&BalancingSustainability

Economic Cost in Packaging

Brand GrowthManagement

recyclable plant-based eco-shaped bio-based natural pcr reclaimed renwable downcycling carbon footprint reuse eco-friendly biodegradable compostable second use c2c end of life environmental impact 100% recycled organic bio-based ecological greenhouse gas emissions regrind pcw post-consumer waste natural resource eco-conscious non-toxicreduce waste material health cradle-to-cradle waste=food regenerative biomimetic landfill-free fsc certified ecocert greenpefc certified light weighted volatile organic compounds co2 emissions iso14001 certified biological nutrient end of liferenewable solar energy bio-power eco-design carbon neutralmaterial reutilization social responsibility technical nutrientsorganic materials fair labor practices waste disposal eco-coststoxins bio-plastic uv ink voc usda waste=food x-list pcw local

SUSTAINABILITY

SUSTAINABILITY: PACKAGING DEFINED

› Beneficial, safe & healthy for individuals and communities throughout its life cycle

› Meets market criteria for both performance and cost

› Sourced, manufactured, transported, and recycled using renewable energy

› Optimizes the use of renewable or recycled source materials

› Manufactured using clean production technologies and best practices

› Made from materials healthy throughout the life cycle

› Physically designed to optimize materials and energy

› Effectively recovered and utilized in biological and/or industrial closed loop cycles

- SUSTAINABLE PACKAGING COALITION

GOVERNMENT POLICIES

SUSTAINABILITY: DRIVERS

Drivers

PUBLIC PERCEPTION

RETAIL REQUIREMENTS

ECONOMIC PRESSURES

Society for Human Resource Management, BSR and Aurosoorya study Advancing Sustainability defininition:

Commitment by organizations to balance financial performance with contributions to the quality of life of their employees, the society at large and environmentally sensitive initiatives.

55% 43% 43% 38%Improved employee morale More-efficient business processes Stronger public image Increased employee loyalty

SUSTAINABILITY: PACKAGING CORE TRUTHS

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No such thing as a completely sustainable package

Materials cannot be classified as inherently good or bad

Packaging must be viewed in the context of the full supply chain

THE PACKAGE DESIGN MUST WORK

Most plastics we use are glaring at us, comfortable in their ease and practicality yet undeniably unwanted on the earth.

Abby Schlageter

Packaging Life Cycle

MATERIAL SOURCING1

PACKAGING DESIGN2

MANUFACTURING3TRANSPORT4

DISPOSAL5

SUSTAINABILITY: PACKAGING LIFE CYCLE

› Material Health: All the materials in the product must be safe and healthy for humans and the environment

› Material Reutilization - "Closed-loop system" no unusable waste when the product is no longer useful

› Material Energy Use: Use less energy and renewable sources during the production process

› Material Stewardship: Water leaving the factory should be as clean or cleaner than when it arrived

› Material Responsibility: take into consideration the people who grow, harvest, transport, and produce the product

SUSTAINABILITY: LIFE CYCLE CONSIDERATIONS

?SO...WHERE DO I START

SUSTAINABILITY: THE BRAND

CONVERSATIONAL

COMPETITIVE

CONSUMER FACING

CORE VALUES

CREDIBLE

get educated

align on goals

pose questions

leverage suppliers

SUSTAINABILITY: MAKING IT WORK

make choices

test and test again

stay current

be realistic

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Owned by Gap Inc., international retailer Old Navy has a footprint of 1000 doors in the U.S. and Canada dedicated to bringing consumers fun fashion and value to the whole family offering on-trend, modern clothing, updated basics and accessories at an affordable price.

Great quality products at a good value.

CASE IN POINT: OLD NAVY

THE CHALLENGE: OLD NAVY

› low service environment

› product engagement

› value proposition

› product protection

› merchandising

› inventory management

THE SOLUTION: OLD NAVY

bold front panel graphics

olfactive engagement

product visibility

stackable

e flute substrate

single-piece construction

reduced package footprint

pack-out material reduction

100% recyclable

second use primary

award winning package design

THE SUSTAINABLE: WIN

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21 Drops is a throughly modern line of therapeutic grade essential oils created to counteract the effects of our busy lives. Their artisanal blends are 100% natural. Tried, tested and incredibly effective. Designed for use anytime, anywhere.

THE BRAND: 21 DROPS

THE CHALLENGE: 21 DROPS

› redefine aromatherapy

› consumer perception

› product de-selection

› communication hierarchy

› product integrity

› sustainable packaging

THE SOLUTION: 21 DROPS

color id

numerical id

custom sleeve

the communication

FSC kraft substrate

local vendors where possible

80% recyclable

wild crafted & organic

formulation

award winning package design

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THE SUSTAINABLE: COMPROMISE

It is not possible to repeat too often that waste is not something which comes after the fact...picking up and reclaiming scrap left over after production is a public service, but planning so that there will be no scrap is a higher public service.

Henry Ford, 1924

GOODGOODGOODGOODGOOD

for the environment

for consumers

for companies

for local communities

for innovation

122 West 42nd St, Suite 825New York, NY 10168

Phone: 646-723-1901

Kelly Kovack | Principalkellykovack@brandgm.com

www.brandgm.com

Contact

Brand GrowthManagement