Date post: | 19-Aug-2015 |
Category: |
Travel |
Upload: | simpliflying |
View: | 2,322 times |
Download: | 0 times |
Airlines 2.0Usingtechnologyforinnova2vebrandingthroughtherecession
Avia%onOutlookMiddleEastAbuDhabi,March3‐5,2009
About the Speaker• Airline branding expert & consultant
• Founder & CEOSimpliFlying
• Global Lead- Brand Strategy, Airline Capital Associates, Inc
• ColumnistInterbrand’s BrandChannel.com
• Co-author of two books on branding
What you will learn...
What does a recession mean for airline brands?
How to tap on the latest technologies to get closer to the customers?
What have other airlines done to enhance their brands?
What are the risks involved in this approach?
Simply, how to build a stronger airline brand in 2009
Cost of s
econd bag ch
eck-in
$50
Cost of c
hoosing a sp
ecific s
eat
$50
Average fu
el surc
harge
$200
By interacting with the customers on their terms
By getting inside the fickle mind of the customer
By sharing the ownership of the brand
By revealing the personality behind the brand
By tapping on the latest technologies to do this
A Holistic Strategy?Interaction without interruption
Co-creation
Having a personality
Ease of experience
How to tackle risks?
Recognize - What can go wrong?
Prepare - To involve the community
Be Resilient - Bounce!
Using the latest technology tools to build trust allows...
Interaction without interruption
Co-creation
Building of a personality
Ease of experience
It’s not the strongest of the species that survives, nor the most intelligent. It is the
one that is most adaptable to change.
Charles Darwin