BachelorsMasters
S t r a s b o u r g
The innovative Business school
ESCM MANAGEMENT SCHOOL PROGRAMME
5years of
excellence
Member school of the European Federation of Schools
PROGRAMME ESCM MANAGEMENT
Selecting a school may turn out to be very complex since the student must face differentpriorities.At ESCM, we are very clear on our values :
• Proximity : Using all the advantages of a human-sized school in order to personalize your experience with us.
• A level of demand : Success is not an abstract notion, it is the result of a daily work. We are on your sides to reach your objective.
If we work together, you’ll see how
• Get prepared for certificates that are certified by France and Europe
• Pursue a curriculum in a school which is certified by an independant organism.
• Get ready for the professional requirements thanks to internships in France or abroad.
• Study in the city center of Strasbourg, a European capital
city.
Benoît DjianDelargilière
Since 2010, Benoit Djian Delargillère has run ESCM and he has rea-lized that people’s expectations regarding knowledge are no longer the same. Generation Y learns thanks to interactivity and exchange. ESCM has always been built on one big ambition: all our students must be able to appropriate their curriculum with demand and conviction in a context of trust and benevolence.
S t r a s b o u r g
The innovative Business school "Our tradition is Innovation"
YOURADVANTAGES
⋅ 2
In our school, each degree can be taken separately
PROGRAMME ESCM MANAGEMENT
Shared Foundations :
⋅ French foreign language
⋅ General knowledge ⋅ Management ⋅ Administration ⋅ Marketing ⋅ English ⋅ Economy ⋅ Law ⋅ Communication
Marketing
⋅ Mix marketing ⋅ Market analysis ⋅ Sales management ⋅ Digital communication ⋅ Business Game ⋅ Business English
Digital
⋅ Project Management ⋅ Marketing web ⋅ Digital communication ⋅ IT web ⋅ Digital law ⋅ Business English
Ressources Humaines
⋅ Project management ⋅ Social & legal company
policy ⋅ Skills transfer &
previsional jobs & skills management
⋅ Management & value chain
⋅ Legal English
Dirigeant ManagerOpérationnel d'Entre-prise CEO
⋅ Administration ⋅ Management ⋅ Sales & Networks ⋅ Business English ⋅ Professional
communication ⋅ Results steering
Manager de Projets InnovantsMPI
⋅ Administration ⋅ Professional
communication ⋅ Results steering ⋅ Management ⋅ Innovative projects
management ⋅ Business English
Années1 & 2
Année3
Années4 & 5
⋅ 3
In order to reinforce the links between the students and enhance their motivation, the students office organize events such as the Integra-tion day, the End of Year par-
ty, other parties in Strasbourg. Trips are also organized each year for our students. They have had the chance to visit Prague, Berlin, Barcelona and London.
ESCM has created a
partnership with the University of Strasbourg.
Thanks to La carte Culture, you can enjoy a large number of cultural offers for only 7 euros a year ! Enjoy, and visit Stras-
bourg which is considered as one of the favourite ci-
ties for its student life !
Trip to London
from feb 04 to Feb 08, 2019 ⋅ 4
S t r a s b o u r g
The innovative Business school
S t r a s b o u r g
The innovative Business school
1
3
5
2
4
• Provide a quality education taught by experts in a benevolent environment
• Develop learning interactivity to acquire the basic knowledges.
• Favour team work in order to train now for the working world of tomorrow
• Offer welcoming and functional working rooms ; and lend a laptop for the students who would need it if necessary
• Develop our network of partners for our interns and alternating students
The 5Commitments
of ESCM
⋅ 5
Shared Foundations of the three specialisms :
Year 1 : 660 Hours + A four-week internship
• French foreign language : 132 hours
• French and european culture
• Interperso nal communication
• General economy
• Law
• Business management
• Marketing
• Administration
• English
BACHELOR COMPANYMANAGER 3 Specialisms :
BACCALAUREATE + DEGREE LEVELThis diploma is certifi ed in all Europe (ESR) :
180 ECTS credits ( European Credits Transfer System)
Admission on application. Prerequisites : Baccalaureate or an equivalency certifi cate
⋅ 6
• French foreign language : 132 hours
• General knowledge
• Project management
• General economy
• Law
• Business management
• Marketing
• Administration
• Professional English
Year 2 : 660 Hours + A six-week internship
• Administration
• Professional English
⋅ 7
• Write a market study
• Define the business and key objectives. Hold the marketing plan built with the executive management
• Analyse the placement of supply and products
• Design operational marketing activities
• Steering marketing activities and operations
• Master management skills as well as key marketing tools
ACQUISITION OF PROFESSIONAL SKILLS
• End-of-terms exams• Market analysis• Business Game• Internship report and orals
EXAMS
ACQUISITION OF PROFESSIONAL SKILLS
Bachelor MARKETING Specialism
⋅ 8
• Competitive watch• Diagnosis and marketing strategies• Marketing studies and research• Consumer & E-shopper behavior
Market Analysis
• Sales development• Negociation & Investment management/Customer
service Management• Viral relationship marketing• Direct marketing• Marketing law
Sales development
• Project Management• Team Management• Sales forecast
Steering Tools
• Tools to develop the E-Commerce• Mutichannel/crosschannel strategy• E-commerce Project management
Implement Web Marketing
• Acquisition of technical vocabulary and press articles• Business writing, description of charts• Video Analysis
Acquire English basics
• Brands & Products• Distribution policy & merchandising• Communication & media plan• Price policy• International development
Mix Marketing
• Definition & actors of the ROI• Evaluation basics• Performance measurement : effectiveness/efficiency• Scoreboard• Costs analysis
Impact valuation
Year 3 : Marketing Specialism 450 hours + A twelve-week internship abroad
⋅ 9
• Implement structures which are adapted to the success of innovative projects
• Learn how to push forward one’s team
• Implement new ecomic patterns
• Bring a critical vision of the business units.
• Have a solid conceptual and methodological basis in the field of innovation management
• Have skills in steering innovative projects
ACQUISITION OF PROFESSIONAL SKILLS
• End of terms exams• Web experiences • Internship report & orals
EXAMS
ACQUISITION OF PROFESSIONAL SKILLS
Bachelor DIGITAL Specialism
⋅ 10
• Understand e-business• The various sectors• The main actors & jobs• Supply & demand• E-business into figures• The different evolutions & perspectives
Understand the world of E-Business
• E-commerce law• General terms & conditions of sale• The cyber-merchant accountabilities• Electronic proof• The protection of the private life on the internet• Intellectual property rights
Learn the legal basis of E-Business
• Existence on social media• E-Ad, public relations, participative web• Brand, buzz and crisis communication• Visibility & E-reputation• Community animation
Organize & enhancedigital communication
• WEB conversion• Natural Referencing (SEM, SEO, SMO)• Ergonomy & Web design• Web advertising & search engines• Advertisement by affiliation• Price comparison tools
ImplementWebmarketing
• Acquisition of technical vocabulary and press articles• Business writing, description of charts• Video Analysis
Acquire English basics
• Project Mode• Team Project managementProject Management
• E-Company funding• Human ressources administration• Customer Relationship Management
E-Company Management
• Advanced Excel• Prestashop & Web Payments• Adobe suite
Master the computing techniques
Year 3 : Digital Specialism450 hours + A twelve-week internship abroad
⋅ 11
• Create & enhance the process, methods and documents required to administratethe staff.
• Analyse the needs, understand the company budgetary procedures and organize the human ressources, the recruitment and training programm.
• Implement an information system or any HR tool
• Implement and develop tools in order to validate & recognize skills
• Advise the evolutions of various skills development plans : GPEC, mobility and training
ACQUISITION OF PROFESSIONAL SKILLS
• End-of-term exams• Case study• Internship & orals
EXAMS
• Create & enhance the process, methods and documents required to administrate
ACQUISITION OF PROFESSIONAL SKILLS
Bachelor HUMAN RESSOURCES Specialism
⋅ 12
General presentation of the HR Function• Different missions of the HR function & the strategic
role of each of them• The information system of the HR function, the key
element of Human ressourcesLegal & social policy• Labour law, legislation & regulation, collective
agreement, staff representives, employee representa-tive committee, staff delegates
• Human ressources internal communicationRemuneration • Administrative managing of remuneration• Analysis of the wage bill & of the recruitment budgetRecruitment• Recruitment process, design of job profiles (job titles,
mission, context, content & remuneration)• Recruitment market, typology of recruitment firms
Understand theH.R. Function
• The continuing vocational training's legislative ®ulatory framework
• Training engineering & educational engineering
Understand the training function, its goals, its actors & its tools
• motivation & performance • Talents management & leadership
Understand the managerial levers
• Acquisition of technical vocabulary and press articles• Business writing, description of charts• Video Analysis
Acquire the English basics
Basics• Indepth definition of the notion of "skill" and how you
acquire & implement it, global engineering of skillprocess
• Various baselines (jobs, employment, skills) and how they are used and built
• Overall view of the GPEC Methods • Introduction to the 5GC process • Employment framework & company ressources • Transmission & mapmaking of the knowledge gene-
rated
Implement devices in order to anticipate & transfer skills recognition
Project steering• Drafting the specification• Audit, diagnosis & evaluation
Year 3 : Human Ressources450 hours + A twelve-week internship abroad
⋅ 13
ACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLS
• Implement structures which are adapted to the success of Innovative projects
• Learn how to push forward one's team
• Implement new economic patterns
• Bring a critical vision of the business units
• Have a solid conceptual & methodological basis in the field of innovation management
• Have skills in steering innovative projects
Baccalaureate + Master degree (Recognized by the state)European Recognition : 300 credits ECTS
( European Credits Transfer System)
MASTER IPMInnovative Project Manager
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
• Business creator & buyer
• Small & medium size company manager
• Center of activities manager• Agency Manager
• Company Project Manager
⋅ 14
• Strategic Management• Operational Management • Intercultural Management• New Management Process• Sociology of information
Management
• The different steps of project Management • The different project modes• Financial assessment & project tracking• Project management tools• Innovative projects
Management & Project Management
• Supply chain• Business plan• Business patterns• Company project funding
Performance Steering
MASTER IPMInnovative Project Manager
⋅ Partiels• End of term exams• Business plan• Project completion• Internship report & orals
EXAMSEXAMSEXAMSEXAMSEXAMSEXAMS
⋅ 15
• Innovation strategy• The company economic & legal patterns• Financial & accounting analysis
Innovative management economic patterns
• Innovation management• The network-company• Entrepreneurship• The start-up spirit
Innovation in the companies
• Business meeting facilitation,• Common vocabulary and expression of a project
manager• Oral presentation of projects• TOEIC
Acquire the English basics
The innovative company paradigm
• The company societal commitment• Strategic communication• Benchmarking
• End of term exams• Business plan• Project completion• Internship report & orals
Year 5 : IPM Master MASTER DMOEMaster "Executive Manager"
(Dirigeant Manager Opérationnel d'Entreprise)
EXAMSEXAMSEXAMSEXAMSEXAMSEXAMS
⋅ 16
• Small & medium size company Manager
• Results center Manager
• Networks Manager
• Company creator & buyer
• Agency Manager
MASTER DMOEMaster "Executive Manager"
(Dirigeant Manager Opérationnel d'Entreprise)
ACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLS
• Market Analysis and offer/products conception
• Design the global strategy & the areas of development
• Define the financial strategy
• Develop the trade policy
• Build the management policy
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
• End of term exams• Business plan• Business Game• Internship report & orals
EXAMSEXAMSEXAMSEXAMSEXAMSEXAMS
Baccalaureate + Master degree (Recognized by the state)European Recognition : 300 credits ECTS
( European Credits Transfer System)
⋅ 17
Market analysis following the economic areas• Market Analysis & business areas• Analaysis of the market competitive position
Design & develop services & products adapted to bu-siness areas• Research & development of service delivery & innovtive
products• Analysis of social & environmental impacts on bu-
siness• Analysis of the products & services methods of
production
Provide the general development of a company : its activities, products & service delivery
Build an internal organizational structure• Build an adapted organization• Establishment of an organizational process
Define the management methods• Define common & individual objectives• Establishment of adapted staff management methods
Lead the team and manage the human ressources• Selection & implementation of cooperation tools• collaborator's career management• Implement and manage a human ressources policy
Lead & manage teams
Steering the company economic & fi nancial results
Develop the company funding strategies• Optimization of the business financing methods• Structuring of the business economic patterns
Make draft budgets & control the operating costs• Financial assessment• Allocate ressources to positions & services• Frame the operating draft budget of a small or medium
size company
Control the financing flows & steer the business results• Implement tools to track the activity and its results• Analyse the economic results & the profitability of the
activities• Steering the activities according to the economic &
financing results • Analyse the production methods of the services and
products
Year 4 : Master DMOE
⋅ 18
• Structure the commercial & communication policies• Structuring of commercial & marketing strategies• Development of communication plans• Develop and implement partnerships• Manage the existenc' on professional networks• Search and development of commercial partners• Structuring of partnership policies
Manage the commercial & promotional development of a company & develop the network of partners
Defi ne the company strategic orientations
• Define the priorities to develop the activities• General situation audit• Search for development & structuring priorities• Organize the company development strategies based
on social economy• Elaboration of development multi-years plans• Programming the company development stages• Estimate & anticipate the ressources required• Define the ressources needed to develop plans • Investment requirements mapping
Year 5 : Master DMOE :
⋅ 19
S t r a s b o u r g
The innovative Business school