Bak USAInternship Showcase

Celine Keefe I 2nd Year MBA Candidate I WNY Prosperity Fellow

AGENDA

Bak Story

Bak to the Projects

Bak on Track– LeaderCORE style

“Everything begins with an idea.”

Bak in Buffalo, NY

Our Industries

Education Lifestyle

Field Services

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Our Products

Seal 8Fully Functional Ruggedized Tablet.

Atlas 12Rugged 360° Laptop.

Thoughtfully Engineered. Masterfully Crafted.

AGENDA

Bak Story

Bak to the Projects

Bak on Track – LeaderCORE style

What do I do at Bak?Marketing Intern

Projects:Market Development PlanNew Product Launch TeamMicrosoft Collateral Weekly HR NewsletterSales Warrenty Data Model

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Market Development Plan

Atlas 12Out of the World. Into Your Hands.

Business Case Segmentation Personas SWOT/PEST Analysis Pricing Market Strategy Program Mix End of Life Plan

Explore• Case Studies• White Papers• Spec Sheet• Blog• Website (SEO)• Trade shows• Social Media

Advocate• Social Media• Feedback

forms • Customer

service channels (online/off)

Renew• Webinars• Featured

customer stories

Customer Buying Journey

Evaluate Purchase Expand• Email Marketing• Webinars• Blog – industry

specific, how to device

• Download• Social Media • Surveys• Follow-up

contact

• Quick start guide

• Webinars• Blogs (industry

specific, how to use device/Microsoft)

• Thank you email

• ‘Build your device’

• Drop ship packaging items

• Tech Reviews• Testimonials• Website• White Papers• Demos• Conversations-

Q&A• Webinars• Info Emails

(BSS)• Blog (topical,

industry leadership)

Sample Slides Created for Bak USA

Consult and Customize

Any issues, and your device will be serviced right here in the U.S.

The Bak USA

Brand and Deploy Service and Restore

Our team meets with yours to understand your unique needs.

We deliver a product built just for you.

Process

Our ProductPowerful.Versatile. Prepared.Configurable.

Atlas 12

Solve

“Thus, taking notes by hand forces the brain to engage in some heavy ‘mental lifting,’ and these efforts foster comprehension and retention.”– Cindi May, Scientific America, 2014

Sales Warranty Model

AGENDA

Bak Story

Bak to the Projects

Bak on Track – LeaderCORE style

LeaderCORE Competencies

•Communication•Problem Solving and Decision Making•Strategic Thinking

What’s next?

Thank You