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B2B Marketing University
Wireless Access Code - ??? Lee check on this- wireless by venue
Twitter Hash Tag - #B2BUniversity
*Prize given at end of conference for attendee who sends the most tweets
Thank you to our seminar sponsors
Australian Direct Marketing Association
Principal Sponsor
Venue Partner Print partner
Event Supporter
Direct Mail Partner
Goal: Education + insights to tackle the rapidly changing world of B2B Marketing
Twitter: #B2BUniversity
Schedule
Twitter: #B2BUniversity
• 12:30 – 12:45 PM – Opening Remarks
• 12:45 – 1:30 PM – Understanding the Science of B2B Marketing
• 1:30 – 2:15 PM – A Process-based Approach to Managing the Buyer Dialog
• 2:15 – 2:45 PM – Break
• 2:45 – 3:30 PM – Powering the Nurture Dialogue: Automating Nurture Programs
• 3:30 – 4:15 PM – The Influence of Social Media on B2B Marketing
• 4:15 - 5:00 PM – Roundtable | Marketers’ Experiences
• 5:00 – 6:30 PM – Drinks + Networking
Final notes• Tweeting?
– #B2BUniversity– Prizes for top tweeters…
• WiFi Available• Presentations + materials?
– Available for download post-event
• Educate + network + Interact
Twitter: #B2BUniversity
Speakers
Andrew Haussegger, Managing Director, Green Hat
Katie Finlayson, Cross Business Team Manager, Demand Programs, IBM*Pre recorded presentation
Carlos Hidalgo, CEO, The Annuitas Group
Will Schnabel, Global Vice President, Business Development, Silverpop
Joel Norton, Chief Strategy Officer, Boost Marketing