Avnet Digital Signage Solutions
Technology
Special edition “ISE 2016”
www.avnet-embedded.eu
Publication
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Avnet Transforms the Shopping Experience
Today’s Challenges
• Retail is changing, with modern shoppers empowered as
never before by greater choice and access to data about
everything from products to pricing
• Exciting new models of engagement like touch, gesture and
voice make shoppers expect retail interactions to be rich,
engaging and immersive
• Connecting and managing disparate in-store devices puts
pressure on retail staff and can result in inconsistent
consumer experiences
Our Solutions
• One-size-fits-all print advertising is replaced by personalised,
rich media experiences and directed ads through devices at
the edge (ATM, kiosks, signs) that bring online experiences
into the store
• Traditional customer loyalty cards and coupon schemes are
replaced by customised offers and product information in
real time, for maximum shopping value
• Enhanced security and manageability, and breakthrough
performance allow customers to check out anywhere in the
store, or use their phones for tap-to-pay transactions
Tools for real-time customer response
Enabling a new world of shopping experiences, our range of
solutions enhances intelligent retail through improved me-
dia and graphics, enhanced security and manageability, and
breakthrough performance to transform retail: ranging from
point-of-sales (POS) devices, interactive kiosks and intelli-
gent vending to digital signage and automated teller machines
(ATMs).
Through improved media and graphics capabilities, enhanced
security and manageability, and break-through performance, we
enable OEMs and SIs to develop enhanced user experiences and
drive intelligent retail.
• Captivating visuals are vital for attracting customers. Built-in
visual technologies allow for rich interactive 2D/3D graphics
and compelling interactive digital experiences.
• Secure, fast transactions at point-of-sale devices are a must-
have during peak selling times. Our solutions provide speedy
data encryption and description for securing personal data,
without compromising performance.
• Anonymous viewer analytics are the foundation of directed
promotions. Our solutions bring fast anonymous analytics
and decisions for directed promotions, while also offering
smooth, responsive interactive experience.
Shoppers experience the responsive store
What will shopping at a brick-and-mortar store be like five years
from now? The future may be closer than you think.
Technology already available is at the heart of new tools to
help customers find what they need, exactly when they need it.
These new tools help people make sense of the dizzying choices
laid out in front of them through a more engaging shopping
experience that can offer instant, just-in-time incentives based
on expert suggestions. Here’s how:
Digital Signage Innovations
Whether incorporated into a point-of-sale end-cap display, used
as a stand-alone marketing system at an airport, or designed to
draw customers to interactive vending systems, digital signage
is expanding.
Central Management and Control
Digital signs can deliver rich multimedia content while enabling
remote management, advanced security, energy savings and
lower total cost of ownership. The benefits are both practical
and measurable. For example, systems can be scheduled to
automatically turn on and off, dramatically reducing power
consumption. Plus, as more and more systems operate over
Wi-Fi networks, implementation gets even easier.
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Signage Interchangeability with Ops
Open Pluggable Specification (OPS) simplifies the installation,
usage, maintenance and upgrade of digital signage infrastructure.
It helps make digital signage devices more intelligent and
connected while reducing costs by ensuring that components are
interchangeable by design.
Point of sale is moving away from passive marketing and
promotions to engaging, two-way experiences that actively
change shopping behaviour. From the moment customers
enter a store to the point at which they make a purchase, new
innovations enhance variety, convenience and personal service.
As vending technology evolves, new machines are going well
beyond dispensing snacks and drinks. We help transform these
machines into intelligent, seamless systems with a multitude
of new features – including HD digital signs, interactive touch
screen controls, even cashless payment mechanisms – to create
a fuller, more engaging shopping experience that motivates
consumers to buy. Our signage solutions can interact intelligently
with consumers via a range of digital media – from HD to 3D
video to touch-enabled displays to gesture-controlled screens
.
Web, Mobile & Social Integration
When in-store digital signage connects to the web, social media,
and mobile devices, it becomes an engaging access point to
a wealth of information – for consumers and retailers alike.
Consumers get the experience of shopping online along with the
chance to physically compare products and services. Best of all,
they can start enjoying their purchases on the spot. Increasingly,
these digital signs can go further – delivering coupons, shopping
lists, recipe suggestions, and product information to customer
mobile devices.
New Tools for Retail Associates
The benefits of networked signage also extend to retail
employees. Sales associates can use intelligent digital signage
to demonstrate products to customers, provide training, check
inventories and more.
Available through Avnet
Avnet Embedded offers a complete portfolio of display, periph-
eral and support accessories from world-class manufacturers
and combines them with state-of-the-art integration services to
deliver solutions tailored specifically to your applications and
business model.
We offer a complete range of size and performance options;
touch technologies that improve the human machine interface
experience, and solutions that are adaptable for kiosk and hand-
held applications.
Avnet Embedded technical specialists are recognised subject
matter experts, trained in the latest technologies, whose prac-
tical real-world experience will provide you with cost-effective,
customised solutions for all of your display requirements.
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Media Player Solutions
A media player is a key component of a digital signage
deployment, but the choice of a media player can have a
significant influence on the total cost of ownership for that
deployment. If the deployer buys a media player that is not
powerful enough for the intended application, not only will he
quickly become dissatisfied with its performance, he will likely
have to replace it. As a result, the original investment ends up
being wasted dollars.
On the other hand, buying a media player that is more powerful
than needed means the deployer has spent money on features
that will probably never be used.
Avnet offers a variety of media players designed to fit a range of
applications. Starting from entry-level solutions all the way up to
high-end solutions video wall applications. All are purpose built
for 24/7 operation in the signage markets. Together with our
partners and our own manufacturing and integration services,
we can always offer the best tailored solution for each customer.
Customised branded display solutions for Retail applications
Customised is all about leveraging the company brand,
marketing investment and packaging design into a creative and
engaging digital signage solution. Several studies have shown
that a properly designed and placed custom signage solution
can increase product sales by triple digits! But a poorly designed
solution can have the opposite effect. With this in mind, it is
easy to understand why we work closely with our clients to
make sure that the goal is clear and achievable before the design
starts. The creative process is essential to complete before the
technology is considered. We have seen far too many projects
fail because it has started with technology center stage, as
opposed to the messaging concept.
The goal is to develop a creative, eye-catching display that
delivers the intended messaging as a stunning experience. This
can only be achieved when all aspects are considered and the
most suitable components of fixture, screen, technology and
content are integrated as one harmonising unit.
Avnet offers a wide range of solutions spanning from 3.5” and
up to + 60” screen sizes.
Mounts
One of the considerations that is often overlooked is how your
display will be mounted. Avnet offers mounts and enclosures to
meet the needs of any digital signage installation, from wall and
ceiling mounts to custom outdoor and flush wall installations.
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Servers
Servers are essential in managing installations across a network
of digital signage located in a single area or across the globe.
Avnet Embedded can build specialist servers as complete,
bespoke solutions. Maybe in the past you have chosen
commercial Windows® Server licenses by default, without
realising you are paying for services and functions you don’t
actually need; perhaps your focus is on application development
and you’re looking for the best-fit licensing and hardware to
deliver a turnkey server appliance?
Avnet Embedded brings you specialist server platforms -
combining the business value of Windows Embedded Server
with best-in-class hardware from Dell, HP, IBM, Supermicro and
Intel. We also provide design services on related hardware, and
can fully integrate a range of embedded systems and servers.
We can help you build a server to your exact specifications, with
an incredibly wide range of options.
Unstructured data types, vast content repositories containing
rich media, the need for business intelligence data, along with
the maintenance of legacy systems make IT environments more
complex than ever and exacerbate the storage challenges.
Avnet Embedded help you find solutions for virtualisation,
convergence, and data migration.
Software
Content
Professional, targeted content is crucial in driving return-on
investment. With the premier content developers in the industry,
we deliver the most professional and effective content at the
consumer’s point-of-decision.
Software / SaaS
Advanced content management software allows for easy,
instant updates and scheduling of content. The software allows
you to manage your own content, reducing the time and costs
associated with continually having a creative/design firm make
changes.
Operating System
The operating system provides the platform on which software
and content run. Microsoft offers the Windows Embedded
platform which gives you access to embedded enabling tools
for building digital signs that are more secure, reliable and
manageable.
There’s been lots of coverage in the press about the launch
of Windows 10 and the benefits it can bring to businesses
everywhere. You probably also know that Windows 7 and 8 are
going end of life following the launch of Windows 10.
If you’re building fixed function or dedicated devices you
don’t have to worry about how these changes will affect your
development cycles. The Windows Embedded products (WES7,
WE8S, 8.1) provide a number of options to take your designs
forward, with the support and security you’ll need for many
years to come.
Avnet Embedded also offers operating system design and
integration service: consultation, development and toolkits,
training operating system design and test, application integration
and volume installation onto the target device.
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Our products @ ISE 2016
New performance IPS display series from LG Display
LG Display launched a remarkable generation of new professional
displays for the digital signage market. The screens with a
resolution of 1920 x 1080 pixels come with a brightness of
700 cd/m2. With this brightness the professional displays differ
significantly from “Consumer” devices that achieve almost half
of the value. Thus, they are ideally suited to the long-lasting use
in the digital signage applications. The new series will replace the
existing formats of 42”, 47” and 55”. The 47” is replaced by a 49”
size. There are many improvements like faster response time, 4
mm slimmer bezel and the transition into a 60Hz technology,
which lowers the costs of controlling. But unique feature is that
the panels are designed for an operating time of 24/7. So far yet
no TFT-manufacturer has the courage to do so.
The standard black frame offers an interesting solution, easing
the integration in a closure. With a black and narrow bezel
of only 5.6mm, it is suitable for a video wall application at
comparatively low cost.
The series, like all professional displays from LG Display, have
a high TNI of 110 ° C (clearing point), which can be used, for
example, in the shop window in direct sunlight without additional
cooling.
Services
When it comes to sourcing, managing and monetising your
technology assets, the process can be complex, and at times,
overwhelming. When it comes to dealing with IT Lifecycle
Management, Avnet can help.
Design
Our experts can help plan, design and build innovative solutions.
Integration
We can ensure your solutions work together in the most
complex environments. Our extensive knowledge across various
technology brands allows us to provide seamless solutions and
integration no matter the environment.
Maintenance
For maintenance and support of assets coming off warranty,
we offer one contact, one contract solutions that allow you
to resolve business needs while eliminating complexity, and
reducing the risks and administrative costs associated with
multiple outsourcing contracts.
Repair/Spare Parts Logistics
Scale your company’s effectiveness and reduce transportation
and inventory costs by allowing us to focus on this area of your
business while you shift your internal resources to focus on
areas that are core to your business.
Remarket
Do you have multi-generational, multi-platform IT assets? We
can help you maximise the value of your existing assets to insert
back into your IT budget for upgrades and migrations. We also
offer certified materials for you to buy or sell.
Refurbish/Recycle
Let our certified technicians extend the life of your assets by
refurbishing and reinstalling them. Or we can break down your
old assets to a higher commodity level, improving your recovery
value for otherwise obsolete equipment, while remaining green
compliant in your disposal practices.
Financing Services
Leverage our rental programs, such as swing gear and buy
backs, to free up cash flow.
Design - our IT operations and management
experts can help plan, design and build inno-
vative IT solutions using your existing assets.
Integration – we can ensure your converged
solutions work together in the most complex
environments. Our extensive knowledge across
various technology brands allows us to provide
seamless solutions and integration no matter the
data center environment.
Maintenance – for maintenance and support of assets
coming off warranty, we offer one contact, one contract solutions
that allow you to resolve business needs while eliminating
complexity, and reducing the risks and administrative costs
associated with multiple outsourcing contracts.
Technology Assistance Center (TAC) - leverage our team of
certi�ed technicians and engineers by using our TAC as your own.
Repair/Spare Parts Logistics - scale your company’s effectiveness
and reduce transportation and inventory costs by allowing us to
focus on this area of your business while you shift your internal
resources to focus on areas that are core to your business.
Remarket - does your data center have multi-generational,
multi-platform IT assets? We can help you maximize the value
of your existing assets to insert back into your IT budget for
upgrades and migrations. We also offer certied materials for you
to buy or sell.
Refurbish/Recycle – let our certi�ed technicians extend the life of
your assets by refurbishing and reinstalling them. Or we can break
down your old assets to a higher commodity level, improving your
recovery value for otherwise obsolete equipment, while remaining
green compliant in your disposal practices.
Financing Services - leverage our rental programs, such as swing
gear and buy backs, to free up cash �ow.
• Manage a data center refresh or complete migration
• Identify gaps in your operational processes and x them
• Locate a vendor to provide quality maintenance and support
of assets coming off of warranty
• Uncover resources to buy assets, erase data, improve security
or manage destruction or recycling of your assets
Avnet Can Help – No Matter What Stage of the IT Asset Lifecycle You Are In
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Maintain/Tech Call Center
Install
Remarket
Design
IntegrateRecycle
Repair
Refurbish
THE IT LIFECYCLE VALUE CONTINUUM
Professional Services Asset Value Services
Financing Services
Just imagine the amount of planning and resources it takes to:
This is only a sample of the challenges companies face every
day. When it comes to dealing with IT Lifecycle Management,
look to the experts.
When it comes to sourcing, managing and monetizing your technology assets, the
process can be complex, and at times, overwhelming. Wonder where to begin?
AccelerateReimagine Transform services.avnet.com
Get the Most Value from Your IT Assets Any Brand. Any Equipment.
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By utilising a dedicated controller kit, the new performance
displays from LG Display go live. The INB-1003 board has a
compact design with 90 x 60mm form factor. Input connections
are VGA and DVI. Control settings can be adjusted by the
included OSD keypad. RS232, Remote Control (IR) or light sensor
are available optionally. The kit can
be used for all sizes of the new LG
Display performance line.
Outdoor applications are offering a huge potential for the
digital signage market. On the other hand the environment
conditions are challenging the hardware seriously. Application
cases are information totems in public buildings and places,
outdoor promotion panels or simply the usage in shop windows.
Samsung has anticipated the enormous growth potential of this
market and released a product line ideally designed for such
requirements. The high brightness displays generates 2500 cd/
m2 luminance and are available in 3 different sizes of 46“ (117
cm), 55“ (140 cm) and 75“ (190 cm).
This strong luminance is required to guarantee readability under
high ambient light conditions. Another important parameter for
the legibility is the contrast. The SPVA technology is impressive
with a high contrast ratio of 5000:1. An embedded λ/4 filter
enables a clear and bright image even with sunglasses with
Samsung is launching new panel series for outdoor
applications
polarising treatment. If the displays are located in direct sunlight,
the liquid is heated up which can result in serious damage of
the display (“blackening effect”). In order to prevent this sun-
load effect, the panels run a special liquid which operates up to
110°C. Thus, the heat management is much easier.
LTI460HZ1 is designed for extreme conditions and the
highlighting big sign content. The 46” (117 cm) display beams
with splendid 5000 cd/m2 luminance and is dedicated for long
viewing distance. It results in a wider coverage and increases the
number of contacts for the advertiser.
In spite of the incredible high luminance, the power consumption
of LTI460HZ1 is very reasonable. This is possible because of
a new backlight design from Samsung. A blue and white LED
backlight in combination with a sequential driving is increasing
the transparency through the colour filter significantly. Finally
the power consumption is specified with 310W only. For
operation during normal ambient light the display is switching
into the “night-mode” which regulates the brightness to max.
1500 cd/m2.
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Interactive 65” –
4K monitor with integrated multitouch PCAP
Latest generation of smartphones or tablets perform an
outstanding readability by offering pixel resolution of more than
400 ppi. Premium laptop displays still carry a resolution of 100
to 150 ppi. This pixel density cannot be kept on large format
display. Basically this is not a big drawback as the usual distance
to the device is quite big. But there are professional applications
where the user stands directly in front of the display, particularly
if it is an interactive device. Thus, it is important to display the
content in high quality which is comparable with the readability
experienced from our personal IT devices.
A standard 65” (165 cm) display with FHD resolution (1920 x
1080 pixels) results in a resolution of 34 ppi only. The new 4k
panel TOV-L654KLTMMC has four times more pixels than the
FHD version. By having 3840 x 2160 pixels the ratio achieves
68 ppi. This is increasing the readability significantly and
unintended blur effects are minimised.
The monitor comes in ruggedised aluminium housing and
integrates a high sophisticated 40-point multitouch PCAP. All
well-known touch functionalities from the portable devices are
supported. For video input signals the monitor is providing 1 x
Display port and 4 x HDMI. Utilised display technology is IPS
which guarantees vivid colours over a wide viewing angle. The
brightness of 250 cd/m2 under the touch cover glass with 5mm
thickness is sufficient for indoor applications particularly if the
user is close to the display.
TOV-L654KLTMMC is the ideal device for mall finding services,
passenger information, production plans, employee information
posting or electronic newspaper.
Eye-catching dual side monitor in 55” (140 cm)
DIS5505HVN04 is probably the slimmest 55” dual side monitor
in the world. The total thickness is 24.2mm only covering a dual
side display. The housing design gives a very light impression.
But because of a special mechanical inner construction, the 50
kg monitor can be fixed at 2 points, which makes it possible
to hang the device from the ceiling. Individual contents can be
displayed from front and rear side. Utilised professional display
technology allows the long-term operating usage. The brightness
with 700 cd/m2 guarantees a great eye-catching effect even
from longer distance.
The totem can be mounted in portrait and landscape mode
and is ideally situated for foyers, shops and event arenas.
21,5” (55 cm) PCAP display for POS/POI
M215HJK-L3B stands for easy integration in POS/POI
applications. The display has already integrated 10-point
multitouch PCAP. Therefore, annoying set-up of a separate
touch is no longer required. The display comes with a resolution
of 1920 x 1080 pixels and generates 250 cd/m2 brightness
under the cover lens. This is sufficient for a shelf display
especially if the user is standing directly in front of the panel
and communicates over touch. The integrated touch controller is
connected by USB with the hosting PC and supports all common
operating systems. The panel is offered in a bundle with a cost
efficient controller set providing VGA and DVI input connections.
It is an ideal device for system integrators at the point-of-sale.
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Simple videowall with superb eye-catching factor
At the times of online shopping the challenge for
shop owners is to make real shopping attractive
enough. Creating a customer friendly environment
and drawing the attention to the right place
is paramount. Videowalls are quite suitable
to do this job but generally very expensive.
LD490DUN-THC1 is part of the LG portfolio of
videowall displays. The Bezel-to-Bezel distance is
just 3,5mm. But from price/performance ratio, it
is very attractive. A simple 1x2 videowall is very
easy and cost effective to produce. The displays
are bundled with simple controller set with DVI
input. By connecting those to a NUC media player with 2xHDMI,
a resolution of 3840 x 1080 pixels can be displayed. This simple
solution is cheap, yet gives a splendid eye-catching factor.
Made for Digital Signage and POS: HSPA+ dongle
QuickCarrier® USB-D from MultiTech
Cellular modules or routers are important bricks in the process
structure of digital signage applications. Digital signage totems
may be located in areas where the wired network is not available.
Cellular 3G/4G modules or routers connected to the USB of a
media player turn a totem into an autarkic stand-alone unit with
wide area access and no local infrastructure requirement.
The QuickCarrier® USB-D is a USB 2.0 High Speed plug-and-
play cellular modem with 3G/HSPA+ capabilities covering 7
frequency bands for largest possible coverage. This USB cellular
modem is certified and approved for use on American, as well
as Canadian, European and other international networks. Being
designed for M2M customers, the QuickCarrier® USB-D is of
industrial grade (-40° to +85° C), including the internal antenna,
and offers reliable data connectivity around the world.
Hence it is ideally made for e.g. Digital Signage, POS and POI
especially for outdoor usage. Also long and stable life cycles
and long-term driver support make it different to comparable
consumer products. MultiTech offers a two-year warranty,
which is upgradable to five years. Using the QuickCarrier®
USB-D drastically shortens time to market when it comes to
implementing cellular technologies to your application. Drivers
are available for Windows® and Linux.
Industrial Open Frame Tablets
Shelf displays are very flexible devices
for the promotion at the point-of-sale.
The small to mid-size panels are stand-
alone units with on-board processors and
multiple storage options. Controlling and
communication is possible through LAN,
WiFi, 3G/4G modules or USB interfaces. With a PCAP touch, the
shelf display becomes a modern interactive sales tool.
OFT-10W01-7V39C-2R is a ruggedised housing open frame
tablet in 10,1” (26 cm). Heart of the system is an Intel Atom Quad
Core processor with 2 GB RAM. Different storage options are
available from 8-32 GB. Multitouch PCAP is integrated. Various
interfaces provide a lot of possibilities for transmitting the
content data e.g. 10/100 Ethernet (PXE Boot), RS232(TX/RX) or
RS485, optional WIFI 802.11 b/g/n/, bluetooth 4.0, 2x USB 2.0,
1x micro USB client, 1x HDMI, 1x headphone jack, 1x micro SD
slot, 1x DC jack. Power can be received by PoE. The display has a
resolution of 1280 x 800 pixels and illuminates with 350 cd/m².
The open frame tablet OFT-10W01-7V39C-2R supports Windows
8.1/ Windows 10/ Android 4.4/ Android 5.1 and Ubuntu 14.04.
Other sizes from 7” to 23.6” are available as well.
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Design, source, integrate, test, deploy – Avnet does it all.
When your core competence is system and software design and time to market is critical, you
don’t have time to worry about the make or buy question. Relax. Avnet Embedded offers expert
support and a full suite of highly integrated solutions – from storage, computing, software and
networking products to disk drives, flat panels and embedded boards. So, before you start
pondering that question again, get in touch with the experts at Avnet first. You’ll be glad you did.
What can we do for you?
Integrated.Embedded Solutions from Avnet
About Avnet Accelerate Technology
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01/2016
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