02 Professional and NCAA sports offer the most coveted marketing and advertising real estate in the media business. Its exciting, highly engaging and unpredictable drama compel advertisers to get a piece of the action. The benefits are legion, but the cost of capturing an effective share of voice can be prohibitive. Not anymore. Introducing a whole new way to open the door to sports marketing in the stadium and in the arena during the play-by-play action with an integrated marketing program from BrandedTray Digital. Out-of-Home+Digital+Print+Experiential…….. a Grand Slam for the Savvy Marketer BrandedTray Digital: Get in the Game
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Professional and NCAA sports offer the most coveted marketing and
advertising real estate in the media business. Its exciting, highly
engaging and unpredictable drama compel advertisers to get a piece
of the action. The benefits are legion, but the cost of capturing an
effective share of voice can be prohibitive.
Not anymore.
Introducing a whole new way to open the door to sports marketing in
the stadium and in the arena during the play-by-play action with an
integrated marketing program from BrandedTray Digital.
Out-of-Home+Digital+Print+Experiential……..
a Grand Slam for the Savvy Marketer
BrandedTray Digital:
Get in the Game
company logo & name
BrandedTray Digital has now enabled marketers to
measure in real time, the performance of their in- stadium
promotions.
Good Technology Makes Great Things Possible…..
Great Technology Makes Great Things Simple
Each BrandedTray has the ability to extend your brand
message beyond the stadium via existing mobile
technologies directly to online content ( promotions,
sweepstakes, contests etc.) to add value to the physical
tray’s couponing and sampling capabilities.
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WHAT WE DOIt All Starts with the Tray.
The Tray
BrandedTray Digital designs and
produces custom branded food trays
to your brand’s exacting standards,
then deploys the trays to all of the
food vendors in the stadium or park.
Each time a customer takes delivery
of their order, your brand message
and promotion go with them to their
seats.
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Mobile Promotions, contests or
sweepstakes entries through
standard mobile technologies
QR Codes, Hashtags, Text to win all
port your promotion to the online landing
page, entry forms, email acquisition etc.
BrandedTray creates the landing pages,
Facebook promotions, or a any social
media engagement channel you may
need.
The Digital ConnectionConsumer Engagement with your Messaging
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Real Time Consumer MeasurementOf Your In-Stadium Promotion
Consumer Engagement with your Messaging
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Strategy:Pick a DMA / Market
Strategy 2Pick a League or Sport
Strategy 3Pick a Team and Venue
Select the
Message/Promotional OfferWhat is the call to Action / What
will be Measured
Design the Branded Tray
We Design and Create
Your Unique BrandedTray
Produce & Deliver Trays to Selected VenueTurnkey Deployment to the Venues
Advertiser ApprovalLast Pass Creative
Approvals
Collect & MeasureAll Metrics in Real Time
HOW IT WORKSExecuting the Program
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BrandedTray Digital Contracted VenuesScalability:
From One Team-One Market to Multiple Teams in a Hundred Markets
