13 to 33 percent (General Social Survey, 2004)
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
7
What Associations Require
Business Drivers
• Relevance
• Retention
• Recruitment
• Revenues
Solution Requirements
• High Functionality
• High Configurability
• Minimal IT Resources
Customer Requirements
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
8
Solutions
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
9
Solutions
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
10
Avectra Social CRM for Associations & Non Profits
netForum• E-Marketing• E-Commerce• Event Management• Committee Management• Content Management• CRM
– Members– Donors
MemberFuse• Private Social
Community• Relevance Engine
– Right Content– Right User– Right Time
• Fully integrated with CRM
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
11
What Avectra+Intacct Delivers
Avectra Social CRM
• Membership Value• Member Retention• Member Generated
Content• Event Marketing• Recruitment• On Demand, 100%
Cloud Based, SaaS
Solution Benefits
Business Drivers
• Relevance
• Retention
• Recruitment
• Revenues
Avectra+ Intacct+
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
12
Sell more related products
•Accounting
•CRM/ERP/HR
•BI/Analytics
•Social Add Ons
Sell more professional services
•Strategy
•Implementation
•Integration
•Support
Diversify from on premise to SaaS
•Subscription model
• Keep Share of Initial Subscription
•Same Share of all Renewals
Why Partner with Avectra
High Growth, under-served Markets
• Social Business $4.6 Billion - 41% growth, SaaS –26% CAGR
•Association $1 B+ - big target, Avectra the leader, investing in product + partners
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
13
Next Steps
GrowAnnuity
DeliverSolutions
Win Deals
DevelopPipeline
TrainStaff
SignAgreement
BuildBusiness
Plan
ProductDeepDive
Avectra – Industry leader with a unique position in a growing market
Avectra Overview
14
THANK YOU