8/8/2019 Back to the tap

1/20

Back to The Tap

INDIA

8/8/2019 Back to the tap

2/20

Incredible IndiaIndia is a diversified Country

It consist of 28 states and 7 union territories

with 22 different languages.

India have 48 registered billionaires and more

than 4 million poor people.

India is among the fastest growing nation in the

world.

India is rich in Natural Resources but millions of

people are deprived of pure drinking water.

8/8/2019 Back to the tap

3/20

Current Population of India in 2010 is around 1,150,000,000

(1.15 billion) people. Currently, India is second largest country

in the world after China in terms of population. By 2030, the

population of India will be largest in the world estimated to be

around 1.53 billion. There has been rapid increase in Indian

population in the last 60 years. Population of India at the time

of Independence was only 350 million. So Indian Population

has increased more than three times.

Thus, the requirement of pure drinking water is increasing day

by day with the increase in population

8/8/2019 Back to the tap

4/20

Culture 65% of population is dominated by youth

There is increase in consciousness of the

people and are more inclined towards fashion

and demand quality and attractive goods.

People are now more educated and compare

goods with the available brands and evaluate

substitutes.

Sentiments and values are positioned aboveevery thing existing in the society.

Indians are mainly emotional but rational

while buying goods.

8/8/2019 Back to the tap

5/20

Legal System

Judiciary of India is the continuation of the BritishLegal system established by the English in the mid-

19th century.

It is regarded as the toughest and the best legal

system in the world But the implementation of law in the country is poor

and people follow the trend of breaking the law.

People of India bear the fear of law in their mind but

corruption has more good hold over their minds.

8/8/2019 Back to the tap

6/20

Distribution System

A systematic system of distribution is

practiced in India.

Broadly Manufacturer-wholeseller-Seller Trucks, carts, ferry are used as a means of

transportation in the country

There is strong distribution channelsconsisting of small traders to giant companys.

8/8/2019 Back to the tap

7/20

GDP of India The economy of India is the eleventh largest economy in the world

by nominal GDP and the fourth largest by purchasing powerparity (PPP).Following strong economic reforms from the socialist

inspired economy of a post-independence Indian nation, the

country began to develop a fast-paced economic growth, as free

market principles were initiated in 1990 for international

competition and foreign investment.

India's large service industry accounts for 55% of the country's

Gross Domestic Product (GDP) while the industrial and agricultural

sector contribute 28% and 17% respectively.

India's per capita income (nominal) is $1,030, ranked 139th in theworld.

Indiass 2008 GDP $1,159,170,000,000 1 trillion 159 billion 17 crore

only.

8/8/2019 Back to the tap

8/20

Principle Industries of India

The number of Industries in India have increasedmanifold in the last few years. The numerous Indian

Industries are growing in stature and gaining more

importance as days pass by. Though the main

occupation has been agriculture for the bulk of theIndian population, recently India is moving towards

rapid industrialization with its different sectors like

the Iron & Steel Industries in India,IT Industries in

India, Food and Beverage Industries in India , IndianTravel & Tourism Industries, Business Process

Outsourcing Industries in India coming into

prominence.

8/8/2019 Back to the tap

9/20

The Marketing Mix

1. Available to a business to gain the reaction it isseeking from its target market in relation to its

marketing objectives.

2. 7Ps P The tools Price, Product, Promotion,

Place, People, Process, Physical Environment.

3. Traditional 4Ps extended to encompass growth

of service industry.

8/8/2019 Back to the tap

10/20

Marketing-mix planning

Having developed a strategy, we have then

decide which tactics will be most effective in

achieving strategy goals.

Tactical marketing involves creating a

marketing mix of four componentsproduct,

price, place, promotionthat fulfills the

strategy for the targeted set of customerneeds.

8/8/2019 Back to the tap

11/20

8/8/2019 Back to the tap

12/20

we have also introduced simple bottles in ourproduct line to attract people who purchase

on regular basis so that it can suit their

pocket.

Key feature of our product

Design of bottle

Purity of water

8/8/2019 Back to the tap

13/20

2. PACKAGING AND BRANDING To differentiate our product we have used

blue border white label.

The bottle is meant to be sold individually sowe have used simple packaging to sell bulk to

our distributors.

To build our brand image we have named our

product back to the tap and undertaken a

good promotion of our product.

8/8/2019 Back to the tap

14/20

Price

We have set the price of our product on thebasis of

1. Purity (quality)

2.D

esign3. Market price (rivals price)

4. Profit + distribution cost

8/8/2019 Back to the tap

15/20

Competitors

We are competiting with many brands like

Bisleri, Aquafina, and popular beverages

player had also entered the market with

competive prices.

Majority brands have copied bisleri blue

colour in their labels as bisleri remains the

Leader in the market.

8/8/2019 Back to the tap

16/20

Our stratagy

To charge high for our designer bottle to

maintain our brand image as our designer

bottles will be used by upper class people

.(Rs.21- 1 lt)

To charge moderate price for our simple

bottles as they will be purchase on regular

basis.(Rs.12-1 lt)

8/8/2019 Back to the tap

17/20

Place

Place, or where the product is made available, is the third

element of the marketing mix and is most commonly referred

to as distribution.

Our distribution channels includes

1. A head office each in north , south , east andwest india.

2. They will distribute the bulk to distributors in

each states in the respective zones.3. Then to the retailers.

8/8/2019 Back to the tap

18/20

Promotion

To promote our product we have used

banners on the highways and in hilly areas in

every state.

We also advertise our product on tv.

Sales promotionWe are also giving heavy discount to

distributors and retailers to motivate sales

8/8/2019 Back to the tap

19/20

Get Back to the real purityGet Back to the real purity

8/8/2019 Back to the tap

20/20

Thank you