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B2B Online Presence Benchmarking

Date post:26-Jan-2015
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Description:
Comparison and benchmarking of B2B websites. Includes best practices, competitive landscape, and recommendations for improvement.
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  • 1. B2B Online Presence and Benchmarking

2. ClientLogo YourLogo 3. Introduction Competitive Landscape Best Practices Recommendations Exhibits Summary Outline 4. Context of the Study Presenta(onofyourclient Theproblems Yourmission Objec(ve1 Objec(ve2 Objec(ve3 Context Objec3ves Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 5. Thisstudyfocuseson(businesssegment)in(geographicarea). Business Ac3vity Name Ac(vi(esofthebusiness Name Ac(vi(esofthebusiness Name Ac(vi(esofthebusiness Name Ac(vi(esofthebusiness Name Ac(vi(esofthebusiness Name Ac(vi(esofthebusiness Name Ac(vi(esofthebusiness logo logo logo logo logo logo logo Study Scope Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 6. Introduction Competitive Landscape Best Practices Recommendations Exhibits Summary Outline 7. (1stelement) (detail) (detail) (detail) (2ndelement) (detail) (detail) (detail) (3rdelement) (detail) (detail) (detail) (4thelement) (detail) (detail) (detail) (5thelement) (detail) (detail) (detail) Summary: Business Perimeters Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 8. Brand Interac(on Know/AnalyzeyourMarket AFrac(on ofTrac Infoabout Oering Sales Service IntermediarySupport (Distributors) Billing ServiceaAerthe sale Managementof contracts AnalysisofTrac e-reputa3on Surveys Sa3sfac3onstudies Makingcontact Webfunc3on2.0 (Forums,sharing) DevelopSEOandSEM Organizecontests Developcross-media communica3on Ar3cles Infoaboutusage E-learning Direct/indirect Wheretobuy? Demandlevels Marke3ng distribu3on Promo3ons Value Chain Analysis Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 9. Brand Interac(on Know/AnalyzeyourMakret AFrac(on ofTrac Infoabout Oering Sales Service IntermediarySupport (yourclient) =100%of poten(al Compe3tors =100%of poten(al Value Chain Analysis Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 10. InternetPresence MobilePresence ContactCenters SalesMethod DeliveryChannels&Packaging Introduc3on Compe33veLandscape BestPrac3ces Recommenda3ons Summary Competitive Landscape 11. Compe3tor Strength(EXAMPLES:) Weakness Name Grade:xx/20 Usability Content Crea(vity Loyalty Lownaturaltracacquisi(on Lackofprofessionalism Name Grade:xx/20 Content Messy Notinterac(ve Lowusability Lownaturaltracacquisi(on Lackofprofessionalism Name Grade:xx/20 Shoplocator Professionalism Notinterac(ve Lownaturaltracacquisi(on Name Grade:xx/20 Usability Shoplocator Lownaturaltracacquisi(on Lackofprofessionalism Name Grade:xx/20 Crea(vity Loyalty Lownaturaltracacquisi(on Lackofprofessionalism Lowusability Name Grade:xx/20 Usability Content Loyalty Interac(ve Toomanypop-ups Poorusabilityofaliatesites Name Grade:xx/20 Content Professionalism Notinterac(ve Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons Competitors Strengths & Weaknesses 12. u (Remark) u (Remarks) - (1stpoint) (Remark) - (1stpoint) (Name) (Name) (Name) (Name) (Name) (Name) (Name) Compe33onBreakdown SegmentRank 14 8 3 2 5 6 1 B2Busers 20% 100% 100% 100% 40% 100% 100% B2Cusers 100% 30% 66% 100% 80% 100% Interna(onalPresence(% ofsites) 71% 100% 100% 100% 80% 50% 100% (Your client) 8 100% 62% 100% Competitors Internet Presence Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 13. (Remark) (Remark) *Selonnosobserva(ons,cessitesnesontpasdesCMS (Name) (Name) (Name) (Name) (Name) (Name) (Name) MethodofOrganiza3on CentralizedInternethub No Yes No Yes No Yes Yes CleanStructure Yes No Yes No Yes No No Hos(ng Decentralized Centralized (50%New York) Decentralized Centralized (100% Texas) Decentralized Centralized (90%East Coast) Centralized (50%US, 50% Canada) CMSstandard(Joomla, Drupal)* No No No No No No No Monitoring Googleanaly(cs Google analy(cs Google analy(cs Google analy(cs Google analy(cs Google analy(cs Google analy(cs (YourClient) Yes No Centralized (100%CA) No GoogleAnaly(cs Competitors Internet Presence Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 14. (Remark) (Remark) (Remark) (Name) (Name) (Name) (Name) (Name) (Name) (Name) Performance Graphics(moderndesign) 2,4 1,9 2,2 2,7 2,5 2 2,8 Consistency(brand,naviga(on) 1,5 2,2 1,7 2,5 2,5 2 3 Usability 1,75 1,61 1,77 2,22 1,74 1,78 2,11 TracAcquisi(on (SEO,SEM,criteriainpage/o page) 1,5 1,2 1,4 1,7 1,2 1,8 2,8 Loyalty (returningvisitors,newsleFer) 54% 77% 60% 0% 80% 9% 0% (Your Client) 1,75 2 1,60 1,1 1% TracAcquisi(on logo logo logo logo logo Competitors Performance Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons Quality 15. (Remark) (Remark) (Name) (Name) (Name) (Name) (Name) (Name) (Name) ValueProposi3on Catalogue(qualityof presenta(on) 2 2 2 3 2 3 3 E-commerce No No No No No No No Interac(ve 0,31 0,17 0,11 0,17 0,33 0,31 0,33 B2B WastedSpace 43% 13% 0% 50% 40% 0% 100% ContactPro Yes Yes Yes Yes Yes Yes Yes B2C Content 2,15 2,71 2,33 3,00 2,00 2,17 3,00 Shoplocator(existence,quality.) 31% 57% 67% 0% 20% 33% (Your Client) 1 Yes 0,33 100% Yes 2,10 66% Value Proposition (1/2) Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 16. Content ScopeofTarget (Remark) - detail - detail (Remark) - detail logo logo logo logo logo logo Value Proposition (2/2) Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons 17. Nameofsite hFp://www.site-example.com Nameofsite http ://www.site-example.com Screenshot Screenshot Market: Target: Objec(ves: Strengths: Plan Introduc3on Summary Landscape BestPrac3ces Recommenda3ons Benchmarks Market: Target: Objec(ves: Strengths: 18. Downloadthecomplete presenta(ononConsulting Caf for$5. hFp://www.consul(ngcafe.com/products/b2b-online-presence

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