Bala Dairy

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    The sweetest storyever told or heard

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    A brand that captures your mind

    gains behaviour.

    A brand that captures your heart

    gains commitment.

    Scott Falgo

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    Cadbury Dairy Milk

    The Real Taste of Success

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    VISION & MISSION

    Vision:

    "Working together to create brands people love"

    Cadburys mission statementSays simply, Cadbury means quality; this is our promise. Our reputation

    is built upon quality; our commitment to continuous improvement will ensure

    that our promise

    Mission Statement 0f the product:

    The mission statement of our new product is To provide our customers

    with a tempting and exquisite taste as Enticing Treats means a mouthwatering treat which is simply irresistible.

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    PRODUCT

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    POPULARBRANDS IN INDIA

    C

    H

    O

    C

    O

    LA

    T

    E

    S

    C

    H

    O

    C

    O

    LA

    T

    E

    S

    S

    N

    A

    C

    K

    S

    S

    N

    A

    C

    K

    S

    BEVERAG

    ESBEVERAG

    ES

    CANDYSCANDYS

    G

    U

    M

    S

    G

    U

    M

    S

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    CDM for every need

    For chocoholics -

    CDM Chunky

    For Connoisseur -

    - Bournville

    - Fruit & Nut

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    CDM for every need

    Gifting - Gift packs

    In-home consumption

    Muh Meetha Karna

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    INGREDIENTS

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    CHOCOLATE

    BAR.MADE FROM REAL DARK

    CHOCOLATE.

    SIMILAR DESIGN

    WORLDWIDE.

    CONTAINS MOREMILK THAN ANY OTHER

    CHOCOLATE BAR.

    AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHERPREMIUM PACKS

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    PROMOTION

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    PRICE

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    WEIGHT (gm) PRICE

    10.5 5

    22 10

    40 20

    42 CRACKLE 25

    95 5080 FRUIT & NUT 55

    165 90

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    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    93 95 97 99

    I x l

    Th Sw t T t of Succ

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    100%

    89%

    85%

    84%

    68%

    99%

    84%

    77%

    64%

    8%Bonding

    Advantage

    Performance

    Relevance

    Presence

    Commitment to the brand - India

    CDM Intl. Choc. Brand in India

    Source: IMRB U&A Study

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    100%

    89%

    85%

    84%

    68%

    99%

    84%

    77%

    64%

    8%

    89%

    75%

    65%

    45%

    2%Bonding

    Advantage

    Performance

    Relevance

    Presence

    Brand power in India

    CDM Munch Kit Kat

    Source: IMRB U&A Study

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    PLACE

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    BUSINESS OPERATIONS

    Five company-

    owned

    manufacturing

    facilities:

    ThaneInduri (Pune)

    Malanpur (Gwalior)

    Bangalore

    Baddi (Himachal

    Pradesh)

    Corporate/Head

    office:Mumbai

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    THEBIG ~B FACTOR

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    1905 1930s

    1960s

    1970s

    PACKAGING STYLES

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    ADVANTAGES OFPACKAGING

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    WHOLESALE

    RETAILER

    CDM ARE SOLD DIRECTLY TOWHOLESELLER AND RETAILERS.

    CADBURY'S DISTRIBUTION NETWORK USED

    TO ENCOMPASSES 2100 DISTRIBUTORS

    AND 450,000 RETAILERS.

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    ACHIEVEMENTS

    MajorAchievements ofCadbury

    Worlds No 1 Confectionery company

    World's No 2 Gums company.

    World's No 3 Beverage company.

    Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for

    2006-07 by Superbrands India. Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most

    respected companies by sector conducted by Business World magazine in 2007.

    Cadbury India has been ranked as the 7th Great Place to Work and the No. 1

    FMCG company in India in 2008, by the Great Place to Work Institute.

    Asian Marketing Effectiveness Awards 2008 forBournvita Folk/Fusion campaign

    - GOLD award for the "Best Insights and Strategic Thinking" and SILVER awardfor the 'Most Effective Use ofAdvertising'.

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    A staggering 120 million chocolate bars are sold inNew Zealand every year, 60 million of these

    are made by Cadbury!!!!!!!!!!!!!

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    Cadbury Confectionery's Dunedin plant producesaround

    10,000 Crunchie bars per hour!!!!!!!!!!!!!

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    If all the blocks of Cadbury Dairy Milk producedsince 1930 were placed end to end, they wouldstretch from Cadburys Dunedin factory to the moon!!!

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    Cadbury sells over 3.5 million boxes ofchocolate every year!!!!!!!!!!!

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    Last year over 400 tonnes of pebbles were made.Enough to cover Eden Park 15 times!!!!!!!!!

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    Cadbury Dairy Milk is the oldest chocolatebrand in the country!!!!!!!!!!!!!!

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    Did you know that COCOA trees in Kerala

    are called Cadbury trees!!!!!!!!!!!!!

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