POSTS WITH VIDEO ATTRACT UP TO 3

TIMES MORE INBOUND LINKS THAN PLAIN TEXT

POSTS

ORGANIZATIONS INCREASE THEIR SEARCH TRAFFIC

100% BY HAVING A VIDEO

THUMBNAIL IN THEIR SEARCH

RESULTS

62% OF GOOGLE UNIVERSAL SEARCHES INCLUDE VIDEO

VIDEO SEARCH RESULTS HAVE A

41% HIGHER CLICK-THROUGH

RATE THAN PLAIN TEXT RESULTS

VIDEO IS 50 TIMES MORE LIKELY TO

GET ORGANIC PAGE RANKS IN GOOGLE THAN PLAIN TEXT

RESULTS

5

78% OF CONSUMERS REPORT THAT SOCIAL

MEDIA IMPACTS THEIR

PURCHASING DECISIONS

“CONTENT MIX” BY CHANNEL

PUBLIC SHARING AND PRIVATE,

SECURE DISTRIBUTION

CONSISTENCY OF

EXPERIENCE

MEASUREMENT OF

VIDEO TRAFFIC

EASY, RAPID VIDEO

CONTENT CREATION

BUSINESSES ALSO USE VIDEO CONTENT TO HELP DRIVE DEMAND AND LEAD GENERATION CAMPAIGNS

VIDEO OPTIMIZATIONSTARS OF

VIDEO PLATFORMS SHOULD PROVIDE FEATURES FOR

92% OF MOBILE VIEWERSSHARE VIDEOS WITH

OTHERS

PEOPLE STAY 2 MINUTES LONGER ON WEBSITES WITH VIDEO

B2B VIDEO OPTIMIZATION