BANDRA STORE LAUNCH

OBJECTIVE

Need to create awareness in near by areas about the newly opened store at Bandra.

Driving footfalls at the store

Catching attention

Customer engagement

Information through leaflets

Brand recognition

Sampling

Creating Awareness in near by areas 2 walking billboards person available with complete branding of 6SY in near by area i.e

carter road, bandstand.

Driving footfalls at the store

By offering buy1 get1 off on the leaflets ,which was distributed through promoters in near by area thus causing call to action.

Catching attentionMaking santa available at the front of 6SY store for meet and greet with customer ,kids ,family thus catching attention of the people passing through.

Customer engagementOffering discount vouchers, scratch coupons ,clicking picture and giving them away as a token of love from 6SY with photo frame having 6SY branding in it ,thus engaging customer.

Information through leaflets

Complete and pictorial information about the product with phone numbers, home delivery indication and menu at the back , offering buy 1 get 1 free thus making a call for action.

Brand recognition

With 6SY branding on the photo frame , photo clicks in front of 6SY store ,sandwich guys with complete branding of 6SY helps to recall and recognize the brand.

Sampling

With the help of staff members and promoters ,make customer test the product and thus make him/her experience 6SY

Around 300 sampling done during activity

FacilitationOffering scratch vouchers to the customers ,where they scratch and win assured prize from 6SY.

OPERATIONAL MODEL On the occasion of Christmas utilizing 24 & 25 of October as an event activity dates.

Activity timings – 9pm - 12 am . - 6pm - 9pm

Activity is in store and off store promotion.1 Santa Claus in front of store ,engaging prospect customers.2 Santa Claus ,for out store promotion with 2 male promoters having 6SY branding as walking billboards.(specifically carter road, Bandra bandstand)

Total number of Cars halted during the activity are around 700

Number of customer targeted through leaflets and coupon are 800

Instant photo clicks are 100 in numbers

Customers are coming back with coupons at Bandra store

FEEDBACK

6SY SMILE

THANKS