B rand Guidelin es - Home | Monroe Community College | …€¦ · · 2013-09-11Our new tagline...

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Brand Geptember

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TABLE OF CONTENTS

OUR BRAND ........................................... 1

LOGO ...................................................... 2

SHIELD ................................................... 3

COLORS ................................................. 4

LOGO COLOR VERSIONS .................... 5

TAGLINE COLOR VERSIONS ............... 8

SHIELD COLOR VERSIONS .................. 9

COMPLEMENTARY LOGOS .................. 10

INCORRECT USAGE ............................. 11

MINIMUM SIZE AND SAFE AREA ......... 12

TYPOGRAPHY ....................................... 13

ALTERNATE TYPOGRAPHY ................. 14

GRAPHIC PATTERN .............................. 15

Why is the MCC brand so important?

Because it’s how people see us. How

they feel about us. And, ultimately, it’s

why they’ll choose us. From our name

and logo to the colors and language we

use—it all matters. Using the guidelines

outlined in this book is important. It

ensures we send a consistent message to

our audiences. And in turn, it builds our

brand.

Our new tagline is a hardworking three-word

phrase. The word “inspiring” works here as

both an adjective and a verb, making it all the

more memorable and brain-lodging. It

expresses that our faculty and staff inspire

students to be great every day (the verb).

And, in doing so, MCC is an inspiring

institution that creates remarkable success

stories (the adjective).

1

OUR BRAND

BRAND DEFINITION

At MCC, our dynamic learning environment, excellent academics, and innovative approach empower diverse learners to follow personal paths toward achievable results. Guided by exceptional professors and staff, we inspire successful outcomes—making MCC a catalyst for economic development, an important asset to New York state, and a source of pride for all.

BRAND PERSONALITY Innovative Bold Confident Proud

Welcoming Nurturing Connected Professional

BRAND TAGLINE

Inspiring every day.

2

L

T

i

l

o

c

T

t

C

N

f

Ts

LOGO

The primary grap

dentify the colleg

ogo should be us

on all internal and

communications.

The college logo

the shield and the

Community Colle

New York”. The t

form the logo.

There are a few vsee examples to t

hic element used

ge is the logo. The

sed to identify the

d external

consists of two p

e wordmark “Mon

ge, State Univers

two parts, togethe

versions of the logthe right.

d to

e MCC

e college

arts:

nroe

sity of

er,

go;

VERTIC

HORIZO

VERTIC

CAL LOGO

ONTAL LOGO

CAL RIGHT LOGO

SHIELD

Alternate shield option for use on approved dark backgrounds only.

3

SHIELD

The shield and wordmark can be used

separately. However, the wordmark or the

words “Monroe Community College”

should be somewhere on the piece—

preferably on the same “face” of the

piece—when the MCC shield is used

alone.

There are two shield options. The white

outlined version is recommended for use

on black or dark backgrounds only.

4

COLORS

MCC colors are gold and black.

The MCC brand's primary colors are gold,

black, and gray. The “CCs” in the shield

are white when producing in full color.

The PMS or CMYK color values are used

for print production, while the RGB and

Hex values are used for digital.

PRIMARY COLORS

PMS: 117C/117U CMYK: 0/18/100/15 RGB: 222/180/8 HEX: #c99900

PMS: Black CMYK: 0/0/0/100 RGB: 0/0/0 HEX: #000000

PMS: Cool Gray 10 CMYK: 0/0/0/60 RGB: 128/127/131 HEX: #616265

PMS: White HEX: #FFFFFF

LOGO COLOR VERSIONS – VERTICAL

5

MCC_Vert_PMS117_K.eps MCC_Vert_RGB_K.jpg

The MCC logo should be shown as

either 2-color (black and gold), 3-color

(black, gold, gray) or black and white,

depending on printing capabilities.

When the 3-color version is used, the

logo must be PMS 117, black, and

PMS Cool Gray 10 or the 4-color

process equivalents.

The white version should only be used

when necessary, and should only be

reversed out of PMS 117, PMS Cool

Gray 10, or black.

Please contact the Marketing and

Community Relations Department with

any questions on logo usage.

MCC_Vert_PMS117_CG10.eps MCC_Vert_CMYK.eps

MCC_Vert_RGB.jpg MCC_Vert_K.eps

MCC_Vert_PMS_W.eps MCC_Vert_CMYK_W.eps

MCC_Vert_K.jpg MCC_Vert_W.eps

MCC_Horiz_PMS117_CG10.eps MCC_Horiz_CMYK.eps

MCC_Horiz_PMS117_K.eps MCC_Horiz_RGB_K.jpg

MCC_Horiz_RGB.jpg MCC_Horiz_K.eps

MCC_Horiz_K.jpg MCC_Horiz_W.eps

6

LOGO COLOR VERSIONS – HORIZONTAL

The MCC logo should be shown as

either 2-color, 3-color or black and

white, depending on printing

capabilities.


logo must be PMS 117, black, and

PMS Cool Gray 10 or the 4-color

process equivalents.

The white version should only be used

when necessary, and should only be

reversed out of PMS 117, PMS Cool

Gray 10, or black.

MCC_Horiz_PMS_W.eps MCC_Horiz_CMYK_W.eps

The MCC logo should be shown

as either 2-color, 3-color or black

and white depending on printing

capabilities.

When the 3-color version is used,

the logo must be PMS 117, black,

and PMS Cool Gray 10, or the

4-color process equivalents.

The white version should only be

used when necessary, and should

only be reversed out of PMS 117,

PMS Cool Gray 10, or black.

LOGO COLOR VERSIONS – VERTICAL RIGHT

MCC_VertRight_K.jpg MCC VertRight RGB.jpg

MCC Vert K.jpgMCC_Vert_RGB.jpg

7

TAGLINE COLOR VERSIONS

The MCC tagline color versions are

shown here.

Always use one of these three art files

rather than keying it in.

The tagline can be used with the

shield or in the vicinity of the logo.

The tagline may be used alone in

certain circumstances; please contact

the Marketing and Community

Relations Department.

8

MCC_Tag_W.jpg

MCC_Tag_K.eps

MCC_Tag_PMS CG10.jpg

MCC_Tag_CMYK.jpg

MCC_Tag_K.jpg

MCC_Tag_RGB.jpg

MCC_SymbolOutline_PMS117.eps MCC_SymbolOutline_CMYK.eps MCC_SymbolOutline_W.eps

SHIELD COLOR VERSIONS

.

The MCC shield should be shown as

either 2-color (black and gold) or

black and white. The “CCs” in the

shield should always appear white


logo must be PMS 117 and Black or

the 4-color process equivalents.

The white outlined version is

recommended for use on black or

dark backgrounds only.

MCC_Symbol_K.eps

MCC_Symbol_K.jpg

MCC_Symbol_RGB.jpg

MCC_Symbol_CMYK.eps

MCC_Symbol_PMS117.eps

9

T

l

"

s

T

t

t

"

a

"

h

C

T

e

p

a

c

1

C

The MCC logo is v

logo for divisions,

"Monroe Commun

secondary. See ex

There are specific

these logos. The c

title should be opt

"C" in the shield. T

and the space in b

"Monroe Commun

height of 2 letter "

COLLEGE. Refer

These complemen

existing departme

programmatic logo

approach is desig

consistent visual i

10

COMPLEMEN

versatile. When cr

departments, etc.

nity College" beco

xamples to right.

c proportions when

capital letters on th

ically the same he

The kerning should

between the title a

nity College" shou

E's" from the word

to sample on the

ntary logos replac

ental, divisional and

os. This complem

ned to provide a s

dentity for the coll

NTARY LOGO

reating

., the

omes

n creating

he name

eight as a

d be -30,

and

ld be the

d

right.

ce pre-

d

mentary

strong,

ege.

OS

The capital leshould be optically the sheight as a "Cthe logo symb

tters

same C" in bol

LibeMONROE

eral ArtsE COMMUNITY

s Divisio COLLEGE

on The space from the wo

in between is the height of 2ord COLLEGE

Kerning is -30

"E's"

Monroe Community CollegeSTATE U N I V E R S I T Y O F NEW YORK

1 1

INCORRECT USAGE

Please do not alter the logo in any

way (e.g., color, font, orientation,

size). Avoid using the logo in running

text, at a low resolution, or on top of

colorful backgrounds.

Shown here are examples of incorrect

usage.

The "M" in Monroeshould be optically thesame height as a "C"

12

MINIMUM SIZE AND SAFE AREA

When changing the size of the logo, the

shield and wordmark must remain

proportional. As a guide, the "M" in Monroe

should be optically the same height as a "C"

in the symbol (see right for example). Any

rearrangement of the logo is not acceptable.

Do not use the logo smaller than the

minimum size shown here.

The space around the logo, referred to as

the safe area, plays a fundamental role

when the logo interacts with other

elements. The safe area defines the

smallest allowable free space where other

elements are not allowed to intrude. For

the MCC logo, the safe area is the height

of the “M." The remaining perimeter

should be left free of other elements.

MINIMUM SIZE 2-INCH WIDE

SAFE AREA IS HEIGHT OF "M"

TYPOGRAPHY

The recommended typefaces for MCC are

Trade Gothic, Clarendon T, and Century

Schoolbook.

It is preferred that Clarendon T be used for

either headlines or subheads, Trade

Gothic be used for either subheads or

short body copy, and Century Schoolbook

be used for long body copy.

1 3

Trade Gothic Light Trade Gothic Light Oblique Trade Gothic Medium

Trade Gothic Medium Oblique

Trade

Gothic Bold

No. 2

Trade Gothic

Bold No. 2 Oblique

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Clarendon T Light

Clarendon T Medium

Clarendon T Bold

Clarendon T Extra Bold





Century Schoolbook Regular

Century Schoolbook Regular Italic

Century Schoolbook



abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Century Schoolbook Bold Italic


Arial abcdefghijklmnopqrstuvwxyz Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Arial abcdefghijklmnopqrstuvwxyz Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

14

ALTERNATE TYPOGRAPHY

Trade Gothic and Clarendon T are not

widely used fonts on the Windows

platform or for other digital uses such as

websites. For this reason, it may be

necessary to use a substitute in such

applications as Word, Excel, and

PowerPoint.

If Trade Gothic is not available, please

use Arial in its place. If Clarendon T is

not available, please use Century

Schoolbook in its place.

Arial abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Arial Bold Italic


A unique graphic pattern (“honeycomb")

has been created to work in unison with

the MCC photography and design. This

graphic pattern is an impactful branding

tool that, when used correctly, can

illustrate who we are as an organization.

This graphic pattern should only be

used by design professionals due to the

complexity of production involved.

When the pattern is used with the MCC

shield, the size of the shapes within the

pattern should be the same size as the

MCC shield. Also, the pattern is always

white with a 40% opacity.

When possible, the size of the shapes within the pattern should be the same size as the MCC symbol.

The graphic pattern is always white with a 40% opacity.

1 5

GRAPHIC PATTERN

When possible, the Monroe Community College type should be somewhere on the piece when the MCC symbol is used alone. This type may be scaled smaller when separated from the MCC symbol.

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