Presentation on Bajaj Auto Presentation on Bajaj Auto Ltd.Ltd.

Presented by: Srinivas R Khode.

Bajaj Auto Bajaj Auto LimitedLimited

Bajaj Auto ltd is the flagship company of the Bajaj group.

Founded in 1926 by who was is Jamnalal Bajaj, founder of the group.

Kamalnayan Bajaj, took over the business in 1942.

The present Chairman and Managing Director of the group, Rahul Bajaj, took charge of the business in 1965.

The company has Variety of two- and three-wheelers available for international and domestics markets.

Bajaj Auto Bajaj Auto Ltd.Ltd.

Chairman & Managing Director: Rahul Bajaj

Vice Chairman: Madhur Bajaj Address: . Akurdi, Pune 411035.Bajaj Auto Ltd Website

http://www.bajajauto.com/Business : Manufacturers of

Scooters, Motorcycles and Three-wheeler vehicles and spare parts thereof.

About the company………About the company………

The company has a network of 498 dealers and over 1,500 authorised service centers and 162 exclusive three-wheeler dealers spread across the country. Around 1,400 rural outlets have been created in towns with population of 25,000 and below. The current dealer network is servicing these outlets.

Bajaj is convinced that the real impetus of future two-wheeler growth will come from up-country rural India. Bajaj Auto has defined specialist dealerships for rural markets, called 'Rural Dealerships'. During the year 2005-06, four new rural dealers became operational.

Bajaj has identified a segment of customers 'Probikers', who are knowledgeable, appreciative of contemporary technology, they are trendsetters and very choosy about what they ride. Hence, Probikers need to be addressed in a meaningful way that goes beyond the product. Bajaj Auto is in the process of setting up a chain of retail stores across the country exclusively for high-end, performance bikes. These stores are called " Bajaj Probiking". Eight such stores have been opened, viz in Pune, Ahmedabad, Chennai, Hyderabad, Kolkata, Navi Mumbai, Chandigarh and New Delhi.

List of products under Bajaj List of products under Bajaj auto.auto.

Pulsar DTS-i. Pulsar DTS-Fi.XCD DTS-Si.Platina.Platina 125 DTS-Si.Discover 135 DTS-i.Avenger DTS-i.Kristal DTS-i.Bajaj 3 wheelers(auto rickshaws).

Company ProfileCompany Profile

World Class Manufacturing Plants at Akurdi, Waluj &State of Art Plant at Chakan.Wide Range of Two Wheelers and Three Wheelers.ISO - 9001(Quality Systems) and ISO-14001 (Environment System)certification.Largest Exporter of Two & Three Wheelers.Total Sales Nos. 15.18 lakhs for (2003-04).Total Turnover of Rs. 59335.8 Million.Total Productive Maintenance (TPM) philosophy in the organisation.

Continued………Continued………Distribution network covers 50

countries.139056 units exported in 2008-09, a

growth of 25 percent over 2007-08.Dominant presence in Sri Lanka,

Colombia, Bangladesh, Central America, Peru and EgyptIncreasing foothold in Africa.

Largest exporter of three-wheelers; over 139,405 units exported in 2007-08.

All products customized as per market needs 25 percent growth in Total exports over 2007-08.

Company PolicyCompany Policy

• Total Productive Maintenance (TPM).

• Environmental policy(ISO-14000).

• Quality policy(ISO-9000).

Environmental scanning of Bajaj Environmental scanning of Bajaj Auto.Auto.

Identifying the need of compact commercial 3 wheeler vehicles in global market thus making it the largest exporter of 3 wheelers in the global market.

Targeting all age groups of society thus making it the market leader in 2 & 3 wheeler automobiles.

Identifying the need of youngsters and thus fulfilling the market demand.

Identifying Hero Honda as the sole competitor in automobile segment and thus undertaking an aggressive strategy and grabbing its market share.

Pricing policy- Products priced at lower rates as compared to similar brands.

Environmental scanning of Environmental scanning of Bajaj Auto Continued………..Bajaj Auto Continued………..Innovative practices: Introducing

the one of its kind Digital Twin Spark Plug Ignition more popularly known as DTSi and DTS-Si into the market enabling fuel efficient automobiles.

Positioning its brand as a trustworthy and affordable brand.

Mission & Vision Mission & Vision Bajaj doesn't have a straight vision or

mission statement. They define it in terms of brand identity, brand essence (derived from mission) and brand values.

Brand Identity Our Brand is the visual expression of

our thoughts and actions.It conveys to everyone our intention to constantly inspire confidence.Our customers are the primary audience for our brand.Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our own vision.

Brand Essence

Blending together youthful creativity and competitive technology to exceed the spoken and the implicit expectations of our customers.

Brand Values Values of Learning, Innovation,

Perfection, Speed and Transparency.

Bajaj Auto organisational Bajaj Auto organisational structurestructure

Bajaj Auto Limited,India's premier automotive company, has a focused organizational structure for the Auto business. With the structure, the existing business roles and responsibilities at the company have been strengthened and enhanced to ensure greater operational empowerment and effective management. The structure would assists in "Aligning the Vectors" of the organization and enables the company to live its Brand Values & be "Distinctly Ahead"

The five pillars of this structure (Strategic units) are:

R&D, Engineering. Two Wheeler Business UnitCommercial Vehicles Business Unit International Business Unit. These pillars will be supported by

functions of Finance, MIS, HR, Business Development and

Commercial.

SWOT analysis SWOT analysis Strengths

Extensive Distribution Bajaj Auto has a network of more than 500 dealers and franchises and 1450 service outlets throughout India.

They adopt the Fast Moving Consumer Goods (FMCG) distribution system in its marketing strategy which is normally used for serving smaller and specific niches of the market and thus requires more resources.

Despite the fact that motorcycles and scooters are seldom distributed aggressively like in the FMCG system, Bajaj Auto uses it in order to have an edge over its competitors in terms of the extensiveness of its local distribution networks .

Strengths Strengths continued……..continued…….. Bajaj Auto is India’s largest exporter of two and three

wheelers.Distribution network covers 50 countries.

The Bajaj motorcycles have -style, mileage, speed, performance, comfort and safety.

First to introduce the innovative DTS-i & DTS-Si . Firm and flat organizational structure. Strong R&D force for innovative products The automobile sector targets all ages of society.

Weakness Weakness Bajaj Pulsar and Avenger less

fuel efficient bikes.

Resale value of Bajaj auto lower than its rival competitor Hero Honda.

Opportunities Opportunities Can enter the four wheeler segment

in India as TATA is the only Indian four wheeler maker.

Can undertake aggressive strategy and overtake Hero Honda as the global No.1.

Manufacturing fuel efficient and durable automobiles.

Threats Threats Rival competitor Hero Honda in two

wheeler market.Soaring oil prices are encouraging

customers to opt for LPG & CNG driven vehicles thus posing a major threat for the petrol driven automobiles.

Yamaha’s growing popularity in the sports bikes segment posing a threat for Bajaj’s sports bikes in the global scenario.

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Thank you.