Barry R McCann What's Next: Consumer and Business Trends Changing Our Lives -- and Your Market

What’s next?Consumer & Business Trends Changing Our Lives — and Your Market

Wednesday, April 17, 2013


outcomes• fun!

• awareness of trends

• get your brain going

• give you some ideas



Big Data Gamification

Small Screens

Gen What?

Presumersism



big data defined• huge data sets and analysis

• real-time info delivery

• integration of databases





+

+

=


prediction



ideas• s/he with the most information wins!

• don’t freak out customers. know them.

• collect, but carefully. laws. ethics.

• behavior trumps demographic


applications

• retailers: correlate first and second purchases

• landscapers: optimize fuel consumption

• all: path to purchase on your Web sites!



presumerism defined

• interaction before company launch

• pre-sales of products / services

• crowdfunding

• microinvesting


why trendy?• be first and cool

• part of the community -- The Well

• circumvent The Man, i.e., the banker

• don’t give up equity!




applications

• great for a new, side or reinvented business

• don’t be fooled: polish your plan

• note: crowds can quickly turn on you if ...



gamification defined

• game thinking / mechanics

• purpose: engage

• leverage human desires

• makes mundane tasks feel like games

• crosses with crowdsourcingWednesday, April 17, 2013

for marketing• new customer acquisition

• retention

• engagement, which could drive activation








what it takes• fast feedback

• clear rules

• promotes participation (WIFM)

• short-term, easy goals


gamification: do• get Legal counsel (seriously)

• think WIFM

• but have a goal, too

• make it mobile




2017Wednesday, April 17, 2013

I believe we can change the world!

I unplug for about one hour daily.

A tweet is more powerful than a bullhorn.

A company’s ethics heavily influence my purchase decision.

i vote for making the world better.

I send 50+ texts daily.

I’m ok living with Mom and Dad.

No need to rush into marriage.

I want to have fun!

I have a smartphone.

Give me a recommendation!

I see through spin.

I like clever and interesting.




facts• they hate hard sells.

• they turn to friends and family to make decisions.

• they use a lot of information sources.

• they share their experiences.

• they’re really loyal

• they’re really sociable

• they’re really into green

• they like causes


• appeal to efficiency (they multitask)

• make it interesting, maybe even entertaining!

• put info into it

• reward and recognize

do



http://www.youtube.com/watch?feature=player_detailpage&v=opAJtwyujvo











































http://www.youtube.com/watch?feature=player_detailpage&v=Yzo7ZtksRw8












































more facts• like to work in teams

• want to be friends with people at work

• expert with technology and networking

• 3/5 plan to switch jobs within five years

• unemployment > a job they hate

• 1/3 want recognition more than a raise


do• listen

• give lots of feedback -- encourage!

• put them in teams

• provide structure (but not too many rules)

• give them change and challenge

• make it fun, flexible and balanced













There’s More!




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