Page 1
Edgewell Personal Care CompanySeptember 5, 2018
Barclays Global Consumer Staples Conference
Page 2
Unless the context otherwise requires, references in this presentation to “Edgewell,” “we,” “our,” and “the Company” refer to Edgewell Personal Care Company, a Missouri corporation, and its consolidated subsidiaries.
Forward-looking statements are not based on historical facts but instead reflect the Company's expectations, estimates or projections concerning future results or events, including, without limitation, the future earnings and performance of the Company or any of its businesses. These statements are not guarantees of performance and are inherently subject to known and unknown risks, uncertainties and assumptions that are difficult to predict and could cause the Company's actual results to differ materially from those indicated by those statements. The Company cannot assure you that any of its expectations, estimates or projections will be achieved. The forward-looking statements included in this presentation are only made as of the date of this presentation and the Company disclaims any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances. Numerous factors could cause the Company's actual results and events to differ materially from those expressed or implied by forward-looking statements.
In addition, other risks and uncertainties not presently known to the Company or that it considers immaterial could affect the accuracy of any such forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Additional risks and uncertainties include those detailed from time to time in the Company's publicly filed documents, including the Company's annual report on Form 10-K for the year ended September 30, 2017 and its quarterly reports on Form 10-Q for the quarters ended December 31, 2017, March 31, 2018, and June 30, 2018.
Forward-Looking Statements
Page 3
While the Company reports financial results in accordance with accounting principles generally accepted in the U.S. ("GAAP"), this discussion also includes Non-GAAP measures. These Non-GAAP measures are referred to as "adjusted“, "organic" or “underlying” and exclude items such as impairment charges, the disposition of the Playtex gloves business, the impact of the Tax Cuts and Jobs Act (the "Tax Act"), costs associated with the acquisition and integration of Jack Black, L.L.C. ("Jack Black"), restructuring charges and amortization of intangibles. Reconciliations of Non-GAAP measures, including reconciliations of measures related to the Company's fiscal 2018 financial outlook, can be found in the Company’s earnings releases for the third quarter of fiscal 2018 and full year fiscal 2017.This Non-GAAP information is provided as a supplement to, not as a substitute for, or as superior to, measures of financial performance prepared in accordance with GAAP. The Company uses this Non-GAAP information internally to make operating decisions and believes it is helpful to investors because it allows more meaningful period-to-period comparisons of ongoing operating results. The information can also be used to perform analysis and to better identify operating trends that may otherwise be masked or distorted by the types of items that are excluded. This Non-GAAP information is a component in determining management's incentive compensation. Finally, the Company believes this information provides a higher degree of transparency.
For definitions of these terms and reconciliations to GAAP measures, refer to the Company’s earnings release for the third quarter of the 2018 fiscal year and other materials that can be found on its Investor Relations website at http://ir.edgewell.com.
Non-GAAP Financial Measures
Page 4
Strategic Overview David Hatfield, CEO and Chairman
Project Fuel and Financials Rod Little, CFO
Reinvestment Priorities Colin Hutchison, COO
Agenda
Page 5
• Portfolio of competitive and profitable brandso Since the launch of Edgewell in July 2015, have gained market share in challenging
categorieso Innovating and launching compelling new productso Executing strategic growth initiatives
• Evolving categories create challenges and opportunitieso New entrants increase competition and pricing pressure o Accelerating shift to new channels, digital and customization
• Taking proactive steps to drive changeo Strengthened Board and management teamo Conducted a comprehensive review of the businesso Implementing Project Fuel and Transformation
o Expect $225M in annual gross savings by the end of fiscal 2021 to fund growth, transformation and margin expansion
Today’s Key Messages
Page 6
FeminineCare
Infant Care
Strong Brands
Wet Shave
Sun & Skin Care
60%19%
15%
6%
Wet ShaveSun & Skin
Femcare
Infant & Other
24%
20%
25%
20%
11%
Private Label
Branded Men’s Systems
Branded Women’s Systems
Branded Disposables
Shave Prep
Wet Shave has strong representation across sub-segments*
Strong consumer brands across multiple segments*
Geographic Mix48% International52% USA
Overview of Edgewell
* Fiscal 2017 mix
Page 7
Fuel Growth
- Colleague Engagement- Enhanced Organizational Capabilities
- Systematic Cost Reduction- ZBS, Productivity
Re-configure into Growth Opportunities
- Grow Share in E-Retail, Growth Channels- Expand International Footprint / Scale
- Build E-Comm & Digital Capabilities- Enter New Growth Categories via M&A
Focus on the Fundamentals
- Build Brand Equity/ Consumer Engagement- Compelling Innovation
- Leverage the Full Portfolio- Category Solutions
Strategy for Growth
Page 8
Led by a Full Portfolio of InnovationFocus on the Fundamentals
Page 9
Bulldog / Jack Black
International Sun Care
International Expansion
eCommerce
Shave Innovation
Investments in Strategic Growth Initiatives are Working
Approx. 20% of EPC Sales (2018E) - International Expansion (1)- International Sun Care- eCommerce (all segments)- Bulldog/Jack Black
(1) Includes Latin America, Asia Pacific (excluding Japan and Australia), Eastern & Central Europe and Middle East & Africa.
Re-configure into Growth Opportunities
Page 10
25.6
27.0
Q3’15 Q3’18
U.S. Razors & Blades Share Global Razors & Blades Share(1)
24.9
26.0
Q3’15 Q3’18
U.S. Sun Care Share
22.8 22.9
Q3’18Q3’15
Sources: Nielsen xAOC; Global defined as select EPC markets; Category growth 2015 thru 2018 Q3 YTD(1) Understated due to exclusion of international private label.
Category growth-570bps
Category growth-300bps
Category growth+80bps
Increased Market Share in Core Segments, Despite Challenging Categories
+140 bps
+10 bps
+110 bps
Page 11
• As part of the Company’s annual strategic review process, the Board and management team considered rapidly changing consumer, competitive and retail trends, their impact on Edgewell’s future performance, and potential opportunities created for Edgewell
• This review was conducted with the assistance of external advisors and included:– A comprehensive review of all business segments, addressing performance in
challenging category environments– Assessment of all value creation levers
• Following this review, the Edgewell Board and management team determined that Project Fuel is the best path to drive value creation for all stakeholders
• Project Fuel is an enterprise-wide initiative to transform the Company's business and cost structure, enabling investment for growth and margin expansion
• Management and the Board have been and will remain open minded and committed to taking actions in the best interests of the Company and its shareholders
Driving Change
Page 12
Driving Improvement and Growth Through Project Fuel
Fuel Growth
Re-configure into Growth Opportunities
Focus on the Fundamentals
Executing on our strategic pillars
Faster Better Deeper
Page 13
Stephanie LynnVP, eCommerce
20+ years of eCommerce, digital marketing and database marketing experience
Previously served as VP of eCommerce for Vineyard Vines
Paul HibbertVP, Global Supply
Chain and Operations
25+ years of manufacturing, distribution, transportation, customer service, procurement and sales and operations planning experience
Previously served as EVP of Supply Chain for Safety-Kleen Systems, Inc.
Key Leadership Changes Over the Past 16 Months
Colin HutchisonChief Operating
Officer
30+ years of operational and leadership experience in consumer goods
13 years with Edgewell, previously serving as VP of Commercial International
John HillChief Human
Resources Officer
30+ years business, management, cross-functional and leadership experience
Previously led Edgewell’s North American commercial organization
Rod LittleChief Financial
Officer
20+ years ofglobal experiencein consumer goods organizations
Public companytrack record of driving results through business transformation
Marisa IasenzaChief Legal Officer
20+ years of experience in cross-border M&A, SEC reporting, corporate governance, corporate finance and compliance
Previously served as SVP, General Counsel and Secretary at Harman International Industries
Anne-Sophie GagetVP, Global Strategy
And Innovation
25+ experience in consumer goods industry, with marketing, general management and business transformation experience.
Previously served as regional VP for South Europe, Middle-East and Africa.
A Refreshed Senior Leadership Team Focused on Execution and Creating Value New to EPC
Page 14
David P. HatfieldCEO and Chairman of the Board
Edgewell Personal Care
• Leadership, strategy, M&A, marketing, advertising
• Began career in Eveready Battery division in 1988
Daniel J. HeinrichEVP, CFO (Retired)
The Clorox Company
• Strategy, business development, operations, financial management, accounting principles, financial reporting
• 34+ years of experience in CPG industry
James C. JohnsonGeneral Counsel (Retired)
Loop Capital Markets LLC
• Legal, compliance, risk management, corporate governance, executive compensation
• Extensive executive management and leadership experience
John C. HunterChairman, President and CEO (Retired)
Solutia, Inc.
• Risk management, corporate governance and regulatory, sustainability, executive compensation
• Extensive experience as a director in CPG companies
R. David HooverChairman and CEO (Retired)
Ball Corporation
• Operations, finance• CPG industry veteran with
insight into complex business, operational and financial issues
Elizabeth Valk Long Executive Vice President (Retired)
Time Inc.
• Marketing, communications, human resources, legal
• First female to be named publisher at Time, Inc., extensive consumer marketing, customer service, distribution, production, human resources, legal affairs and communications experience
Rakesh Sachdev Chief Executive Officer
Platform Specialty Products Corporation
• Finance, strategy, management, accounting, financial reporting
• Nearly 30 years of experience in leadership, finance, strategy and general management
Joe O’Leary President and COO (Retired)
Petsmart, Inc.
• Executive leadership, operations, marketing, logistics
• 20+ years of CPG experience and expertise in operations and logistics, M&A and restructuring
Gary K. Waring Accounting Professional (Retired)
Ernst & Young
• Accounting, audit, financial reporting, corporate governance and regulatory, M&A, restructuring
• 35+ years of consulting experience with increasing leadership and operating responsibilities
Carla HendraChief Executive
Ogilvy Consulting
• Brand strategy, digital marketing, data/analytics and long-term planning
• 25+ years of experience in global B2B and B2C marketing
New Members since 2015
Diverse, Experienced Board of Global Thought and Business Leaders
Effective October 1, 2018
Page 15
Faster Better Deeper
Driving Improvement and Growth Through Project Fuel
Re-configure into Growth
OpportunitiesFocus on the
Fundamentals
Executing on our strategic pillars
• Drive sustained revenue and profit growth
• Grow market share by winning with compelling innovation, increased agility, and digital transformation
• Generate increased shareholder value
Objectives
Fuel Growth$225M in Annual
Gross Savings
Page 16
Agenda
Strategic Overview David Hatfield, CEO and Chairman
Project Fuel and Financials Rod Little, CFO
Reinvestment Priorities Colin Hutchison, COO
Page 17
(1) As of August 7, 2018 Earnings Presentation.(2) Organic growth, excluding M&A, currency translation and Venezuela deconsolidation.(3) 2-year CAGR of underlying net sales. Underlying net sales reflect organic net sales, excluding the $34m impact in fiscal 2016 from the Company’s “go-to-market” initiative.(4) Free cash flow is defined as net cash flow from operating activities less capital expenditures. Free cash flow conversion is defined as free cash flow as a percentage of net earnings.
Sales Reported: -2.0%Organic: -3.5%(2)
2018 Estimate(1)
Adjusted Operating Margin Expansion
-120 basis points
Adjusted EPS Growth -12%At mid-point of outlook
Earnings-to-Free-Cash-Flow Conversion Rate(4)
100%+
Reported: -2.5%Underlying: Flat(2)(3)
2015 – 2017 (CAGR)
Increased
Increased
100%+
2018 Performance: A Mandate for Project Fuel
Page 18
2018 Sales Mix*
* Approximate sales mix based on 2018 Outlook as of August 7, 2018 earnings call
Net SalesGrowth Initiatives (Invest for Growth)
International Expansion International Sun Care
eCommerce Bulldog / Jack Black
Challenged Businesses(Optimize ROI)
N.A. Branded Men’s ShaveN.A. Shave Preps
Feminine Care
20%20%
60%
Stable Businesses(Maintain/Grow)
N.A. Sun CarePrivate Label Shave
N.A. Women’s and DisposablesInternational Shave (Developed Markets)
Infant/Other
Page 19
$250M$246M
$107M(2)
Fiscal 2016 Fiscal 2017 Fiscal 2018E(3)
(1) Free cash flow is defined as net cash flow from operating activities less net capital expenditures and proceeds from divestitures. (2) Includes $100M to fund International Pension Plans.(3) As of August 7, 2018 Earnings Presentation.
Total Free Cash Flow(1)
Strong Free Cash Flow
Target: 100%+ of Net Earnings
Page 20
Invest in the Business Acquisitions Share Repurchase
Deleverage(2)
$60M
$70M
Fiscal 2016
Fiscal 2017
Fiscal 2018E
$70M
$124 million $660 million(1)
(1) Fiscal 4Q2015 through Fiscal 3Q2018.(2) Debt Leverage defined as Net Debt-to-EBITDA (as defined per the terms of the Credit Agreement).
Fiscal 1Q2017: 3.53 x
CapEx Spend $200 million8.8 million shares
Fiscal 3Q2018: 2.90 x
Capital Allocation Priorities
21 3
Page 21
Lower cost base in a competitive environment1
Transform ways of working to promote agility2
Reinvest in capabilities and growth areas3
Fuel Transformation Objectives
Project Fuel was Undertaken to Transform our Business and to Accelerate Growth and Value Creation
Page 22
COGS A&P R&D SG&A
COGS Mix52% Materials26% Overhead10% W&D8% Labor4% Other
Total Company Spend$1.9B
As of 2017 Fiscal Year
• Cost of Goods Sold
Project Fuel Spending Goals
• SG&A / R&D
• Brand Investment(A&P, Trade, Price)
Project Fuel Will Impact All Areas of the Business
Lower cost base in a competitive environment1
Page 23
$170M
$80M
Approximately 75% of project savings within the first
two fiscal years(1)
Fiscal 2019
Ops & Supply ChainA&P SG&A/R&D
$225M Annual Gross Savings
(1) Timing of project fuel savings between the 2019 and 2020 fiscal years may be refined as project plans are completed.
Project Fuel: Estimated Gross Savings
Fiscal 2020 Fiscal 2021
Total Estimated Costs and CapEx
• One-Time Costs: $120M - $130M
• CapEx: approx. $70M
• Timing: 80%+ incurred by end of fiscal 2019
Balanced Approach to Investment and Margin Expansion
• Overcome rising inflation and other Commodity costs
• Increase Brand Investment
• Margin Expansion
Project Fuel: Rapid Return on One-Time Costs
Page 24
• Retain, sharpen external focus: consumer and customer
• Streamline targeted enterprise wide processes
• Simplify organization, drive accountability / entrepreneurialism
• Leverage digital to speed innovation, consumer insight, brand salience
Project Fuel: Building a More Agile and Modern CPG Company
Transform ways of working to promote agility2
Page 25
Project Fuel Will Provide Resources for Growth
Reinvest in capabilities and growth areas3
Page 26
Strategic Overview David Hatfield
Project Fuel Rod Little
Reinvestment Priorities Colin Hutchison
Agenda
Strategic Overview David Hatfield, CEO and Chairman
Project Fuel and Financials Rod Little, CFO
Reinvestment Priorities Colin Hutchison, COO
Page 27
Reposition and Grow Wet Shave
Focus on the Fundamentals
Re-configure into Growth Opportunities
Reinvestment Priorities
Drive eCommerce and Digital Across the
Portfolio
Accelerate Sun and Skin Care Growth
International Expansion
Page 28
5.9 6.2 5.87.9 8.4 9.1 8.4 9.0 9.4 9.4 8.9 9.1 8.8
1.2 1.1 0.9
18.5 19.017.9
17.8 17.417.6
17.6 17.418.3 17.2 17.2 17.6 18.2
Q3’15
Q3’16
Q1’16
Q4’15
25.6
Q2’16
Q2’17
26.4
Q4’16
Q1’17
Q3’17
Q3’18
Q4’17
Q1’18
Q2’18
24.625.7 25.8
26.7 26.1 26.427.7
26.6 26.1 26.7 27.0
Schick Private LabelWilkinson Sword
Nielsen Industry GrowthEPC $ Share of Razors and Blades Nielsen
Sources: Nielsen XAOCNote: Quarters are EPC fiscal year end September 30.
-4.0%
-5.2%
-6.1%
-9.1%
-10.1%
-7.7%-8.2%
-6.4%
-4.0%
-2.9%Q
3’16
Q4’17
Q2’17
Q4’16
Q1’17
Q1’18
Q3’17
2017
Q2’18
Q3’18
U.S. R&B xAOC
EPC U.S. R&B Share Performance Resilient: Investment Required for Growth Going Forward
Page 29
Exclusive Partnership
B&M & DTC
with
New Brands
Extend Frame of Reference: Hair
Leverage Unique Portfolio & BrandsAcross All Price Tiers
Ultimate Technologies – Performance Seekers
“Good enough” withPurposed Brand & Design
Millennials
ValuePragmatists
New
New
New Shave StrategyFocus on the Fundamentals
Page 30
Men’s: Hydro BodyWomen’s: Intuition f.a.b.
Disposables: Xtreme Pivot Ball Women’s: Bare by Schick
Leveraging cartridge technologies for more
consumer needs
Handle innovation that improves
consumer experience
Using hair & blades expertise to unlock new
consumer usage
Focus on the Fundamentals
Shave: Consumer-centric Innovation
Page 31
f.a.b. Launch Staggered launch in 8 markets globally f.a.b. helping grow share/improve trends in 4 of 5
key markets Global $ growth of total intuition franchise +14%
across 14 markets
Looking Ahead: Driving Growth with f.a.b.: Improving packaging & optimizing marketing
mix based on year 1 learnings Expanding distribution to Central Europe and
Rest of Asia Line extensions
Shave: Lead Women InnovationFocus on the Fundamentals
Page 32
Unlimited customized handle options
Mach 3 fits reinvigoration plan:84% of trialists are repeaters (US)
More Exclusive Approach to Customers: B&M, online
Increased DTC partnerships
Largest blades tech portfolio
Entering new countries: Russia, India, South Korea,Brazil
New
Shave: More Customer SolutionsFocus on the Fundamentals
Page 33
Shave: Invest in Brands (“New Hydro”)Focus on the Fundamentals
Leverage Strong Technology
Enhanced Value Proposition
Build Brand Equity and Resonance
• Stronger brand purpose• New advertising that
leads with emotion• A digital-heavy 360
campaign
Page 34
Shave: Invest in Brands (“New Hydro”)Focus on the Fundamentals
• Stronger brand purpose• New advertising that
leads with emotion• A digital-heavy 360
campaign
Video
Page 35
Fun in the Sun“Better for you” Segment
Fewer Ingredients & Hypoallergenic
Aloha TherapyNature Inspired Anti Aging +
Mattifying Agents - Facial
Key New Product Initiatives, Customized to Local Needs
Key Global Sun Markets: EPC Outpaces Sun Category Dollar Sales 2x
Re-configure into Growth Opportunities
Sun: Innovate Beyond Core
Body CareLeverage Brand DNA and
Fragrance Identity
Page 36
2018 Highlights
• U.K.: Fastest growing male skincare brand: +18%, over 17% market share
• Increased global footprint from 9 countries to 25 countries
• Launched sugarcane packaging & shower gel refills kits, reducing our environmental impact
• Revamped “Direct to Consumer” site in the U.K., upcoming in the U.S. in October 2018
• Extending brand from skincare to male grooming, with disruptive approach on high penetration categories: Launched the first Bamboo razor line at Boots and Walgreens
Lead Male Skincare GrowthRe-configure into Growth Opportunities
Page 37
Increased Sales Brand Investment Driving Growth:
• #1 Position in Prestige:Organic sales +10-17% (B&M)
• Distribution Gains:New Doors in the US at ULTA, DILLARDS and Sephora inside JCPenney
• eCommerce Sales Boost (US):e-channel: +49% , DTC: +34%
• International Expansion Through e-Commerce:China sales +57%
Lead Male Skincare GrowthRe-configure into Growth Opportunities
2018 Highlights
Page 38
Amazon Fiscal 2016 – 2018E(1)
CAGR+35%
China e-commerce sales increased 400% in fiscal
2018e(1)
Schick.com launched in June’18 with Bulldog coming in the U.S. in
October
Expand eCommerce ChannelsRe-configure into Growth Opportunities
(1) Expected fiscal year 2018 sales growth as of August 7, 2018 earnings call.
Page 39
New Schick.Com
New, Best in Class Functionality• Chat• Omnipresent e-mail collection• Refer-a-friend • Personalized subscription offerings:
men and women• Exclusive offerings: ex. Bare by Schick
Consolidated Brand and Commercial Sites
Global Platform and Template• Easy roll-out of new brands and
countries
Upcoming Bulldog.com
eCommerce Growth Plan: DTCRe-configure into Growth Opportunities
Page 40
Grow China Enter New Markets With Customized Approach
• DTC player partnership in South Korea, Upcoming India
• Re-entered Argentina, with Sun then Shave in March 2018
• Re-entered Russia with Private Label
Bring Skin & Sun Brands to More Markets
Support International ExpansionRe-configure into Growth Opportunities
• Japan: New Hydro Shave Prep• Asia: Bulldog & Jack Black in +3 countries • Australia: Hawaiian Tropic• Germany: Hawaiian Tropic• Latin America: Expand permanent
presence in Sun and Sport segment
• Hydro Launch in B&M• eCommerce increased 4x with
boosted Schick presence at Tmall and opening of JD.Com flagship
• Banana Boat and Jack Black launches through Cross Border
Page 41
Faster Better Deeper
Closing Thoughts
Re-configure into Growth
OpportunitiesFocus on the
Fundamentals
Executing on our strategic pillars
• Drive sustained revenue and profit growth
• Grow market share by winning with compelling innovation, increased agility, and digital transformation
• Generate increased shareholder value
Objectives
Fuel Growth$225M in Annual
Gross Savings
Page 42
Q&A
Barclays Global Consumer Staples Conference