THE FOUNDATIONS OF

SOCIAL MEDIA

FOR JEWISH DAY SCHOOLS

JDS Social Media Academy

20 Schools selected for intensive Academy experience

10 Webinars open to all day school representatives

Facebook and Twitter conversations

https://www.facebook.com/groups/jdssocialmedia/

Tweeting? Use

#JDSacademy

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Social

Temple Israel, Memphis Facebook Page

#3:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of connections between and among nodes in social networks.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 12:1 ratio of adding value.

Your Unique Value

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it

Personal

#5: Work To Improve The Health of the Network

Fortress: Insiders in, Outsiders out

Sponges: Transparency & Constant Flow In and Out

Families,

and parenting,

are changing.

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

October 25, 2-3pm ET:  Foundations of Social MediaNovember 6,  2-3pm ET: Maturing Your Facebook UseNovember 20, 2-3pm ET:  Social Media Policies and GuidelinesDecember 11, 2-3pm ET:  Social Media MetricsDecember 19, 1-2pm ET: Content Generation and CurationJanuary 8, 2-3pm ET: Social FundraisingJanuary 22, 1-2pm ET: Using Photos and Video EffectivelyMarch 5, 2-3pm ET: Brandraising Through Social MediaMarch 20, 2-3pm ET: Integrating Web, Email & Social MediaApril 17, 1-2pm ET: Evaluating Shiny Objects

UPCOMING WEBINARS

MARK YOUR CALENDAR!

THIS EXPERIENCE

• Stay nimble – change is the name of the game. Experiment and refine. Repeat.

• Know your goals so you can use social media to achieve them, and know if you’re succeeding.

• Address your whole culture, not just marketing & communications.

• Share Share Share!