What’s next?Consumer & Business Trends Changing Our Lives — and Your Market
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outcomes• fun!
• awareness of trends
• get your brain going
• give you some ideas
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Big Data Gamification
Small Screens
Gen What?
Presumersism
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big data defined• huge data sets and analysis
• real-time info delivery
• integration of databases
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prediction
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ideas• s/he with the most information wins!
• don’t freak out customers. know them.
• collect, but carefully. laws. ethics.
• behavior trumps demographic
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applications
• retailers: correlate first and second purchases
• landscapers: optimize fuel consumption
• all: path to purchase on your Web sites!
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presumerism defined
• interaction before company launch
• pre-sales of products / services
• crowdfunding
• microinvesting
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why trendy?• be first and cool
• part of the community -- The Well
• circumvent The Man, i.e., the banker
• don’t give up equity!
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applications
• great for a new, side or reinvented business
• don’t be fooled: polish your plan
• note: crowds can quickly turn on you if ...
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gamification defined
• game thinking / mechanics
• purpose: engage
• leverage human desires
• makes mundane tasks feel like games
• crosses with crowdsourcingWednesday, April 17, 2013
for marketing• new customer acquisition
• retention
• engagement, which could drive activation
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what it takes• fast feedback
• clear rules
• promotes participation (WIFM)
• short-term, easy goals
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gamification: do• get Legal counsel (seriously)
• think WIFM
• but have a goal, too
• make it mobile
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2017Wednesday, April 17, 2013
I believe we can change the world!
I unplug for about one hour daily.
A tweet is more powerful than a bullhorn.
A company’s ethics heavily influence my purchase decision.
i vote for making the world better.
I send 50+ texts daily.
I’m ok living with Mom and Dad.
No need to rush into marriage.
I want to have fun!
I have a smartphone.
Give me a recommendation!
I see through spin.
I like clever and interesting.
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facts• they hate hard sells.
• they turn to friends and family to make decisions.
• they use a lot of information sources.
• they share their experiences.
• they’re really loyal
• they’re really sociable
• they’re really into green
• they like causes
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• appeal to efficiency (they multitask)
• make it interesting, maybe even entertaining!
• put info into it
• reward and recognize
do
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more facts• like to work in teams
• want to be friends with people at work
• expert with technology and networking
• 3/5 plan to switch jobs within five years
• unemployment > a job they hate
• 1/3 want recognition more than a raise
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do• listen
• give lots of feedback -- encourage!
• put them in teams
• provide structure (but not too many rules)
• give them change and challenge
• make it fun, flexible and balanced
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There’s More!
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Wednesday, April 17, 2013
@barryrmccann
linkedin.com/in/barryrmccann
Wednesday, April 17, 2013