1
1. What is the concept of marketing? List and describe the elements of the marketing mix by term by giving examples. 8. What is the marketing information system (MIS)? What types of information does it include? 9. Explain and compare the main research techniques. What techniques can marketers use to gather data in exploratory research, descriptive research and casual research? Explain the difference between primary data and secondary data. 10. List and explain the marketing research process. 11. What is consumer behavior? Why is it important for marketers to understand consumer behavior? 12. What are main the steps in the consumer decision-making process? Explain habitual decision making, limited problem solving, and extended problem solving. 13. Explain the steps in the business buying decision process in process and by giving an example. 14. How do B2B markets differ from consumer markets? 15. List and explain the Internal and External Influences on consumers’ decisions. Deadline: 15.11.2016 ANSWER ALL THE QUESTIONS PRECISELY AND ACCURATELY giving examples in detail. 2. How does marketing creates utility? List and explain all the factors by giving examples. 3. Explain needs, wants, and demands. What is the role of marketing in each of these? 4. Describe the evolution of the marketing concept. Describe the 4 era in detail. 5. What is a marketing plan? Describe the three levels of business planning. 6. List and describe the five steps in the strategic planning process in detail. 7. How do firms use the BCG model for portfolio analysis in planning for their SBUs? Explain the BAI 225 Marketing for Banking and Insurance Take Home Assignment - 1
