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POSTS WITH VIDEO ATTRACT UP TO 3 TIMES MORE INBOUND LINKS THAN PLAIN TEXT POSTS ORGANIZATIONS INCREASE THEIR SEARCH TRAFFIC 100% BY HAVING A VIDEO THUMBNAIL IN THEIR SEARCH RESULTS 62% OF GOOGLE UNIVERSAL SEARCHES INCLUDE VIDEO VIDEO SEARCH RESULTS HAVE A 41% HIGHER CLICK-THROUGH RATE THAN PLAIN TEXT RESULTS VIDEO IS 50 TIMES MORE LIKELY TO GET ORGANIC PAGE RANKS IN GOOGLE THAN PLAIN TEXT RESULTS 5 78% OF CONSUMERS REPORT THAT SOCIAL MEDIA IMPACTS THEIR PURCHASING DECISIONS “CONTENT MIX” BY CHANNEL PUBLIC SHARING AND PRIVATE, SECURE DISTRIBUTION CONSISTENCY OF EXPERIENCE MEASUREMENT OF VIDEO TRAFFIC EASY, RAPID VIDEO CONTENT CREATION BUSINESSES ALSO USE VIDEO CONTENT TO HELP DRIVE DEMAND AND LEAD GENERATION CAMPAIGNS VIDEO OPTIMIZATION STARS OF VIDEO PLATFORMS SHOULD PROVIDE FEATURES FOR 92% OF MOBILE VIEWERS SHARE VIDEOS WITH OTHERS PEOPLE STAY 2 MINUTES LONGER ON WEBSITES WITH VIDEO B2B VIDEO OPTIMIZATION
