BALAS Annual Conference 2012: The Business Association of Latin American Studies Institutional Members List INSTITUTIONAL MEMBERS LIST ANPAD Arthur Lok Jack Graduate School of Business UWI CLADEA COPPEAD/UFRJ EFMD ESADE ESPÒLESPAE FGV Fundação Getulio Vargas (São Paulo) Florida International University IDE Business School INCAE Instituto Tecnológico de Monterrey EGADE Konrad Lorenz Foundación Universataria Northeastern University Pontifícia Universidade Católica do Rio de Janeiro (PUCRio) Seattle University Universidad de Chile Universidad de los Andes 8QLYHUVLGDG GHO 3DFt¿FR Universidad ESAN Universidad ORT Uruguay University of Alaska University of San Diego University of Texas at San Antonio, College of Business Universidad de Puerto Rico
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BALAS Annual Conference 2012: The Business Association of Latin American Studies
Institutional Members List
INSTITUTIONAL MEMBERS LISTANPADArthur Lok Jack Graduate School of Business UWICLADEACOPPEAD/UFRJEFMDESADEESPÒL-ESPAEFGV -Fundação Getulio Vargas (São Paulo)Florida International UniversityIDE Business SchoolINCAEInstituto Tecnológico de Monterrey - EGADE Konrad Lorenz Foundación UniversatariaNortheastern UniversityPontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)Seattle UniversityUniversidad de ChileUniversidad de los Andes
Universidad ESANUniversidad ORT UruguayUniversity of AlaskaUniversity of San DiegoUniversity of Texas at San Antonio, College of BusinessUniversidad de Puerto Rico
Latin American Firms Competing in the Global Economy
Track Chairs List
CHAIRS TRACKS 2012Esteban R. Brenes, INCAE 2012 Theme Track: Strategies for Global CompetitivenessRodrigo Bandeira-de-Mello, FGV 2012 Theme Track: Impact of Public Policy on the International
Expansion of Latin American FirmsFernando Robles, George Washington University 2012 Theme Track: Managing in a Polarized Regional WorldStephen Salter, University of Texas at El Paso Accounting, Taxation, and Management Information and Control
SystemsJose Mauro Hernandez, Centro Unversitario da FEI Consumer Behavior Rafael Schiozer, FGV Corporate Finance Chris Robertson, Northeastern University Culture, Social, and Ethical Issues Robert Grosse, George Mason University Economic Environment and Regional Integration John Sargent, University of Texas Pan-American Entrepreneurship Urbi Garay, IESA Financial Markets, Investment and RiskCarlos Alsua, University of Alaska Human Resource ManagementCarlos Ferran, Governors State University Information Technology ManagementRenato Cotta de Mello, COPPEAD Management Education and Teaching Cases Sergio Olivarietta, Universidad de Chile Marketing Management Henrique Correa, Rollins College Supply-Chain and Operations ManagementWilson Toshiro Nakamura, Mackenzie Presbyterian University
Doctoral Consortium
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATIONAbebe Michael The University of Texas-Pan AmericanAgudelo Diego Alonso EAFIT UniversityAkhter Syed H. Marquette UniversityAlaniz-Bouqayes Nora Universtiy of Texas at El PasoAlberton Anete PMA - UNIVALI - Universidade de ItajaíAlmeida Vinicio Souza UFRN/PPGAAlsua Carlos University of Alaska AnchorageAmaral Derly Jardim Universidade Presbiteriana MackenzieAndrade Josmar Escola de Artes, Ciências e Humanidades da Universidade de São Paulo
(EACH/USP)Aqueveque Claudio UAIAvrichir Ilan ESPMBacha Maria de Lourdes Universidade Presbiteriana MackenzieBandeira-de-Mello Rodrigo FGV-SPBaptista José Abel de Andrade Faculdade de Tecnologia da Zona LesteBarros Denise Franca Fundação Getulio Vargas / EBAPE-Rio de JaneiroBarros Lucas Ayres Barreira de
CamposFEA/USP/Departamento de Contabilidade e Atuária
Berggrun Luis Universidad IcesiBianchi Constanza Carolina Universidad adolfo IbanezBiggemann Sergio University of Otago - New ZealandBlack Ervin Brigham Young UniversityBlevins Dane University of Texas at DallasBorn Ani Mari Hartz ESPM SulBotelho Delane EAESP-FGVBraga Alves Marcus V. College of Business Administration/Marquette University/Department of
FinanceBragança Eliane UFMG / CEPEADBrasil Marcus Vinicius de
OliveiraUNIFOR - Universidade de Fortaleza
Brei Vinicius Andrade Socioeconomic Center/Universidade Federal de Santa Catarina/Management Science Dept.
Bressan Flavio PUC-Campinas - Centro de Economia e AdministraçãoBrito Eliane Zamith FGV-EAESPBrito Luiz Artur Ledur FGV - EAESPBrockmann Erich University of New OrleansBueno Rodrigo De Losso da
SilveiraCamacho Arnoldo R. INCAE Business School / FinanceCarvalhal AndreCarvalho Andre POI - EAESP/FGVCastro Junior Francisco Henrique
Figueiredo deFaculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA/USP)
Cauchick Paulo Universidade Federal de Santa CatarinaCerchiaro Isabel Balloussier Universidade Federal Fluminense - Departamento de Administração,
Ciências Contábeis e TurismoChung Dalsang Governors State UniversityCiravegna Luciano Royal Holloway, University of London;; INCAE Business School
Latin American Firms Competing in the Global Economy
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATIONCobas-Flores Elisa EGADE Business School/Tecnológico de MonterreyCorrea Carlos FIACosta Bento Alves Faculdades Alfa - GoiâniaCravens Karen The University of TulsaCsillag Joao Mario POI - EAESP/FGVda Rocha Angelade Mello Renato Coppead Business Schoolde Oliveira Paulo Cristiano Universidade São Judas TadeuDeboçã Leonardo Pinheiro Universidade Federal de Viçosa - Campus de Rio ParanaíbaDi Miceli da Silveira Alexandre University of Sao PauloDiSerio Luiz POI - EAESP/FGVDuarte Alexandre Faculdades COCDuarte Andre InsperEid Junior William Getulio Vargas FoundationEspartel Lelis Balestrin PUCRSFajardo José Getulio Vargas Foundation, EBAPEFarías Pablo Universidad de ChileFeitosa Wilian Ramalho EAESP FGVFelzensztein Christian School of Business, Universidad Adolfo IbañezFerreira Jorge BrantesFigueiredo Julio POI - EAESP/FGVForti Cristiano Augusto Federal University of Uberlandia - FagenGeargeoura Lucien Jacques FAGEN / Universidade Federal de UberlândiaGesualdi junior Luiz Carlos IBMEC_RJGianesi Irineu InsperGoldszmidt Rafael Guilherme Burstein FGV-EBAPEGoncalves Marilson Alves USPGonzalez Maximiliano UNIANDESGonzález Norton University of FortalezaGotti Giorgio University of Texas at El Paso - Accounting Dept.Graeml Alexandre Reis Universidade PositivoGreen David Grosse Robert George Mason UniversityHeavilin Jason E. UTEPHenrique Marcelo Rabelo UNIVERSITY UNIP, UNINOVE E UNICASTELOHernandez Jose Mauro C. Centro Universitario da FEIHightower Roscoe Florida Agricultural and Mechanical University/School of Business and
IndustryHill Aaron University of NevadaIbarra Aejandro EGADE Business SchoolJayo Martin Universidade de São PauloJimenez Fernando College of Business UTEPJones Victoria SUJordão Ricardo Vinicius Dias Federal Institute of Education, Science and Technology Southeastern Minas
Gerais - Department of Management SciencesJuvenal Denise Silva Ferreira Pref. da Cidade do Rio de JaneiroKato Heitor Takashi PUCPR
Reviewers List
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATIONKayo Eduardo Kazuo Universidade de Sao PauloKetelhöhn Niels INCAE Business SchoolKokina Julia The University of Texas at El PasoKovacs Michelle Helena UFPE / PROPAD / DHT / MKPKrauter Elizabeth University of São PauloLeal Ricardo P. C. COPPEADLeone Rodrigo Universidade Potiguar - RN / Mestrado em AdministraçãoLinthicum Cheryl University of Texas San AntonioLopez Dennis M. University of Texas at San AntonioLucinda Claudio Ribeiro University of Sao Paulo - Faculty of Economics, Business and Accounting at
Ribeirao Preto - Department of EconomicsMachado Marcilio Rodrigues Fucape Business SchoolMaia Fabiana Britto de Azevedo Universidade Federal de Sergipe/ Tourism departmentMaquieira Carlos Patricio Universidad Santo TomásMarcon Rosilene Universidade do Vale do Itajai - UNIVALIMartins Roberto Universidade Federal de Sao CarlosMazzon Jose Afonso FEA - USPMendes-da-Silva Wesley Fundação Getulio Vargas/Escola de Administração de EmpresasMendoza Miguel Universidad de ChileMinardi Andrea Maria Accioly
FonsecaInsper Instituto de Ensino e Pesquisa
Mingo Santiago Universidad Adolfo IbanezMorandin Gabriele Alma Graduate School / University of BolognaMota Márcio de Oliveira Universidade de Fortaleza (UNIFOR)Moura Luiz Rodrigo Cunha Centro Universitário UNANelson Roy ThunderbirdNogueira Cláudio André Gondim Universidade de Fortaleza (UNIFOR)Olavarrieta Sergio School of Business and Economics University of ChileOlien Jessie U North Caroline CharlotteOliva Ismael Universidad de ChileOliveira Caio Cesar Giannini PUC MinasOliveira Luciel POI - EAESP/FGVOliveira Oderlene Vieira UNIVERSITY OF FORTALEZA (UNIFOR)Oliveira Raquel de Freitas Central Bank of BrazilPace Eduardo Sergio Universidade de São Paulo/Depto de AdministraçãoPaiva Eduardo Vieira dos Santos FEA-USP - Banco Central do BrasilPaiva Ely POI - EAESP/FGVPereira Joao Andre Calvino
MarquesFundacao Getulio Vargas - SP
Pereira Susana FGVPerera Luiz Carlos Jacob Universidade Presbiteriana Mackenzie/PPGCCPignanelli Alexandre POI - EAESP/FGVPimentel Thiago Duarte FEDERAL UNIVERSITY OF JUIZ DE FORA (UFJF)/ TOURISM
DEPARTAMENTPinto Antonio Carlos Figueiredo PUC-Rio/IAGPinto Junior Dario Moreira Centro Universitário de Barra Mansa - UBMPires Silvio
Latin American Firms Competing in the Global Economy
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATIONPisani Michael J. Business Administration/Central Michigan University/ManagementPoli Patricia M.Pombo Carlos UNIANDESPosthuma Richard Redd Tammi The University of Texas Pan AmericanRidge Jason Clemson UniversityRitossa Claudia Monica Universidade Federal do ParanaRobertson Christopher Northeastern UniversityRobledo-Ardila Cristina Universidad EAFIT, International Business DepartmentRocha Jorge ITESMRocha Thelma Valéria ESPMRochman Ricardo Ratner Getulio Vargas FoundationRoesch Sylvia Universidade de Caxias do Sul, RS, BrazilRosini Alessandro Marco Faculdade Flamingo São Paulo & FEA USPRossetto Carlos Ricardo UnivaliRossi Jose Luiz Insper Institute of Education and ResearchRyngelblum Arnaldo Universidade Paulista, UnipSalim Ricardo Sanfuentes Matias University of ChileSantos Cristiane Pizzutti School of Management/Universidade Federal do Rio Grande do SulSantos Rodrigo Universidade Federal de Juiz de ForaSanvicente Antonio Zoratto Insper Instituto de Ensino e PesquisaSarathy Ravi Northeastern UniversitySargent John UTPAScavarda Annibal American University of SharjahSchiozer Rafael Felipe Fundacao Getulio Vargas / Finance Dept.Sehnem Simone Universidade do Vale do Itajaí - UNIVALISeifert Rene Eugenio Universidade Positivo/Programa de Mestrado e Doutorado em AdministraçãoSerralvo Francisco Antonio PUC/SPSheng Hsia Hua Fundacao Getulio VargasSilva Emanuel Sampaio Universidade Salgado de OliveiraSinghvi Ankita University of Texas at El PasoSinn Francisca Universidad Adolfo IbañezSoares Terra Paulo Renato Universidade Federal do Rio Grande do Sul (UFRGS)Tabak Benjamin Miranda Banco Central do Brasil and Universidade Catolica de BrasiliaTakahashi Adriana Roseli Wunsch Universidade Federal do Paraná/PPGADMTanner Evan IMFTavares Mauro Calixta Fundação Pedro Leopoldo - MPATeixeira Elisa Elaine Moreira Universidade Federal de Minas Geraister Horst Enrique IESATorres Eduardo Universidad de ChileTrujillo María-Andrea CESATurrioni Joao UnifeiVasconcellos Marcos POI - EAESP/FGVVera-Munoz Sandra C. Mendoza College of Business/University of Notre Dame/AccountingVerschoore Jorge Renato Universidade do Vale do Rio dos Sinos
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATIONVianna Nadia Wacila Hanania Universidade Paulista/ Mestrado em AdministraçãoVieira Valter PPA/UEMWanke Peter F. COPPEAD Graduate Business SchoolWilson Josie University of Alaska AnchorageWu Sibin University of Texas-Pan AmericanXavier Luica USPXavier Wlamir Goncalves UNISULYang Ya-wen Wake Forest UniversityYoshinaga Claudia Emiko Fundação Getulio Vargas - Business School
Latin American Firms Competing in the Global Economy
Logistics and Infrastructure Team
BALAS and PUC-Rio are indebted to the several people that have helped organize this Conference. Among them, we would like to give special thanks to:
LOGISTICS AND INFRASTRUCTURE TEAMAilton Campelo
Gil de GóesHenrique PachecoGilberto CarvalhoRaquel Dias
Suzana AssisTerezinha CarvalhoVera Lucia Arêas
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule Overview
TIME/ROOM I-10 I-14 I-7 Salão AMEX
9:00 am to 1:00 pmPresentations of Proposals and Discussion with Advisors
1:00 to :2:00 pm Lunch2:00 to 3:30 pm Seminar to Doctoral Students
TIME / ROOM I-10 I-14 I-7 Salão AMEX
7:15 am
7:45 to 8:45 am
8:45 to 10:15 am
10:15 to 10:45 am
10:45 am to 12:15 pm003. Culture, Social & Ethical Issues
004. Supply Chain and Operations I
005. Corporate Finance - Corporate Governance, Political Connections
and Risk Management
006. Strategies for Global Competitiveness - Clusters
12:15 to 1:30 pm
1:30 to 3:00 pm 008. Teaching Cases - International 009. Entrepreneurship and Internationalization
010. Accounting, Taxation & Managment Information and Control Systems
011. Strategies for Global Competitiveness - Considering
Franchises
3:00 to 3:15 pm
3:15 to 4:45 pm013. Human Resource
Managment - Competencies 014. Consumer Behavior 015. Financial Markets, Investment and Risk I
016. Strategies for Global Competitiveness - International
Expansion
4:45 to 5:15 pm
5:15 to 6:45 pm018. Panel - Cultural Change and Strategic Management
019. Panel - Internationalization of Brazilian and Spanish Firms
020. Panel - Energy, Sustainability and Citizenship in Latin America:
Strategies for the Future
021. Panel - The resilience of the Brazilian financial system during
and after the 2008 crisis
6:45 to 8:15 pm
7:30 and 8:15 pm
TIME / ROOM I-10 I-14 I-7 Salão AMEX
8:15 am
8:45 to 10:15 am
10:15 to 10:45 am
10:45 am to 12:15 pm024. Management Education and
Teaching Cases025. Consumer Behavior - Brands and
Ads026. Financial Markets, Investment and Risk II
027. Impact of Public Policy on the International Expansion of
Latin American Firms
12:15 to 1:30 pm
1:30 to 3:00 pm029. Culture, Social & Ethical Issues
- Sustainability030. Supply Chain and Operations II
031. Corporate Finance - Funding and M&A
032. Economic Environment and Regional Integration
3:00 to 3:15 pm
3:15 to 4:45 pm 034. Human Resource Managment 035. Marketing Managment I 036. Financial Markets, Investment and Risk III
037. Strategies for Global Competitiveness II
4:45 to 5:15 pm
5:15 to 6:45 pm039. Panel - Managing In a Polarized
Regional World
040. Panel - The China impact on Latin American business environment: challenges and
opportunities
041. Panel - American Accounting Association
042. Panel - The Impact of National Industrial Policy on the Competitiveness
of Firms
6:45 pm
8:45 pm
9:00 pm to 1:00 am
10:30, 11:30 pm
and 1:00 am
TIME / ROOM I-10 I-14 I-7 Salão AMEX
8:15 am
8:45 to 10:15 am
043. Panel - Role of University Degree Programs and Credentialing Programs in Training Investment Professionals
044. Papers - Managing in a Polarized Regional World
045. Panel - Digital Medias and the Web Consumer 046. Panel - Strategy and Agribusiness
10:15 to 10:45 am
10:45 am to 12:15 pm048. Human Resource Managment
- Leadership 049. Entrepreneurship in Latin America 050. Marketing Management II051. Strategies for Global
Competitiveness - The Impact of Intangibles
12:15 to 1:45 pm052. Teaching Cases - Market Orientation
053. Consumer Behavior - Luxury and Low Income Strategies
054. Human Resource Managment - Satisfaction and Self
055. Strategies for Global Competitiveness I
1:45 to 3:00 pm
3:00 pm
3:45 to 5:15 pm Visit to H. Stern Brazilian gemstones museum
9:00 am to 1:00 pm Presentations of Doctoral Proposals and Discussion with Advisors9:00 am to 1:00 pmRoom: Salão AMEXAdvisors: Sergio Olavarrieta, Universidad de Chile;; Enrique Manzur, Universidad de Chile;; Rafael Goldszmidt, EBAPE/FGV;; Wilson Nakamura, Mackenzie Presbyterian University;; Antonio Carlos Figueiredo Pinto, PUC-Rio and Flávia Cavazotte, PUC-Rio
Doctoral Consortium Chairs:Wilson Toshiro Nakamura, Mackenzie Presbyterian University;; Antonio Zoratto Sanvicente, Insper and Darcy Hanashiro, Mackenzie Presbyterian University
1:00 to 2:00 pm Lunch1:00 to 2:00 pm Room: Salão AMEX
2:00 to 3:30 pm Seminar to Doctoral Students2:00 to 3:30 pm Room: Salão AMEXGeneralizing to Populations via Case Study Research. Prof. Arch G. Woodside, Boston College
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Wednesday, March, 28
WEDNESDAY, MARCH, 28
7:15 am Bus departure from Everest Rio Hotel to PUC-Rio7:15 am
7:45 to 8:45 am Registration7:45 to 08:45 amRoom: I-5
8:45 to 10:15 am
001. Welcome and Opening Plenary8:45 to 10:15 amRoom: Salão da Pastoral Keynote Speakers:Jose de la Torre, Emeritus Professor, Florida International University.Eduarda La Rocque, Secretary of Finance of Rio de Janeiro.João Carlos Ferraz, Vice-President, BNDES (Brazilian Development Bank). Brazilian Development and Firms Challenges.Guilherme Dale, Founding Partner of Spencer Stuart, Brazil.
10:15 to 10:45 am
002. Wednesday morning break10:15 to 10:45 amAt Break Area
10:45 am to 12:15 pm
003. Culture, Social & Ethical Issues10:45 am to 12:15 pmRoom: I-10Beyond the stakeholder utility function: stakeholder capability in the value creation process. Elisabet Garriga, EADA Business School
Corporate Governance and Business Ethics: An Analysis of the Major International Internal Control Frameworks. Ricardo Vinicius ;; Antonio Artur de Souza, UFMG
Andrea Maria Prado, INCAE Business School
Strategy Formation Process and Corporate Social Responsibility: the case of CHESF. Renata B. Oliveira, UFRPE/DADM and UFPE/PROPAD, Brazil;; Cristiane S. R. Costa, UFPE/PROPAD;; Viviane Santos Salazar, Federal University of Pernambuco;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Yakara Vasconcelos Pereira Leite, UFERSA
004. Supply Chain and Operations I10:45 am to 12:15 pmRoom: I-14Capacity Shortfall in Brazilian Airports: New Evidences from DEA Estimates. Peter F Wanke, COPPEAD Graduate Business School
Technological Capabilities of Local Suppliers in Emerging Markets: The Case of Brazilian Shipbuilding. Marcos Primo, Federal University of Pernambuco - UFPE;; FRANK DuBois, American University, Washington D.C., USA
005. Corporate Finance - Corporate Governance, Political Connections and Risk Management10:45 am to 12:15 pmRoom: I-7Corporate Governance Mechanisms in Family Firms: Evidence from CEO Turnovers. Maximiliano Gonzalez, UNIANDES;; Alexander Guzman, CESA;; María-Andrea Trujillo, CESA;; Carlos Pombo, UNIANDES
Latin American Firms Competing in the Global Economy
Conference Schedule - Wednesday, March, 28
Do Internationalized Companies Have Better Governance? Lessons from Brazil. Rio de Janeiro
Interaction Effects between Types of Political Connection: Evidence from Brazil. Rodrigo Bandeira-de-Mello, FGV-SP;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI
006. Strategies for Global Competitiveness - Clusters10:45 am to 12:15 pmRoom: Salão AMEXInternational Marketing Strategies in Clusters: Insights from the Southern Hemisphere. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Christina Stringer, University of Auckland Business School;; Maureen Benson-Rea, University of Auckland Business School;; Susan Freeman, Adelaide Business School, Australia
International Oriented Clusters: Lessons from Latin America. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Eli Gimmon, Tel-Hai University - Haifa;; Ken Deans, Department of Marketing, University of Otago, New Zealand
Knowledge Transfer among the Small Businesses of a Brazilian Cluster. Valmir Emil Hoffmann, University of Brasilia;; Gisele Silveira Coelho Lopes, University of Brasilia;; Janann Joslin Medeiros, University of Brasilia
Nanotechnology Networks and the issue of evaluation. Mercy Escalante-Ludena, University UNASP-FEI/Business Administration;; José de Jesús Pérez Alcázar, University of Sao Paulo/EACH/Information Systems
12:15 to 1:30 pm
007. Wednesday lunch12:15 to 1:30 pmRoom: Salão da Pastoral
1:30 to 3:00 pm
008. Teaching Cases - International1:30 to 3:00 pmRoom: I-10Inducascos S.A.: International operations and local market leadership. Marcela Velasquez-Montoya, Universidad EAFIT / Department of Design Engineering;; Cristina Robledo-Ardila, Universidad EAFIT, International Business Department;; Esteban Aristizabal UribeEsteban Aristizabal Uribe
Miss Venezuela: More than just Beauty? Nunzia Auletta, IESA/Entrepreneurship Center;; María Helena Jaén, IESA
Spoleto: The Internationalization of a Brazilian Franchise of Italian Cuisine. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Fabiana Cassilha Pires, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Olivia Vieira Marx Andrade, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Renata Pautasso Barreto Amorim, Pontifícia Universidade Católica do Rio de Janeiro / IAG
Grupo Britt N.V.: Building the Britt Brand Business in the United States. Esteban R. Brenes, INCAE Business School;; Amitava Chattopadhyay, INSEAD;; Daniel Montoya
009. Entrepreneurship and Internationalization1:30 to 3:00 pmRoom: I-14Micromultinational or not? The effects of international entrepreneurship, networking and learning. José Ernesto Amorós, Universidad del Desarrollo;; Pavlos Dimitratos, University of Glasgow;; Maria Soledad Etchebarne, Universidad de Santiago de Chile;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
exporters. Luciano Ciravegna, Royal Holloway, University of London;; INCAE Business School;; Luis Lopez, INCAE Business School;; Sumit Kundu, Florida International University
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Wednesday, March, 28
010. Accounting, Taxation & Managment Information and Control Systems1:30 to 3:00 pmRoom: I-7Analysis of the Plans of International Accounting Education in Professional Accounting in the city in São Paulo. Marcelo Rabelo Henrique, UNIVERSITY UNIP, UNINOVE E UNICASTELO;; Wendell Alves Soares, Universidade Nove de Julho;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC
Analysis of the current state of CSR in Latin America: A Model for Capturing Costs Associated with CSR. Arnoldo Jose Rodriguez, Walker School of Business/Webster University
011. Strategies for Global Competitiveness - Considering Franchises1:30 to 3:00 pmRoom: Salão AMEXBrazilian franchising around the world: foreign presence and degree of internationalization. Livia Lopes Barakat, Fundação Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Mayara Ximenes Dalbem, Fundação Dom Cabral
Critical factors for knowledge transference within franchising networks: an exploratory study over a Brazilian franchise chain of language schools. Sandra Regina da Rocha-Pinto, PUC-Rio, Departamento de Administração (IAG);; Veranise Jacubowski Correia Dubeux, PUC-Rio, Departamento de Administração (IAG), ESPM-Rio;; Felipe Castello-Branco, PUC-Rio, Departamento de Administração (IAG)
Internationalization Strategies adopted by Natura in Latin America and Europe. Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Eduardo Gondim Vasconcellos, Economics, Business Administration and Accountancy School - University of São Paulo - FEA;; Edison Fernandes Polo, Universidade São Paulo
Juan Valdez Cafe: International Expansion. Christopher Camposeo, Northeastern University
3:00 to 3:15 pm
012. Wednesday afternoon break3:00 to 3:15 pmAt Break Area
3:15 to 4:45 pm 013. Human Resource Managment - Competencies3:15 to 4:45 pmRoom: I-10Concepts of Training and Constraints on the Development of Professional Competencies in the Software Industry. Andre Luis de Castro, Universidade Estadual de Londrina - UEL;; Luciano Munck, Universidade Estadual de Londrina - UEL
Occupational competencies and organizational modernity: an analysis into emerging economies. Anderson Sant’Anna, Fundação Dom Cabral;; Fátima Bayma Oliveira, Fundação Getúlio Vargas/ Escola Brasileira de Administração Pública e de Empresas;;
;; Mala Sinha, University of Delhi / Faculty of Management Studies
014. Consumer Behavior3:15 to 4:45 pmRoom: I-14Consumer Acceptance and Readiness for High-Technology Products. Catholic University of Rio de Janeiro;; ;;
Deceptive Advertising and the Brazilian Code of Consumer Defense: Analysis of Brazilian Automobile Consumers’ Perceptions. ;;
University of Rio de Janeiro;;
The effect of information diagnosticity and brand name on sensitivity to missing information. Jose Mauro C. Hernandez, Centro Universitário da FEI;; Xiaoqi Han, University of Alaska (Fairbanks);; Frank R. Kardes, University of Cincinnati
Virtual Communities as Reference Groups: a Participant Perspective. de Janeiro;; ;; Luís Alexandre Grubits de Paula Pessôa,
Latin American Firms Competing in the Global Economy
Conference Schedule - Wednesday, March, 28
015. Financial Markets, Investment and Risk I3:15 to 4:45 pmRoom: I-7Forward Contract-based Hedging Strategy in Electricity Markets. Javier Orlando Pantoja, Universidad EAFIT;; Alfredo Trespalacios Carrasquilla, Universidad EAFIT;; Juan Fernando Rendon, Universidad EAFIT
How to minimize incentives to rating centered regulatory arbitrage? The current Brazilian Approach to Basel Minimum Capital Requirements. Rodrigo Gonzalez, University of Sao Paulo;; Fernando Sotelino, Columbia University;; José Roberto Ferreira Savoia, Universidade de São Paulo (USP)
The Impact of Credit Rating Changes in Latin American Stock Markets. Abner de Pinho Nogueira Freitas, Insper Instituto de Ensino e Pesquisa;; Andrea Maria Accioly Fonseca Minardi, Insper Instituto de Ensino e Pesquisa
016. Strategies for Global Competitiveness - International Expansion3:15 to 4:45 pmRoom: Salão AMEXBrazilian Banks’ Main Motivations and Strategies Towards International Markets. Jose Mauricio Geleilate, University of Fortaleza;; Sergio Henrique Arruda Cavalcante Forte, University of Fortaleza;; Oderlene Vieira Oliveira, University of Fortaleza (UNIFOR);; Norton González, University of Fortaleza
Going Abroad Through Acquisitions: An Exploratory Analysis of Brazilian Companies’ Recent International Expansion. Srinivasa Rangan, Babson College;; Carolina Uribe, Babson College;; Henrique Duarte, Babson College
The Entry-Mode Decisions of Brazilian Multinationals. Alex Ribeiro Costa, Ibmec Business School;; Rodrigo Ladeira, UFBA;; Luiz Alberto Nascimento Campos Filho, Ibmec Business School;; Bruno Rodrigues Silva, UNIJORGE
To Go or Not? The Effects of Satisfaction and Commitment on the Intention to Internationalize. Jase R Ramsey, Fundacao Dom Cabral;; Livia Lopes Barakat, Fundação Dom Cabral;; Thomas Ganey, University of Alabama;; Olesea Voloshin, University of Alabama
4:45 to 5:15 pm 017. Wednesday afternoon break4:45 to 5:15 pmAt Break Area
5:15 to 6:45 pm 018. Panel - Cultural Change and Strategic Management5:15 to 6:45 pmRoom: I-10Patrícia Tomei, PUC-Rio, Brazil. Ricardo Botelho, CEO Energisa, Brazil.Fabio Carvalho, CEO Casa & Vídeo, Brazil.
019. Panel - Internationalization of Brazilian and Spanish Firms5:15 to 6:45 pmRoom: I-14Xavier Mendoza, Esade, Spain. Pattern of Internationalization of Spanish Multinationals.Maria Alice Deschamps, Head of Taxation Division, Petrobras, Brazil. Tax Challenges for Brazilian Multinational CompaniesJorge Carneiro, PUC-Rio, Brazil. The Hard Earned Success of Brazilian Multinationals.
020. Panel - Energy, Sustainability and Citizenship in Latin America: Strategies for the Future5:15 to 6:45 pmRoom: I-7Chris Robertson, Northeastern University, USA. Introduction to Panel and Corporate Citizenship Examples from the Energy Sector in Latin America.Luiz Brandão, PUC-Rio, Brazil. Renewable Energy Strategies for Brazil.Orlando Mansur Pereira, CEO, Vale Energia LimpaRavi Sarathy, Northeastern University, USA. Government Industrial Policies and Global Solar Energy Industry.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Wednesday, March, 28
5:15 to 6:45 pmRoom: Salão AMEXRicardo Leal, Coppead / UFRJ, Brazil. Contextualization of the panel.Patrick Behr, FGV/EBAPE, Brazil. The European Perspective.Márcio Garcia, PUC-Rio, Brazil. The Brazilian Reality.Francisco Eduardo de Souza, BNDES and UFRJ, Brazil. Navigating the Crisis: The Role of BNDES.
6:45 to 8:15 pm
Welcome Opening Reception6:45 to 8:00 pmRoom: Salão da Pastoral Bus departure from PUC-Rio to Everest Rio Hotel7:30 and 8:15 pm
Latin American Firms Competing in the Global Economy
Conference Schedule - Thursday, March, 29
THURSDAY, MARCH, 29
8:15 am Bus departure from Everest Rio Hotel to PUC-Rio8:15 am
8:45 to 10:15 am 022. Plenary - Meet the Editors8:45 to 10:15 amRoom: Salão da PastoralSpeakers:Arch Woodside, Editor-in-Chief, Journal of Business Research. Solving the Paradox of Generalizing to a Population and Maintaining Case Integrity: Relevancy for Research, Publishing, and PracticeElvira Salgado, Editor, Academia / Revista Latinoamericana de Adminsitración, Publishing in Academia.Sergio Biggemann, Associate Editor for International Research in Business, Journal of Business Research. Publishing from Latin America, the lost continentStephen Salter, Associate Editor, Journal of International Accounting Research
10:15 to 10:45 am 023. Thursday morning break10:15 to 10:45 amAt Break Area
10:45 am to 12:15 pm
024. Management Education and Teaching Cases10:45 am to 12:15 pmRoom: I-10Carbon Neutrality at Coopedota R.L. Juan Carlos Barahona, INCAE Business School
Managing Change in Natural Parks: Stakeholder Relations. (PUC-Rio);;
Pereira’s Equity: Teaching Introductory Accounting With a Family Approach. Ivam Ricardo Peleias, Centro Universitário FECAP;; Edilei Rodrigues de Lames, Centro Universitário FECAP;; Liliane da Costa Jacobs Lames, Centro Universitário FECAP;; Marcos Reinaldo Severino Peters, Centro Universitário FECAP
025. Consumer Behavior - Brands and Ads10:45 am to 12:15 pmRoom: I-14Are comparative ads more effective than noncomparative ads in Latin America? Enrique Manzur, Universidad de Chile;; Pedro Hidalgo, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pablo Farías, Universidad de Chile
of Rio de Janeiro;; ;; Catholic University of Rio de Janeiro
Model. Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; André Torres Urdan, Fundação Getúlio Vargas;; Ana Cristina Dias da Silva, Fundação Pedro Leopoldo
What Do Consumers Think About Dairy Products Brands? A Costa Rica Case Study. Bernard Kilian, INCAE;; Gustavo André Jiménez, INCAE/CLACDS;; Luis Rivera, INCAE/CLACDS
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Thursday, March, 29
026. Financial Markets, Investment and Risk II10:45 am to 12:15 pmRoom: I-7Modeling Opportunistic Behavior in Government Energy Concessions with Real Options Theory. Carlos de Lamare Bastian-Pinto, UniGranrio - PPGA;; Luiz Eduardo Teixeira Brandão, IAG Business School/PUC RIo;; Leonardo Lima Gomes, PUC-Rio - IAG Business School;; Rafael Igrejas Silva, PUC-Rio - IAG Business School;; Marta Corrêa Dalbem, UniGranrio - PPGA
Obstacles for the Compliance with Good Corporate Governance and Practices for Publicly Traded and Closed Brazilian Companies. Oderlene Vieira Oliveira, University of Fortaleza (UNIFOR);; Marcelle Colares Oliveira, University of Fortaleza;; Sergio Henrique Arruda Cavalcante Forte, University of Fortaleza;; Vera Maria Rodrigues Ponte, Universidade Federal do Ceará (UFC);; JOSE Mauricio Geleilate, University of Fortaleza
Pairs trading with rolling cointegration in Brazilian stock market. Vinicio Souza Almeida, UFRN/PPGA;; Anderson Mol, UFRN/PPGA;; Diego Nascimento, UFRN
027. Impact of Public Policy on the International Expansion of Latin American Firms10:45 am to 12:15 pmRoom: Salão AMEXAmérica Móvil: conquering the Latin American mobile telephone market. Samantha Rullan, Universidad Veracruzana;; Daniel Romero, Universidad Veracruzana
12:15 to 1:30 pm
028. Thursday lunch12:15 to 1:30 pmRoom: Salão da Pastoral
1:30 to 3:00 pm
029. Culture, Social & Ethical Issues - Sustainability1:30 to 3:00 pmRoom: I-10
Bryan W. Husted, York University and Tecnológico de Monterrey;; Michael V. Russo, Lundquist College of Business/University of Oregon;; Carlos E. Basurto Meza, Universidad de Monterrey;; Suzanne G. Tilleman, University of Montana
Complex Analysis Using The Double Triangle Of Sustainable Development: The Case Of Organic Soy From Cotrimaio. Luis Carlos Zucatto, PPGA/EA - UFRGS;; Eugenio Avila Pedrozo, PPGA/EA/UFRGS;; Tania Nunes Da Silva, PPGA/EA-UFRGS
Bernard Kilian, INCAE;; Lawrence Pratt, INCAE Business School;; Elizabeth HoadleyElizabeth Hoadley;; Lloyd Rivera, CIMS;; Andrés Guevara, CIMS;; Liza Lort-Phillips, CIMS
Sustainability is the position taken up by established brands. Case Study: The XYZ brand of powdered drinks. Marcelo Rabelo Henrique, University UNIP, UNINOVE and UNICASTELO;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC;; Andrea Zotovici, Universidade São Judas Tadeu
030. Supply Chain and Operations II1:30 to 3:00 pmRoom: I-14A Clockspeed Perspective on Supply Chain and New Products: The Case of the Brazilian Automobile Industry. Ronaldo Couto Parente, FGV-EBAPE / Florida International University FIU;; Rafael Guilherme Burstein Goldszmidt, FGV-EBAPE;; Felipe Buchbinder, FGV-EBAPE
How relationships with multinational, downstream of a supply chain, can lead to a internationalization process?: The case of a battery industry. Daniela Didier Nunes Moser, Faculdade Boa Viagem;; Marcos Primo, FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE;; Daniele Maria Vieira do NascimentoDaniele Maria Vieira do Nascimento
Moema Pereira Nunes, UNISINOS/PPGA;; José Antônio Valle Antunes Júnior, UNISINOS/PPGA
What Type of Cooperation with Suppliers and Customers Leads to Superior Performance? Luiz Artur Ledur Brito, FGV - EAESP;; Eliane Zamith Brito, FGV-EAESP;; Luciana Harumi Hashiba, FGV-EAESP
Latin American Firms Competing in the Global Economy
Conference Schedule - Thursday, March, 29
031. Corporate Finance - Funding and M&A1:30 to 3:00 pmRoom: I-7Determinants of Capital Structure Using Quantile Regression: Comparison between Brazilian Low and High Levered Companies. Flávio Dias Rocha, CEPEAD/CAD/UFMG and Centro Universitário UNA/MG;; Aureliano Angel Bressan, CEPEAD/CAD/UFMG
Do Mergers and Acquisitions have an impact on the acquiring shareholders’ wealth in Latin America? Gabriela Zayas-Torres, University of Puerto Rico - Mayagüez;; Yolanda Ruiz-Vargas, University of Puerto Rico - Mayaguez
The World Financial Crisis and the International Debts of Brazilian Companies. Ricardo P. C. Leal, Coppead/UFRJ;; Andre
Vicente Lima Crisóstomo, Universidade Federal do Ceará;; Félix Javier López Iturriaga, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad;; Eleuterio Vallelado, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad
032. Economic Environment and Regional Integration1:30 to 3:00 pmRoom: Salão AMEXCooperation as a Path to Business Sustainability in Emerging Economies: Large Enterprise-Academia-SMEs Business Model. Alfonso López-Lira, EGADE Business School-Tecnológico de Monterrey;; Cecilia Calderón-Valencia, EGADE Business School/Tecnológico de Monterrey;; Elisa Cobas-Flores, EGADE Business School/Tecnológico de Monterrey
Institutional Environment and Business Groups Resilience in Brazil. Wlamir Goncalves Xavier, UNISUL;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI;; Rodrigo Bandeira de Mello, FGV-SP
Productivity in Latin America: the behavior of institutional and educational indicators in seven Latin American countries. Carlos Alberto Arruda, Innovation and Compettiveness Center/Fundação Dom Cabral;; Fabiana Alves Gualberto Madsen, Innovation and Compettiveness Center/Fundação Dom Cabral;; Marina Silva Araújo, Innovation and Compettiveness Center/Fundação Dom Cabral
3:00 to 3:15 pm
033. Thursday afternoon break3:00 to 3:15 pmAt Break Area
3:15 to 4:45 pm 034. Human Resource Managment3:15 to 4:45 pmRoom: I-10Comparing Employment Interviews in Mexico and Other Countries and Cultures. Richard PosthumaRichard Posthuma;; Filip Lievens, University of Gent;; Eveline Schollaert, University of Gent;; Wei-Chi TsaiWei-Chi Tsai;; Julia Levashina, Kent State University;; M. Fernanda Wagstaff, UTEP;; Michael Campion, Purdue University
Correlation between Organizational Culture and Compensation Strategies Using Charles Handy’s Typology. Giuseppe Maria ;; ;;
;; of Rio de Janeiro
Mobility at Work: The Experiences of Corporate Smart Phone Users. Janeiro;; ;; Marcelo Brollo, Ibmec Rio de Janeiro
Daniel Beaupré, Université du Québec à Montréal
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Thursday, March, 29
035. Marketing Managment I3:15 to 4:45 pmRoom: I-14Functional Literacy: Consumers’ Comprehension of Nutritional Labels on Food Packages. Guilherme Paiva, PUC-Rio;; Paulo Cesar Motta, PUC-Rio
Store Price Promotions, Price Perceptions, Search and Purchase Intentions. Enrique Manzur, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pedro Hidalgo, Universidad de Chile;; Pablo Farías, Universidad de Chile
The interfunctionality of new product development and architectural marketing capabilities. Guilherme Trez, Unisinos;; Fernando Bins Luce, UFRGS
036. Financial Markets, Investment and Risk III3:15 to 4:45 pmRoom: I-7Access to Finance, Management of Working Capital and Company Value. Juliano Ribeiro de Almeida, Getulio Vargas Foundation;; William Eid Junior, Getulio Vargas Foundation
Microeconomic Determinants of Housing Prices in Caracas, Venezuela: An Application of the Hedonic Pricing Model. Cosme Betancourt, IESA;; Víctor Contreras, IESA;; Urbi GarayUrbi Garay;; Miguel Ángel Santos, IESA
037. Strategies for Global Competitiveness II3:15 to 4:45 pmRoom: Salão AMEXSubsidiaries and organizational competence development: evidences from Brazilian multinationals. Afonso Carlos Fleury, Universidade de Sao Paulo;; Maria Tereza Leme Fleury, Fundacao Getulio Vargas;; Felipe Mendes Borini, Escola Superior de Propaganda e Marketing
Yes, we have brands: Managing Brazilian Brands to Achieve Global Competitiveness. Daniela Motta Romeiro Khauaja, Escola Superior de Propaganda e Marketing
Effect of Education, Manufacturing Knowledge and R&D expenditures on Economic Development. Sul Kassicieh, U of New Mexico;; Manuel Montoya, University of New Mexico;; Raul Gouvea, U of New Mexico
4:45 to 5:15 pm
038. Thursday afternoon break4:45 to 5:15 pmAt Break Area
5:15 to 6:45 pm 039. Panel - Managing In a Polarized Latin American Region5:15 to 6:45 pmRoom: I-10Fernando Robles (Panel Chair), George Washington University, USA.Alejandro Izquierdo (Keynote Speaker), Regional Economic Advisor, Inter-American Development BankMaria Merino, ITAM, Mexico.Marcilio Machado, Director of International Business, American Chamber of Commerce Vitoria and FUCAPE Business School, Brazil.
040. Panel - The China impact on Latin American business environment: challenges and opportunities5:15 to 6:45 pmRoom: I-14Sergio Biggemann, Otago University, New Zealand, and Associate Editor of Journal of Business Research.André Soares, Brazil-China Enterprise Council.
Latin American Firms Competing in the Global Economy
Conference Schedule - Thursday, March, 29
041. Panel - American Accounting Association5:15 to 6:45 pmRoom: I-7Stephen Salter, University of Texas, El Paso. A Researchers View of 20 years of publishing Latin American Research in the USA.Tony Kang, Oklahoma State University. Opportunities for Research Cooperation in Accounting: The AAA President’s View.
042. Panel - The Impact of National Industrial Policy on the Competitiveness of Firms5:15 to 6:45 pmRoom: Salão AMEXSérgio Lazzarini, Insper, Brazil. Strategizing by the Government: Industrial Policy and Sustainable Competitive Advantage.Augusto Arenaro, BNDES, Brazil. The Impact of National Industrial Policy on the Competitiveness of Firms: The Role of BNDES in BrazilRodrigo Bandeira-de-Mello, FGV/EAESP, Brazil. Political Connections and Implementation of Public Policy.
6:45 pm
Bus departure from PUC-Rio to Everest Rio Hotel6:45 pm(Expected arrival time: 7:30 pm) 8:45 pm to 1:00 am
Bus departure from Everest Rio Hotel to Gala Event8:45 pm
Gala Event at Rio Scenarium (www.rioscenarium.com.br)9:00 pm to 1:00 amAddress: Rua do Lavradio, 20 – LapaTel: +55 21 3147-9005 Dressing code: Casual (informal)Women: Skirts, light dresses or informal pants (but not shorts) are welcome. Light shirts recommended.Men: Jeans pants (but not shorts) are welcome. Sneakers, tennis shoes or informal shoes are also welcome. Polo T-shirts, short-
sleeve shirts or long sleeve shirts (rolled up sleeves) are all welcome.
Bus return from Gala Event to Everest Rio Hotel10:30 pm (1st bus), 11:30 am (2nd bus) and 1:00 am (3rd bus)
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Friday, March, 30
FRIDAY, MARCH, 30
8:15 am
Bus departure from Everest Rio Hotel to PUC-Rio8:15 am
8:45 to 10:15 am
043. Panel - Role of University Degree Programs and Credentialing Programs in Training Investment Professionals8:45 to 10:15 amRoom: I-10
044. Papers - Managing in a Polarized Regional World8:45 to 10:15 amRoom: I-14Doing Business in Colombia and Venezuela: A Study of Contrasts. Joseph Ganitsky, University of Miami
The process of technological innovation and the Embrapa and Embrapa Agrobiology: Challenges and perspectives. Joyce Aparecida Marques dos Santos, Embrapa Agrobiologia/Fundação Pedro Leopoldo;; Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; Maria Celeste Reis Lobo Vasconcelos, Fundação Pedro Leopoldo
045. Panel - Digital Medias and the Web Consumer8:45 to 10:15 amRoom: I-7Fabiana Pierre, Euromonitor, Chile. How Technology Has Changed Consumer Behavior.Ronaldo Parente, Florida International University, USA. Online Education.Jorge Brantes, PUC-Rio, Brazil. Marketing online and customer Relationship Management (CRM).Nelson Dabul, Rede Globo, Brazil. Corporate Communication and Social Media at Rede Globo.
046. Panel - Strategy and Agribusiness8:45 to 10:15 amRoom: Salão AMEXEsteban R. Brenes, Steve Aronson Professor of Strategy and Agribusiness, INCAE Business School, and former Minister of Agriculture of Costa Rica.Elisio Contini, Embrapa, Brazil.Cláudio Machado Filho, USP, Brazil.
10:15 to 10:45 am
047. Friday morning break10:15 to 10:45 amAt Break Area
10:45 am to 12:15 pm 048. Human Resource Managment - Leadership10:45 am to 12:15 pmRoom: I-10Challenges of leadership in the tourist sector: an empirical study. Elaine Cristina de Oliveira Rocha Nogueira, USCS Universidade Municipal de São Caetano do Sul;; Sandra Aparecida Pagliaci Pulino Menetti, USCS Universidade Municipal de São Caetano do Sul;; Edson Keyso de Miranda Kubo, USCS Universidade Municipal de São Caetano do Sul;; Jane Barbosa da Rocha, USCS Universidade Municipal de São Caetano do Sul
Leadership Theory Review Suggests Best Fit of a Leader at Subsidiaries. Alfredo Behrens, Faculdade FIA de Administração e Negócios
Latin American Firms Competing in the Global Economy
Conference Schedule - Friday, March, 30
Management Orientation and Leadership Perception of Peruvian managers. Carlos Alsua, University of Alaska Anchorage
The transition from leader to individual contributor: experiences of being a university supervisor. Fabiula Meneguete Vides da Silva, Universidade Federal da Grande Dourados;; Cristiano José Castro de Almeida Cunha, Universidade Federal de Santa Catarina
049. Entrepreneurship in Latin America10:45 am to 12:15 pmRoom: I-14Entrepreneurial competences and business failure. Italo Fernando Minello, Universidade Federal de Santa Maria;; Laura Alves Scherer, Universidade Federal de Santa Maria;; Leticia da Costa Alves, Universidade Federal de Santa Maria
Entrepreneurial typology: an analysis from Bourdieu’s perspective. Daniela Martins Diniz, Pontifícia Universidade Católica de Minas Gerais;; Anderson Sant’Anna, Fundação Dom Cabral;; Paula Cury, Universidade Federal de Minas Gerais / Pós-Graduação em Arquitetura e Urbanismo;;
Entrepreneurship and ethnic markets: the Latin American experience in Spain. Daniel Romero, Universidad Veracruzana;; Samantha Rullan, Universidad Veracruzana
The Willingness of Young People to Become Entrepreneurs: Quantitative Study with Business Administration Students. Simone Barakat Artuso, Universidade de São Paulo - USP;; Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Patricia Viveiros de Castro Krakauer, Universidade de São Paulo;; Edison Fernandes Polo, Universidade São Paulo;; Martinho Isnard Ribeiro de Almeida, Universidade São Paulo
050. Marketing Management II10:45 am to 12:15 pmRoom: I-7Brand value and shareholder value in Brazilian Companies. Marta Olivia Rovedder de Oliveira, PPGA/EA/UFRGS and UNIPAMPA;; Fernando Bins Luce, UFRGS
Compañía Cervecera de Nicaragua: Growth Options for Low-Income Markets. Jose A. Exprua, INCAE;; Mateo Lesizza, INCAE
Export Oriented Clusters and Market Re-Entry: Insights from Latin America. Cedric Little, Faculty of Engineering, Universidad Católica de Chile & Universidad Adolfo Ibáñez.;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
051. Strategies for Global Competitiveness - The Impact of Intangibles10:45 am to 12:15 pmRoom: Salão AMEXDeriving competitive advantages from sustainability and stakeholder management abroad: the case of Brazilian multinationals. Flavia de Magalhaes Alvim, Fundacao Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Isabelle Crystina Neves, Fundação Dom Cabral
Sustainability: Incorporating Social and Environmental Variables in the Analysis of Credit. Luiz Carlos Jacob Perera, Universidade Presbiteriana Mackenzie/PPGCC;; Aida Maria M. Milani, Universidade Presbiteriana Mackenzie;; Roberto Borges Kerr, Universidade Presbiteriana Mackenzie;; Marco Antonio F. Milani Filho, Universidade Presbiteriana Mackenzie
Erica Piros Kovacs, UFRPE/DADM, Brazil;; Walter Fernando Araújo de Moraes, UFPE/PROPAD;; Renata B. Oliveira, UFRPE/DADM and UFPE/PROPAD, Brazil
The Effect of Political Strategies on Rivals’ Costs: The Case of Telmex. Nancy Patricia González, EGADE Business School/Tecnologico de Monterrey and College of Management of Technology/École Polytechnique Fédérale de Lausanne
12:15 to 1:45 pm
052. Teaching Cases - Market Orientation12:15 to 1:45 pmRoom: I-10A Tale on How to Sell Ice to Eskimos: A Teaching Case on Market Positioning. Lucien Jacques Geargeoura, FAGEN / Universidade Federal de Uberlândia
Brazilian Mosaic: Challenges and Opportunities to the Growth of a Small Brazilian Company. University of Rio de Janeiro (PUC-Rio);; ;; Jorge Carneiro,
;; Rio);;
Maria José Pooley, Executive at VTR;; Sebastian Reyes, Executive at VTR;; Francisca Sinn, Universidad Adolfo Ibañez;; Orieta Zelaya, Executive at VTR
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Friday, March, 30
053. Consumer Behavior - Luxury and Low Income Strategies12:15 to 1:45 pmRoom: I-14Different Views on the Low Income Consumer: What Marketing and Economics have to say. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Leticia Moreira Casotti, Instituto Coppead de Administração
Impacts of the Internet Access on the Information Search at the Base of the Social Pyramid in Brazil. Josmar Andrade, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP);; Daniel Ferreira Rosa Pereira Bom, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP)
Luxury Clothing: A Mirror of Gay Consumers Sexual Option? Joyce Gonçalves Altaf, Instituto Vianna Júnior;; Irene Raguenet Troccoli, Universidade Estácio de Sá;; Christiane Bara Pachoalino, Instituto Vianna Junior;; Maria Angélica Luqueze, Pontifícia Universidade Católica do Rio de Janeiro
Renata Fernandes Galhanone, FEA - USP;; Geraldo Luciano Toledo, Universidade de São Paulo\ Faculdade de Economia, Administração e Contabilidade;; Jose Afonso Mazzon, FEA - USP
054. Human Resource Managment - Satisfaction and Self12:15 to 1:45 pmRoom: I-7
Massimo Bergami, Alma Graduate School / University of Bologna;; Gabriele Morandin, Alma Graduate School / University of Bologna
Coaching philosophy will improve satisfaction and performance of the employees: a case study in universities. Fernando Chornet García, Catholic University of Valencia;; Francisco Javier Lara GarcíaFrancisco Javier Lara García
Individual Differences in Organisation-Based Self-Esteem - A case study in Venezuela. Desiree Artiguas;; Sunitha Narendran, Kingston University;; Stephen GourlayStephen Gourlay
Work and personal success and satisfaction: how do Colombian women perceive them? Sandra Idrovo;; Pamela Leyva, INALDE Business School
055. Strategies for Global Competitiveness I12:15 to 1:45 pmRoom: Salão AMEXAnalysis of the Process of International Strategy Formation of Agribusiness in Northeastern Brazilian. Walter Fernando Araújo de Moraes, UFPE/PROPAD;; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, Brazil;; Andre Gustavo Carvalho Machado, PPGA/UFPB;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Itiel Moraes da SilvaItiel Moraes da Silva
Differentiation Strategies of Latin America High Value Added Agribusiness Firms. Esteban R. Brenes, INCAE Business School;; Daniel MontoyaDaniel Montoya
Peter Yamakawa, Universidad ESAN;; Jhony Ostos, Universidad ESAN
Maximize the Alpha and Optimize the Beta, Key Objectives in the Strategy to Develop the Competitiveness of Latin American Enterprises in Global Markets. Arnoldo R. Camacho, INCAE Business School / Finance
1:45 to 3:00 pm
056. Friday award lunch and annual membership meeting1:45 to 3:00 pmRoom: Salão da Pastoral Bus departure from PUC-Rio to Everest Rio Hotel3:00 pm
3:45 to 5:15 pm Optional free visit to H.Stern gemstone museum in Ipanema (www.hstern.com.br)3:45 to 5:15 pmWalking tour (two blocks away from Everest Rio Hotel) with a guide, departing from Everest Rio Hotel
Latin American Firms Competing in the Global Economy
Authors / Participants Index
AAlcázar, José de Jesús Pérez, 006Almeida, Juliano Ribeiro de, 036Almeida, Martinho Isnard Ribeiro de, 049Almeida, Vinicio Souza, 026Alsua, Carlos, 048Altaf, Joyce Gonçalves, 053Alves, Leticia da Costa, 049Alvim, Flavia de Magalhaes, 051Amorim, Renata Pautasso Barreto, 008Amorós, José Ernesto, 009Andrade, Josmar, 053Andrade, Olivia Vieira Marx, 008Antunes Júnior, José Antônio Valle, 030Araújo, Marina Silva, 032Arenaro, Augusto, 042Aristizabal Uribe, Esteban, 008Arruda, Carlos Alberto, 032Artiguas, Desiree, 054Artuso, Simone Barakat, 049Auletta, Nunzia, 008
BBandeira de Mello, Rodrigo, 005, 032, 042Baptista, José Abel de Andrade, 010, 029Barahona, Juan Carlos, 024Barakat, Livia Lopes, 011, 016Bastian-Pinto, Carlos de Lamare, 026Basurto Meza, Carlos E., 029Beaupré, Daniel, 034Behr, Patrick, 021Behrens, Alfredo, 048Benson-Rea, Maureen, 006Bergami, Massimo, 054Betancourt, Cosme, 036Beyda, Tania Tisser, 024Biggemann, Sergio, 022, 040Bom, Daniel Ferreira Rosa Pereira, 053Borini, Felipe Mendes, 037Botelho, Ricardo, 018Brandão, Luiz Eduardo Teixeira, 020, 026Brenes, Esteban R., 008, 046, 055Brantes, Jorge, 045Bressan, Aureliano Angel, 031Brito, Eliane Zamith, 030Brito, Luiz Artur Ledur, 030Brollo, Marcelo, 034Buchbinder, Felipe, 030
CCalderón-Valencia, Cecilia, 032Camacho, Arnoldo R., 055Campion, Michael, 034Campos Filho, Luiz Alberto Nascimento, 016Camposeo, Christopher, 011Carneiro, Jorge, 019 , 052Carrasco, Vinicius, 043Carvalhal, Andre, 005, 031Carvalho, Fabio, 018Casotti, Leticia Moreira, 053Castello-Branco, Felipe, 011Castro, Andre Luis de, 013Cavazotte, Flavia, 034
Celorico, Jacinto Antunes, 009Chattopadhyay, Amitava, 008Chornet García, Fernando, 054Ciravegna, Luciano, 009Cobas-Flores, Elisa, 032Cohen, Marcos, 024Contini, Elisio, 046Contreras, Víctor, 036Costa, Alex Ribeiro, 016Costa, Cristiane S. R., 003Cretoiu, Sherban Leonardo, 011, 051Crisóstomo, Vicente Lima, 031Cunha, Cristiano José Castro de Almeida, 048Cury, Paula, 049
VVallelado, Eleuterio, 031Vasconcellos, Eduardo Gondim, 011Vasconcelos, Maria Celeste Reis Lobo, 044Velasquez-Montoya, Marcela, 008Voloshin, Olesea, 016
WWagstaff, M. Fernanda, 034Wanke, Peter F, 004Woodside, Arch, 022
XXavier, Wlamir Goncalves, 032
YYamakawa, Peter, 055
ZZayas-Torres, Gabriela, 031Zelaya, Orieta, 052Zotovici, Andrea, 029Zucatto, Luis Carlos, 029
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
WEDNESDAY, MARCH, 28
001. Welcome and Opening Plenary8:45 to 10:15 amRoom: Salão da Pastoral
002. Wednesday morning break10:15 to 10:45 amAt Break Area
003. Culture, Social & Ethical Issues10:45 to 12:15 pmRoom: I-10
Participants:
Beyond the stakeholder utility function: stakeholder capability in the value creation process. Elisabet Garriga, EADA Business School
In spite of the thousands of articles on stakeholder theory, research on value creation has had a shorter history and narrower breadth (Freeman et al, 2010;; Walsh, 2005;; Jones and Wicks, 1999). Only a few studies have researched from a stakeholder lens what value creation is (Post et al., 2002;; Harrison et al., 2010;; Bosse et al., 2009,) how stakeholders appropriate value, (Coff, 1999;; Byler and Coff, 2003) or the processes or activities by which stakeholders create value (Post et al 2002). To the extent that to date, some questions remain unanswered regarding
side, several questions arise: What does value mean for stakeholders? What does “value” mean for a
create these different types of value? How do we measure the value created by stakeholders (beyond
stakeholder behavior in the value creation process? The purpose of this paper is to answer these questions from Amartya Sen’s Capability Approach, identifying and measuring stakeholders’ capabilities in the value creation process. Stakeholder capability is the adequate concept to understand stakeholder welfare rather than the utility function concept. The empirical evidence is provided by an in-depth case study, of the company The Grobo Group and its stakeholders. The results indicate three types of stakeholder capabilities which are relevant for value creation: business capabilities (employable, autonomous, innovative, entrepreneurial, responsive), social capabilities (green/social) and basic capabilities (healthy). The results also show that the business capabilities are those which have higher weight which have never
Studies.
Corporate Governance and Business Ethics: An Analysis of the Major International Internal Control Frameworks. Ricardo
Gerais and Dom Cabral Foundation;; Antonio Artur de Souza, UFMG
This paper reports on an analysis of how business ethics is approached within internal control frameworks provided by the most relevant bodies issuing guidance in this area. The comparative content
analysis of the international frameworks shows that only three of them (i.e. COCO, ERM COSO, and King Report) are clearly concerned with business ethics, and one of them, ERM COSO, is the most effective framework to address ethical issues. The results point out that an adequate structure of internal control can
governance, and delivering on improved managerial
Flower Industry. Andrea Maria Prado, INCAE Business SchoolSince the mid-1990s, there has been a proliferation
paper studies the sponsor organizations behind the
why multiple programs emerge in an industry. I
sponsor organizations’ entry decision and expansion strategies, as well as their interactions over time.
I use archival and qualitative data. The latter was
in the world.
Strategy Formation Process and Corporate Social Responsibility: the case of CHESF. Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, Brazil;; Cristiane S. R. Costa, UFPE/PROPAD;; Viviane santos salazar, Federal University Of Pernambuco;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Yakara Vasconcelos Pereira Leite, UFERSA
The evolution observed in the national competitive arena requires organizations to reposition themselves with regard to decisions involving sustainability. The sector that generates and transmits electric energy represents a strategic area for the development of this theme and in Brazil, the extent and impact
CHESF stands out. The core of this article sets out to
on the process of shaping CHESF’s strategies for sustainability. Thus, a qualitative case study, of the exploratory-descriptive type, was undertaken and the methods of data collection consisted of applying semi-structured interviews.
004. Supply Chain and Operations I10:45 to 12:15 pmRoom: I-14
Participants:
Capacity Shortfall in Brazilian Airports: New Evidences from DEA Estimates. Peter F Wanke, COPPEAD Graduate Business School
This paper reports on the use of different approaches
airports. Departing from the bootstrapping technique presented in Simar and Wilson (1998, 2004), several DEA estimates were generated, allowing the use of
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
and input-decreasing/output-increasing potentials.
evidences regarding a capacity shortfall within Brazilian airports, where the infrastructure slacks are virtually inexistent, regardless of the airport type and location.
Technological Capabilities of Local Suppliers in Emerging Markets: The Case of Brazilian Shipbuilding. Marcos Primo, FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE;; FRANK DuBois, American University, Washington D.C., USA
Technological capabilities (TC) play a key role in
Suppliers in emerging economies often acquire technological capabilities by operating and mastering technologies developed by others and then leveraging this learning to develop indigenous technologies. By
capabilities, the development of global value chains and industrial clusters in emerging markets we discuss local suppliers’ insertion and upgrading in the supply chains of new large industrial enterprises. Using the Brazilian shipbuilding industry as context, we investigate and develop propositions related to the ability of local suppliers to develop technological capabilities that permit eventual insertion into the local supply chain. This research has applications for managers and policy makers from other emerging market countries seeking to increase local sourcing through development of local suppliers.
005. Corporate Finance - Corporate Governance, Political Connections and Risk Management10:45 to 12:15 pmRoom: I-7
Participants:
Corporate Governance Mechanisms in Family Firms: Evidence from CEO Turnovers. Maximiliano Gonzalez, UNIANDES;; Alexander Guzman, CESA;; María-Andrea Trujillo, CESA;; Carlos Pombo, UNIANDES
involvement, by estimating the sensitivity of CEO
show that family ownership and control reduce the
performance has been poor, while active family participation in the board of directors has the opposite effect. These results are robust even when the CEO is also a family member.
Do Internationalized Companies Have Better Governance? Lessons from Brazil. University of Rio de Janeiro
Multinational enterprises (MNEs) have grown and
Governing MNEs’ activities in different countries
arrangements. Although there is an extensive literature on both MNEs and corporate governance, the
relationship between MNEs and governance remains largely unexplored. This paper analyzes multiple aspects of governance of MNEs by using broad
governance. Overall, MNEs have better disclosure, board and shareholder practices. The results are robust to alternate measures of governance and to controlling for endogeneity and self-selection.
Interaction Effects between Types of Political Connection: Evidence from Brazil. Rodrigo Bandeira de Mello, FGV-SP;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI
This paper used the literature on political strategy and corporate governance to analyze the effects of political
a panel database comprising three elections with multiple secondary data sources. The statistical software used was STATA. The results allowed for the conclusion that, businesses that have some directors with political experience will show a positive result,
When the two variables were present, there was also
government ownership reduces the positive effect of the connected board.
006. Strategies for Global Competitiveness - Clusters10:45 to 12:15 pmRoom: Salão AMEX
Participants:
International Marketing Strategies in Clusters: Insights from the Southern Hemisphere. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Christina Stringer, University of Auckland Business School;; Maureen Benson-Rea, University of Auckland Business School;; Susan Freeman, Adelaide Business School, Australia
This study is concerned with co-operative marketing
important wine producing and exporting countries in the southern hemisphere: Argentina, Australia, Chile and New Zealand. In particular, we examine the
a particular type of positive marketing externality (Brown, McNaugthton and Bell, 2010), which is
competitive positioning in international markets. Our results discuss similarities and differences of Latin
also highlight implications for academic research in international business, managerial practice and public policy.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
International Oriented Clusters: Lessons from Latin America. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Eli Gimmon, Tel-Hai University - Haifa;; Ken Deans, Department of Marketing, University of Otago, New Zealand
This paper reports on a four year longitudinal study that examined several dimensions of and changes
and social networks in an export-oriented cluster. Ten preliminary interviews were conducted in early 2003 to fully understand the industry and its players’ interactions. This allowed the development of the questionnaire, which was sent during 2003, to all 115 companies involved in the main value chain activities of the salmon farming industry. After three months of follow-up reminders a usable 23 responses (20%) were received. In the second stage, 2007,
(14%) responding. The study contributes to our
clusters compete and cooperate, particularly in areas where it is possible to gain or lose an international competitive advantage. We outline implications for policy makers and practitioners in Latin America who
trajectory of regional clusters.
Knowledge Transfer among the Small Businesses of a Brazilian Cluster. Valmir Emil Hoffmann, University;; Gisele Silveira Coelho Lopes, University;; Janann Joslin Medeiros, University
The transfer of knowledge among the small businesses of a highly competitive cluster, leader in Brazilian furniture exports, was studied, using concepts highlighted in the literature as conditions that facilitate within-cluster knowledge transfer to structure the survey instrument. Responses, received from 71.7% of the total population of agglomerated
suggest that knowledge transfer can occur under a variety of different combinations of conditions and that identifying and exploiting the conditions for knowledge transfer in a cluster is a capability and may constitute a source of competitive advantage for the
Nanotechnology Networks and the issue of evaluation. Mercy Escalante-Ludena, University UNASP-FEI/Business Administration;; José de Jesús Pérez Alcázar, University of Sao Paulo/EACH/Information Systems
Innovation networks and specially in the public sector are considered as critical policy instruments to promote the
like platforms of learning for the actors. They constitute themselves in integral element in order to improve the technological development, and the competitiveness of the country. Therefore and considering the relevance of these networks, there is a necessity of evaluating their development in order to know its innovation potential and performance, but unfortunately the literature about frameworks for assessing these networks is scarce, especially in nanotechnology. The existing ones are
research in this area is still weak. In this sense, the main objective of this work is to present the proposal of a framework for evaluating nanotechnology innovation networks. We want to close this gap somehow, trough
An empirical research, associated to three assumptions, was developed in order to support the proposal. This research was both qualitative as quantitative and it was used research instruments like a semi-structured interview to key actors and a survey. The method was exploratory and depth case study.
007. Wednesday lunch12:15 to 1:30 pmRoom: Salão da Pastoral
008. Teaching Cases - International1:30 to 3:00 pmRoom: I-10
Participants:
Inducascos S.A.: International operations and local market leadership. Marcela Velasquez-Montoya, Universidad EAFIT / Department of Design Engineering;; Cristina Robledo-Ardila, Universidad EAFIT, International Business Department;; Esteban Aristizabal UribeEsteban Aristizabal Uribe
The Colombian company Inducascos S.A. was established in 1998 to manufacture plastic products including motorcycle helmets for third parties. After the year 2000, the explosive growth of the Colombian motorcycle market due to the increase in imported products from China, the transformation of the related regulations and a growing safety conscious consumer, are the key forces driving the internationalization of the company. By 2005, the company faced two important challenges to achieve leadership and consolidate an incipient internationalization process: products compliance with the existent local and international
to attend a segmented market.
Miss Venezuela: More than just Beauty? Nunzia Auletta, IESA/Entrepreneurship Center;; María Helena Jaén, IESA
The case centers on how a world-famous beauty pageant can be deployed as a strategic asset for a major TV complex. Miss Venezuela (MV) had become a global icon. Organización Cisneros (OC), Latin America’s second-largest family-owned business, grew MV as it built a business empire. Adriana Cisneros, named OC VP of the Board and Strategy Director in 2009, turned MV into a key CSR strategy for Venevisión (VV), Venezuela’s leading open-signal TV channel. VV represented the Cisneros family’s strongest remaining tie with Venezuela. Adriana sought ways to build on MV as a means for strengthening OC overall business strategy
Spoleto: The Internationalization of a Brazilian Franchise of Italian Cuisine. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Fabiana Cassilha Pires, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Olivia Vieira Marx Andrade, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Renata Pautasso Barreto Amorim, ontifícia Universidade Católica do Rio de Janeiro / IAG
This teaching case describes the internationalization process of Spoleto, a Brazilian franchise of Italian cuisine, with special focus on the expansions to Mexico and to Spain.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
The entry mode to these countries was through master franchises with local companies that had experience managing international activities of multinational fast food chains. This did not mean that, for Spoleto, the internationalization process was smooth. Various problems emerged, forcing the company to look for new partners in these countries. The case discusses these issues and the way Spoleto dealt with them, and how it has structured itself for its future international expansions.
Grupo Britt N.V.: Building the Britt Brand Business in the United States. Esteban R. Brenes, INCAE Business School;; Amitava CHATTOPADHYAY, INSEAD;; Daniel MontoyaDaniel Montoya
The case describes the evolution of the company from its inception to the present day, and the logic of its development and internationalization process throughout the Americas. The company produces and distributes products, such as coffee, chocolate, nuts and cookies under their own brand. It also has around 80 retail stores located at airports and tourist locations in several countries. The main topics of the case are international expansion and brand positioning. It is an in-depth and complex case and is suited for use with advanced MBAs, EMBAs, as well as practitioners.
009. Entrepreneurship and Internationalization1:30 to 3:00 pmRoom: I-14
Participants:
Micromultinational or not? The effects of international entrepreneurship, networking and learning. José Ernesto Amorós, Universidad del Desarrollo;; Pavlos Dimitratos, University of Glasgow;; Maria Soledad Etchebarne, Universidad de Santiago de Chile;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
This study investigates the effect of three variables, international entrepreneurship orientation, networking and learning perspectives on the probability of the
research draws from a survey on activities of 116 Chilean mMNEs. We use multivariate regression
that risk propensity and networking with domestic and international partners increase the likelihood of
association between mMNEs and international performance, management practitioners are advised to nurture and develop risk propensity and networking, which are associated with the probability of becoming an mMNE.
a comparative analysis of Costa Rican and Italian software exporters. Luciano Ciravegna, Royal Holloway, University of London;; INCAE Business School;; Luis Lopez, INCAE Business School;; Sumit Kundu, Florida International University
technology small and medium enterprises (HTSMEs) from Costa Rica and in Italy. The objective is to explore
foreign market, and to discuss the mechanisms used
using descriptive statistics and explains the different processes through which the HTSMEs built and used their networks through selected case studies.
contacts, contacts acquired by chance, and contacts
010. Accounting, Taxation & Managment Information and Control Systems1:30 to 3:00 pmRoom: I-7
Participants:
Analysis of the Plans of International Accounting Education in Professional Accounting in the city in São Paulo. MARCELO RABELO HENRIQUE, UNIVERSITY UNIP, UNINOVE E UNICASTELO;; Wendell Alves Soares, Universidade Nove de Julho;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC
The research aimed to identify and analyze the conditions of teaching International Accounting Course Accounting Course in Greater São Paulo, especially with regard to check the load, the basic and complementary bibliography used and proposed by the teachers in their teaching plans the discipline of International Accounting. We analyzed the plans for teaching the subject in two groups of higher education
best courses ranked by ENADE, 2006, the Group 2 with eight courses chosen for accessibility, a total of thirteen courses in Accounting analyzed.
Analysis of the current state of CSR in Latin America: A Model for Capturing Costs Associated with CSR. Arnoldo Jose Rodriguez, Walker School of Business/Webster University
The main objective of this paper is to report on the current situation of CSR implementation in Latin America and then propose a model that improves the management and effectiveness of CSR. We surveyed
determine the state of managerial sophistication when dealing with CSR initiatives. Our results indicate that there is a generalized lack of understanding of what
and costs related with the implementation of CSR. Once that we gathered the data and interpreted the results, we focused our attention to the generation of a model that will improve the way that CSR is being implemented, controlled and communicated.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
011. Strategies for Global Competitiveness - Considering Franchises1:30 to 3:00 pmRoom: Salão AMEX
Participants:
Brazilian franchising around the world: foreign presence and degree of internationalization. Livia Lopes Barakat, Fundação Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Mayara Ximenes Dalbem, Fundação Dom Cabral
Over the past decade, Brazilian companies have not only increased foreign direct investment but also the participation in international markets via franchising agreements. An empirical study was conducted with 15 Brazilian franchise networks regarding foreign agreements in the last three years. By understanding the nature of their global activities we attempt to develop a measure of the degree of internationalization. Furthermore, we present a panorama of their internationalization in terms of current status, geographic dispersion and challenges faced when establishing foreign agreements.
Critical factors for knowledge transference within franchising networks: an exploratory study over a Brazilian franchise chain of language schools. Sandra Regina da Rocha-Pinto, PUC-Rio, Departamento de Administração (IAG);; Veranise Jacubowski Correia Dubeux, PUC-Rio, Departamento de Administração (IAG), ESPM-Rio;; Felipe Castello-Branco, PUC-Rio, Departamento de Administração (IAG)
conditions to realize knowledge exchange, learning and development of the intellectual capital within the organizations constitute a topic of utmost importance to the survival of enterprises at any segment or industry. Recent surveys suggest the adequacy of the tradeoff to which individual entrepreneurs submit when they take the decision of becoming part of a franchising system. The franchisees accept to pass on part of
royalties in exchange to access knowledge restricted to the members of the network. The critical factors,
knowledge, refer to formal and informal mechanisms that build up favorable conditions to exchanges within the organization (or among organizations of a network). The present study investigates the perception of the members of a Brazilian franchising chain, knowledge intensive, regarding the factors they consider to be critical to promote the transference of knowledge within this network. To reach this objective we developed a case study. In a qualitative research
of that network. Some factors became then evident regarding the perception of Brazilian franchisees regarding critical factors for knowledge transference within a network: a group of structural essential factors and a group of critical incremental factors were distinguished. This study presents evidences that, for Brazilian franchisees, social linkages are determining factors when it comes to transferring knowledge within a network.
Internationalization Strategies adopted by Natura in Latin America and Europe. Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Eduardo Gondim Vasconcellos, Economics, Business Administration and Accountancy School - University of São Paulo - FEA;; Edison Fernandes Polo, Universidade São Paulo
This study seeks to identify the main strategies adopted by Natura in its internationalization process in Latin America and Europe. To this end, a survey was conducted on the theoretical framework that discusses about the internationalization of companies, the internationalization theories, the motivations for organizations to go international and the internationalization strategies. An exploratory qualitative research was conducted based on the case study method. To collect the data, we conducted interviews with a company’s executive and an intense
of the main internationalization strategies adopted by Natura in Latin America and Europe.
Juan Valdez Cafe: International Expansion. Christopher Camposeo, Northeastern University
its main product, Juan Valdez, was created by the Colombian Coffee Growers Association in Colombia as a way to better promote Juan Valdez coffee and coffee shops within Colombia and in new foreign markets. After a strong start with retail store openings in Bogota in 2002 the organization moved quickly both within Colombia and in other promising markets such as the United States and Spain. Yet the recent closing of cafés in Seattle and New York has led to some concern about location selection and appeal with target customers.
012. Wednesday afternoon break3:00 to 3:15 pmAt Break Area
013. Human Resource Managment - Competencies3:15 to 4:45 pmRoom: I-10
Participants:
Concepts of Training and Constraints on the Development of Professional Competencies in the Software Industry. Andre Luis de Castro, Universidade Estadual de Londrina - UEL;; Luciano Munck, Universidade Estadual de Londrina - UEL
A better understanding of the training process of professional competencies is still a challenge to the competence-based management. A path viewed
relationship among the concept of training adopted by the organization and constraints to training. The software industry was chosen for this study
It used the quantitative methodological approach by collecting data through a structured questionnaire. Statistical methods
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
is the importance of sharing experience among co-workers for the development of professional competencies.
Occupational competencies and organizational modernity: an analysis into emerging economies. Anderson Sant’Anna, Fundação Dom Cabral;; Fátima Bayma Oliveira, Fundação Getúlio Vargas/ Escola Brasileira de Administração Pública e de Empresas;; ;; Mala Sinha, University of Delhi / Faculty of Management Studies
to analyze the constructs Occupational Competencies and Organizational Modernity considering empirical data surveys made with professionals from companies in emerging economies - Brazil, Russia, India and Taiwan. Data treatment by multivariate analysis and descriptive techniques unveiled a high demand for the investigated competencies, among which those described as third dimension competencies. The results also pointed out that the demand for the investigated competencies is not followed, at the same level, by modern management policies and practices, suggesting the need for organizational environments more adherent to the required new
014. Consumer Behavior3:15 to 4:45 pmRoom: I-14
Participants:
Consumer Acceptance and Readiness for High-Technology Products. Jorge Brantes Ferreira, IAG Business School,
;; Angela da
Rio de Janeiro;; Jorge Ferreira da Silva, IAG Business School,
This study proposes an extended model for consumer adoption of high technology products integrating two models in the literature: the Consumer Acceptance of Technology (CAT) and the Technology Readiness Index (TRI). The extended model, dubbed Consumer Acceptance and Readiness for Technology (CART), was tested in a sample of young Brazilian university students using Structural Equation Modeling (SEM). The results showed that CART is able to explain 42% more of the variance observed in the attitude towards adoption of new technologies than CAT and that consumers’ cognitive and affective evaluations of
technology readiness.
Deceptive Advertising and the Brazilian Code of Consumer Defense: Analysis of Brazilian Automobile Consumers’ Perceptions. de Janeiro;; Catholic University of Rio de Janeiro;; Ranny Magalhães Sá,
This article analyzes Brazilian consumers’ perceptions of deception in advertising, identifying if they perceive
and also if they are more likely to believe the content of a deceitful ad placed by a popular brand. It furthermore analyzes consumer reaction when they feel deceived by an advertisement. Based upon quantitative research covering 109 consumers, we discovered that they trusted content of deceitful advertising more if the brand is well-known. They
consumer protection laws. In addition, few consumers take action against companies that defraud them.
The effect of information diagnosticity and brand name on sensitivity to missing information. Jose Mauro C. Hernandez, Centro Universitario da FEI;; Xiaoqi Han, University of Alaska (Fairbanks);; Frank R. Kardes, University of Cincinnati
This study investigates the effect that brand names and information diagnosticity have on sensitivity to
evidence that consumers are able to detect missing information when only less-diagnostic information is provided. The next three experiments reveal that a brand name decreases sensitivity to missing information of novices independently of amount and diagnosticity of information presented. On the other way, results suggest that experts are able to detect missing information independently of the brand or information diagnosticity.
Virtual Communities as Reference Groups: a Participant Perspective. University of Rio de Janeiro;; Catholic University of Rio de Janeiro;; Luís Alexandre Grubits de
This study investigated relationships among members
purchasing decisions. Posts were analyzed to identify
Twenty-one interviews were conducted based on those categories. Results unveiled a basic code of conduct, suggesting that the community acts as a
among participants. Group leaders seemed to be active participants, those with more experience with products related to group’s interests, or those
evidence that purchasing intentions and behavior can be altered as a result of interactions among members.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
015. Financial Markets, Investment and Risk I3:15 to 4:45 pmRoom: I-7
Participants:
Forward Contract-based Hedging Strategy in Electricity Markets. Javier Orlando Pantoja, Universidad EAFIT;; Alfredo Trespalacios Carrasquilla, Universidad EAFIT;; Juan Fernando Rendon, Universidad EAFIT
Abstract People and companies negotiating in liberalized electricity markets are exposed to risks requiring analysis and treatment different from other types of commodities. The dynamics of the spot price, joined to the need to complete the market covering the exposure to volume risk, make this market different and complex. This paper presents a scheme of static hedging that may be implemented
adjusted by risk, and when facing volume uncertainty. Under these circumstances, the agent participates in an electricity market whose spot price is seasonal and mean reversible. The only available hedging tool assumed were the forward contracts incorporating a risk premium. As the study case, the Colombian electricity market was chosen. Stochastic calculus and Montecarlo simulation were used for the theoretical development. It was found that, when the forward risk premium is present, the contract price will drift;; hence, an agent’s hedging level will depend on their risk aversion level, the expected volatility volume, the long-term risk premium and the expected correlation between the volume and the forward price.
How to minimize incentives to rating centered regulatory arbitrage? The current Brazilian Approach to Basel Minimum Capital Requirements. Rodrigo Gonzalez, University of Sao Paulo;; Fernando Sotelino, Columbia University;; José Roberto Ferreira Savoia, Universidade de São Paulo (USP)
This theoretical paper explores the issue of regulatory dependence in credit ratings, how it emerged and
the Meltdown and leading to banking reforms in the
Frank Act and the European Commission proposal for Credit Rating Agencies (CRAs) and Basel II.5 and III new trading book. After concluding that these three proposals do not fully neutralize the incentives towards rating-centered regulatory arbitrage, this paper
Approach of Basel II, the current Brazilian approach, and demonstrates how it fully addresses this issue.
The Impact of Credit Rating Changes in Latin American Stock Markets. Abner de Pinho Nogueira Freitas, Insper Instituto de Ensino e Pesquisa;; Andrea Maria Accioly Fonseca Minardi, Insper Instituto de Ensino e Pesquisa
Our objective is to examine whether a rating change or
on Latin American stock prices. We analyze four major Latin American economies: Argentina, Brazil,
observed in the literature, wherein the impact is quite
for rating upgrades and Credit Watch. We also investigate which variables best explain the impact on stock prices of rating changes announcement in
these countries. The results indicate that the most
number of notches for downgrades.
016. Strategies for Global Competitiveness - International Expansion3:15 to 4:45 pmRoom: Salão AMEX
Participants:
Brazilian Banks’ Main Motivations and Strategies Towards International Markets. JOSE MAURICIO GELEILATE, UNIVERSITY OF FORTALEZA;; Sergio Henrique Arruda Cavalcante Forte, UNIVERSITY OF FORTALEZA;; Oderlene Vieira Oliveira, UNIVERSITY OF FORTALEZA (UNIFOR);; Norton González, University of Fortaleza
This study aimed at answering why and how Brazilian banks internationalize. Additionally, the degree of internationalization of these banks was calculated. Based on multiple case studies, using the content analysis technique and the software Atlas/ti, we interviewed experts from four national institutions related to banking in Brazil and also managers of the three largest domestic banks, the only internationalized. We concluded that the three Brazilian banks started their operations abroad with asset seeking motivations and with different entry strategies. The degree of internationalization of Itaú Unibanco showed better performance (0.59) than Banco do Brasil (0.40) and Bradesco (0.33).
Going Abroad Through Acquisitions:An Exploratory Analysis of Brazilian Companies’ Recent International Expansion. Srinivasa Rangan, Babson College;; Carolina Uribe, Babson College;; Henrique Duarte, Babson College
Since the 1990s, Brazilian companies have been
accelerated recently. Academics are yet to address the whys and wherefores of this phenomenon. Drawing on academic literature on Third World multinationals and traditional multinationals, this paper develops tentative hypotheses to explain the phenomenon and tests them using aggregate and anecdotal evidence. It concludes that Brazilian companies may have now joined the ranks of traditional multinationals from developed countries. Acquisitions are a manifestation
paper then outlines possible future research avenues in this emerging area of international business.
The Entry-Mode Decisions of Brazilian Multinationals. Alex Ribeiro Costa, Ibmec Business School;; Rodrigo Ladeira, UFBA;; Luiz Alberto Nascimento Campos Filho, Ibmec Business School;; Bruno Rodrigues Silva, UNIJORGE
Entry modes studies consisted of a positive correlation between transaction cost theory and the choice of multinationals from developed countries for a wholly owned subsidiary. Therefore, entry mode researchers must introduce two new trends: The institutional
from emerging countries. This study examines the impact of sociological approach combined with the economic approach on entry-mode
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
decisions by Brazilian multinationals. The results suggest that the transaction cost theory does not have a positive correlation with the wholly owned entry mode when tested in an emerging country, different from developed countries.
To Go or Not? The Effects of Satisfaction and Commitment on the Intention to Internationalize. Jase R Ramsey, Fundacao Dom Cabral;; Livia Lopes Barakat, Fundação Dom Cabral;; Thomas Ganey, University of Alabama;; Olesea Voloshin, University of Alabama
committed to internationalization systematically differ
in their future intention to internationalize. We analyze data from 42 large Brazilian MNEs one year after the
same way as prior literature grounded in established industrialized countries may predict. We discuss
on emerging market MNEs and internationalization strategies.
017. Wednesday afternoon break4:45 to 5:15 pmAt Break Area
018. Panel - Cultural Change and Strategic Management5:15 to 6:45 pmRoom: I-10
019. Panel - Internationalization of Brazilian and Spanish Firms5:15 to 6:45 pmRoom: I-14
020. Panel - Energy, Sustainability and Citizenship in Latin America: Strategies for the Future5:15 to 6:45 pmRoom: I-7
during and after the 2008 crisis5:15 to 6:45 pmRoom: Salão AMEX
Welcome Opening Reception6:45 to 8:00 pmRoom: Salão da Pastoral
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
THURSDAY, MARCH, 29022. Plenary - Meet the Editors8:45 to 10:15 amRoom: Salão da Pastoral
023. Thursday morning break10:15 to 10:45 amAt Break Area
024. Management Education and Teaching Cases10:45 to 12:15 pmRoom: I-10
Participants:
Carbon Neutrality at Coopedota R.L. Juan Carlos Barahona, INCAE Business School
producer of Carbon Neutral coffee. This case presents the decisions that the general managers had to face to promote and fully develop this initiative. The case provides information of different aspects related with the community and stake holders position, as well as
The case and teaching note is provided in the same
Managing Change in Natural Parks: Stakeholder Relations.
Janeiro (PUC-Rio);; of Rio de Janeiro (PUC-Rio)
implementing organizational changes related to participatory management in a municipal natural park in Rio de Janeiro. The situation presented in the case is geared towards a fairly sophisticated discussion in terms of change management with regard to the various stakeholders, their behavior, relationships and interests. Study of the case is intended to (1) engender understanding of the complex process of managing organizational change;; (2) highlight aspects of behavior and positioning of the stakeholders before the changes;; (3) develop familiarity with the concepts and methods of managing organizational change.
Pereira’s Equity: Teaching Introductory Accounting With a Family Approach. Ivam Ricardo Peleias, Centro Universitário FECAP;; Edilei Rodrigues de Lames, Centro Universitário FECAP;; Liliane da Costa Jacobs Lames, Centro Universitário FECAP;; Marcos Reinaldo Severino Peters, Centro Universitário FECAP
The case describes the situations of a Brazilian middle-class family, as an alternative to teach Introductory Accounting in undergraduate programs. The aim is to show the integration of accounting contents offered in the subject, applied to the most common and nearest
program: the family. The case can be solved in two
the teacher develops six activities, culminating in the students answering up to four suggested questions;; the second, whose application is left to the teacher, in another class further ahead, is numerical.
025. Consumer Behavior - Brands and Ads10:45 to 12:15 pmRoom: I-14
Participants:
Are comparative ads more effective than noncomparative ads in Latin America? Enrique Manzur, Universidad de Chile;; Pedro Hidalgo, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pablo Farías, Universidad de Chile
comparative advertising is more effective than noncomparative advertising, too little is known about the potential of comparative advertising in Latin America. This article explores the effectiveness of comparative advertising in Chile using two different product categories and controlling by gender and age. The results suggest that comparative ads are not more effective than noncomparative ads. While an
generalized nonsuperiority of comparative advertising in the region, the results support the idea that comparative advertising could not be more effective than noncomparative advertising for many marketing campaigns in Latin America.
attitudes to fashion ads. University of Rio de Janeiro;; Catholic University of Rio de Janeiro;; Renata Moreira da Silva,
Advances in medicine have increased life expectancy and quality of life for people over 55. They feel younger than their actual age and engage in activities that would have been unimaginable a decade ago. Mature women’s interest in fashion has also increased
relationship between women’s cognitive age and their emotional responses towards fashion advertising. A survey with 164 women aged 55 to 70 evidenced that their self-perception is in accordance with their cognitive age, and they identify themselves mostly with photographic models of their own age, increasing their positive attitude towards advertised clothes.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
Meaning Transference Between Consumers, Characters and
Expanded Model. Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; André Torres Urdan, Fundação Getúlio Vargas;; Ana Cristina Dias da Silva, Fundação Pedro Leopoldo
Brands have been regarded as intangible assets, mostly as a result of the meanings of their associations. Much though the recurrence of associations between brands and characters are widely known, the meanings transferred to the brands are not. Seeking to understand this meaning transfer, McCracken (2005) developed a three-stage model: culture, within which the celebrities are inserted;; endorsement, which makes the celebrity-product relationship concrete;; consumption, established by product-consumption. Assuming that these three stages can undergo reciprocal effects, an expanded model involving the following is proposed,: culture, represented by the characters;; character-brand relationship comprising endorsement/testimony/actor/spokesperson;; consumption established by brand-consumer.
What Do Consumers Think About Dairy Products Brands? A Costa Rica Case Study. Bernard Kilian, INCAE;; Gustavo André Jiménez, INCAE/CLACDS;; Luis Rivera, INCAE/CLACDS
Currently, the Costa Rican dairy industry represents 1.1% of Gross Domestic Product (GDP) and generates 5000 direct jobs. This means 10.5% of total employment in the food industry. In addition, exports of dairy products reached US$65 Million in 2010, mainly to Central America and the Caribbean. The industry has been highly protected from foreign competition by tariffs and non-tariff barriers to imports. The future opening of the market as a result of the Free Trade Agreement between Central America, United States and Dominican Republic (CAFTA-DR) and the expansion of export markets pose
potential impacts on consumers, particularly in their consumption decisions towards imported goods. It is expected that increased international competition will have positive effects through higher quality and lower prices. Within this framework, it is important to analyze the valuation and consumer preferences for dairy products. This aims to better understand the interest and consumer tastes and recommend improvements in the industry. In face of changes with the opening of the international market, the current dairy industry model requires not only more dynamism, but a concrete proposal for change in order to compete successfully in a new competitive environment.
026. Financial Markets, Investment and Risk II10:45 to 12:15 pmRoom: I-7
Participants:
Modeling Opportunistic Behavior in Government Energy Concessions with Real Options Theory. Carlos de Lamare Bastian-Pinto, UniGranrio - PPGA;; Luiz Eduardo Teixeira Brandão, IAG Business School/PUC RIo;; Leonardo Lima Gomes, PUC-Rio - IAG Business School;; Rafael Igrejas Silva, PUC-Rio - IAG Business School;; Marta Corrêa Dalbem, UniGranrio - PPGA
Commercial transactions are supported by contracts, but in case one part involved might perceive additional gains by disrespecting a contract clause then it will have an incentive to adopt an opportunistic behavior and deviate from the contract. When considering uncertainties or volatility of the gains involved, this opportunistic behavior might compensate deviating even in the presence of penalties. This paper applies Real Options Theory to model the opportunistic behavior of investors in Brazilian electricity generation projects who perceive an additional value while deviating from auction clauses by delaying or even abandoning contracted generation projects.
Obstacles for the Compliance with Good Corporate Governance and Practices for Publicly Traded and Closed Brazilian Companies. Oderlene Vieira Oliveira, UNIVERSITY OF FORTALEZA (UNIFOR);; Marcelle Colares Oliveira, UNIVERSITY OF FORTALEZA;; Sergio Henrique Arruda Cavalcante Forte, UNIVERSITY OF FORTALEZA;; Vera Maria Rodrigues Ponte, Universidade Federal do Ceará (UFC);; JOSE MAURICIO GELEILATE, UNIVERSITY OF FORTALEZA
This study aims to identify the perceptions of executives from Brazilian companies traded and closed on obstacles for the adherence to good corporate governance practices. Therefore, a structured questionnaire was sent to 516 companies. We concluded that the perceptions of executives from Brazilian companies traded and closed, differ with respect to amounts allocated, being most of the obstacles (ten out of thirteen) in adhering to good corporate governance practices. What could possibly be explained, is that the fact of a group having already gone through the process or have already duly joined this practice and not the other.
Pairs trading with rolling cointegration in Brazilian stock market. Vinicio Souza Almeida, UFRN/PPGA;; Anderson Mol, UFRN/PPGA;; Diego Nascimento, UFRN
We test an investment strategy called pairs trading with daily data from Brazilian stocks over the year of 2010. Stocks are matched into pairs by means of a rolling cointegration procedure. The strategy yield average annualized excess return of 41.16% for an
that there were systematic mispricing between asset prices in Brazilian stock market during 2010, which
negatively correlated with Ibovespa, the Brazilian stock market main index, suggesting that negative shocks are more prone to lead do mispricing.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
027. Impact of Public Policy on the International Expansion of Latin American Firms10:45 to 12:15 pmRoom: Salão AMEX Participant:
América Móvil: conquering the Latin American mobile telephone market. Samantha Rullan, Universidad Veracruzana;; Daniel Romero, Universidad Veracruzana
América Móvil has achieved an extraordinary and swift success in the Latin American mobile telephone market. Their internationalization strategy has paid off and it is currently the regional leader in Latin America’s wireless telephone market. Telefónica, the second largest telecommunication carrier in the region is América Móvil’s main competitor. Both companies employed different strategies to achieve similar goals. A discussion of the internationalization pattern of both companies is presented in this paper as well as the public policies that had a bearing on their internationalization strategies.
028. Thursday lunch12:15 to 1:30 pmRoom: Salão da Pastoral
029. Culture, Social & Ethical Issues - Sustainability1:30 to 3:00 pmRoom: I-10
Participants:
An Exploratory Study of Environmental Attitudes and the
Bryan W. Husted, York University and Tecnológico de Monterrey;; Michael V. Russo, Lundquist College of Business/University of Oregon;; Carlos E. Basurto Meza, Universidad de Monterrey;; Suzanne G. Tilleman, University of Montana
This paper explores how environmental attitudes of
addition, we also challenge the theoretical assumption that the relationship between environmental attitudes and purchasing is linear. We test our hypotheses with an analysis of WTP based on a survey of 301 Mexican consumers. Using conjoint analysis to determine
become more pro-environmental, they more than proportionally boost WTP. We conclude our paper by discussing implications for practice, public policy, and research that focus on environmental segments of consumers.
Complex Analysis Using The Double Triangle Of Sustainable Development: The Case Of Organic Soy From Cotrimaio. Luis Carlos Zucatto, PPGA/EA - UFRGS;; Eugenio Avila Pedrozo, PPGA/EA/UFRGS;; Tania Nunes Da Silva, PPGA/EA-UFRGS
The aim of this research is to suggest a new way of understanding sustainable development based on six dimensions: economic, environmental, social, technological, cultural and territorial. The research
object chosen for analysis was the organic soybean production system in the region covered by the COTRIMAIO, located in Northwest Colonial Frontier of Rio Grande do Sul State (RS), Brazil. Data were collected during 27 interviews with: 15 with organic soybean farmers, 4 employees of COTRIMAIO, two members of COTRIMAIO management team, and six former organic soybean farmers who returned to conventional production methods. The research shows that when the object was analyzed in the light of the traditional concept of the triple bottom line it was shown to be sustainable, however, when the analytical focus was broadened to include technological and territorial dimensions it was proven to be unsustainable.
assessment of Nespresso’s AAAprogram. Bernard Kilian, INCAE;; Lawrence Pratt, INCAE Business School;; Elizabeth HoadleyElizabeth Hoadley;; Lloyd Rivera, CIMS;; Andrés Guevara, CIMS;; Liza Lort-Phillips, CIMS
With the development of its AAA sustainable sourcing program, Nespresso’s goal is to improve the environmental, social and economic impact of its coffee sourcing on farmer communities. While there are plenty of studies that address the environmental impacts of sustainability standards, there is still considerable doubt about what their true economic impacts are. Through its AAA program, Nespresso pays a price premium to its suppliers with the expectation that it will end up with farmers and improve their incomes and livelihoods. In this paper, the income effect of the AAA program on coffee farms is investigated in 6 coffee clusters across Latin America. The results show that there is currently little evidence that the AAA
While it should be borne in mind that the program is still in its initial phase and therefore fuller long-term impacts are yet to emerge, other important factors lie
paid to intermediary players (Nespresso’s suppliers) rather than directly to the farmer. Additionally, as the
are extremely hard to achieve without considering the issue of farm productivity. This element, in fact, proved to be the main driver of farm income. Consequently, even though farmers received slightly higher coffee prices through the premium mechanism, the positive effects on income were limited, due to the fact that productivity was not addressed.
Sustainability is the position taken up by established brands. Case Study: The XYZ brand of powdered drinks. MARCELO RABELO HENRIQUE, UNIVERSITY UNIP, UNINOVE E UNICASTELO;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC;; Andrea Zotovici, Universidade São Judas Tadeu
This article has the main aim of making evident the current situation of concern with issues related to the preservation of the environment. This has comprised opportunities for some companies that seek, through environmental marketing strategies, to get involved in causes that disseminate the idea of a more conscientious style of consumption.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
The method used by the companies is that of positioning their brands with sustainable attributes, although the main aim is that of getting a competitive edge over the competitors. It has been possible to conclude that the consolidated brands already have a positive image before the consumers, and involvement in environmental issues is yet another attribute for brand positioning.
030. Supply Chain and Operations II1:30 to 3:00 pmRoom: I-14
Participants:
A Clockspeed Perspective on Supply Chain and New Products: The Case of the Brazilian Automobile Industry. Ronaldo Couto Parente, FGV-EBAPE / Florida International University FIU;; Rafael Guilherme Burstein Goldszmidt, FGV-EBAPE;; Felipe Buchbinder, FGV-EBAPE
In the clockspeed perspective on business strategy, organizations’ responses to ever-increasing levels
In this perspective, effectively functioning supply chains and faster organizational clockspeeds are
in highly dynamic environments, while new product
viability. We propose a framework relating these three concepts and empirically examine the impact of supply chain integration and organizational clockspeed on the pace of new product introductions. We tested the framework with a sample of automotive suppliers
two distinctive strategies emerge among companies with higher levels of new product development. One strategy focuses heavily on the supply chain;; the other focuses heavily on increased clockspeed. The
on both and maintain higher levels of new product development.
How relationships with multinational, downstream of a supply chain, can lead to a internationalization process?: The case of a battery industry. Daniela Didier Nunes Moser, Faculdade Boa Viagem;; MARCOS PRIMO, FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE;; Daniele Maria Vieira do NascimentoDaniele Maria Vieira do Nascimento
of the relationships with the international market, and its relation with the supply chain process of international integration, of the Battery company in the Argentinean market. To achieve this objective, the theoretical framework includes literature about strategy, international operations and supply chain. The methodology of qualitative case study was adopted, as well as a descriptive and exploratory analysis of the process of international integration of the company. It was observed a decisive role of the customer, the carmaker Alpha, in the studied company internationalization process.
theoretical framework to investigate the adoption of Global Sourcing. Moema Pereira Nunes, UNISINOS/PPGA;; José
Antônio Valle Antunes Júnior, UNISINOS/PPGACompanies are going abroad looking for advantages from alternative sources of supply. Primarily associated with the lack of local supplier or lower acquisitions costs, these reactive reasons have driven business to a more proactive perspective by
MNCs from developing countries are also developing their own SGS. The new competiveness pattern leads to the necessity of investigation about how investigate these companies. In this article we developed a theoretical framework through an integrative literature review, and proposed 16 research propositions that can be used in this investigation.
What Type of Cooperation with Suppliers and Customers Leads to Superior Performance? Luiz Artur Ledur Brito, FGV - EAESP;; Eliane Zamith Brito, FGV-EAESP;; Luciana Harumi Hashiba, FGV-EAESP
In this research cooperation with key suppliers and customers was evaluated and correlated with performance. Some 124 packaging manufacturers in Brazil were surveyed. Measurement models
The relationships between cooperation behaviors and performance were evaluated with multiple regressions. Cooperation with customers has different performance impacts than cooperation with suppliers and not all cooperative behavior have similar impacts, implying in relevant practical implications.
031. Corporate Finance - Funding and M&A1:30 to 3:00 pmRoom: I-7
Participants:
Determinants of Capital Structure Using Quantile Regression: Comparison between Brazilian Low and High Levered Companies. Flávio Dias Rocha, CEPEAD/CAD/UFMG and Centro Universitário UNA/MG;; Aureliano Angel Bressan, CEPEAD/CAD/UFMG
One important subject in capital structure theory
failing to take into account a possibility of low-levered
ones. In order to check this hypothesis, present paper analyzes a set of 49 Brazilian companies, using quantile regression method to search for eventual
investment opportunities as main determinants for all
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
Do Mergers and Acquisitions have an impact on the acquiring shareholders’ wealth in Latin America? Gabriela Zayas-Torres, University of Puerto Rico - Mayagüez;; Yolanda Ruiz-Vargas, University of Puerto Rico - Mayaguez
The impact of 177 mergers or acquisitions in the acquiring shareholders’ value for completed deals in the Latin American region from 2005 through 2010 was examined. Abnormal returns were calculated surrounding the announcement or completion date
disagreed as to whether acquiring shareholders generate positive or negative returns. It may seem as if the merger or acquisition had no impact in shareholders’ wealth. These results contribute to the limited studies of the impact of mergers and acquisitions in Latin America and to studies examining the event at the completion date of transaction.
The World Financial Crisis and the International Debts of Brazilian Companies. Ricardo P. C. LealRicardo P. C. Leal;;
listed companies. Brazil was one of the last countries
and foreign, decreased during the crisis and were replaced by domestic and international bonds and
value of companies decreased. Firms with foreign shareholders resorted more often to foreign capital markets while exporters were more frequent users of international bank loans.
Vicente Lima Crisóstomo, Universidade Federal do Ceará;; Félix Javier López Iturriaga, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad;; Eleuterio Vallelado, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad
Ownership structure has been considered able to
constraints in Brazil and whether family ownership mitigates such constraints. Estimation of dynamic investment models for a panel dataset of 289
constrained. Family groups seem to be able to have
are more dependent on the still slow development of market intermediaries in Brazil.
032. Economic Environment and Regional Integration1:30 to 3:00 pmRoom: Salão AMEX
Participants:
Cooperation as a Path to Business Sustainability in Emerging Economies: Large Enterprise-Academia-SMEs Business Model. Alfonso López-Lira, EGADE Business School-Tecnológico de Monterrey;; Cecilia Calderón-Valencia, EGADE Business
School/Tecnológico de Monterrey;; Elisa Cobas-Flores, EGADE Business School/Tecnológico de Monterrey
In emerging economies, characterized by dynamic
competitive and sustainable strategies to cope with rapidly changing contexts. Moreover, SMEs are constantly struggling with an unbalancing market competition in favor of size and power. A model of cooperation involving the Large Enterprise and Business Schools, to enhance competitiveness and sustainability for SMEs (suppliers and clients) is introduced. Its objectives are achieved through operational knowledge, managerial education, supply chain strengthening, and network alliances. Furthermore, a case study is discussed as an empirical evidence of the operation of this business model.
Institutional Environment and Business Groups Resilience in Brazil. Wlamir Goncalves Xavier, UNISUL;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI;; Rodrigo Bandeira de Mello, FGV-SP
This paper focuses on the effects of institutional environment changes in Business Groups (BG) in Brazil. Consolidated BG data was obtained in Valor
distinct BG from 2001 to 2009. Propositions were tested using Unobserved Effects Panel Data Model and included government ownership and political connections moderating effects. Findings suggest that the institutional environment is relevant and market voids affect BG’s revenue. Political connections effects assessed through campaign donations were
indirect control appears to be a promising line of research.
Productivity in Latin America: the behavior of institutional and educational indicators in seven Latin American countries. Carlos Alberto Arruda, Innovation and Compettiveness Center/Fundação Dom Cabral;; Fabiana Alves Gualberto Madsen, Innovation and Compettiveness Center/Fundação Dom Cabral;; Marina Silva Araújo, Innovation and Compettiveness Center/Fundação Dom Cabral
This paper seeks to identify the main educational and institutional elements affecting productivity in an ensemble of seven Latin American countries
Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela. We deployed principal component multivariate analysis technique for this purpose. Educational result indicated that professionals are acquiring the backgrounds essential to the needs of a competitive economy within the companies and not from the formal educational system, which seems to
the importance of government-adopted measures and regulatory framework quality as fundamental elements for productivity improvement.
033. Thursday afternoon break3:00 to 3:15 pmAt Break Area
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
034. Human Resource Managment3:15 to 4:45 pmRoom: I-10
Participants:
Comparing Employment Interviews in Mexico and Other Countries and Cultures. Richard PosthumaRichard Posthuma;; Filip Lievens, University of Gent;; Eveline Schollaert, University of Gent;; Wei-Chi TsaiWei-Chi Tsai;; Julia Levashina, Kent State University;; M. Fernanda Wagstaff, UTEP;; Michael Campion, Purdue University
This study compares actual job interviews (N = 11,667) in Mexico and four other countries: Belgium, Russia, Taiwan, and the U.S. The data indicate similarities and differences across countries. In Mexico it was less likely that women would conduct the interviews. However, in Mexico it was more likely that interview questions would focus on the applicant’s family marital status and children. This study shows that employment interviews are more than a test of job-related knowledge, skills, and abilities. Implications for the usefulness of interviews in general and differences across countries are discussed. Directions for future research are provided.
Correlation between Organizational Culture and Compensation Strategies Using Charles Handy’s Typology. Giuseppe
;; Patricia Amelia ;; Antonio José Braga
LinharesAntonio José Braga Linhares;; Andre Moreira Santos,
compensation strategies and the organizational culture typology proposed by Handy (2003). A survey was performed of compensation managers at 76 companies associated with the Salary Information Exchange Group (GRUPISA). We concluded that the compensation variables were correlated in a different fashion with each of the culture types: (i) “Zeus” organizations should emphasize behavioral factors in all spheres of the compensation system;; (ii) in the case of “Apollo” organizations the emphasis should be on growth and development opportunities;; (iii) in “Athena” organizations the focus should be
should place emphasis on the quality of compensation
Mobility at Work: The Experiences of Corporate Smart Phone Users. de Janeiro;; do Rio de Janeiro;; Marcelo Brollo, Ibmec Rio de Janeiro
Investment in mobile technology by companies is growing. However, the literature still lacks empirical studies thoroughly addressing the impact of computational mobility on individuals and organizations, in particular the use of smart phones. Based on open interviews, this study examines how the adoption of corporate smart phones by a large legal service provider in Brazil affected the professionals involved and their work relations. The analysis of the participants’ experiences revealed that after the mobile device adoption, these professionals felt more intensively connected to their work and demands. Besides weakening the boundary between personal and professional life, the technology seemed to stimulate the establishment of faster but more
the use of smart phones promoted the sensation of relief from email overload and streamlined information exchange, it also allowed the extension of work beyond regular business hours and the social context where work traditionally takes place, also leading
implications for work relations and human resource management are addressed.
action learning in a context of organizational change:case study DANIEL
BEAUPRÉ, Université du Québec à MontréalThis article describes how SMEs, manage to stay competitive in an increasingly stormy environment. Several tools need to be implemented in order to keep on innovating and insuring the success of organizational changes needed to adapt to the environment. This study tries to answer a question inherent to any change context: is action learning an
change? We identify what is at stake during major organizational changes and what role action learning can play to support these changes. Finally, using an action-research methodology, we illustrate and discuss through real cases three successful major change projects.
035. Marketing Managment I3:15 to 4:45 pmRoom: I-14
Participants:
Functional Literacy: Consumers’ Comprehension of Nutritional Labels on Food Packages. Guilherme Paiva, PUC-Rio;; Paulo Cesar Motta, PUC-Riop
This study aims to evaluate consumers’ understanding of food nutrition labeling. It supports the idea that each consumer works differently against the background of the analysis of nutrition labels. It produces comprehension scores of the contents of labels as required by Anvisa (Brazilian Bureau of Health Surveillance) through a method used to measure functional literacy. Results show that consumers are unaware of basic nutritional elements, and unable to develop simple tasks of label analysis. They reveal heterogeneous understanding by gender, income, education, age, label reading habit, exercise habit, practice of eating out, and buying food for the family.
behavior and public policy.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
Store Price Promotions, Price Perceptions, Search and Purchase Intentions. Enrique Manzur, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pedro Hidalgo, Universidad de Chile;; Pablo Farías, Universidad de Chile
Price promotion strategies are key part of retailers´
strategies Price Matching Guarantees (PMG) and Everyday Low Prices (EDLP)- in terms of their effects on consumers’ price perceptions, search behavior and purchase intentions. Results suggest that both strategies increase the perception of lower prices and purchase Intention. However, consumers show stronger reactions towards EDLP compared to PMG. When consumers receive 2 or more promotional offers (instead of one) they reduce their purchase
intentions. These results are consistent with signaling theory. Implications for retail managers, marketers and researchers are derived.
The interfunctionality of new product development and architectural marketing capabilities. Guilherme Trez, Unisinos;; Fernando Bins Luce, UFRGS
Stages of NPD process are associated with the best practices in the area and with better results. On the other hand, interfunctionality of NPD activities related
on the participation of professionals with different backgrounds, the contributions of which include information sharing and a wider view over decision-making processes. This study aims at linking these themes to the areas of NPD activities participating in different process stages. Towards this end, the concept of interfunctional dispersion of activities is utilized to investigate organizational areas participating in each NPD stage and related to capabilities of marketing strategy.
036. Financial Markets, Investment and Risk III3:15 to 4:45 pmRoom: I-7
Participants:
Access to Finance, Management of Working Capital and Company Value. Juliano Ribeiro de Almeida, Getulio Vargas Foundation;; William Eid Junior, Getulio Vargas Foundation
In this research, we have analyzed the impact of
working capital and company value and how
this relationship. In addition, we have analyzed the relationship between working capital and company value. The results lead to the following conclusions: one additional real of investment in working capital
additional real of investment in cash;; and on average,
working capital reduces company value.
Microeconomic Determinants of Housing Prices in Caracas, Venezuela: An Application of the Hedonic Pricing Model. Cosme
Betancourt, IESA;; Víctor Contreras, IESA;; Urbi GarayUrbi Garay;; Miguel Ángel Santos, IESA
We examine the microeconomic determinants of residential real estate prices in Caracas, Venezuela, using a database containing 17,526 transactions between 2008 and 2009. The following attributes of a
number of parking spaces, age, incidence of crime and average income in the neighborhood, and particular market and time period in which a transaction was
so, the effect of expropriations and invasions (illegal
similar results at the municipality level.
037. Strategies for Global Competitiveness II3:15 to 4:45 pmRoom: Salão AMEX
Participants:
Subsidiaries and organizational competence development: evidences from Brazilian multinationals. Afonso Carlos Fleury, Universidade de Sao Paulo;; Maria Tereza Leme Fleury, Fundacao Getulio Vargas;; Felipe Mendes Borini, Escola Superior de Propaganda e Marketing
In the last two decades, the importance of studies about multinationals’ subsidiaries gained a new status in the academic literature. That was initially triggered by the increasing importance of the role that subsidiaries of developed country multinationals began to play for their overall performance, from the 1980s on (Bartlett and Ghoshal, 1998). Similarly, for the case of emerging country multinationals, the role of subsidiaries was considered critical for internationalization and expansion since Mathews’ pioneering studies (Mathews, 2002;; 2006). In this exploratory paper we look at the Brazilian multinationals aiming to understand whether the way in which they are managing their subsidiaries creates a competitive advantage for their international expansion. We address the question through the
competences between headquarters and subsidiaries is evolving over time. The evidences come from a comparative analysis of two surveys, dated 2006 and 2010. The conclusion is that although Brazilian multinationals are enhancing the role that subsidiaries play, they are not yet able to grasp their potential for organizational competence development.
Yes, we have brands: Managing Brazilian Brands to Achieve Global Competitiveness. Daniela Motta Romeiro Khauaja, Escola Superior de Propaganda e Marketing
The purpose of this paper is to analyze the brand building and management process of Brazilian multinational companies in the scope of their internationalization strategy. Investment in brand management is an effective way to differentiate Brazilian offerings abroad, generating added value and improving global competitiveness. For such a purpose, an empirical, qualitative and exploratory research was carried out with Brazilian companies in the footwear
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
segment: Arezzo, Carmen Steffens and ViaUno. The
for other Latin American entrepreneurs in the process of investing abroad.
Effect of Education, Manufacturing Knowledge and R&D expenditures on Economic Development. Sul Kassicieh, U of New Mexico;; Manuel Montoya, U of New Mexico;; Raul Gouvea, U of New Mexico
Countries that have a strong manufacturing base seem to be doing well in international competitiveness. The relationship between education, R&D and manufacturing are explored with an eye towards the ability of the country to provide jobs in areas with large foreign exports. The analysis includes identifying
data-centric rather than a theoretical fashion. The relationship between manufacturing, innovation and knowledge will also be examined.
038. Thursday afternoon break4:45 to 5:15 pmAt Break Area
039. Panel - Managing In a Polarized Regional World5:15 to 6:45 pmRoom: I-10
040. Panel - The China impact on Latin American businessenvironment: challenges and opportunities5:15 to 6:45 pmRoom: I-14
041. Panel - American Accounting Association5:15 to 6:45 pmRoom: I-7
042. Panel - The Impact of National Industrial Policy on the Competitiveness of Firms5:15 to 6:45 pmRoom: Salão AMEX
Gala Event at Rio Scenarium (www.rioscenarium.com.br/)9:00 pm to 1:00 amAddress: Rua do Lavradio, 20 – LapaTel: +55 21 3147-9005
Dressing code: Casual (informal)Women: Skirts, light dresses or informal pants (but not shorts)
are welcome. Light shirts recommended.Men: Jeans pants (but not shorts) are welcome. Sneakers,
tennis shoes or informal shoes are also welcome. Polo T-shirts, shortsleeve shirts or long sleeve shirts (rolled up sleeves) are all welcome.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Friday, March, 30
FRIDAY, MARCH, 30043. Panel - Role of University Degree Programs and Credentialing Programs in Training Investment Professionals8:45 to 10:15 amRoom: I-10
044. Papers - Managing in a Polarized Regional World8:45 to 10:15 amRoom: I-14
Participants:
Doing Business in Colombia and Venezuela: A Study of Contrasts. Joseph Ganitsky, University of Miami
The impact that environmental forces and trends have upon business opportunities and threats, and therefore upon business practices and strategies is a well recognized key factor in Strategic Management. The impact that changes in those environmental forces have upon the roles that businesses have in the social and economic progress of their nations is less well understood. This paper attempts to illustrate the connection between these macro factors after
place during the past decade in the public and private sectors of Venezuela and Colombia. This paper starts by reviewing the historical developments of these nations, highlighting their commonalities and differences. Then, after examining and contrasting their emerging businesses behavioral frameworks, it reviews each nation’s recent overall performance.
proposing a broad framework linking environmental forces and business behavior.
The process of technological innovation and the Embrapa and Embrapa Agrobiology: Challenges and perspectives. Joyce Aparecida Marques dos Santos, Embrapa Agrobiologia/Fundação Pedro Leopoldo;; Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; Maria Celeste Reis Lobo Vasconcelos, Fundação Pedro Leopoldo
Technological innovation has been gaining space in the global economy. In Brazil, particularly in agriculture, the Brazilian Agricultural Research Corporation (Embrapa) has developed solutions for farming and cattle raising, contributing therefore to regional development. This article presents the results of the research conducted with managers, researchers and representatives in the Field of Technology Transfer of Embrapa which aimed to analyze the technology generation process. The research drew on qualitative and quantitative researches. The results showed
perception of the concept of innovation and the lack of mechanisms for measuring the adoption of technologies.
045. Panel - Digital Medias and the Web Consumer8:45 to 10:15 amRoom: I-7
046. Panel - Strategy and Agribusiness8:45 to 10:15 amRoom: Salão AMEX
047. Friday morning break10:15 to 10:45 amAt Break Area
048. Human Resource Managment - Leadership10:45 to 12:15 pmRoom: I-10
Participants:
Challenges of leadership in the tourist sector: an empirical study. Elaine Cristina de Oliveira Rocha Nogueira, USCS Universidade Municipal de São Caetano do Sul;; Sandra Aparecida Pagliaci Pulino Menetti, USCS Universidade Municipal de São Caetano do Sul;; Edson Keyso de Miranda Kubo, USCS Universidade Municipal de São Caetano do Sul;; Jane Barbosa da Rocha, USCS Universidade Municipal de São Caetano do Sul
Even with the forthcoming Olympic Games and World Cup championship in Brazil, it seems that there is a remarkable challenge to implement effective leadership in strategic sectors such as tourism. Through an exploratory and descriptive methodology of research (survey with 190 employees) in a small enterprise from the tourist sector, it was possible to observe that leadership style in the mentioned company seems to be far away from the concept of strategic management (MINTZBERG, 1994) that emphasizes more contact and interaction between
about effective communication, respect concerning their participation and also orientation from their leaders do not appear to satisfy them. This paper reached its aim of clarifying the leadership style in a sector (tourism) that has not been approached by recent researches.
Leadership Theory Review Suggests Best Fit of a Leader at Subsidiaries. Alfredo Behrens, Faculdade FIA de Administração e Negócios
Anglo business leadership theory has limited relevance in countries where an utilitarian ethos is despised. There, the admired individual may be bent on expressing his uniqueness through the supreme
protagonist in Argentine´s foundational poem, Martin Fierro, are compared to elements of President Perón’s speech, to illustrate how Perón spoke what the people expected to hear, facilitating his followers’ allegiance.
the manager of a subsidiary who is alien to the culture of the place where he or she operates.
Management Orientation and Leadership Perception of Peruvian managers. Carlos Alsua, University of Alaska Anchorage
This paper examines the management orientation of employees in Perú by comparing the leadership perception of 480 managers and middle-managers from all over the country collected
Latin American Firms Competing in the Global Economy
Paper Abstracts - Friday, March, 30
in the Lima metropolitan area. Results show a
than task-orientation. Similarly, the variables of gender, age and work experience produced similar
relationship orientation for these Peruvians. The study also presents practical recommendations, suggestions for future research and implications of the study.
The transition from leader to individual contributor: experiences of being a university supervisor. Fabiula Meneguete Vides da Silva, Universidade Federal da Grande Dourados;; Cristiano José Castro de Almeida Cunha, Universidade Federal de Santa Catarina
This paper is aimed at trying to understand the transition from leader (rector or provost) to individual contributor (professor) in universities in the state
hermeneutics approach put forward by van Manen (1990) was adopted in order to revisit important issues in such a transition. Six former university supervisors lent their experiences they had in universities which are part of Santa Catarina Association of Educational Foundations (ACAFE), through three interviews as suggested by Seidman (1998) and which were carried out between May, 2009 and May, 2010. The results
human resources policies in universities.
049. Entrepreneurship in Latin America10:45 to 12:15 pmRoom: I-14
Participants:
Entrepreneurial competences and business failure. Italo Fernando Minello, Universidade Federal de Santa Maria;; Laura Alves Scherer, Universidade Federal de Santa Maria;; Leticia da Costa Alves, Universidade Federal de Santa Maria
This paper aims to analyze entrepreneurial competences before, during and after business failure. This is a descriptive study with entrepreneurs who have discontinued their business. As a result of this
failure of the organization. These competences were analyzed in three research periods, before, during and after business failure. Before business failure, competences emerged as a form of personal and professional development;; during business failure, competences do not come so often, or are absent, and after business failure, these competences resurface as a way to overcome adversity.
Entrepreneurial typology: an analysis from Bourdieu’s perspective. Daniela Martins Diniz, Pontifícia Universidade Católica de Minas Gerais;; Anderson Sant’Anna, Fundação Dom Cabral;; Paula Cury, Universidade Federal de Minas Gerais / Pós-Graduação em Arquitetura e Urbanismo;; Dom Cabral
This article aims to identify types of entrepreneurs within the process of reconverting economic functions in the town of Tiradentes-Brazil and to analyze the
characteristics and actions and that are set out within such a process. The literature review presented used research on the processes of reconverting economic functions in towns, on entrepreneurial typologies, and on the studies carried out by Bourdieu dealing with the notions of habitus, distinction, among others. As regards methodology, a Grounded Theory qualitative research was carried out through 40 interviews. Results made it possible to identify three categories of entrepreneurs: traditional, modern, and postmodern ones.
Entrepreneurship and ethnic markets: the Latin American experience in Spain. Daniel Romero, Universidad Veracruzana;; Samantha Rullan, Universidad Veracruzana
International migration has become a world
and social impact. From an economic perspective, international migration creates commercial ties between countries. Latin America, with a large population of natives living abroad mainly in the United States and Spain, is a region with an important asset of experiences about economic externalities of migration and the active role of the diaspora. This paper explores the potential of ethnic and nostalgia markets in Spain. An analysis of this dynamic allows a better understanding of the economic impact of the entrepreneur immigrant inside origin and receptor communities.
The Willingness of Young People to Become Entrepreneurs: Quantitative Study with Business Administration Students. Simone Barakat Artuso, Universidade de São Paulo - USP;; Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Patricia Viveiros de Castro Krakauer, Universidade de São Paulo;; Edison Fernandes Polo, Universidade São Paulo;; Martinho Isnard Ribeiro de Almeida, Universidade São Paulo
willingness of business administration students to
aspects: (1) whether there are gender differences, (2) if the decision is motivated by necessity or opportunity, (3) the contribution of the business administration
decision. We conducted a review of the literature on entrepreneurship in Brazil, young entrepreneurs and entrepreneurship education. The research approach is quantitative, based on a structured questionnaire with open and closed questions, applied with 349 students, selected by convenience.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Friday, March, 30
050. Marketing Management II10:45 to 12:15 pmRoom: I-7
Participants:
Brand value and shareholder value in Brazilian Companies. Marta Olivia Rovedder de Oliveira, PPGA/EA/UFRGS and UNIPAMPA;; Fernando Bins Luce, UFRGS
This study aimed to compare the performance, in the Brazilian stock market, of a portfolio of companies
published in Brazil by Interbrand - with other portfolios of companies with stocks listed in the BOVESPA (São Paulo Stock Exchange). The comparison was in terms of their risk and return, calculated by the Fama and French (1993) three-factors model. The results of this study indicate that the Valuable Brands Portfolio presents a lower risk in the Brazilian stock market compared to other portfolios studied, along with a better return.
COMPAÑÍA CERVECERA DE NICARAGUA: Growth Options for Low-Income Markets. Jose A. Exprua, INCAE;; Mateo Lesizza, INCAE
In late May of 2001, the executive team of the commercial area of Nicaragua Brewing Company (NCC), a leader in the production and marketing of beer in Nicaragua, was evaluating growth options allowing you to reverse the negative trend of sales. After several years with very good results, adjustments in prices caused by reactive changes in the country’s
performance. Over the past 18 months, the average monthly sales volume had decreased by 10%. The situation led to consider the volume recovery as one of the main objectives of the company.
Export Oriented Clusters and Market Re-Entry: Insights from Latin America. Cedric Little, Faculty of Engineering, Universidad Católica de Chile & Universidad Adolfo Ibáñez.;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
Recent literature on international marketing related to market reentry and repositioning focuses on developed nations exporting into developing economies, not the reverse. This study reviews and explores the international market reentry model in an emerging economy context for the salmon farming industry. We gathered strategic information performing in-depth interviews to CEOs and other key senior executives, to analyze the export reentry into developed markets. Results suggest that the main key factors for reentry success are price and availability. Results also evidence issues of export commodities dependence versus innovation in emerging economies. We present lessons for managers and policy makers.
051. Strategies for Global Competitiveness - The Impact of Intangibles10:45 to 12:15 pmRoom: Salão AMEX
Participants:
Deriving competitive advantages from sustainability and stakeholder management abroad: the case of Brazilian multinationals. Flavia de Magalhaes Alvim, Fundacao Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Isabelle Crystina Neves, Fundação Dom Cabral
Under the sustainable development agenda, a
performance, and to what extent they lead to the development of competitive advantages. This paper is part of a research in progress that explores whether sustainability principles and practices adopted by Brazilian MNCs in international operations located in
of their foreign subsidiaries. Data collected thus far indicate that sustainability has helped Brazilian MNCs to manage stakeholders more effectively in their internationalization, and that such ability can be
Sustainability: Incorporating Social and Environmental Variables in the Analysis of Credit. Luiz Carlos Jacob Perera, Universidade Presbiteriana Mackenzie/PPGCC;; Aida Maria M. Milani, Universidade Presbiteriana Mackenzie;; Roberto Borges Kerr, Universidade Presbiteriana Mackenzie;; Marco Antonio F. Milani Filho, Universidade Presbiteriana Mackenzie
This work is aligned with the Equator Principles that are minimum criteria for granting of credit to ensure that the funded projects are developed in a socially and environmentally responsible way. The objective of this paper is to verify the relevance of social and environmental variables included in the credit analysis. The main results show the relevance of social and environmental variables for the improvement of credit score models. It might be inferred also that models should provide more robust results as the social and environmental variables are standardized and
companies.
Intangible Resources in Internationalization Processes. Erica Piros Kovacs, UFRPE/DADM, Brazil;; Walter Fernando Araújo de MoraesWalter Fernando Araújo de Moraes;; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, Brazil
This paper aims to analyze the dynamics of
six internationalization models the key concepts of tangible and intangible resources are compared in a cross-sectional way, with the empirical analysis of two cases. The sustainable intangible resources and the sustainable shared ones were determinant for the internationalization of Netuno. Queiroz Galvão had its process based on investments in the reversible or onerous reversal tangible resources. It became evident that the intangible resources, especially the relationship network, are able to replace the tangible ones over the company’s internationalization.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Friday, March, 30
The Effect of Political Strategies on Rivals’ Costs: The Case of Telmex. Nancy Patricia González, EGADE Business School/Tecnologico de Monterrey and College of Management of Technology/École Polytechnique Fédérale de Lausanne
The aim of this paper is to analyze the effect of different political strategies (proactive, anticipatory,
A dynamic capabilities resource-based perspective
political strategies that shift the supply curve of rivals upward (via price-related disadvantages) or leftward (by reducing the size of the residual market to rivals). A detailed case study analysis is used to better understand the relation between the use of political strategies and the raise of rivals’ costs.
052. Teaching Cases - Market Orientation12:15 to 1:45 pmRoom: I-10
Participants:
A Tale on How to Sell Ice to Eskimos: A Teaching Case on Market Positioning. Lucien Jacques Geargeoura, FAGEN / Universidade Federal de Uberlândia
The market positioning of global brands often poses challenges for multinational companies. It may be necessary to align brand strategy and global positioning with the peculiarities of local markets receiving such brands. Marketing managers may
implementation of international positioning guidelines. This situation is ideal for scholars to demonstrate the concepts and process of market positioning. This text, a teaching case, tries to explain, through an actual example, how an international brand can be established with a successful market positioning, even when facing overpowering corporate policies and apparently adverse market conditions.
Brazilian Mosaic: Challenges and Opportunities to the Growth of a Small Brazilian Company. University of Rio de Janeiro (PUC-Rio);; Catholic University of Rio de Janeiro (PUC-Rio);; Jorge Carneiro,
;;
(PUC-Rio);; de Janeiro (PUC-Rio)
Brazilian Mosaic, a small family-owned company, specializes in producing tables using semi-precious Brazilian stones. Initially, the company focused their attention on selling sophisticated pieces through a store abroad and also to foreign tourists visiting Rio de Janeiro, but recently is confronted by the expansion of Chinese competitors, who offer products with materials and craftsmanship of inferior quality. Recently, the company decided to enter the
countertops and interior design furniture. Thus, the company must decide: On what categories of clients and products should they focus their attention, and in which geographical markets?
Maria José Pooley, Executive at VTR;; Sebastian Reyes, Executive at VTR;; Francisca Sinn, Universidad Adolfo Ibañez;; Orieta Zelaya, Executive at VTR
Vtr is an ambitious, visionary and well-directed
Goliat of the telcom industry (Telefónica), by focusing in their customers rather than products. Their early commitment on investment in technology, their innovative product packaging and focus on building an experience to their customers and collaborators, had positioned it as the emerging leader in the packaged telcom services industry. Five years after their call center had been outsourced, service quality indicators started declining at a time when they cannot intervene
experience promise for their customers?
053. Consumer Behavior - Luxury and Low Income Strategies12:15 to 1:45 pmRoom: I-14
Participants:
Different Views on the Low Income Consumer: What Marketing and Economics have to say. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Leticia Moreira Casotti, Instituto Coppead de Administração
noticed in the formation of its fundamental theories.
studies of marketing on the subject. Changes in this perspective happen especially after Prahalad’s work, which sustain that these individuals should be considered consumers and companies responsible for helping them overcome poverty. Criticisms to this perspective arise, relying on the concepts from economics. This work proposes an analysis of different views on the low income consumer.
Impacts of the Internet Access on the Information Search at the Base of the Social Pyramid in Brazil. Josmar Andrade, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP);; Daniel Ferreira Rosa Pereira Bom, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP)
This exploratory study aimed to discover if there is a change in the search for information process, comparing low-income Brazilian consumers, differentiated by having Internet access or not. 397 respondents were interviewed and results indicate that poorest people rely more in the store itself and in the salesperson while those with higher income assigns a more proeminent role to Internet, as an information source. Differences between groups that have or not have Internet access were also found, with data indicating that people with internet demonstrate a more rational and evaluative behavior
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Friday, March, 30
Luxury Clothing: A Mirror of Gay Consumers Sexual Option? Joyce Gonçalves Altaf, Instituto Vianna Júnior;; Irene Raguenet Troccoli, Universidade Estácio de Sá;; Christiane Bara Pachoalino, Instituto Vianna Junior;; Maria Angélica Luqueze, Pontifície Universidade Católica do Rio de Janeiro
Through a qualitative exploratory research, the present paper investigates the behaviour of Brazilian gay consumers as to their luxury clothing consumption, assuming that this behaviour might help the construction of their self-concept once those products
followed by the results for in-depth interviews with 12 gay men, and completed with the use of a semantic scale that measures the interviewees’ self- concept and luxury clothing concept. An examination of the results is followed by their implications, indicating that
Luciano Toledo, Universidade de São Paulo\ Faculdade de Economia, Administração e Contabilidade;; Jose Afonso Mazzon, FEA - USP
The paper aims to investigate luxury consumers’ attitudes and purchasing behavior in an emerging
market segmentation. A survey was carried out with 290 Brazilian consumers, who were investigated in terms of attitudes, emotional aspects, motivations and consumption behaviors towards luxury and/or sophisticated brands. The analysis revealed three distinct clusters. The polarization between the two largest clusters demonstrates that luxury consumption can be either driven by personal or social issues. This paper contributes to the extant literature on luxury marketing in the context of an emerging marketplace.
054. Human Resource Managment - Satisfaction and Self12:15 to 1:45 pmRoom: I-7 Participants:
perspective from the social identity theory. Massimo Bergami, Alma Graduate School / University of Bologna;; Gabriele Morandin, Alma Graduate School / University of Bologna
antecedents within teams. We focus on two perspectives developed within the Social Identity Theory, labelled as “cognitive” and “relational”. We compare these two perspectives and propose two integrated models. We test hypotheses on a sample of 743 employees working in 4 call centres by use of structural equation models. The results provide evidence for a mediational model in which cognitive organizational images fully capture the effects of relational justice judgments. Enlarging the scope of the extant literature, we discuss managerial implications in the human resource management
Coaching philosophy will improve satisfaction and performance
of the employees: a case study in universities. Fernando Chornet García, Catholic University of Valencia;; Francisco Javier Lara GarcíaFrancisco Javier Lara García
In this case study proposes a process for the implementation of coaching in organizations. After reviewing the literature, we analyze the responses received from those responsible for formation of seven Spanish universities, on the steps of the process and objectives can be achieved with its implementation: improve performance, increase customer satisfaction, reduce work stress and to facilitate reconciliation family life, working life. The results are consistent to apply the organizational implementation of coaching can help develop employees and improve the working
throughput, organizations that adopt the philosophy of coaching can make a difference.
Individual Differences in Organisation-Based Self-Esteem - A case study in Venezuela. Desiree ArtiguasDesiree Artiguas;; Sunitha Narendran, Kingston University;; Stephen GourlayStephen Gourlay
Organisation-Based Self-Esteem (OBSE), (Pierce & Gardner, 2004) is considered a good predictor of work performance and job satisfaction. The potential
personality, on OBSE, cannot be ruled out. In this study, we examine the association between OBSE and the Big Five dimensions of Personality in a Latin American context, utilising a sample of employees in a Venezuelan company. The results indicate that 44.9% of the variance was predicted by personality with Conscientiousness, Emotional Stability and Agreeableness as the key determinants. We discuss
Work and personal success and satisfaction: how do Colombian women perceive them? Sandra IdrovoSandra Idrovo;; Pamela Leyva, INALDE Business School
This exploratory research aims to identify in women (213) working in three Colombian companies of different sectors how do family demands (housekeeping, the care of children, etc.) and employment conditions (remuneration, seniority, etc.)
regarding work, personal and family life. Results show a close relationship between levels of satisfaction and success in the different scopes. But each one of them is linked to different work and family elements. More attention to children and housekeeping issues is linked to a higher personal satisfaction, while income and less employment restrictions are linked to job success perception.
055. Strategies for Global Competitiveness I12:15 to 1:45 pmRoom: Salão AMEX Participants:
Analysis of the Process of International Strategy Formation of Agribusiness in Northeastern Brazilian. Walter Fernando Araújo de MoraesWalter Fernando Araújo de Moraes;; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD,
Latin American Firms Competing in the Global Economy
Paper Abstracts - Friday, March, 30
Brazil;; Andre Gustavo Carvalho Machado, PPGA/UFPB;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Itiel Moraes da SilvaItiel Moraes da Silva
The aim of this paper was to analyze the manifestations of the main key-concepts of the theories of internationalization based on the history of the companies that belong to Brazilian agribusiness. It was adopted a multiple case study methodology and the data was analyzed using the Adaptive Theory and Atlas TI software. The analysis revealed that there are differences in the manifestations of the key-concepts in various moments, emerging some scarcely discussed by the theories. They were used in a comparative way and provide new insights to the understanding of the process of internationalization.
Differentiation Strategies of Latin America High Value Added Agribusiness Firms. Esteban R. Brenes, INCAE Business School;; Daniel MontoyaDaniel Montoya
This paper examines the strategic choices of Latin
that implement differentiation strategies. Using systematic primary data gathered through surveys with companies in several countries, we investigate the strategic initiatives of companies that implement
dimensions, to wit, management quality, innovation capabilities, operations skills, marketing skills, and
innovation capabilities and marketing skills emerge as
Peter Yamakawa, Universidad ESAN;; Jhony Ostos, Universidad ESAN
Many authors consider the environment variable to be
they do not provide further insight on the dimensions of these variables. This study, conducted on a sample of service companies, includes dimensions for the environment (uncertainty, complexity) and innovation (technical, administrative), in addition to organizational characteristics as a mediating variable of the relationship between environment and innovation. The results indicate that an uncertain environment promotes only technical innovation, while a complex environment promotes both technical and administrative innovation. It was also found that organizational characteristics partially moderate the relationship between the two variables.
Maximize the Alpha and Optimize the Beta, Key Objectives in the Strategy to Develop the Competitiveness of Latin American Enterprises in Global Markets. Arnoldo R. Camacho, INCAE Business School / Finance
Latin American Firms face the challenges of the internationalization of businesses. In this paper the theoretical foundations for the determination of the return on investment are revisited. Then factors that
linked to the managerial objectives that can improve
creation of value for investors. A methodology to assess a company´s development potential and, a
proposed to improve its competitiveness and ensure its successful integration to the global economy.
056. Friday award lunch and annual membership meeting1:45 to 3:00 pmRoom: Salão da Pastoral
Optional free visit to H.Stern gemstone museum in Ipanema(www.hstern.com.br)3:45 to 5:15 pmWalking tour (two blocks away from Everest Rio Hotel) with a guide, departing from Everest Rio Hotel
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Venue, Bus Schedules, Internet Access
Conference VenueThe Conference will take place at IAG Business School on PUC-Rio Campus.Address : Rua Marquês de São Vicente, 225 Gávea - Rio de JaneiroTel: + 55 21 2138 9201Tel: +55 21 2138-9200
Pick-up and return hotelBuses to and from the Conference will depart from and return to Everest Rio Hotel (http://www.everest.com.br/rio) at pre-determined hours.
Tel: +55 21 2525-2200, +55 21 2103-1800
Bus SchedulesCourtesy bus transportation will be provided to participants according to the schedule below.
Wednesday, March 28, 201207:15 am - to PUC-Rio from Hotel Everest Rio
07:45 and 08:15 pm - to Hotel Everest Rio from PUC-Rio
Thursday, March 29, 201208:15 am - to PUC-Rio from Hotel Everest Rio06:45 pm - to Hotel Everest Rio from PUC-Rio08:30 - to Gala Event from Hotel Everest Rio11:30 pm, 12:00 am and 01:00 am - to Hotel Everest Rio from Gala Event
Friday, March 30, 201208:15 am - to PUC from Hotel Everest Rio03:00 - to Hotel Everest Rio from PUC-Rio03:45 pm - to H.Stern Museum from Hotel Everest Rio (guided walking tour)
Any other transport requirements must be arranged and paid for by the participant.
Internet AccessWireless password-free Internet access is available at IAG facilities.
Latin American Firms Competing in the Global Economy
Social and Networking Activities
BALAS is well-known for promoting networking opportunities and fostering cooperation among conference participants. The following social activities have been arranged as an important complement to the academic program:
Opening reception Wednesday, March 286:45 to 8:00 pmAt Salão da Pastoral on PUC-Rio Campus.
live Brazilian rhythms.
Coffee breaks Mornings and afternoons of the Conference. We thank Coppead Business School for generously sponsoring the Coffee Breaks.
Lunches At Salão da Pastoral.Stand-up lunches (aiming at increasing networking opportunities) will be offered on Wednesday and Thursday. A seated lunch will be offered on Friday, when the Awards will be announced and the membership meeting will take place.We thank FGV/Eaesp for generously sponsoring the Friday Award Lunch.
Gala EventThursday, March 299:00 pm to 1:00 amAt Rio Scenarium (www.rioscenarium.com.br).Installed in a large three-story manor from the 19th century in Lapa (the Historical Center of Ancient Rio), Rio Scenarium is a cultural pavilion, a combination of pub and restaurant, decorated with antique furniture and items. The place offers choices of tidbits and dishes for dinner and there is a musical program with Brazilian music for dancing and listening to.
Visit to H. Stern gemstone museumFriday, March 303:45 pm - to H.Stern Museum from Hotel Everest Rio (guided walking tour)Expected duration: One hour and halfJust two blocks away from Everest Rio Hotel, at the headquarters of Brazilian jewelry company H. Stern (www.hstern.com.br, Rua Garcia D’Ávila, 113, Ipanema), you will visit its gemstones museum where you will get to know a little of the jewels creation process, with goldsmiths’ live presentations.The visit through the building of the most important jewelry company in Brazil shows, step-by-step, the detailed work of the artists.Upon arrival, the visitor receives headphone sets tuned to his/her native language and is led on a “tour of the workshops”, where, for
An optional pause, for those who have time, is the H. Stern Museum. The great variety of gemstones in their original state gives a clear idea of the reasons why Brazilian stones have become famous all over the world. They are really beautiful! A collection of over 1,000 tourmalines, in many colors and shades (like a rainbow), is part of the museum’s patrimony. The tourmaline was elected by Mr. Hans Stern (1945-2007), the founder of the company, as his favorite gemstone. He collected them over a period of 60 years.Approximately 10,000 people visit the H. Stern Tourist Complex every year. Kings and queens, artists, sports stars and other famous people from all over the world have taken this tour.
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