Base: All adults - Ofcom · CAPI OmniBus Table 1 SOCIAL WORKING STATUS CLASS SOCIAL CLASS AGE SEX...

CAPI OmniBus

Table 1

SOCIALWORKING STATUSCLASSSOCIAL CLASSAGESEX

PartFullFe-OthertimetimeC2DEABC1DEC2C1AB65+55-6445-5435-4425-3416-24maleMaleTotal

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)233949713962495173716328639797581103663629745592500226019724232Unweighted Base195549815472016198411878291139844775631624788617564205919414000Weighted Base

16284791483172818639687601057806551564584751595546182817633591A mobile phone83%96%q96%q86%94%n82%92%l93%l95%kl71%89%h94%gh95%gh96%gh97%gh89%91%90%

16774391396165218609167361055805738595566693484437181416993512A landline phone86%88%90%q82%94%n77%89%l93%kl95%kl95%cd94%cd91%cd88%cd78%77%88%87%88%

efe1472416132015591649866693939710535509520685503457164615623208A TV service with

75%84%q85%q77%83%n73%84%l82%l84%l69%81%h83%h87%cd81%h81%h80%80%80%ADDITIONAL channelsghother than channels 1-5

1065401130811271647543584934713246432485667496447136914052774A computer or laptop54%80%q85%q56%83%n46%70%l82%kl84%kl32%68%h78%gh85%fg80%gh79%gh66%72%b69%with BROADBAND internet

haccess2422243204121521522161127None of these

1%o**1%m*2%ijk***2%fg**1%**1%1%1%

Page 1Switching Omnibus Survey: April/May 2009

S.1 Which of these services do you or does your household currently have?Base: All adults

Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n - o/p/q

CAPI OmniBus

Table 1

PRIMARILY/JOINTLYRESPONSIBLE FOR DECIDINGSUPPLIER OR NETWORK (S.2)GOVERNMENT REGIONGOVERNMENT REGION

EastYrksLand-ScotWa-S'thLon-ofS'thWestEastandNrthNrth

IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

21152641303232521432128315171173792095565124013643733003504861854232Unweighted Base21422489282231361386120214121043511875385073833413492833134651784000Weighted Base

2055229325183117125710861249972951584904663583013132572814141623591A mobile phone96%qr92%q89%99%qrs91%90%88%93%84%85%91%k92%jk94%jk88%90%91%90%89%91%90%

2018227028042744124210711199822981644824403473193072522773861563512A landline phone94%pr91%p99%pr87%90%m89%m85%79%85%88%90%bl87%91%bl94%bh88%89%88%83%87%88%

skl185824512321259410459711192892881504183483272802872072723871573208A TV service with

87%pq98%pqs82%83%75%81%o84%o86%h82%dh80%h78%h69%86%dh82%dh82%dh73%87%dh83%dh88%dh80%ADDITIONAL channelsiiiother than channels 1-5

21211842203223181048834892671971244263822732402391981963031292774A computer or laptop99%pqr74%72%74%76%mn69%m63%65%56%66%79%bc75%bc71%k71%k68%k70%k63%65%k72%k69%with BROADBAND internet

defgjkaccesskl

-1111251012138113114227None of these-***1%*1%1%1%*1%1%**1%**1%1%1%



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l - m/n/o - p/q/r/s

CAPI OmniBus

Table 1

MOBILE PACKAGE (Q2)MOBILE PROVIDER (Q1)All inCarphneVrgin3'-Vda-

Other-onePrepayMntlyOtherWarehseTescoMdiaMbleO2foneTmobileOrangeTotal(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

719195312514017991871748166374477154232Unweighted Base8**17**1736135536*17**88*1741887996184356924000Weighted Base

817172813493617871731887956154336903591A mobile phone100%100%100%100%100%100%99%100%100%99%99%100%100%90%

817149212083216801571636805443706163512A landline phone100%97%86%89%89%96%90%90%87%85%88%85%89%88%

815138811702616721451576615173565843208A TV service with90%87%80%86%k73%96%82%83%84%83%84%82%84%80%ADDITIONAL channels

other than channels 1-5814110011882415571321586074623195132774A computer or laptop

90%81%63%88%k66%86%64%76%84%ab76%75%73%74%69%with BROADBAND internetgaccess

--11-------1127None of these--**-------**1%



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i - j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

CAPI OmniBus

Table 1

BROADBAND SPEND PCMMOBILE SPEND PCM(Q39)LANDLINE SPEND PCM (Q28)(Q16)PREVIOUS MOBILE PROVIDER (Q8)

Up toUp toUptoCarphneVrgn3'-Vda-£30+£15-£30£14.99>£33£24-£33£18-£23£11-£17£10£30+£15-£30£14.99OtherWarehseTescoMdiaMbleO2foneTmobileOrangeTotal

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)85283519376561357060421139333630384232Unweighted Base8**52*89*4**18**35*64*60*41*71*57*4**2**1**13**9**40*37*28**35*4000Weighted Base

84986417346057417156421139393728353591A mobile phone100%95%97%100%96%95%94%95%100%100%98%100%100%100%100%100%97%100%100%100%90%

64486418356360335651221128342723313512A landline phone78%85%97%100%100%100%99%99%81%79%88%52%100%100%89%84%86%75%81%87%88%

8447841632565434593932186312825303208A TV service with100%85%88%100%87%91%88%89%84%83%69%71%100%100%59%60%78%77%87%85%80%ADDITIONAL channels

other than channels 1-585288414305251305446321108322622282774A computer or laptop

100%100%99%100%80%84%82%85%75%76%81%81%100%100%72%84%81%72%78%79%69%with BROADBAND internetaccess

--------------------27None of these--------------------1%



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i - j/k/l - m/n/o/p/q - r/s/t* small base; ** very small base (under 30) ineligible for sig testing

CAPI OmniBus

Table 2




1392417132715111625853658938687488497499668545439158215543136A mobile phone71%84%q86%q75%82%n72%79%l82%l81%l63%79%h80%h85%cg88%cf78%h77%80%78%

hgh1304338117913241499770553838660681526486607393129142513972822A landline phone

67%68%76%pq66%76%n65%67%74%kl78%kl88%cd83%cd78%cd77%cd64%c23%69%72%71%efe

1091310108812091280687522717564475437431594400152123812522489TV service with56%62%70%pq60%65%n58%63%63%67%l61%c69%ch69%ch75%cd65%c27%60%64%b62%additional channels

h7303071106861128142943271756521337440358340416599911442142Broadband internet

37%62%q71%pq43%65%n36%52%l63%kl67%kl27%59%ch65%ch74%cd66%ch29%49%59%b54%accessfgh

237509419618511680102836051536541112252130381None of these12%o10%o6%10%9%10%10%9%10%8%8%8%8%7%20%def12%a7%10%

gh


S.2 Which, if any, of these services are you either primarily or jointly responsible for when deciding whichsupplier or network to use?Base: All adults


CAPI OmniBus

Table 2




21152641303232521432128315171173792095565124013643733003504861854232Unweighted Base21422489282231361386120214121043511875385073833413492833134651784000Weighted Base

198822112404313610949381104902691434234143052572552342483591393136A mobile phone93%qr89%q85%100%qrs79%78%78%87%e76%76%79%82%e80%76%73%83%e79%77%78%78%

19602237282224041021843958692461323933592662692302152233031172822A landline phone91%p90%p100%pr77%74%m70%68%67%70%70%73%b71%70%79%ab66%76%be71%65%65%71%

seghkl1796248922372211827731931722311193202802332272111682162931182489TV service with

84%pq100%pqs79%p71%60%61%66%no70%h66%h63%60%55%61%67%h60%60%69%hi63%66%62%additional channels21421796196019888266366805715798318315207193168163152221922142Broadband internet

100%pqr72%p69%p63%60%mn53%48%55%45%52%59%bc62%bc54%57%k48%58%bk49%48%52%54%accessekek

----11713013472817464543265416274825381None of these----8%11%10%6%8%9%9%9%11%8%15%dfh6%9%10%14%d10%

ik



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l - m/n/o - p/q/r/s

CAPI OmniBus

Table 2




817173613553617881741887996184356923136A mobile phone100%100%100%100%100%100%100%100%100%100%100%100%100%78%

717132310382915741471355575003145492822A landline phone85%97%76%77%80%91%84%d84%bd72%70%81%bd72%79%bd71%

e61511859892215661311325324612925042489TV service with

75%87%68%73%k61%91%74%75%70%67%75%d67%73%62%additional channels61493110232313451211354904202674402142Broadband internet

75%81%54%75%k65%77%51%70%g72%g61%68%g61%64%54%access-------------381None of these-------------10%




CAPI OmniBus

Table 2



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)85283519376561357060421139333630384232Unweighted Base8**52*89*4**18**35*64*60*41*71*57*4**2**1**13**9**40*37*28**35*4000Weighted Base

64780415315757417157421139403728353136A mobile phone78%90%90%100%82%89%90%95%100%100%100%100%100%100%100%100%100%100%100%100%78%

6438341835646023364222176192119242822A landline phone78%82%94%100%100%100%100%100%57%51%72%52%100%100%55%69%48%58%67%68%71%

6417541530545421413532186171819252489TV service with78%78%85%100%82%85%84%89%53%58%60%71%100%100%59%60%42%50%68%71%62%additional channels

8528941428535022363832168171918232142Broadband internet100%100%100%100%80%78%83%82%55%51%66%81%100%100%47%84%42%53%64%65%54%access

--------------------381None of these--------------------10%




CAPI OmniBus

Table 3




3101012813233691591651981711249911715696101383309692Orange22%24%21%21%23%19%25%l21%25%l25%d20%23%23%18%23%24%a20%22%

189671792312041349613272516571908869217218435TMobile (formerly14%16%13%15%13%16%i15%14%10%10%13%14%14%16%h16%14%14%14%One2One)

271632842743431501251851599610311713410662280338618Vodafone19%15%21%p18%21%18%19%20%23%l20%21%23%c20%19%14%18%22%b20%

32110637239240723216024016783124112162164155385414799O2 (formerly BTCellnet)23%25%28%q26%25%27%24%26%24%17%25%h22%24%h30%fh35%ef24%27%25%

gh58301008410446386242717244957349494188'3' mobile

4%7%8%q6%6%5%6%7%6%2%3%5%h7%gh10%fgh8%gh6%6%6%9625547996532661352943334117128787174Virgin Media

7%o6%4%5%6%6%4%7%5%6%9%cd7%6%3%3%6%6%6%

4820204543242130132322122263602988Tesco3%o5%o2%3%3%3%3%3%2%5%cd4%cd2%3%1%1%4%a2%3%

5-12710533714343271017Carphone Warehouse*-1%*1%1%**1%*1%1%1%1%**1%1%

1831518179109811116611161936Other1%1%1%1%1%1%1%1%1%2%cd2%d1%1%**1%1%1%

763105733421517156310556-533690Don't know5%op1%1%4%m2%5%ijk2%2%2%13%cde2%c1%1%1%-3%2%3%

fg


Q.1 Which mobile phone network provider do you currently use?Base: All adults responsible for deciding supplier or network - Mobile


CAPI OmniBus

Table 3




195723042510325211049831165992851574284093142672672452723701393252Unweighted Base19882211240431361094938110490*2691434234143052572552342483591393136Weighted Base

440504549692217236240104559706244858448508649692Orange22%23%23%22%20%25%o22%11%17%41%bc17%15%15%33%cd33%cd21%20%24%gh35%cd22%

dghikghiklghikllghikll

267292314435187126122126214512949132235354119435TMobile (formerly13%13%13%14%17%m13%11%1%10%l15%fl11%l31%ab16%fl5%8%15%fl14%fl11%fl14%fl14%One2One)

cdefgijkl

4204615006182331782072060231018168514343565616618Vodafone21%21%21%20%21%19%19%22%22%16%24%ab20%22%20%17%18%23%a16%12%20%

49053255779924321334351892212460805849626610927799O2 (formerly BTCellnet)25%24%23%25%22%23%31%no57%ab33%ae15%29%eh15%26%h23%19%27%h27%hj30%eh20%25%

cdefgfhjjjhijk

1351321351887656561123194214152612151612188'3' mobile7%6%6%6%7%6%5%1%4%2%4%10%bgi5%6%10%bij5%6%5%8%6%

jkll121131147174555465114526172012141612309174Virgin Media

6%6%6%6%5%6%6%1%5%3%6%4%7%5%5%7%5%8%6%6%45667488332827163175141047711388Tesco

2%3%3%3%3%3%2%1%2%2%4%1%5%4%2%3%3%3%2%3%

1315151710532--722121-1-17Carphone Warehouse1%1%1%1%1%**2%--2%1%1%*1%*-*-1%

2322293613158-2354337222236Other1%1%1%1%1%2%1%-1%2%1%1%1%1%3%1%1%1%2%1%

3557849029273441549111095857290Don't know2%3%3%s3%3%3%3%5%6%3%2%3%3%4%2%3%2%2%2%3%



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l - m/n/o - p/q/r/s* small base

CAPI OmniBus

Table 3




14387299--------692692Orange17%22%22%22%--------100%bcdef22%

gi--228207-------435-435TMobile (formerly--13%15%-------100%acde-14%One2One)

fgi11336277------618--618Vodafone

10%8%19%20%------100%abd--20%efgi

44475316-----799---799O2 (formerly BTCellnet)47%22%27%23%-----100%abc---25%

efgi--18169----188----188'3' mobile--1%13%k----100%abc----6%

dfgi

2710560---174-----174Virgin Media26%40%6%4%---100%abc-----6%

degi--852--88------88Tesco--5%j*--100%abcde------3%

fi--98-17-------17Carphone Warehouse--1%1%-100%-------1%

-1201336--------36Other-8%1%1%100%abc--------1%

defg--725---------90Don't know--4%j*---------3%




CAPI OmniBus

Table 3



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)74675516335757357060421139333630383252Unweighted Base6**47*80*4**15**31**57*57*41*71*57*4**2**1**13**9**40*37*28**35*3136Weighted Base

252513813101215171--51151272692Orange30%11%32%17%23%26%23%17%30%21%30%29%--37%12%38%a33%a25%6%22%

-113-144-61161--116536435TMobile (formerly-24%r3%-7%12%7%-15%15%10%26%--6%11%14%14%10%17%14%One2One)21017322131839811-1-9227618Vodafone

31%22%21%64%14%6%23%32%8%13%14%26%31%-8%-22%5%6%19%20%314231511121416231111-335111311799O2 (formerly BTCellnet)

40%30%29%19%37%36%22%24%39%33%18%19%69%-20%32%13%30%44%32%25%

-47--198294--1142-25188'3' mobile-9%9%--3%15%15%6%12%8%--100%10%38%6%-7%15%6%

--3-2323-25---1--323174Virgin Media--4%-13%8%4%5%-2%8%---5%--9%5%8%6%

-21-1231-24---1-23--88Tesco-4%1%-7%5%5%2%-2%7%---5%-5%9%--3%

--1----1------------17Carphone Warehouse--1%----2%------------1%

-------1112---111-1136Other-------1%3%1%4%---8%7%2%-3%3%1%

-----111------------90Don't know-----4%1%1%------------3%




CAPI OmniBus

Table 4




341189824515840206309478362521572403643152276117441355Monthly contract\25%45%q62%pq34%52%n24%47%l51%l53%l11%32%h48%gh54%gh58%fg52%gh39%48%b43%postpay

h10332244809777596373404483114273342522902222119497881736Pay as you go\ prepay

74%op54%o36%65%m47%75%ij52%48%45%88%cd67%cd51%d43%41%48%60%a51%55%kefgef

73710846441466-*10717All-in-one\ paid upfront*1%1%1%**1%*1%*1%1%1%-*1%*1%

1-7272-15-1-43-268Other*-1%***-*1%-*-1%1%-***

10-9812526582145-10919Don't know1%-1%1%1%1%*1%1%2%c**1%1%-1%1%1%


Q.2 Which of these best describes the MAIN mobile phone package you use?Base: All adults responsible for deciding supplier or network - Mobile


CAPI OmniBus

Table 4





10239891038135552139643728885718024113310011888109141701355Monthly contract\51%pqr45%43%43%48%m42%40%31%33%40%43%58%bc44%39%46%k38%44%k39%51%kl43%postpay

defgijkl

9311185132317365545326516017583233167168154135146136214671736Pay as you go\ prepay47%54%s55%s55%s51%57%o59%o66%ah65%ae58%h55%h40%55%h60%h53%h62%ah55%h60%h48%55%

h14151717846-2133221-22-17All-in-one\ paid upfront

1%1%1%1%1%*1%-1%1%1%1%1%1%1%-1%1%-1%

66785-31--33-----118Other*****-*1%--1%1%-----*1%*

1416191975714251211-1-119Don't know1%1%1%1%1%1%1%2%1%1%1%*1%1%*-1%-1%1%




CAPI OmniBus

Table 4




---13551382601693162772072991355Monthly contract\---100%k37%g45%3%34%g90%ab40%g45%g48%dfg43%g43%postpay

cdfgi--1736-20985105184753362283871736Pay as you go\ prepay--100%j-56%e55%97%abcd60%e10%59%e54%e52%e56%e55%

efi-17--1--7-41-417All-in-one\ paid upfront-100%--4%bce--4%abc-**-1%1%

de8------2-41-18Other

100%------1%-**-**----1-1--13-119Don't know----3%abd-1%--**-*1%




CAPI OmniBus

Table 4




328451510282835461521147212115251355Monthly contract\51%60%56%35%36%33%49%48%85%j65%j26%55%69%100%31%75%53%56%54%71%43%postpay

31935392129296254221-92191613101736Pay as you go\ prepay49%40%44%65%64%67%51%50%15%35%74%kl45%31%-69%25%47%44%46%29%55%

--------------------17All-in-one\ paid upfront--------------------1%--------------------8Other--------------------*

-------1------------19Don't know-------1%------------1%




CAPI OmniBus

Table 5




356383741251226154128132616354378Yes - in the last 33%1%3%2%3%3%2%3%2%1%2%2%2%5%fh4%h2%3%3%months

40153940541821302461017161134484694Yes - 3-6 months ago3%4%3%3%3%2%3%3%3%1%2%3%2%2%8%def3%3%3%

gh1312396124714301525807623879646476475474637505388149414622955No - not changed in last

94%95%94%95%94%95%95%94%94%97%cd96%c95%c95%c93%89%94%94%94%six months7520777796433457391021252937508390172Net: Yes

5%5%6%5%6%5%5%6%6%2%4%5%h4%7%h11%efg5%6%5%h

6-345322231-23-639Don't know*-*******1%*-*1%-***


Q.3 Have you changed your mobile phone network supplier in the last six months?Base: All adults responsible for deciding supplier or network - Mobile


CAPI OmniBus

Table 5





454946782624292549912754713278Yes - in the last 32%2%2%3%2%3%3%2%2%3%2%2%4%3%2%2%3%4%1%3%months

5451599428313518414812695715494Yes - 3-6 months ago3%2%2%3%3%3%3%1%3%3%3%2%4%2%4%2%3%4%3%3%

188421052291295510398791037862541354003962792432412242343311332955No - not changed in last95%95%95%94%95%94%94%96%94%94%95%96%91%95%95%96%94%92%96%94%six months9910010517253556431382317241314914286172Net: Yes

5%5%4%5%5%6%6%3%5%6%5%4%8%5%5%4%6%8%4%5%

568923412--121-11--9Don't know*******1%1%--*1%*-1%*--*




CAPI OmniBus

Table 5




--40392-2372010151978Yes - in the last 3--2%3%7%-3%2%4%2%2%4%3%3%months--34602-358301272694Yes - 3-6 months ago--2%4%k5%-4%3%4%4%2%2%4%3%717166012553117821661727485964116482955No - not changed in last

88%100%96%j93%88%100%93%95%92%94%97%95%94%94%six months--74994-681650222245172Net: Yes--4%7%k12%-7%5%8%6%3%5%6%5%

1-21-----1-1-9Don't know12%-**-----*-*-*




CAPI OmniBus

Table 5




-26-1121133629311941516141578Yes - in the last 3-4%7%-9%2%4%1%31%51%50%71%69%100%64%43%37%43%51%42%3%months1-4-1-3128342911-552521142094Yes - 3-6 months ago

15%-5%-9%-5%1%69%49%50%29%31%-36%57%63%57%49%58%3%

54570412315255------------2955No - not changed in last85%96%87%100%82%98%91%96%------------94%six months

1210-315241715742113940372835172Net: Yes15%4%13%-18%2%9%3%100%100%100%100%100%100%100%100%100%100%100%100%5%

-------1------------9Don't know-------1%------------*




CAPI OmniBus

Table 6




28115335581619391931518201521395392Yes - in the last 32%3%4%q2%4%2%3%4%l3%1%3%h4%h3%h3%h6%h3%4%3%months

2511322246101131154712211113333568Yes - 3-6 months ago2%3%3%2%3%n1%2%4%l2%1%1%2%3%h2%3%h2%2%2%

1260371116013711419779592807612471450443596477354141913712790No - never considered96%o94%93%96%m93%96%j95%92%94%98%cd95%93%93%94%91%95%94%94%changing mobile phone

efgnetwork5322855610426307034622304127357289161Net: Yes

4%6%7%q4%7%n3%5%8%l5%1%5%h6%h6%h5%h9%h5%6%5%

53576524223125-8513Don't know*1%***1%****1%**1%-1%**


Q.4 Have you considered changing your mobile phone network in the last six months?Base: All adults responsible for deciding supplier or network and not changed either in the last 6 months - Mobile


CAPI OmniBus

Table 6





64606292292637210419497681210392Yes - in the last 33%3%3%3%3%3%4%2%4%3%5%h1%3%3%2%3%5%h3%2%3%months

48455268192326-44797366611568Yes - 3-6 months ago3%2%2%2%2%3%2%-2%3%2%2%3%1%3%3%3%3%3%2%

1769199921762790986830974842401273733812632322302112163101252790No - never considered94%95%95%94%95%94%94%96%94%94%93%96%93%95%95%94%92%94%94%94%changing mobile phone

network113104114161484963214826121610121418218161Net: Yes

6%5%5%5%5%6%6%2%5%6%6%3%6%4%5%6%8%6%6%5%

87101373412-1432--1--13Don't know****1%**1%1%-*1%1%1%--*--*




CAPI OmniBus

Table 6




1*22682--6171427131392Yes - in the last 317%3%1%5%k5%--4%10%abd2%5%d3%2%3%months

g--14541-2413121981068Yes - 3-6 months ago--1%4%k4%-2%2%7%abd2%3%2%2%2%

617161911332816811561417215493896242790No - never considered72%97%97%j90%91%93%98%e94%e82%96%ce92%e94%e96%ce94%changing mobile phone

network1*361223-2103026462123161Net: Yes

17%3%2%10%k9%-2%6%17%abc4%8%ad5%4%5%dfg

1-71-1--2212113Don't know12%-**-7%--1%**1%**




CAPI OmniBus

Table 6



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)64467514325355------------3083Unweighted Base5**45*70*4**12**31**52*56*-**-**-**-**-**-**-**-**-**-**-**-**2964Weighted Base

141-1113------------92Yes - in the last 323%9%1%-5%3%3%6%------------3%months

-34-1124------------68Yes - 3-6 months ago-7%6%-8%5%3%7%------------2%

43864410284948------------2790No - never considered77%84%91%100%87%92%94%86%------------94%changing mobile phone

network175-2237------------161Net: Yes

23%16%7%-13%8%6%13%------------5%

--1----1------------13Don't know--1%----1%------------*




CAPI OmniBus

Table 7



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)542275658635305630924303626267180151Unweighted Base53*22**85*56*104*26*30**70*34**6**22**30**41*27**35**72*89*161Weighted Base

4-93102291-344-331013You contacted a new8%-11%6%9%6%6%13%3%-13%13%9%-8%5%11%8%mobile network to

enquire about switching8514422231111124759151227You contacted your

15%22%16%8%21%6%9%16%32%11%8%14%17%18%24%20%14%17%existing mobile phonenetwork to enquire aboutswitching

537691454-144348615You contacted a new10%13%8%10%9%5%14%8%12%-3%12%9%11%11%12%7%9%mobile network to

enquire about switchingand then also contactedyour existing supplier

11323*12111111*145Your existing mobile2%4%3%3%3%2%5%3%2%13%4%2%3%3%1%2%4%3%network contacted YOU

regarding renewing yourcontract

-3314-131-1--13335A new supplier contacted-11%3%2%4%-4%5%3%-5%--4%9%4%3%3%YOU regarding switching

network providers2993933451815331241216171513383978You thought about55%42%46%58%43%67%50%47%35%66%56%53%43%57%36%53%44%48%switching but didn't

contact anyone about it4211611246511282331316Other7%8%13%10%10%8%12%8%14%10%5%6%19%7%9%4%15%10%

1--1-1----1-----11Don't know3%--3%-6%----7%-----2%1%


Q.5 You say you have considered changing your mobile phone network in the last six months, which of thefollowing applies?Base: All adults responsible for deciding supplier or network and considered changing either - Mobile

Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n - o/p/q* small base; ** very small base (under 30) ineligible for sig testing

CAPI OmniBus

Table 7



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)106103110151434860313722111710111317207151Unweighted Base113*104*11416148*49*63*2**14**8**26**12**16**10**12**14**18**21**8**161Weighted Base

88913445-212131---3-13You contacted a new7%7%8%8%9%7%8%-16%12%7%11%16%12%---14%-8%mobile network to

enquire about switching131013278118-432313-722-27You contacted your12%9%12%17%17%22%12%-26%38%8%27%6%26%-52%9%11%-17%existing mobile phone

network to enquire aboutswitching

131313155551115-2-1-12115You contacted a new12%12%11%9%10%10%9%32%5%17%18%-14%-12%-5%9%16%9%mobile network to


4445212----2--*11-15Your existing mobile3%4%3%3%4%3%3%----17%--4%7%4%-11%3%network contacted YOU


4345213---2---1-11-5A new supplier contacted4%3%3%3%4%2%4%---7%---9%-8%5%-3%YOU regarding switching

network providers5552577819233518210684851211378You thought about49%50%50%48%40%46%56%68%54%24%39%45%51%38%67%35%69%51%43%48%switching but didn't

contact anyone about it15131216835---5-121112216Other13%13%11%10%16%7%8%---21%-9%24%8%7%4%10%31%10%

1111-1---1--1------1Don't know1%1%1%1%-3%---9%--5%------1%



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l - m/n/o - p/q/r/s* small base; ** very small base (under 30) ineligible for sig testing

CAPI OmniBus

Table 7



11401093-292625432023151Unweighted Base1*****36*122*3**-**2**10**30**26**46*21**23**161Weighted Base

--491---2171113You contacted a new--12%7%42%---7%4%15%4%4%8%mobile network to

enquire about switching--423----5485527You contacted your--10%19%----17%16%16%23%22%17%existing mobile phone


1-212--1-1344315You contacted a new100%-5%9%--58%-2%11%8%18%12%9%mobile network to


--14-----12115Your existing mobile--3%3%-----5%3%3%6%3%network contacted YOU


---5----1-13-5A new supplier contacted---4%----5%-2%13%-3%YOU regarding switching

network providers-*20571--1016132171178You thought about-100%56%46%36%--100%54%48%45%32%46%48%switching but didn't

contact anyone about it--4121---4451216Other--11%10%22%---14%15%10%4%10%10%

--11--1----1-1Don't know--2%1%--42%----4%-1%




CAPI OmniBus

Table 7



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)174-2336------------151Unweighted Base1**7**5**-**2**2**3**7**-**-**-**-**-**-**-**-**-**-**-**-**161Weighted Base

1-------------------13You contacted a new100%-------------------8%mobile network to

enquire about switching-3---1--------------27You contacted your-37%---26%--------------17%existing mobile phone


-31-1--1------------15You contacted a new-35%28%-64%--20%------------9%mobile network to


--------------------5Your existing mobile--------------------3%network contacted YOU


--------------------5A new supplier contacted--------------------3%YOU regarding switching

network providers-12-1226------------78You thought about-16%43%-36%74%68%80%------------48%switching but didn't

contact anyone about it-11---1-------------16Other-13%29%---32%-------------10%

--------------------1Don't know--------------------1%



Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i - j/k/l - m/n/o/p/q - r/s/t** very small base (under 30) ineligible for sig testing

CAPI OmniBus

Table 8



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)542275658635305630924303626267180151Unweighted Base53*22**85*56*104*26*30**70*34**6**22**30**41*27**35**72*89*161Weighted Base

171551723117-3554671522Current provider matched2%30%17%9%16%6%11%15%19%-12%17%12%13%17%10%17%14%or bettered an offer

from another provider------------------Never received a PAC------------------that I requested ('Port

Authorisation Code'required to keepexisting number)

--11--1----1----11Difficulties in--1%1%--2%----2%----1%*requesting a PAC (Port

Authorisation Coderequired to keepexisting number)

4573132176-2-7347916Current provider is8%21%8%5%12%8%3%10%16%-9%-17%11%11%10%10%10%still the best deal\

cheapest\ cheap enough\wouldn't save enough towarrant switching

51143313--12-14257Happy\ satisfied\8%7%1%7%3%11%3%4%--3%5%-3%11%3%5%4%content with my current

supplier1-1111--1-11---112Problems\ issues with2%-1%2%1%4%--3%-5%3%---1%1%1%current provider not

sufficiently bad\frequent to switch

--1-1--1--1-----11Worried I couldn't take--1%-1%--2%--5%-----1%1%existing number with

me\might lose my number2-231-31---11-2134Prefer to stay with3%-3%5%1%-10%2%---4%3%-5%2%3%3%trusted\known provider1--1-1----1----1-1Difficult to make1%--1%-3%----3%----1%-*comparisons between

providers


Q.6 And why did you decide not to switch mobile phone network? - UnpromptedBase: All adults responsible for deciding supplier or network and considered changing either - Mobile


CAPI OmniBus

Table 8



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)53*22**85*56*104*26*30**70*34**6**22**30**41*27**35**72*89*161Weighted Base

-1423-2211-21-2415No\ not enough-3%5%4%3%-7%3%2%10%-6%2%-4%5%1%3%difference between

providers------------------Too big a risk that------------------something will go wrong

in the transition------------------Information available------------------confusing\ couldn't

understand technicaljargon

-1331121---1111134Didn't know enough to be-6%3%5%1%3%6%2%---3%3%3%2%2%3%2%able to make the right

choice4-10772552-136227714Tied to fixed length8%-11%12%7%8%16%7%7%-4%12%14%7%6%10%8%9%contract with my current

provider53104141312112117571118Still within my contract

10%11%12%7%13%3%11%18%4%11%10%4%3%27%14%9%13%11%period\ would have topay an early terminationcharge

3---3--21---1-23-3Have a minimum notice5%---3%--3%3%---2%-5%4%-2%period1-111-11----11-112Didn't want to get2%-1%2%1%-3%1%----2%4%-1%1%1%locked into a fixed

contract with newprovider

847614347611254712820Too much hassle to set16%19%9%11%13%11%12%11%18%13%5%8%13%15%19%17%9%12%up the new service

2-33321-3-1221-145Can't get a reception on4%-4%5%3%8%2%-8%-3%6%6%3%-2%5%3%any other network where

I live2--121-2--1-11-2-2Cheaper to stay on the5%--1%2%2%-3%--4%-2%2%-3%-2%same network as my

friends \ colleagues\family\ people I call




CAPI OmniBus

Table 8



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)53*22**85*56*104*26*30**70*34**6**22**30**41*27**35**72*89*161Weighted Base

2-3141-4----211145Better handsets4%-3%1%4%2%-6%----5%5%4%1%5%3%available with my

current network \ didn'tsee any other handsets Iliked

------------------Current provider offers------------------mobile as part of bundle

\combinedTV\Broadband\fixed linetelephone offer

114141-22--311-415Too busy / not enough2%4%4%2%4%4%-3%6%--11%2%5%-6%1%3%time3-33421411-13-2437Have not decided yet /7%-4%5%4%6%3%5%2%23%-4%6%-5%6%3%4%still thinking about it113232-3--23---145Have not got round to it2%5%3%3%3%7%-5%--9%11%---2%5%3%yet11-2--2-------2112Other priorities2%5%-4%--7%-------6%2%1%1%

5210512237414433261117Other10%8%11%9%11%8%9%11%13%20%17%14%7%11%5%8%12%10%

--11--1----1----11Net: PAC--1%1%--2%----2%----1%*

41554323213131-4610Don't know7%5%6%9%4%13%7%4%5%22%15%2%7%4%-5%7%6%




CAPI OmniBus

Table 8



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)106103110151434860313722111710111317207151Unweighted Base113*104*11416148*49*63*2**14**8**26**12**16**10**12**14**18**21**8**161Weighted Base

141314226881-1421-1523322Current provider matched13%12%12%14%12%17%12%32%-17%16%14%9%-8%34%10%12%35%14%or bettered an offer

from another provider--------------------Never received a PAC--------------------that I requested ('Port


---11-----1--------1Difficulties in---*1%-----3%--------*requesting a PAC (Port


1212131666411-2341-22--16Current provider is11%11%11%10%13%12%6%32%7%-9%24%22%12%-17%10%--10%still the best deal\


55372321--211-11-1-7Happy\ satisfied\5%4%3%4%5%6%2%32%--6%5%5%-7%11%-4%-4%content with my current

supplier12121-1----1-----1-2Problems\ issues with1%2%1%1%2%-2%----7%-----5%-1%current provider not


1-11--1---------1--1Worried I couldn't take1%-1%1%--2%---------6%--1%existing number with

me\might lose my number1114121---1---2--1-4Prefer to stay with1%1%1%3%3%3%2%---5%---14%--6%-3%trusted\known provider1111-1---------1---1Difficult to make1%1%1%*-1%---------5%---*comparisons between

providers




CAPI OmniBus

Table 8



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)113*104*11416148*49*63*2**14**8**26**12**16**10**12**14**18**21**8**161Weighted Base

3335131--1-1-1-21--5No\ not enough3%3%3%3%3%5%2%--14%-5%-6%-11%6%--3%difference between

providers--------------------Too big a risk that--------------------something will go wrong

in the transition--------------------Information available--------------------confusing\ couldn't


32343-11--21-------4Didn't know enough to be3%2%3%2%6%-1%36%--7%10%-------2%able to make the right

choice11121014436--121-22-33-14Tied to fixed length10%11%9%9%9%7%10%--15%7%5%-19%19%-17%15%-9%contract with my current

provider1291018369-5--1411141-18Still within my contract11%9%9%11%5%12%14%-33%--11%23%12%8%9%21%3%-11%period\ would have to

pay an early terminationcharge

11132-1---2------1-3Have a minimum notice1%1%1%2%4%-2%---7%------5%-2%period1--2-11-1-----1----2Didn't want to get1%--1%-2%2%-7%-----8%----1%locked into a fixed


121113202117-33113-3213120Too much hassle to set10%10%12%12%4%21%12%-18%33%3%10%17%-25%17%5%14%11%12%up the new service

4445221-1-1-22---1-5Can't get a reception on4%4%3%3%5%3%2%-5%-3%-9%18%---4%-3%any other network where

I live




CAPI OmniBus

Table 8



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)113*104*11416148*49*63*2**14**8**26**12**16**10**12**14**18**21**8**161Weighted Base

2222111---1-1----1-2Cheaper to stay on the2%2%2%2%2%1%2%---3%-3%----5%-2%same network as my


333513------211----5Better handsets3%3%3%3%3%6%------12%15%11%----3%available with my


--------------------Current provider offers--------------------mobile as part of bundle


4345212---111----115Too busy / not enough4%3%4%3%5%2%3%---5%10%6%----4%14%3%time6467412-1-31-1-1--17Have not decided yet /5%4%5%4%9%1%3%-6%-11%8%-6%-4%--13%4%still thinking about it4245-23-1-----1111-5Have not got round to it4%2%4%3%-4%5%-6%-----8%8%6%5%-3%yet---2--2-----------22Other priorities---1%--3%-----------27%1%

15141617647-115-21-143-17Other13%13%14%10%13%7%11%-5%12%19%-10%12%-7%20%12%-10%

---11-----1--------1Net: PAC---*1%-----3%--------*49810226-311--1-121-10Don't know4%8%7%6%4%4%9%-20%9%3%--12%-9%10%4%-6%




CAPI OmniBus

Table 8



11401093-292625432023151Unweighted Base1*****36*122*3**-**2**10**30**26**46*21**23**161Weighted Base

--121----7563222Current provider matched--3%17%----22%19%12%12%10%14%or bettered an offer

from another provider--------------Never received a PAC--------------that I requested ('Port


---1----1----1Difficulties in---1%----2%----*requesting a PAC (Port


-*511---2-573-16Current provider is-100%13%9%---16%-19%14%13%-10%still the best deal\


--43--1--4-217Happy\ satisfied\--10%2%--42%--14%-8%3%4%content with my current

supplier---2------2--2Problems\ issues with---2%------4%--1%current provider not


---1-----1---1Worried I couldn't take---1%-----4%---1%existing number with

me\might lose my number--131-----3--4Prefer to stay with--3%2%42%-----6%--3%trusted\known provider--1------1---1Difficult to make--2%------3%---*comparisons between

providers




CAPI OmniBus

Table 8



1*****36*122*3**-**2**10**30**26**46*21**23**161Weighted Base

--14-------235No\ not enough--2%3%-------10%12%3%difference between

providers--------------Too big a risk that--------------something will go wrong

in the transition--------------Information available--------------confusing\ couldn't


--311-----2-14Didn't know enough to be--8%1%36%-----4%-4%2%able to make the right

choice---14----7131214Tied to fixed length---11%----23%6%6%4%8%9%contract with my current

provider--116---16-64-18Still within my contract--4%13%---14%20%-13%21%-11%period\ would have to


---3------3--3Have a minimum notice---2%------6%--2%period---2----2----2Didn't want to get---2%----6%----1%locked into a fixed


--515---33334420Too much hassle to set--14%12%---28%9%13%6%21%17%12%up the new service--15----2-2-15Can't get a reception on--2%4%----8%-5%-2%3%any other network where

I live--21--1---1--2Cheaper to stay on the--4%1%--58%---3%--2%same network as my





CAPI OmniBus

Table 8



1*****36*122*3**-**2**10**30**26**46*21**23**161Weighted Base

---5-----11-25Better handsets---4%-----6%3%-8%3%available with my


--------------Current provider offers--------------mobile as part of bundle


--14----113--5Too busy / not enough--3%4%----4%4%7%--3%time--161--1111217Have not decided yet /--2%5%22%--8%3%2%3%8%5%4%still thinking about it--5----3-1-1-5Have not got round to it--14%j----33%-4%-4%-3%yet--11--------22Other priorities--3%1%--------9%1%

1-5111---1351517Other100%-13%9%36%---5%12%10%6%22%10%

---1----1----1Net: PAC---1%----2%----*--45----1331110Don't know--12%4%----4%13%6%7%4%6%




CAPI OmniBus

Table 8



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)174-2336------------151Unweighted Base1**7**5**-**2**2**3**7**-**-**-**-**-**-**-**-**-**-**-**-**161Weighted Base

-31---1-------------22Current provider matched-35%29%---32%-------------14%or bettered an offer

from another provider---------------------Never received a PAC---------------------that I requested ('Port


--------------------1Difficulties in--------------------*requesting a PAC (Port


-------1------------16Current provider is-------14%------------10%still the best deal\


------1-------------7Happy\ satisfied\------22%-------------4%content with my current

supplier--------------------2Problems\ issues with--------------------1%current provider not


--------------------1Worried I couldn't take--------------------1%existing number with

me\might lose my number1-------------------4Prefer to stay with

100%-------------------3%trusted\known provider--------------------1Difficult to make--------------------*comparisons between

providers




CAPI OmniBus

Table 8



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1**7**5**-**2**2**3**7**-**-**-**-**-**-**-**-**-**-**-**-**161Weighted Base

-1------------------5No\ not enough-15%------------------3%difference between

providers---------------------Too big a risk that---------------------something will go wrong

in the transition---------------------Information available---------------------confusing\ couldn't


--------------------4Didn't know enough to be--------------------2%able to make the right

choice-11--1-2------------14Tied to fixed length-8%24%--26%-36%------------9%contract with my current

provider------1-------------18Still within my contract------46%-------------11%period\ would have to


--------------------3Have a minimum notice--------------------2%period--------------------2Didn't want to get--------------------1%locked into a fixed


--1--1-1------------20Too much hassle to set--28%--39%-20%------------12%up the new service--------------------5Can't get a reception on--------------------3%any other network where

I live-1--1---------------2Cheaper to stay on the-14%--64%---------------2%same network as my





CAPI OmniBus

Table 8



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1**7**5**-**2**2**3**7**-**-**-**-**-**-**-**-**-**-**-**-**161Weighted Base

--------------------5Better handsets--------------------3%available with my


---------------------Current provider offers---------------------mobile as part of bundle


-1------------------5Too busy / not enough-13%------------------3%time----11--------------7Have not decided yet /----36%35%--------------4%still thinking about it-11----2------------5Have not got round to it-16%19%----30%------------3%yet--------------------2Other priorities--------------------1%

-1-----1------------17Other-16%-----16%------------10%

--------------------1Net: PAC--------------------*

--------------------10Don't know--------------------6%




CAPI OmniBus

Table 9



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)16115132385-3443461218Unweighted Base1**7**15**5**17**2**3**11**7**-**3**5**5**4**6**7**15**22*Weighted Base

145381252-122234610When you contacted your100%63%36%55%45%40%63%51%34%-25%50%50%57%46%56%42%47%existing provider YOU

asked whether they wouldmatch or better an offerfrom another mobilenetwork

-19291144-122233811When you contacted your-23%64%45%50%60%37%40%66%-39%50%50%43%54%44%51%49%existing provider, THEY

offered to match orbetter an offer fromanother mobile networkwithout any prompting

-1--1--1--1-----11Don't know-15%--6%--9%--36%-----7%4%


Q.7 You mentioned that you accepted an offer from your existing provider to stay; which of the following applies?Base: All adults responsible for deciding supplier or network who considered changing but didn't because provider matched offer - Mobile


CAPI OmniBus

Table 9




121112184771-1311-1422218Unweighted Base14**13**14**22**6**8**8**1**-**1**4**2**1**-**1**5**2**3**3**22*Weighted Base

677103441-13-1-1-2-110When you contacted your40%54%50%47%46%44%51%100%-100%64%-100%-100%-100%-55%47%existing provider YOU


85611344---22---4-3111When you contacted your53%38%43%49%54%44%49%---36%100%---80%-100%45%49%existing provider, THEY


1111-1---------1---1Don't know7%8%7%4%-11%---------20%---4%




CAPI OmniBus

Table 9



--117----5452218Unweighted Base-**-**1**21**-**-**-**-**7**5**6**3**2**22*Weighted Base

--19----5122110When you contacted your--100%44%----78%14%31%60%57%47%existing provider YOU


---11----1441-11When you contacted your---52%----22%86%69%40%-49%existing provider, THEY


---1--------11Don't know---5%--------43%4%




CAPI OmniBus

Table 9



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)-21---1-------------18Unweighted Base-**3**1**-**-**-**1**-**-**-**-**-**-**-**-**-**-**-**-**-**22*Weighted Base

-21---1-------------10When you contacted your-60%100%---100%-------------47%existing provider YOU


-1------------------11When you contacted your-40%------------------49%existing provider, THEY


--------------------1Don't know--------------------4%




CAPI OmniBus

Table 10



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)7921699475593546291423252736448584169Unweighted Base75*20**77*77*96*43*34*57*39**10**21**25**29**37*50*83*90*172Weighted Base

108171916811106275876171835Orange14%38%22%24%17%19%31%17%16%19%32%20%29%20%11%20%21%20%

12215161211566225596141428TMobile (formerly16%10%19%21%13%25%16%11%16%22%11%19%17%23%11%17%16%17%One2One)1951217191431191337714162037Vodafone25%26%16%23%20%33%10%19%22%13%14%14%25%19%29%20%23%21%

22216132749179-538618192140O2 (formerly BTCellnet)29%11%20%17%28%9%27%30%24%-24%11%26%17%36%23%23%23%

11754234--14-23369'3' mobile2%4%9%7%4%5%9%7%--3%16%-5%6%4%7%5%

7235932451231239413Virgin Media10%12%4%6%9%6%6%6%13%14%11%11%3%7%7%11%5%8%

--1-1---1----1-1-1Tesco--2%-1%---3%----4%-2%-1%

1-1-2--2-1---1--22Carphone Warehouse1%-2%-2%--4%-7%---4%--2%1%

1-3131-21-12-1-134Other1%-4%1%3%2%-4%3%-5%9%-2%-1%3%2%

2-1121-112-----2-2Don't know\Can't2%-1%1%2%2%-2%2%25%-----3%-1%Remember


Q.8 You mentioned that you have changed your mobile phone network in the last six months. Which was the mostrecent network you were on before you switched?Base: All adults responsible for deciding supplier or network and changed either in the last 6 months- Mobile


CAPI OmniBus

Table 10




949910316952546341392218231213914266169Unweighted Base99*100*105*17253*55*64*3**13**8**23**17**24**13**14**9**14**28**6**172Weighted Base

232524351191514163323126235Orange23%25%23%20%21%16%24%51%28%12%26%15%13%19%25%12%17%21%30%20%1819192810109122635111-5228TMobile (formerly18%19%18%17%18%18%14%26%14%29%26%16%23%8%5%14%-17%25%17%One2One)19182137121113-4345332426137Vodafone20%18%20%21%23%21%20%-34%31%19%26%13%26%12%44%11%23%11%21%

17171940111217-2144731286140O2 (formerly BTCellnet)17%17%18%23%22%21%27%-16%16%18%25%30%23%10%18%57%21%16%23%

8669243----22-1--219'3' mobile8%6%6%5%4%7%5%----13%10%-9%--9%18%5%

6871327411-1-214112-13Virgin Media6%8%7%8%4%13%6%23%8%-6%-8%8%29%12%5%6%-8%

1111-1--------1----1Tesco1%1%1%1%-2%--------9%----1%

22222------1-1-----2Carphone Warehouse2%2%2%1%4%------4%-11%-----1%

3324112--11-----11-4Other3%3%2%2%2%2%3%--13%5%-----5%4%-2%

1122111-----11--1--2Don't know\Can't1%1%2%1%1%2%1%-----4%6%--5%--1%Remember




CAPI OmniBus

Table 10



--78915-7101551202140169Unweighted Base-**-**74*99*4**-**6**8**16**50*22**22**45*172Weighted Base

--10251--351176235Orange--14%25%26%--34%33%23%31%26%5%20%

--13151--221323728TMobile (formerly--18%16%17%--19%12%25%8%12%16%17%One2One)--1621--33-11251237Vodafone--22%21%--54%39%-22%8%23%27%21%

--19211-2-25961540O2 (formerly BTCellnet)--26%21%16%-34%-15%11%40%25%34%23%

--271---43-119'3' mobile--3%7%15%---23%6%-5%2%5%

--941-111311513Virgin Media--12%4%25%-12%8%9%5%5%4%11%8%

---1----1----1Tesco---1%----8%----1%

--11-----11--2Carphone Warehouse--1%1%-----3%3%--1%

--22-----11114Other--2%2%-----2%5%5%3%2%

--21-----2--12Don't know\Can't--2%1%-----3%--2%1%Remember




CAPI OmniBus

Table 10



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)128-214235706042113933363038169Unweighted Base1**2**10**-**3**1**5**2**41*71*57*4**2**1**13**9**40*37*28**35*172Weighted Base

11------81710--------3535Orange100%62%------20%23%17%--------100%cd20%

-13---318138-------28-28TMobile (formerly-38%25%---46%49%20%18%13%-------100%-17%One2One)--4-3-1110178------37--37Vodafone--41%-100%-27%51%24%24%14%------100%ad--21%

--3---1-121414-----40---40O2 (formerly BTCellnet)--26%---26%-29%20%24%-----100%ac---23%

--1-----144----9----9'3' mobile--8%-----4%5%7%----100%----5%

-----1---49---13-----13Virgin Media-----100%---6%16%---100%-----8%

--------1----1------1Tesco--------3%----100%------1%

---------11-2-------2Carphone Warehouse---------2%1%-100%-------1%

---------124--------4Other---------1%4%100%--------2%

---------12---------2Don't know\Can't---------1%3%---------1%Remember




CAPI OmniBus

Table 11




29621272917111711656101217253156You only contacted your39%28%28%36%30%39%32%30%29%66%25%22%35%32%34%30%35%33%new mobile phone network

521781653116134565111324You contacted your7%10%22%10%17%10%10%19%15%15%16%16%16%16%10%13%15%14%existing mobile phone

network telling them youwanted to switch andthen contactedyour new network forthem to complete theprocess

13926222610121412139111311192948You contacted your new18%46%33%29%27%24%35%25%30%9%13%37%38%35%23%24%32%28%mobile phone network

telling them you wantedto switch, thencontacted yourexisting provider, andthen contacted your newprovider again tocomplete the process

527672434-4313310313Your new provider6%8%9%7%8%5%11%6%11%-18%11%2%8%6%12%4%8%contacted YOU about

switching2--111-1-12----212Family member / friend3%--2%1%3%-2%-5%8%----2%1%1%did it for me

15-59107265-3422911919Other20%-6%12%11%15%7%10%12%-15%14%7%4%18%13%10%11%

622362251*1-125549Don't know8%8%2%4%6%4%5%9%3%5%5%-3%5%10%6%4%5%


Q.9 And when you changed your mobile phone network in the last six months, which of the following applied?Base: All adults responsible for deciding supplier or network and changed either in the last 6 months -Mobile


CAPI OmniBus

Table 11





30323556261218332144673148156You only contacted your30%32%33%33%49%n21%28%100%24%21%62%25%24%57%25%8%27%27%14%33%new mobile phone network14141524888-1214531-25124You contacted your14%14%14%14%15%14%13%-8%21%5%21%20%25%9%-11%17%16%14%existing mobile phone


38333448101523-71458142311348You contacted your new38%33%33%28%18%28%36%-53%16%16%30%33%6%29%24%22%38%43%28%mobile phone network


69913-103-----2-3412-13Your new provider6%9%9%8%-18%o5%-----10%-21%48%7%9%-8%contacted YOU about

switching-222111---1-1---1--2Family member / friend-2%2%1%1%2%1%---3%-5%---4%--1%did it for me867194510-2111211143219Other8%6%6%11%8%9%16%-15%13%5%8%8%11%5%14%29%9%27%11%443954---223--11---9Don't know4%4%3%5%9%8%---29%8%17%--11%6%---5%




CAPI OmniBus

Table 11




--28281-321015781156You only contacted your--37%29%17%-52%25%64%29%32%34%25%33%new mobile phone network--1212----1775324You contacted your--16%12%----8%15%34%24%6%14%existing mobile phone


--13351-25114361648You contacted your new--18%35%15%-31%57%8%28%14%28%37%28%mobile phone network


--682-1-122-513Your new provider--8%8%52%-17%-7%4%9%-12%8%contacted YOU about

switching--2------1--12Family member / friend--3%------2%--3%1%did it for me--9111----731819Other--12%11%16%----14%12%6%17%11%

--45---124-2-9Don't know--5%5%---18%13%7%-8%-5%




CAPI OmniBus

Table 11




-15-311172722-1-41151091456You only contacted your-38%48%-100%100%26%49%18%38%38%-69%-32%8%36%27%32%41%33%new mobile phone network--------313811-13547224You contacted your--------8%19%14%26%31%-8%30%12%10%26%7%14%existing mobile phone


115---4-16229--14461381348You contacted your new100%62%52%---74%-38%31%16%--100%27%46%14%36%26%36%28%mobile phone network


-------1644---3-331213Your new provider-------51%14%5%7%---22%-8%9%5%6%8%contacted YOU about

switching----------2-----11-12Family member / friend----------3%-----3%1%-2%1%did it for me--------5493----1032119Other--------13%6%16%74%----25%10%8%2%11%

--------414---1112129Don't know--------9%2%7%---11%16%2%7%3%6%5%




CAPI OmniBus

Table 12



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1910393434191521133613141814293968Unweighted Base18**11**43*30*42*15**15**25**18**2**6**13**16**19**16**31**42*72*Weighted Base

8519132076812-17781082433Yes45%44%45%42%47%45%40%33%67%-20%50%44%43%61%27%58%45%

9521152069164237896191635No47%47%49%51%47%41%60%63%24%100%44%50%49%50%39%62%38%48%

112232-12-2-11-315Don't know\Can't8%9%5%7%6%14%-4%9%-36%-6%8%-11%3%6%Remember


Q.10 When you contacted your existing mobile phone network provider telling them you wanted to switch, didthey offer you a deal to encourage you to stay?Base: All adults responsible for deciding supplier or network who changed either and contacted their existing supplier - Mobile


CAPI OmniBus

Table 12




48454668182327-735913452413368Unweighted Base51*47*49*72*18**23**31**-**8**3**5**9**13**4**5**2**5**15**4**72*Weighted Base

2218203311715-4-36531--8333Yes43%39%40%45%64%28%47%-51%-55%71%41%61%25%--53%73%45%2626273561613-4323724236-35No50%56%54%48%32%69%42%-49%100%31%29%54%39%75%100%66%42%-48%

3235113---1-1---2115Don't know\Can't6%5%7%6%4%3%11%---14%-5%---34%5%27%6%Remember




CAPI OmniBus

Table 12



--25431-2521910111868Unweighted Base-**-**25**47*1**-**2**5**3**21**10**12**19**72*Weighted Base

--627--1211424933Yes--24%57%--56%51%50%63%18%33%45%45%

--1619--1217771135No--64%40%--44%34%50%34%67%58%55%48%

--321--1-121-5Don't know\Can't--12%4%100%--15%-3%15%9%-6%Remember




CAPI OmniBus

Table 12



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)114---3-16331811157914151468Unweighted Base1**1**5**-**-**-**4**-**19**35*17**1**1**1**5**7**10**17**15**15**72*Weighted Base

112---2-12173----54126533Yes100%100%47%---61%-63%47%16%----76%42%71%43%31%45%

--3---2-6161311151457935No--53%---39%-32%47%74%100%100%100%100%15%42%29%47%63%48%

--------122----12-115Don't know\Can't--------5%6%9%----9%15%-10%7%6%Remember




CAPI OmniBus

Table 13




33735324417142420289101728344175New provider was best44%35%46%41%46%40%42%42%52%26%39%35%33%47%57%42%46%44%deal\ cheapest\ cheap

enough\ wouldn't saveenough staying

1-33112-1--1111-44New provider offered1%-3%4%1%2%5%-2%--4%3%2%2%-4%2%mobile as part of

bundled package\newprovider offeredTV\Broadband\Fixed linetelephone services

8412159698116635491624Unhappy\ dissatisfied\10%21%16%20%10%15%26%14%4%7%28%22%11%14%7%10%18%14%with current supplier

112141-12-1-113145Current provider did not2%7%3%2%4%3%-3%6%-4%-2%2%6%2%4%3%improve their offer429311121021-343410515Can't get a reception5%9%12%4%12%3%5%17%5%8%-11%14%8%8%12%5%9%with current network

provider where I live543843431-142239312Cheaper to move to the7%20%3%10%4%8%13%5%3%-3%17%5%6%5%11%3%7%same network as my


11-9515238832-646101020Better handsets14%-12%6%16%5%8%13%20%29%11%-19%10%11%12%11%12%available with new

network2-1121-2--1-11-213Prefer to go with2%-2%1%3%1%-4%--3%-5%3%-2%2%2%trusted\known provider2-112-1-2----12213Difficult to make3%-1%1%2%-3%-5%----3%4%2%1%2%comparisons between

providers------------------No\ not enough------------------difference between

providers


Q.11 Why did you decide to switch mobile phone network provider? - UnpromptedBase: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile


CAPI OmniBus

Table 13



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)75*20**77*77*96*43*34*57*39**10**21**25**29**37*50*83*90*172Weighted Base

*--*-*--------**-*Too busy\ don't have1%--1%-1%--------1%1%-*time to research the

options1--1-1--------11-1Information available1%--1%-1%--------1%1%-*confusing\ couldn't


2-3131-22121--1414Didn't want to get2%-3%1%3%2%-3%4%7%7%4%--2%4%1%2%locked into a fixed

contract with existingprovider

21-131-21-1--12223Lost my phone3%5%-1%3%2%-3%3%-5%--2%3%2%2%2%

213333-3-*12-1-235Got a new phone3%3%3%3%3%6%-5%-5%6%8%-4%-2%4%3%

1016108733412343581018Other14%6%8%13%8%15%10%6%11%13%8%11%13%7%11%10%11%10%

11332122-11-12-315Don't know2%3%3%4%2%2%5%3%-5%5%-3%6%-4%1%3%




CAPI OmniBus

Table 13





454646751929272439684108413475New provider was best45%46%44%44%36%53%42%77%34%37%39%33%35%34%73%82%28%46%57%44%deal\ cheapest\ cheap


3234211---2-1----1-4New provider offered3%2%3%2%3%2%1%---8%-4%----3%-2%mobile as part of


151418246810-1113521226224Unhappy\ dissatisfied\15%14%17%14%12%14%16%-5%9%6%18%20%14%5%18%16%20%29%14%with current supplier

2135311---21---1-1-5Current provider did not2%1%3%3%6%1%2%---10%5%---6%-5%-3%improve their offer

10101115844--24123---3115Can't get a reception10%10%10%9%14%6%6%--22%19%5%7%20%---9%16%9%with current network

provider where I live8891214712---311-22-12Cheaper to move to the8%8%8%7%2%7%11%23%17%---14%6%4%-14%7%-7%same network as my


12141420568-213251-1-5120Better handsets12%14%13%12%10%12%13%-16%7%11%13%20%4%-12%-18%16%12%available with new

network23331-2----1----11-3Prefer to go with2%3%3%2%3%-3%----8%----7%2%-2%trusted\known provider1113-21-1---2------3Difficult to make1%1%1%2%-3%2%-8%---8%------2%comparisons between

providers--------------------No\ not enough--------------------difference between

providers




CAPI OmniBus

Table 13




99*100*105*17253*55*64*3**13**8**23**17**24**13**14**9**14**28**6**172Weighted Base

---*-*---*---------*Too busy\ don't have---*-1%---5%---------*time to research the

options1--11------1-------1Information available1%--*1%------4%-------*confusing\ couldn't


33342-2-1--1-1--2--4Didn't want to get3%3%3%2%3%-4%-7%--4%-8%--11%--2%locked into a fixed


12133-----2--2-----3Lost my phone1%2%1%2%6%-----7%--12%-----2%

11152-4-1-1*----3--5Got a new phone1%1%1%3%3%-6%-6%-5%3%----20%--3%

10111018486-21313-3-13-18Other10%11%10%10%7%14%10%-16%13%14%4%14%-23%-7%11%-10%

3335211--1-111--11-5Don't know3%3%3%3%3%3%2%--7%-5%4%8%--4%3%-3%




CAPI OmniBus

Table 13




--33423-22822772375New provider was best--45%43%69%-29%29%53%44%34%32%52%44%deal\ cheapest\ cheap


---4-----2--24New provider offered---4%-----4%--4%2%mobile as part of


--8161-111345924Unhappy\ dissatisfied\--11%17%15%-12%11%9%6%18%24%19%14%with current supplier---5----1---45Current provider did not---5%----6%---10%3%improve their offer--410----1425315Can't get a reception--6%11%----5%8%8%23%6%9%with current network

provider where I live--47--2-12-1512Cheaper to move to the--6%8%--34%-7%4%-6%11%7%same network as my


--9111--2283-420Better handsets--12%11%26%--20%12%16%15%-10%12%available with new

network--21--1--1-1-3Prefer to go with--2%1%--17%--1%-6%-2%trusted\known provider--21-----2--13Difficult to make--3%1%-----4%--2%2%comparisons between

providers--------------No\ not enough--------------difference between

providers




CAPI OmniBus

Table 13



-**-**74*99*4**-**6**8**16**50*22**22**45*172Weighted Base

--*----*-----*Too busy\ don't have--1%----5%-----*time to research the

options---1----1----1Information available---1%----4%----*confusing\ couldn't


--31-----13--4Didn't want to get--4%1%-----2%15%--2%locked into a fixed


--21---2---2-3Lost my phone--3%1%---21%---7%-2%

--331-1*---115Got a new phone--4%3%16%-25%6%---7%3%3%

--99---1-821518Other--12%9%---8%-17%10%5%12%10%--14----122--5Don't know--1%4%----4%5%8%--3%




CAPI OmniBus

Table 13




-17-1-4117342211184162015875New provider was best-38%65%-48%-74%49%41%49%39%19%69%100%63%41%41%54%54%23%44%deal\ cheapest\ cheap


--1---1-13-------13-4New provider offered--10%---18%-2%4%-------3%9%-2%mobile as part of


-11---1-61261--12552824Unhappy\ dissatisfied\-62%15%---27%-16%16%11%26%--8%19%11%12%8%24%14%with current supplier--1---1-32------131-5Current provider did not--15%---27%-7%3%------4%8%3%-3%improve their offer--1-----455---24-4-415Can't get a reception--8%-----11%7%9%---16%42%-11%-12%9%with current network

provider where I live--------264---1-44-312Cheaper to move to the--------5%8%6%---8%-11%10%-8%7%same network as my


--------739---1-721820Better handsets--------18%5%16%---4%-18%6%5%23%12%available with new

network--------1-2-----111-3Prefer to go with--------3%-3%-----1%3%5%-2%trusted\known provider--------12------2--13Difficult to make--------2%3%------5%--3%2%comparisons between

providers---------------------No\ not enough---------------------difference between

providers




CAPI OmniBus

Table 13



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1**2**10**-**3**1**5**2**41*71*57*4**2**1**13**9**40*37*28**35*172Weighted Base

----------*--------**Too busy\ don't have----------1%--------1%*time to research the

options---------1---------11Information available---------1%---------2%*confusing\ couldn't


--------112-1---2-2-4Didn't want to get--------2%1%4%-31%---4%-7%-2%locked into a fixed


---------13-----2-113Lost my phone---------1%4%-----4%-2%3%2%

-----1---131--1-21-*5Got a new phone-----100%---2%6%29%--5%-5%2%-1%3%

1-3-1-1-3671--21422518Other100%-28%-52%-26%-8%8%13%26%--12%9%11%6%7%15%10%

-------141------12115Don't know-------51%9%1%------2%6%3%2%3%




CAPI OmniBus

Table 14




531138534934193019613141320364952102Changed mobile number70%53%50%69%51%79%j56%52%50%60%61%54%45%55%72%60%58%59%

221039234791527203812161714333770Kept existing number29%47%50%30%49%20%44%48%l50%34%39%46%55%45%28%40%41%41%

1--1-1---1------11Don't know1%--1%-1%---5%------1%*


Q.12 When you changed your mobile phone network, did you change your mobile phone number or did you keep your existing number?Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile


CAPI OmniBus

Table 14





4555481022735401961441710939154102Changed mobile number45%55%45%59%51%63%62%46%73%70%58%24%70%73%68%28%67%56%70%59%

5445577026212323210137347412270Kept existing number55%45%54%41%49%37%37%54%27%30%42%76%30%27%32%72%29%44%30%41%

-111--1---------1--1Don't know-1%**--1%---------4%--*




CAPI OmniBus

Table 14




--48532-56630151226102Changed mobile number--65%54%48%-83%70%36%61%68%54%59%59%

--25452-1210197101870Kept existing number--34%46%52%-17%30%64%38%32%46%41%41%

--1------1---1Don't know--1%------1%---*




CAPI OmniBus

Table 14




114-113-2243343--9422211723102Changed mobile number100%62%42%-52%100%54%-54%61%59%74%--69%41%56%58%60%65%59%

-16-1-32192823121461815111270Kept existing number-38%58%-48%-46%100%46%39%41%26%100%100%31%59%44%40%40%35%41%

-----------------1--1Don't know-----------------1%--*




CAPI OmniBus

Table 15




3894035521619312131213141926434387Very easy (2)51%42%52%45%54%37%56%54%54%27%54%53%47%52%52%52%48%50%

2562930291911181264981517312959Easy (1)33%29%37%39%31%44%33%31%30%61%21%36%28%40%34%37%32%35%

6245732621213-55812Neither easy nor8%12%5%7%7%7%6%10%4%6%9%4%11%-11%5%8%7%difficult (0)223161134-1-421268Difficult (-1)3%12%5%2%7%2%2%5%9%-5%-14%6%1%3%7%5%

2114121-1-12-11224Very difficult (-2)3%4%1%5%1%6%3%-2%-4%7%-2%2%2%3%3%

------------------Not possible------------------

631569658135304833916222234437472146Net: Easy84%71%89%84%85%81%89%85%85%88%75%89%75%92%86%90%80%85%

435573234-224324812Net: Difficult6%17%6%7%8%8%5%5%12%-9%7%14%8%3%5%9%7%

2--2-2---11-----22Don't know3%--2%-4%---5%6%-----2%1%

1.290.931.341.221.301.091.371.341.251.221.241.271.091.341.331.341.191.27Mean score0.971.220.881.000.941.050.930.861.060.581.141.081.080.930.870.891.040.97Standard deviation0.110.270.110.100.110.140.160.130.200.160.240.220.210.150.130.100.110.07Standard error


Q.13 How easy or difficult do you think it is to change to another mobile phone network?Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile


CAPI OmniBus

Table 15





5349528726293229414416853712387Very easy (2)54%49%49%50%48%52%50%77%69%48%59%26%66%60%38%38%48%42%43%50%

30393759162122113486485513259Easy (1)31%39%35%35%30%39%34%23%11%36%18%44%25%34%57%50%32%46%39%35%

75612731-114221-----12Neither easy nor7%5%6%7%13%6%2%-12%16%17%14%9%6%-----7%difficult (0)6368215-1-11---112-8Difficult (-1)6%3%6%5%4%2%8%-8%-3%8%---12%11%9%-5%

2434113---1---1-1114Very difficult (-2)2%4%3%3%2%1%5%---4%---5%-5%4%18%3%

--------------------Not possible--------------------

83888814642505431071812221213811245146Net: Easy84%88%84%85%79%91%85%100%80%84%76%70%91%94%95%88%80%88%82%85%

87912328-1-11--1123112Net: Difficult8%7%8%7%5%3%12%-8%-6%8%--5%12%16%12%18%7%

11221-1----1----1--2Don't know1%1%2%1%3%-1%----8%----4%--1%

1.301.261.251.271.231.381.191.771.421.321.250.961.581.541.241.131.111.130.901.27Mean score0.970.970.980.970.950.801.110.521.020.781.090.910.660.640.900.971.241.051.550.97Standard deviation0.100.100.100.070.130.110.140.260.280.260.230.220.140.180.250.320.340.210.630.07Standard error




CAPI OmniBus

Table 15




--37502-2252711132487Very easy (2)--50%50%41%-42%28%32%54%49%57%55%50%

--21381-24716971459Easy (1)--29%39%33%-40%45%44%32%40%31%30%35%

--84----142-412Neither easy nor--11%4%----10%8%10%-10%7%difficult (0)--441-1111-1-8Difficult (-1)--5%4%26%-17%18%9%3%-7%-5%

--23---111--24Very difficult (-2)--2%3%---8%6%2%--5%3%

--------------Not possible----------------58883-561243192038146Net: Easy--79%89%74%-83%74%76%87%90%87%85%85%

--671-1222-1212Net: Difficult--8%7%26%-17%26%15%4%-7%5%7%

--2------1-1-2Don't know--3%------1%-6%-1%

--1.221.300.88-1.080.680.881.361.391.461.311.27Mean score--1.010.931.37-1.151.361.170.880.680.841.000.97Standard deviation--0.120.100.61-0.440.430.300.120.150.190.160.07Standard error




CAPI OmniBus

Table 15




125-1-4226312831-632517141787Very easy (2)100%100%52%-48%-73%100%64%44%48%81%69%-43%32%62%46%49%48%50%

--5-111-132720-1163912111559Easy (1)--48%-52%100%27%-32%38%34%-31%100%45%31%24%33%37%43%35%

--------165---11333-12Neither easy nor--------2%9%9%---8%16%9%9%10%-7%difficult (0)--------132----121-38Difficult (-1)--------3%5%3%----9%6%4%-9%5%

---------321--11-11-4Very difficult (-2)---------4%3%19%--5%12%-3%3%-3%

---------------------Not possible---------------------1210-315239584732112634292532146Net: Easy

100%100%100%-100%100%100%100%95%82%83%81%100%100%87%63%85%79%87%91%85%

--------1641--12231312Net: Difficult--------3%9%6%19%--5%21%6%7%3%9%7%

----------1------2--2Don't know----------2%------5%--1%

2.002.001.52-1.481.001.732.001.561.141.251.261.691.001.200.621.411.221.301.301.27Mean score--0.53-0.63-0.49-0.681.030.981.790.65-0.991.410.891.000.900.880.97Standard deviation--0.19-0.45-0.25-0.120.120.130.900.46-0.270.470.160.170.160.140.07Standard error




CAPI OmniBus

Table 16




14217122148137265388161632Very easy (2)18%8%22%15%22%9%23%23%19%20%27%21%10%22%17%20%18%19%

25932323515162016441291622343367Easy (1)34%45%42%41%37%36%48%35%40%43%19%46%32%43%44%41%37%39%

9166105281-3151661016Neither easy nor12%7%8%8%10%11%5%15%4%-14%3%17%4%12%8%11%9%difficult (0)12291013648512355891423Difficult (-1)16%11%11%13%14%15%11%15%12%8%8%11%15%15%15%11%16%13%

233262-14-21221448Very difficult (-2)3%14%4%3%6%6%-2%11%-9%3%8%6%2%5%4%5%

1-11-11-----1-1111Not possible1%-1%2%-2%2%-----3%-1%1%1%1%

39114943561924332361017122431504999Net: Easy52%53%64%56%58%45%71%58%59%62%46%67%42%64%61%60%55%58%

14511121994109143789131831Net: Difficult19%25%15%16%19%21%11%17%23%8%17%13%23%21%18%16%20%18%

1239131110466354444131124Don't know16%15%12%17%12%22%11%10%14%29%23%17%15%11%8%16%13%14%



Q.13a How easy or difficult do you think it is to keep your existing mobile phone number when you change toanother mobile phone network?Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile


CAPI OmniBus

Table 16





22182332991323233342245-32Very easy (2)22%18%22%19%18%17%21%54%27%30%12%16%14%31%15%18%25%18%-19%38444267202621-321081336559567Easy (1)39%44%40%39%37%47%33%-21%29%42%45%55%20%43%50%34%31%75%39%

10101016745-1142211--4116Neither easy nor11%10%10%9%13%7%9%-7%9%17%14%8%6%8%--13%14%9%difficult (0)1112112386812131143214-23Difficult (-1)11%12%11%13%16%11%13%46%14%7%13%8%4%31%20%18%11%14%-13%

5668216-1-2---1-14-8Very difficult (-2)5%6%6%5%4%1%9%-8%-8%---5%-5%14%-5%

11111-1------1----11Not possible1%1%1%1%2%-1%------6%----11%1%

60626599293634265121016786814599Net: Easy61%62%62%58%55%64%54%54%48%59%53%61%69%51%57%68%59%49%75%58%

161817311071413151143228-31Net: Difficult16%18%17%18%19%12%22%46%22%7%21%8%4%31%25%18%16%28%-18%

11911246109-3223511143-24Don't know11%9%11%14%11%17%14%-22%25%8%18%20%6%10%14%25%10%-14%





CAPI OmniBus

Table 16




--13191--*16751232Very easy (2)--18%19%25%--6%5%12%31%24%26%19%

--21452-338204101767Easy (1)--29%46%48%-46%37%51%41%20%43%38%39%

--116--12135-316Neither easy nor--14%6%--12%27%10%7%24%-8%9%difficult (0)--11121---4923323Difficult (-1)--15%12%26%---28%18%12%13%6%13%

--35--1212--28Very difficult (-2)--4%5%--17%20%6%4%--5%5%

--11-----11--1Not possible--1%1%-----1%4%--1%

--35643-3392711152899Net: Easy--47%65%74%-46%43%56%53%51%67%64%58%

--14171-1251123531Net: Difficult--19%18%26%-17%20%34%23%12%13%12%18%

--1410--11-824824Don't know--19%10%--25%10%-16%10%20%17%14%

--0.530.690.73-0.160.090.220.460.820.960.880.63Mean score--1.171.141.27-1.391.351.121.161.101.011.141.15Standard deviation--0.150.130.57-0.620.450.290.180.270.250.200.10Standard error




CAPI OmniBus

Table 16




-12-1-121191211-21984532Very easy (2)-38%22%-48%-18%100%28%12%21%26%69%-16%11%23%22%16%15%19%

--5-1-2-173515-1146191511967Easy (1)--49%-52%-29%-42%49%26%-31%100%29%63%47%41%38%27%39%

--1---1-348----1342516Neither easy nor--15%---27%-8%5%14%----16%9%12%8%13%9%difficult (0)1-------2138---41423823Difficult (-1)

100%-------5%19%13%---32%9%11%6%12%23%13%

--------1341--1-11228Very difficult (-2)--------4%4%7%19%--5%-3%3%8%7%5%

---------1-------1-11Not possible---------2%-------2%-2%1%

-17-3-32284327121672823151599Net: Easy-38%71%-100%-46%100%69%61%47%26%100%100%44%75%70%63%54%42%58%

1-------416111--515351031Net: Difficult100%-------9%23%20%19%--37%9%14%9%19%30%18%

-11--11-66112--3-355524Don't know-62%14%--100%26%-14%9%19%55%--19%-8%14%18%13%14%

-1.002.001.09-1.48-0.872.000.980.530.500.331.691.000.220.770.830.860.520.240.63Mean score--0.69-0.63-0.89-1.031.101.28-0.65-1.370.821.031.011.241.281.15Standard deviation--0.26-0.45-0.52-0.190.140.18-0.46-0.430.270.190.190.250.230.10Standard error




CAPI OmniBus

Table 17




1345814279523332913922Very likely (2)17%21%7%11%14%4%20%15%13%16%15%11%11%6%18%16%10%13%

9221141876810-265710161532Likely (1)12%8%27%18%19%17%19%15%25%-11%24%19%20%21%19%17%18%

9511101582105121551171825Neither likely nor12%24%14%13%16%18%6%17%13%15%8%2%18%12%22%8%20%14%unlikely (0)2432521311561913374121413232952Unlikely (-1)32%16%32%28%33%34%19%33%32%28%34%17%40%37%26%28%32%30%

16612191691097369484221234Very unlikely (-2)22%32%15%25%16%21%30%16%17%36%29%37%12%22%8%26%14%20%

216262231913171426991019292454Net: Likely29%29%34%29%33%21%39%30%37%16%26%35%30%26%39%35%27%31%

41103740472416271961313152217454287Net: Unlikely54%47%47%52%49%55%49%48%50%64%63%54%52%59%33%55%46%50%

3-453323-112-13267Don't know5%-5%6%3%6%6%5%-5%3%9%-2%6%2%6%4%

-0.32-0.29-0.23-0.40-0.18-0.54-0.21-0.19-0.17-0.73-0.52-0.49-0.23-0.500.17-0.31-0.25-0.28Mean score1.421.541.231.371.331.151.601.341.341.481.451.551.241.241.261.471.231.35Standard deviation0.160.340.150.150.160.160.280.200.250.410.310.320.240.210.200.160.140.11Standard error


Q.14 How likely are you to consider switching your mobile phone network again in the future?Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile


CAPI OmniBus

Table 17





1012122238111121-122327122Very likely (2)10%12%11%13%6%14%17%28%8%22%6%-4%12%18%29%11%24%16%13%

2117203211813--272421137332Likely (1)22%17%19%18%21%14%20%--28%30%13%17%14%6%6%19%24%55%18%

121514251231012134-43-15-25Neither likely nor13%15%13%14%22%6%15%26%16%9%13%26%-33%19%-11%19%-14%unlikely (0)30333252161818162114825365-52Unlikely (-1)30%33%30%30%30%33%28%23%49%21%47%22%34%12%39%32%42%18%-30%

192023349141113215843224134Very unlikely (-2)20%20%22%20%17%25%18%23%27%19%3%26%34%30%18%18%14%15%18%20%

32303254141624114825333413454Net: Likely32%30%31%31%26%29%37%28%8%51%36%13%21%26%24%35%30%48%71%31%

5053548725322911031281658589187Net: Unlikely50%53%52%50%47%58%46%46%76%40%50%48%69%42%57%50%56%33%18%50%

5247241----22--11-17Don't know5%2%4%4%4%7%2%----13%10%--14%4%-11%4%

-0.29-0.32-0.33-0.28-0.34-0.44-0.09-0.13-0.870.14-0.10-0.71-0.87-0.34-0.34-0.04-0.290.230.58-0.28Mean score1.321.321.341.351.181.431.401.851.111.561.091.091.261.401.381.741.311.411.481.35Standard deviation0.140.140.140.110.170.200.180.930.310.520.230.270.280.400.380.620.360.280.660.11Standard error




CAPI OmniBus

Table 17




--6161---5216722Very likely (2)--8%17%25%---32%5%4%25%16%13%

--1022--1-16441532Likely (1)--13%22%--17%-7%13%18%19%33%18%

--1015---42434825Neither likely nor--13%15%---50%10%7%16%18%18%14%unlikely (0)--30231-3332473952Unlikely (-1)--40%23%33%-52%36%18%47%31%13%20%30%

--16191-2141064634Very unlikely (-2)--21%19%26%-31%14%24%21%27%19%14%20%

--15381-1-695102254Net: Likely--21%39%25%-17%-38%18%22%44%49%d31%

--45423-547341371587Net: Unlikely--61%42%59%-83%50%42%68%a58%32%33%50%

--341---1311-7Don't know--5%4%15%---10%7%4%5%-4%

---0.56-0.06-0.42--0.96-0.640.04-0.71-0.610.190.17d-0.28Mean score--1.211.411.92-1.090.761.721.131.231.511.311.35Standard deviation--0.140.150.96-0.410.240.460.160.280.340.210.11Standard error




CAPI OmniBus

Table 17




-1------976--11-534722Very likely (2)-62%------23%10%10%--100%8%-13%8%13%20%13%

--1---1-14972--11995332Likely (1)--15%---27%-35%13%13%55%--8%9%23%26%18%10%18%

-1-----15144-2-2-466525Neither likely nor-38%-----49%12%20%8%-100%-14%-10%15%21%13%14%unlikely (0)1-7-314-723231--72101491052Unlikely (-1)

100%-73%-100%100%73%-17%32%40%19%--54%24%24%38%31%29%30%

--1----1614151--231144934Very unlikely (-2)--12%----51%14%19%26%26%--16%33%27%10%12%26%20%

-11---1-2316132-121151291054Net: Likely-62%15%---27%-57%jk23%23%55%-100%16%9%37%34%31%30%31%

1-9-31411336372--952018121987Net: Unlikely100%-85%-100%100%73%51%31%51%65%l45%--70%56%51%48%43%55%50%

---------52----311117Don't know---------6%4%----34%2%3%5%2%4%

-1.001.24-0.83--1.00-1.00-0.45-1.010.35-0.40-0.60-0.150.002.00-0.63-1.21-0.29-0.17-0.12-0.32-0.28Mean scorej

--0.87-0.00-0.99-1.381.251.311.530.00-1.141.111.451.191.271.501.35Standard deviation--0.31-0.00-0.49-0.230.160.170.760.00-0.320.450.260.200.240.250.11Standard error




CAPI OmniBus

Table 18



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)196232325101314112579916272148Unweighted Base21**6**26**22**31**9**13**17**14**2**6**9**9**10**19**29**24**54*Weighted Base

65899186312551514518Very likely (2)27%79%30%41%30%15%59%37%21%54%35%58%52%13%25%48%19%35%

518774416-1314751015Likely (1)26%21%31%34%24%40%30%9%41%-22%30%11%38%34%16%43%28%

2-314-131-1-121326Neither likely nor12%-12%7%14%-11%17%9%-17%-11%24%8%11%10%11%unlikely (0)

5-3252-42-1-2-4448Unlikely (-1)21%-13%11%17%27%-22%11%-25%-26%-22%13%16%15%

3-3252-231-1-22437Very unlikely (-2)14%-13%7%16%18%-14%18%46%-12%-25%12%12%12%12%

116161717512891385511191533Net: Likely53%100%62%75%54%55%89%46%62%54%58%88%63%51%58%63%61%62%

8-74104-641112277714Net: Unlikely36%-26%18%33%45%-36%29%46%25%12%26%25%34%25%28%27%

0.301.790.530.910.350.081.480.330.370.160.681.210.880.150.370.730.400.58Mean score1.460.441.411.281.481.500.721.551.44-1.321.361.371.451.411.491.321.41Standard deviation0.340.180.290.270.300.470.200.410.43-0.590.510.460.480.350.290.290.20Standard error


Q.15 You mentioned that you are likely to consider switching your mobile phone network in the future, how likely are you to keep your existing number if you switched network?Base: All adults responsible for deciding supplier or network, changed either in the last 6 months and likely to switch again - Mobile


CAPI OmniBus

Table 18




30283048131421113825333411448Unweighted Base32**30**32**54*14**16**24**1**1**4**8**2**5**3**3**3**4**13**4**54*Weighted Base

111013185951-2311123-2218Very likely (2)35%34%39%35%36%55%20%100%-44%39%39%22%25%73%100%-16%42%35%

89715627--15-11---6215Likely (1)27%31%20%28%39%13%31%--31%54%-14%30%---44%35%28%

3336123-1-1-2---2--6Neither likely nor8%10%9%11%4%14%12%-100%-7%-45%---45%--11%unlikely (0)43483-5----1-2--2218Unlikely (-1)

12%11%11%15%21%-21%----61%-46%--38%17%22%15%

6477-34--1--1-1-13-7Very unlikely (-2)18%14%20%12%-18%15%--25%--18%-27%-17%22%-12%

201919331111121-3812223-8333Net: Likely62%65%59%62%75%68%52%100%-75%93%39%36%54%73%100%-60%78%62%

971014339--1-1121-25114Net: Unlikely30%25%32%27%21%18%36%--25%-61%18%46%27%-55%40%22%27%

0.490.590.460.580.900.860.202.000.000.691.320.160.220.330.932.00-0.710.140.970.58Mean score1.541.431.601.411.151.571.41--1.850.641.961.471.522.120.000.841.521.301.41Standard deviation0.280.270.290.200.320.420.31--1.070.231.390.660.881.220.000.420.460.650.20Standard error




CAPI OmniBus

Table 18



--14341-1-59482048Unweighted Base-**-**15**38*1**-**1**-**6**9**5**10**22**54*Weighted Base

--3151---32-4918Very likely (2)--20%40%100%---51%20%-41%39%35%

--411----2232615Likely (1)--29%28%----32%21%59%20%29%28%

--33--1--311-6Neither likely nor--19%8%--100%--33%19%10%-11%unlikely (0)--53----1--348Unlikely (-1)--32%8%----17%--29%18%15%

---7-----21-37Very unlikely (-2)---17%-----27%22%-14%12%

--8261---54361533Net: Likely--49%68%100%---83%40%59%61%68%62%

--59----1213714Net: Unlikely--32%25%----17%27%22%29%32%27%

--0.370.662.00-0.00-1.160.060.140.730.620.58Mean score--1.171.50----1.181.531.361.331.521.41Standard deviation--0.310.26----0.530.510.680.470.340.20Standard error




CAPI OmniBus

Table 18



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)-11---1-2015122-12112119948Unweighted Base-**1**1**-**-**-**1**-**23**16**13**2**-**1**2**1**15**12**9**10**54*Weighted Base

--------7751-11-462418Very likely (2)--------29%42%39%52%-100%52%-25%46%20%37%35%

-1------492---11523315Likely (1)-100%------19%54%14%---48%100%33%16%34%30%28%

--------5-1-----11226Neither likely nor--------20%-8%-----6%8%21%19%11%unlikely (0)--------3-5-----511-8Unlikely (-1)--------11%-39%-----35%11%14%-15%

--1---1-51-1-----2117Very unlikely (-2)--100%---100%-20%4%-48%-----19%10%14%12%

-1------111571-121985733Net: Likely-100%------48%96%53%52%-100%100%100%58%62%54%67%62%

--1---1-7151----542114Net: Unlikely--100%---100%-32%4%39%48%----35%30%25%14%27%

-1.00-2.00----2.00-0.241.290.530.09-2.001.521.000.480.580.400.750.58Mean score--------1.520.881.402.69--0.69-1.251.661.321.401.41Standard deviation--------0.340.230.401.90--0.49-0.360.500.440.470.20Standard error




CAPI OmniBus

Table 19




337172631161023871481198322557£0-£14.99 per month44%o36%22%34%33%37%30%40%22%77%66%32%37%24%16%39%28%33%

2811323734231421131413131723314071£15-£30 per month37%52%42%48%36%52%42%37%34%13%20%51%43%47%45%37%45%41%

131271328491315-3341119182341£30+ per month17%5%35%17%29%8%28%23%38%-15%13%15%29%39%22%25%24%

111131--31-11--224Don't know1%7%1%1%3%2%--7%10%-4%5%--2%2%2%


Q.16 How much do you currently spend per month on your mobile?Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile


CAPI OmniBus

Table 19





3835425717192114475846258357£0-£14.99 per month38%35%40%33%32%35%34%28%33%42%32%29%31%34%44%22%35%30%48%33%

364136712723202321281176468171£15-£30 per month36%41%35%41%51%42%32%72%24%22%53%47%47%54%40%48%43%30%11%41%

2221234191220-52345223310341£30+ per month23%21%22%24%16%21%32%-42%22%15%21%21%12%16%30%18%35%41%24%

3344*12--1-*----11-4Don't know3%3%3%2%1%2%3%--13%-3%----4%5%-2%




CAPI OmniBus

Table 19




--42152-45411861757£0-£14.99 per month--57%j15%58%-71%57%29%21%37%26%39%33%

--25461-229239111571£15-£30 per month--33%47%15%-29%19%56%46%43%47%34%41%

--6351---216361241£30+ per month--8%35%k26%---15%32%15%27%27%24%

--13---2-11--4Don't know--1%3%---24%-1%5%--2%




CAPI OmniBus

Table 19




--3-111---5721-9414881057£0-£14.99 per month--35%-48%100%26%---100%kl55%31%-69%45%35%22%27%28%33%

-25-1-31-71-11-441417131771£15-£30 per month-100%51%-52%-46%49%-100%jl-19%69%-31%39%35%46%44%47%41%

1-1---1141----1-112108841£30+ per month100%-15%---27%51%100%jk----100%-16%30%26%29%23%24%

-----------1-----2-*4Don't know-----------26%-----5%-1%2%




CAPI OmniBus

Table 20



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)16323421058166013721079581756616971549484558362108158814443032Unweighted Base1304338117913241499770553838660681526486607393129*142513972822Weighted Base

31113732471813232412151717116433679Yes - in the last 32%3%3%2%3%2%2%3%4%2%3%4%3%3%5%3%3%3%months

521460547228274626262018342176264126Yes - 3-6 months ago4%4%5%4%5%4%5%5%4%4%4%4%6%5%5%4%5%4%

1221313108212381379724514768611643491450557359116132112952616No - not changed in last94%93%92%94%92%94%93%92%92%94%93%93%92%91%90%93%93%93%six months8325968611946406950383535503313105100205Net: Yes

6%7%8%6%8%6%7%8%8%6%7%7%8%8%10%7%7%7%

--1-1--1-----1--11Don't know--*-*--*-----*--**


Q.17 Have you changed the company that provides your home landline in the last six months?Base: All adults responsible for deciding provider - Landline

Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n - o/p/q* small base

CAPI OmniBus

Table 20






101110126114385237287151718614127191126Yes - 3-6 months ago5%5%4%5%4%6%4%3%3%6%4%5%7%f2%6%6%3%6%1%4%

1793206326162220964758895652331203693352352592041992072751152616No - not changed in last91%92%93%92%94%n90%93%n94%95%91%94%93%88%96%eg88%93%93%91%98%be93%six months

g1671732051835884634131223233011271616282205Net: Yes

9%8%7%8%6%10%o7%6%5%9%6%7%11%af4%12%af7%7%9%a2%7%

-111-1------1------1Don't know-***-*------1%------*




CAPI OmniBus

Table 20



61814999653215851581225735163255733032Unweighted Base7**17**1323103829**15**74*1471355575003145492822Weighted Base

--323511137152021779Yes - in the last 3--2%3%3%7%2%2%5%b3%4%b1%3%3%months--67461-68113321724126Yes - 3-6 months ago--5%4%3%-8%5%8%b6%4%2%4%4%71712239562714671361175094593055082616No - not changed in last

100%100%92%92%94%93%91%93%87%91%92%97%acd93%93%six monthseg

--1008221711184842941205Net: Yes--8%8%6%7%9%b7%13%b9%b8%b3%7%b7%

-------------1Don't know-------------*




CAPI OmniBus

Table 20



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)7437751937656120364322187162119243032Unweighted Base6**43*83*4**18**35*64*60*23**36*42*2**2**1**7**6**19**21**19**24**2822Weighted Base

2627141330211111--1--11-79Yes - in the last 326%14%32%33%20%36%48%35%6%3%2%50%--9%--7%5%-3%months

11028314233339143-----132-126Yes - 3-6 months ago23%24%34%67%80%64%52%65%3%10%7%-----7%16%12%-4%

32628-----21323812176181616242616No - not changed in last51%62%r34%-----90%87%92%50%100%100%91%100%93%77%83%100%93%six months

316554183564602531--1-153-205Net: Yes49%38%66%s100%100%100%100%100%10%13%8%50%--9%-7%23%17%-7%

--------------------1Don't know--------------------*




CAPI OmniBus

Table 21



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)153131497315521266101353969457291751444751133198147313452818Unweighted Base1221313108312381380724514770611643491450557361116*132112972618Weighted Base

3816423363171623391717272582544296Yes - in the last 33%5%4%3%5%2%3%3%6%jl3%3%6%h4%2%1%4%3%4%months

1913252334913151910148177-352156Yes - 3-6 months ago2%4%q2%2%2%1%3%2%3%2%3%2%3%2%-3%2%2%

1159284101411771280695482729552613457415515343115122912282457No - never considered95%p91%94%95%93%96%i94%95%i90%95%93%92%93%95%99%93%95%94%changing home landline

provider562967569626293858273135421528963152Net: Yes

5%9%q6%5%7%n4%6%5%9%jl4%6%8%7%4%1%7%5%6%

6-2532221331-2-358Don't know*-********1%*-1%-***


Q.18 Have you considered changing the company that provides your home landline in the last six months?Base: All adults responsible for deciding provider and not changed in the last 6 months- Landline

Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n - o/p/q* small base

CAPI OmniBus

Table 21





697996894024325922429146637896Yes - in the last 34%4%4%4%4%3%4%8%ch4%h2%7%ch1%4%h5%h3%3%1%3%7%h4%months

49395651101828-61427445510656Yes - 3-6 months ago3%2%2%2%1%2%3%o-3%1%1%1%3%1%2%3%2%4%h5%hi2%

1673194024572077908715834602171173403292192391931871992571012457No - never considered93%94%94%93%94%94%93%92%93%97%92%98%ab92%92%94%94%96%a93%88%94%changing home landline

fgiklprovider11711915213950426051642941617111181714152Net: Yes

7%6%6%6%5%6%7%8%h7%h3%8%h1%7%h7%h5%h6%h4%6%h12%ch6%

2585521---13121--1-8Don't know****1%**---*1%1%1%*--*-*




CAPI OmniBus

Table 21



61813888893014761461075254733165302818Unweighted Base7**17**122395627**14**67*136117*5094593055082618Weighted Base

--454314231241892696Yes - in the last 3--4%5%2%25%3%2%1%5%4%3%5%4%months-131181-331101241656Yes - 3-6 months ago-8%3%2%3%-5%2%1%2%3%1%3%2%71611458922511621301144744282924652457No - never considered

100%92%94%93%94%75%92%96%97%93%93%96%92%94%changing home landlineprovider

-176622466234311342152Net: Yes-8%6%6%6%25%8%4%2%7%7%4%8%6%

--22----111*18Don't know--**----1%*****




CAPI OmniBus

Table 21



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)32428-----18324012177151716242818Unweighted Base3**26**28**-**-**-**-**-**21**32**38*1**2**1**7**6**18**16**16**24**2618Weighted Base

-52------33------22296Yes - in the last 3-19%9%------10%8%------12%13%9%4%months1-------1-6---1-41-256Yes - 3-6 months ago

30%-------5%-17%---10%-20%8%-8%2%

22124-----20282912166131314202457No - never considered70%81%88%-----95%88%75%100%100%100%90%100%75%80%87%83%94%changing home landline

provider152-----1310---1-4324152Net: Yes

30%19%9%-----5%10%25%---10%-20%20%13%17%6%

--1------1------1---8Don't know--4%------3%------5%---*




CAPI OmniBus

Table 22



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)663059649135293853393034371419263155Unweighted Base56*29**67*56*96*26*29**38*58*27*31**35*42*15**2**89*63*152Weighted Base

72577341645141-7714You contacted a new home12%7%8%13%7%10%15%2%11%13%15%3%10%6%-8%11%9%landline provider to

enquire about switching629412224833351210616You contacted your

10%6%13%8%12%8%7%10%14%10%9%8%13%6%100%11%10%11%existing home landlineprovider to enquireabout switching

23435213211421-448You contacted a new home3%10%5%5%6%6%4%9%4%2%4%10%4%7%-4%7%5%landline provider to

enquire about switchingand then alsocontacted your existingprovider

112131-12-2-1--3-3Your existing provider1%3%2%1%3%3%-3%3%-7%-2%--4%-2%contacted YOU regarding

renewing your contract746710252722552-10617A new provider contacted

12%13%10%13%10%7%18%6%13%7%7%14%13%15%-12%10%11%YOU regarding switching2815372952141523291615211910-483381You thought about50%53%56%52%54%52%52%59%50%58%50%59%46%66%-54%52%53%switching but didn't

contact anyone about it6-3363-2323-4--459Other

10%-4%5%6%12%-6%6%8%8%-9%--4%7%6%

12122112-1-21--314Don't know1%7%2%4%2%3%4%6%-2%-6%3%--3%2%3%


Q.19 You say you have considered changing your home landline provider in the last six months, which of the following applies?Base: All adults responsible for deciding provider and considered changing in the last 6 months - Landline


CAPI OmniBus

Table 22



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)11512215514150436241732741819111172014155Unweighted Base11711915213950*42*60*5**16**4**29**4**16**17**11**11**8**17**14**152Weighted Base

12131413455-1-3-31-221-14You contacted a new home10%11%9%9%8%12%8%-10%-10%-20%7%-17%27%6%-9%landline provider to

enquire about switching15141616763-1-413212--216You contacted your13%12%11%12%14%15%4%-6%-14%33%17%11%11%19%--12%11%existing home landline

provider to enquireabout switching

6587513---5----1-218You contacted a new home5%5%5%5%10%1%5%---17%----5%-10%8%5%landline provider to


3133-13--------13--3Your existing provider3%1%2%2%-2%4%--------6%33%--2%contacted YOU regarding

renewing your contract1413171437711-2-313112217A new provider contacted12%11%11%10%6%17%11%18%5%-9%-18%4%28%8%12%12%16%11%YOU regarding switching59638175241938411210361265213881You thought about50%53%53%54%47%45%63%82%68%63%34%67%36%66%54%45%28%72%60%53%switching but didn't

contact anyone about it5697512-214--1----19Other5%5%6%5%10%3%4%-11%37%12%--8%----5%6%

334422----1-111----4Don't know3%2%3%3%4%5%----4%-8%5%6%----3%




CAPI OmniBus

Table 22



-182582376233311342155Unweighted Base-**1**76*62*2**4**6**6**2**34*31**13**42*152Weighted Base

--85-----351314You contacted a new home--10%8%-----10%15%7%8%9%landline provider to

enquire about switching-187--11-252516You contacted your-100%10%11%--17%21%-6%16%12%12%11%existing home landline


--43---1-21-38You contacted a new home--5%5%---10%-7%3%-7%5%landline provider to


--21-----13--3Your existing provider--3%2%-----2%8%--2%contacted YOU regarding

renewing your contract--95--14-132417A new provider contacted--11%9%--10%58%-4%10%17%8%11%YOU regarding switching--40351131-231482381You thought about--52%57%59%25%61%11%-68%45%64%55%53%switching but didn't

contact anyone about it--3413--1-1-29Other--4%6%41%75%--34%-2%-5%6%

--31--1-11--14Don't know--4%2%--12%-66%3%--3%3%




CAPI OmniBus

Table 22



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)152-----139---1-3324155Unweighted Base1**5**2**-**-**-**-**-**1**3**10**-**-**-**1**-**4**3**2**4**152Weighted Base

1-2-----1-1-------1114You contacted a new home100%-62%-----100%-8%-------36%24%9%landline provider to

enquire about switching----------1-----1---16You contacted your----------10%-----28%---11%existing home landline


--------------------8You contacted a new home--------------------5%landline provider to


----------2-----2---3Your existing provider----------17%-----44%---2%contacted YOU regarding

renewing your contract-11-----------------17A new provider contacted-21%38%-----------------11%YOU regarding switching-4-------36---1-131381You thought about-79%-------100%65%---100%-28%100%64%76%53%switching but didn't

contact anyone about it--------------------9Other--------------------6%

--------------------4Don't know--------------------3%




CAPI OmniBus

Table 23



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)663059649135293853393034371419263155Unweighted Base56*29**67*56*96*26*29**38*58*27*31**35*42*15**2**89*63*152Weighted Base

72741231571343227916Current provider matched12%7%10%7%12%10%4%13%12%5%11%11%8%13%100%8%14%10%or bettered an offer

from another provider413272-334212--449Current provider is8%3%5%4%7%8%-9%6%13%6%3%5%--5%7%6%still the best deal\

cheapest\ cheap enough \wouldn't save enough towarrant switching

31425-2321-221-437Happy\ satisfied\4%3%5%4%5%-7%7%4%5%-6%6%7%-4%5%5%content with my current

supplier2--111--11--1--112Problems\ issues with3%--2%1%3%--1%3%--2%--1%1%1%current provider not

sufficiently bad \frequent to switch

--1-1---1---1---11Worried I couldn't take--2%-1%---2%---3%---2%1%existing number with

me\might lose my number1-12-11---1-1--112Prefer to stay with1%-2%3%-3%4%---2%-3%--1%2%1%trusted\known provider------------------Difficult to make------------------comparisons between

providers1-32112-1112----33No\ not enough1%-4%4%1%2%6%-2%2%4%5%----5%2%difference between

providers------------------Too big a risk that------------------something will go wrong

in the transition------------------Information available------------------confusing\ couldn't



Q.20 And why did you decide not to switch home landline provider? - UnpromptedBase: All adults responsible for deciding provider and considered changing in the last 6 months - Landline


CAPI OmniBus

Table 23



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)56*29**67*56*96*26*29**38*58*27*31**35*42*15**2**89*63*152Weighted Base

21-21111-21----213Didn't know enough to be3%4%-4%1%5%4%2%-7%4%----3%1%2%able to make the right

choice22655-5-5-254--7310Tied to fixed length4%7%9%10%5%-19%-9%-6%14%9%--8%5%7%contract with my current

provider132321311-1131-516Still within my contract1%10%3%6%2%2%10%3%2%-3%2%8%6%-6%1%4%period\ would have to


11-2-11----11--112Have a minimum notice1%3%-3%-2%3%----2%2%--1%1%1%period------------------Didn't want to get------------------locked into a fixed


746612516626262-14418Too much hassle to set13%15%9%11%12%18%4%14%11%9%19%5%13%15%-16%6%12%up the new service

2--111--1-1-1--112Can't get a reception on3%--2%1%3%--2%-3%-2%--1%1%1%any other network where

I live2--2-2---1--1--112Cheaper to stay on the3%--3%-7%---3%--2%--1%2%1%same network as my

friends\ colleagues \family\ people I call

------------------Better handsets------------------available with my

current network\ didn'tsee any other handsets Iliked

11433-3211-211-236Current provider offers1%3%6%5%3%-10%4%2%5%-6%2%9%-3%5%4%landline as part of

bundle \combinedTV\Broadband\fixed linetelephone offer




CAPI OmniBus

Table 23



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)56*29**67*56*96*26*29**38*58*27*31**35*42*15**2**89*63*152Weighted Base

2--2-2---2-----112Too expensive3%--3%-6%---6%-----1%1%1%

42859142722424-8614Not got round to it yet8%7%12%9%9%5%13%5%12%7%7%10%6%28%-9%10%9%

2332611341213--448Too busy / not enough3%9%5%3%6%3%3%7%6%5%7%3%8%--4%6%5%time34428113532231-5510Have not made a decision5%13%6%4%8%5%3%8%9%11%5%5%7%8%-6%8%7%yet / looking for the

right package971391936613491141-181129Other

15%26%19%17%20%12%21%17%23%14%30%30%10%6%-21%17%19%

6234631613-151-7410Don't know10%7%4%7%6%11%4%14%1%12%-3%11%9%-8%6%7%




CAPI OmniBus

Table 23




15131615655-116-1-12-2216Current provider matched13%11%10%10%11%12%9%-6%37%19%-6%-6%18%-13%14%10%or bettered an offer

from another provider8899216---2----11319Current provider is7%6%6%6%4%2%10%---7%----8%14%18%11%6%still the best deal\


5576142--11--11111-7Happy\ satisfied\5%4%5%4%3%9%3%--34%2%--5%10%11%12%6%-5%content with my current

supplier122211----1-1------2Problems\ issues with1%1%1%1%2%2%----3%-5%------1%current provider not


1111-1------1------1Worried I couldn't take1%1%1%1%-3%------8%------1%existing number with

me\might lose my number2222-2--------11---2Prefer to stay with2%2%1%1%-5%--------11%6%---1%trusted\known provider--------------------Difficult to make--------------------comparisons between

providers23331-3-1----1--2--3No\ not enough2%3%2%2%1%-4%-3%----4%--27%--2%difference between

providers--------------------Too big a risk that--------------------something will go wrong

in the transition




CAPI OmniBus

Table 23



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)11711915213950*42*60*5**16**4**29**4**16**17**11**11**8**17**14**152Weighted Base

--------------------Information available--------------------confusing\ couldn't


23331-2-2--1-1-----3Didn't know enough to be2%3%2%2%2%-3%-12%--16%-4%-----2%able to make the right

choice1091095242-----511--210Tied to fixed length

9%8%7%7%9%5%6%31%-----26%11%8%--15%7%contract with my currentprovider

6666213---2---1--216Still within my contract5%5%4%4%3%2%5%---6%---6%--13%6%4%period\ would have to


2222-11-------1--1-2Have a minimum notice1%1%1%1%-2%1%-------6%--5%-1%period--------------------Didn't want to get--------------------locked into a fixed


13101817558-5-22212131-18Too much hassle to set11%8%12%12%10%11%14%-31%-7%53%13%5%17%5%34%4%-12%up the new service

2222-2------1--1---2Can't get a reception on2%2%1%1%-5%------5%--9%---1%any other network where

I live1222-2------1-1----2Cheaper to stay on the1%1%1%1%-4%------4%-10%----1%same network as my


--------------------Better handsets--------------------available with my





CAPI OmniBus

Table 23




5465312---211----116Current provider offers4%4%4%4%6%3%3%---8%17%8%----4%6%4%landline as part of


1221-11-1---1------2Too expensive1%1%1%1%-2%1%-5%---4%------1%

1111141333812-1-12-2-3114Not got round to it yet10%9%9%10%6%7%13%22%12%-2%-4%14%-21%-20%11%9%

6688134-1--12-1-1-28Too busy / not enough5%5%5%6%2%7%6%-6%--31%10%-12%-13%-12%5%time671086132--4--2-1-1-10Have not made a decision5%6%7%6%12%3%5%47%--13%--13%-12%-4%-7%yet / looking for the

right package171929241379-2110-521-22329Other15%16%19%17%25%16%16%-12%28%35%-29%14%10%-25%13%24%19%

710109325-3---131---210Don't know6%8%7%6%7%5%8%-20%---8%19%6%---13%7%




CAPI OmniBus

Table 23



-182582376233311342155Unweighted Base-**1**76*62*2**4**6**6**2**34*31**13**42*152Weighted Base

--410-1---27-416Current provider matched--6%17%-33%---7%22%-10%10%or bettered an offer

from another provider--54--1-121229Current provider is--6%6%--15%-34%6%4%17%4%6%still the best deal\


--24---1-1--47Happy\ satisfied\--2%7%---17%-2%--10%5%content with my current

supplier--2-------2--2Problems\ issues with--2%-------5%--1%current provider not


-1-----1-----1Worried I couldn't take-100%-----21%-----1%existing number with

me\might lose my number--2------1--12Prefer to stay with--2%------2%--3%1%trusted\known provider--------------Difficult to make--------------comparisons between

providers--21-----21--3No\ not enough--3%2%-----5%4%--2%difference between

providers--------------Too big a risk that--------------something will go wrong

in the transition--------------Information available--------------confusing\ couldn't





CAPI OmniBus

Table 23



-**1**76*62*2**4**6**6**2**34*31**13**42*152Weighted Base

--3------121-3Didn't know enough to be--4%------2%6%5%-2%able to make the right

choice--64-----51-310Tied to fixed length--7%6%-----16%3%-7%7%contract with my current

provider--33---1--2-36Still within my contract--4%5%---11%--6%-8%4%period\ would have to


--11--11-----2Have a minimum notice--1%1%--16%11%-----1%period--------------Didn't want to get--------------locked into a fixed


--143--3--341618Too much hassle to set--18%5%--47%--10%11%11%14%12%up the new service--2-------1-12Can't get a reception on--2%-------3%-3%1%any other network where

I live--2-------1-12Cheaper to stay on the--2%-------3%-2%1%same network as my


--------------Better handsets--------------available with my


--14---11-1-26Current provider offers--2%6%---23%66%-3%-4%4%landline as part of





CAPI OmniBus

Table 23



-**1**76*62*2**4**6**6**2**34*31**13**42*152Weighted Base

--1---------12Too expensive--1%---------2%1%

--581----32-814Not got round to it yet--7%13%59%----8%6%-19%9%

--17-----341-8Too busy / not enough--1%12%-----8%13%9%-5%time--451----312210Have not made a decision--5%8%41%----9%2%18%4%7%yet / looking for the

right package--1410-212-543829Other--19%17%-67%10%28%-15%13%23%18%19%

--71--1--412-10Don't know--10%2%--12%--11%4%18%-7%




CAPI OmniBus

Table 23



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)152-----139---1-3324155Unweighted Base1**5**2**-**-**-**-**-**1**3**10**-**-**-**1**-**4**3**2**4**152Weighted Base

----------1-----1---16Current provider matched----------10%-----28%---10%or bettered an offer

from another provider---------1-------1--9Current provider is---------41%-------38%--6%still the best deal\


--------------------7Happy\ satisfied\--------------------5%content with my current



--------------------1Worried I couldn't take--------------------1%existing number with

me\might lose my number--------------------2Prefer to stay with--------------------1%trusted\known provider---------------------Difficult to make---------------------comparisons between

providers--------------------3No\ not enough--------------------2%difference between

providers---------------------Too big a risk that---------------------something will go wrong

in the transition---------------------Information available---------------------confusing\ couldn't





CAPI OmniBus

Table 23



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1**5**2**-**-**-**-**-**1**3**10**-**-**-**1**-**4**3**2**4**152Weighted Base


choice---------1---------110Tied to fixed length---------37%---------28%7%contract with my current

provider----------2---1---1-6Still within my contract----------20%---100%---64%-4%period\ would have to


----------1---1-----2Have a minimum notice----------7%---100%-----1%period---------------------Didn't want to get---------------------locked into a fixed


---------14-----32--18Too much hassle to set---------23%41%-----72%62%--12%up the new service--------------------2Can't get a reception on--------------------1%any other network where

I live--------------------2Cheaper to stay on the--------------------1%same network as my


---------------------Better handsets---------------------available with my


--------------------6Current provider offers--------------------4%landline as part of





CAPI OmniBus

Table 23



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1**5**2**-**-**-**-**-**1**3**10**-**-**-**1**-**4**3**2**4**152Weighted Base

----------1-------1-2Too expensive----------8%-------36%-1%

12------1----------114Not got round to it yet100%42%------100%----------24%9%

----------1--------18Too busy / not enough----------9%--------22%5%time--1-----------------10Have not made a decision--38%-----------------7%yet / looking for the

right package-12-------1--------129Other-21%62%-------11%--------26%19%

-2------------------10Don't know-37%------------------7%




CAPI OmniBus

Table 24



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)10128851081066642624454353747311011599214Unweighted Base

83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

199242229111115156101213101262652You only contacted your23%37%24%26%25%25%28%22%29%17%28%32%27%31%5%25%26%25%new home landline

provider1431013137785463662131326You contacted your16%10%11%15%11%14%17%12%10%10%18%10%11%17%15%13%13%13%existing home landline

provider tellingthem you wanted toswitch and thencontacted your newprovider for them tocomplete the process

2453626401511241512101116116313466You contacted your new29%22%37%30%33%32%28%35%31%31%30%31%32%34%43%30%34%32%home landline provider

telling them you wantedto switch, thencontactedyour existing provider,and then contacted yournew provider again tocomplete the process

215211928109171114851542272047Your new provider26%19%22%22%24%21%23%25%22%36%21%13%30%12%18%26%20%23%contacted YOU about

switching225262-331-4-12449Other3%8%5%3%5%5%-5%6%4%-12%-2%19%4%4%4%

311321211111-1-325Don't know4%4%1%4%1%3%4%1%2%4%3%3%-4%-3%2%2%


Q.21 You mentioned that you have changed your home landline provider in the last six months, which of the following applies?Base: All adults responsible for deciding provider and changed in the last 6 months- Landline


CAPI OmniBus

Table 24




47475248152512222851125752-52You only contacted your28%27%25%26%26%30%19%58%15%17%33%23%36%20%20%43%32%8%-25%new home landline

provider24222624612812215416123126You contacted your14%13%13%13%10%15%13%20%12%13%3%20%13%7%21%8%15%9%53%13%existing home landline


51536656192026163779553514166You contacted your new30%31%32%31%33%24%41%22%45%23%30%30%30%48%21%21%28%49%47%32%home landline provider


35424743151914-2476427348-47Your new provider21%24%23%24%26%22%22%-16%38%31%24%15%19%26%18%25%27%-23%contacted YOU about

switching9799243-2111112--1-9Other5%4%4%5%4%4%4%-12%9%4%3%3%7%6%--4%-4%

2253-41-----1-12-1-5Don't know1%1%2%2%-5%1%-----4%-5%10%-3%-2%




CAPI OmniBus

Table 24



--1117621912154843943214Unweighted Base-**-**100*82*2**1**7**11**18**48*42*9**41*205Weighted Base

--2423--43611134452You only contacted your--24%28%--57%24%36%24%32%51%11%25%new home landline

provider--1771-131541826You contacted your--17%8%54%-10%24%5%10%10%8%19%13%existing home landline


--2729-1-12201431466You contacted your new--27%35%-100%-8%10%42%35%34%34%32%home landline provider


--2418--2498711247Your new provider--24%22%--32%35%49%16%16%7%30%23%contacted YOU about

switching--63---1-22-39Other--6%4%---9%-5%5%-7%4%

--221----21--5Don't know--2%2%46%----3%2%--2%




CAPI OmniBus

Table 24



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)419495193765612431--1-143-214Unweighted Base3**16**55*4**18**35*64*60*2**5**3**1**-**-**1**-**1**5**3**-**205Weighted Base

-7161172019-1--------1-52You only contacted your-43%30%16%4%20%32%31%-16%--------23%-25%new home landline

provider-37143102--1------1--26You contacted your-19%14%19%24%9%16%4%--38%------26%--13%existing home landline


25192613182212-------12-66You contacted your new60%31%35%48%35%37%28%37%66%33%-------30%47%-32%home landline provider


1110-691415-12---1-11--47Your new provider40%6%17%-33%25%21%24%-30%62%---100%-100%28%--23%contacted YOU about

switching--211222-1-1------1-9Other--3%17%4%5%3%3%-21%-100%------30%-4%

--1--2111--------1--5Don't know--1%--4%1%1%34%--------16%--2%




CAPI OmniBus

Table 25



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)4494148462919271921161521165484694Unweighted Base38*8**47*39*53*21**18**32**20**15**17**14**22**17**7**45*47*92*Weighted Base

123211224751696381163162136Yes33%43%44%31%46%34%28%48%42%37%15%57%52%34%41%35%44%40%

2442524291311171291469104272653No63%47%54%61%54%60%63%52%58%58%85%43%41%62%59%60%55%57%

1113-12--1--21-213Don't know4%10%2%8%-7%9%--4%--8%5%-5%2%3%


Q.22 When you contacted your existing home landline provider telling them you wanted to switch, did theyoffer you a deal to encourage you to stay?Base: All adults responsible for deciding provider, changed in the last 6 months and contacted existing supplier - Landline


CAPI OmniBus

Table 25




72769480253237284711137105817294Unweighted Base75*75*92*80*25**32**34*2**7**4**8**12**13**6**11**5**7**17**2**92*Weighted Base

2728363115101211-48532365-36Yes36%37%40%39%60%30%34%52%9%-53%67%38%55%21%55%80%28%-40%4544534692320154448292111253No61%59%57%57%37%70%59%48%71%100%47%33%62%32%79%45%20%67%100%57%

23331-2-1----1---1-3Don't know3%4%3%4%3%-7%-20%----13%---5%-3%




CAPI OmniBus

Table 25



--483211133251942194Unweighted Base-**-**44*36**1**1**1**3**3**25**19**4**21**92*Weighted Base

--1516--11-1391636Yes--34%45%--100%42%-53%47%32%26%40%

--261911-2391031553No--60%55%100%100%-58%100%37%53%68%70%57%

--3------2--13Don't know--7%------9%--4%3%




CAPI OmniBus

Table 25



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)21022311162725111------21-94Unweighted Base2**8**27**3**11**16**27**24**1**2**1**-**-**-**-**-**-**3**2**-**92*Weighted Base

-410-46121012-------12-36Yes-46%38%-34%40%45%43%100%100%-------53%100%-40%

141736101414--1------1--53No59%54%62%100%57%60%49%57%--100%------47%--57%

1---1-1-------------3Don't know41%---8%-5%-------------3%




CAPI OmniBus

Table 26




83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

501260497424244232252319301685864122New provider was still60%49%62%56%62%53%60%61%63%65%66%54%61%49%64%56%64%60%the best deal\ cheapest

\ cheap enough\ wouldn'tsave enough staying

1853121339131913891212104312354New provider offered22%19%32%25%28%19%32%28%27%21%26%33%24%29%31%30%23%26%landline as part of


9337852715232-28715Unhappy\ dissatisfied\11%12%3%8%6%10%5%10%2%13%6%9%4%-17%8%7%7%with current supplier

312332131211-2-336Current provider did not4%3%3%3%3%5%2%4%1%5%3%2%-7%-3%3%3%improve their offer811099632743263-10918Cheaper to move network9%3%10%11%8%14%8%3%15%11%9%6%12%9%-9%9%9%as my friends\

colleagues \ family\people I call

11-2-11---2----2-2Prefer to go with1%2%-2%-1%2%---4%----1%-1%trusted\known provider------------------Difficult to make------------------comparisons between

providers1--1-1------1--1-1No\ not enough1%--1%-2%------1%--1%-*difference between

providers--1-1--1---1---1-1Too busy\ don't have--1%-1%--1%---3%---1%-*time to research the

options--1-1--1--1-----11Information available--1%-1%--2%--4%-----1%1%confusing\ couldn't



Q.23 Why did you decide to switch home landline provider? - UnpromptedBase: All adults responsible for deciding provider and changed in the last 6 months- Landline


CAPI OmniBus

Table 26



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

------------------Didn't want to get------------------locked into a fixed


-11111--1-11---2-2Moved-3%1%1%1%2%--2%-2%3%---2%-1%

13444134-1-1141358Other1%11%4%5%4%3%6%6%-3%-3%3%11%7%3%5%4%

2-22112-111-11-133Don't know2%-2%3%1%2%4%-2%2%3%-2%2%-1%3%2%




CAPI OmniBus

Table 26




101104122111294747395101518418614202122New provider was still61%60%60%61%50%56%74%78%68%41%44%65%59%33%67%40%83%69%100%60%the best deal\ cheapest


49505449133011-44431268616-54New provider offered29%29%26%27%22%36%17%-30%37%19%12%41%52%29%39%4%23%-26%landline as part of


812151345512-312121-2-15Unhappy\ dissatisfied\5%7%7%7%8%6%8%20%17%-14%3%7%6%9%5%-7%-7%with current supplier4464231--11-1111-1-6Current provider did not3%2%3%2%3%4%1%--12%3%-2%9%3%3%-3%-3%improve their offer

131618186931--32214311-18Cheaper to move network8%9%9%10%11%10%5%22%--11%11%7%13%15%17%8%4%-9%as my friends\


21211-1---1------1-2Prefer to go with1%*1%*2%-1%---4%------2%-1%trusted\known provider--------------------Difficult to make--------------------comparisons between

providers-1111------1-------1No\ not enough-***1%------3%-------*difference between

providers1111--1----------1-1Too busy\ don't have1%1%**--1%----------3%-*time to research the

options




CAPI OmniBus

Table 26




1-1--1---------1---1Information available1%-1%--1%---------8%---1%confusing\ couldn't


--------------------Didn't want to get--------------------locked into a fixed


2222-2---2---------2Moved1%1%1%1%-2%---15%---------1%

6787322---21--1111-8Other4%4%4%4%6%3%4%---9%6%--5%6%5%5%-4%

3333112-1--1--1--1-3Don't know2%2%2%2%1%1%3%-9%--4%--3%--3%-2%




CAPI OmniBus

Table 26




--59521-56143027324122New provider was still--59%63%54%-66%60%74%62%64%39%59%60%the best deal\ cheapest


--3117-122115931554New provider offered--31%21%-100%24%19%8%31%21%32%36%26%landline as part of


--103--12-311315Unhappy\ dissatisfied\--10%4%--10%20%-7%4%11%8%7%with current supplier--22----1-1216Current provider did not--2%3%----3%-2%17%2%3%improve their offer--126---23631118Cheaper to move network--12%7%---23%15%13%8%8%4%9%as my friends\


---1--------12Prefer to go with---1%--------1%1%trusted\known provider--------------Difficult to make--------------comparisons between

providers--1---------11No\ not enough--1%---------2%*difference between

providers--1------1---1Too busy\ don't have--1%------2%---*time to research the

options-------------1Information available-------------1%confusing\ couldn't





CAPI OmniBus

Table 26



-**-**100*82*2**1**7**11**18**48*42*9**41*205Weighted Base

--------------Didn't want to get--------------locked into a fixed


--11------1-12Moved--1%1%------3%-2%1%

--25---1114--8Other--2%6%---5%7%3%9%--4%

--121--1--1-13Don't know--1%3%46%--8%--2%-3%2%




CAPI OmniBus

Table 26




11030311203940123---1-141-122New provider was still47%64%55%71%59%57%61%66%66%46%100%---100%-100%84%23%-60%the best deal\ cheapest


132615111814-11-----1-1-54New provider offered17%19%47%30%29%31%28%22%-21%42%-----100%-30%-26%landline as part of


-1212253-2--------2-15Unhappy\ dissatisfied\-9%3%19%13%4%8%5%-33%--------47%-7%with current supplier-1----31------------6Current provider did not-5%----4%2%------------3%improve their offer--112564------------18Cheaper to move network--2%16%10%13%9%7%------------9%as my friends\


-11----2------------2Prefer to go with-6%1%----3%------------1%trusted\known provider---------------------Difficult to make---------------------comparisons between

providers-------1------------1No\ not enough-------1%------------*difference between

providers----1---------------1Too busy\ don't have----5%---------------*time to research the

options--------------------1Information available--------------------1%confusing\ couldn't





CAPI OmniBus

Table 26



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)3**16**55*4**18**35*64*60*2**5**3**1**-**-**1**-**1**5**3**-**205Weighted Base

---------------------Didn't want to get---------------------locked into a fixed


------1----1--------2Moved------1%----100%--------1%

-14--233------------8Other-5%8%--4%4%5%------------4%

1---1-111--------1--3Don't know36%---5%-2%1%34%--------16%--2%




CAPI OmniBus

Table 27




83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

931710197412621110106191029Changed number11%12%18%12%16%15%9%18%12%4%2%3%20%29%46%18%10%14%

7421797510039355644363534402278590175Kept existing number89%85%82%87%84%85%89%82%88%96%98%97%80%68%54%81%90%85%

-1-1--1------1-1-1Don't know-3%-1%--2%------3%-1%-*


Q.24 When you changed your home landline provider, did you change your phone number or did you keep your existing number?Base: All adults responsible for deciding provider and changed in the last 6 months- Landline


CAPI OmniBus

Table 27




2725292911154-14362261-3-29Changed number16%15%14%16%19%17%6%-8%37%11%26%8%20%24%8%-9%-14%

14014717515347695941272117279201515262175Kept existing number84%85%85%84%81%83%93%100%92%63%89%74%92%80%76%92%95%91%100%85%

1111--1---------1--1Don't know1%1%**--1%---------5%--*




CAPI OmniBus

Table 27




--15141---3293929Changed number--15%17%46%---18%5%23%31%23%14%

--856711711154531631175Kept existing number--85%82%54%100%100%100%82%95%75%69%77%85%

---1------1--1Don't know---1%------2%--*




CAPI OmniBus

Table 27




-310-13138--11-----1--29Changed number-21%18%-7%8%21%13%--38%100%-----26%--14%

31245417335053252---1-143-175Kept existing number100%74%82%100%93%92%79%87%100%100%62%---100%-100%74%100%-85%

-1------------------1Don't know-5%------------------*




CAPI OmniBus

Table 28




83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

3784735581915362218211616184464692Very easy (2)45%31%49%40%49%42%38%52%44%46%58%46%31%55%34%44%46%45%

3312323443181620221510142495453277Easy (1)39%50%33%40%36%40%40%29%45%39%28%40%48%26%42%43%32%38%

619610428231164151116Neither easy nor7%5%9%7%9%9%5%12%4%8%3%3%11%12%11%5%11%8%difficult (0)3153612421133-23610Difficult (-1)4%4%5%4%5%3%6%6%4%2%3%10%6%-12%3%6%5%

41252321222112-537Very difficult (-2)5%5%2%6%2%7%5%1%3%5%6%2%3%5%-4%3%4%

--11--1-----1---11Not possible--1%1%--2%-----2%---1%*

70207969100383156443231303926109178169Net: Easy84%81%82%80%85%81%78%82%88%86%86%85%78%81%77%87%78%83%

7279844542344228917Net: Difficult9%10%7%10%7%10%11%7%7%6%9%12%8%5%12%8%9%8%

-112--2---1--1-112Don't know-3%1%2%--4%---2%--3%-1%1%1%



Q.25 How easy or difficult do you think it is to change to another home landline provider?Base: All adults responsible for deciding provider and changed in the last 6 months - Landline


CAPI OmniBus

Table 28




748092822437312538911712101212-92Very easy (2)44%46%45%45%42%44%49%58%35%30%36%39%38%61%47%64%74%42%-45%

6163776720312627610712395312277Easy (1)36%36%38%37%34%37%41%42%51%49%42%30%40%27%35%28%21%44%100%38%

14121615844-1-3441-1-3-16Neither easy nor9%7%8%8%13%5%7%-9%-11%18%12%7%-4%-11%-8%difficult (0)

10101010271-112-3-31---10Difficult (-1)6%6%5%5%3%9%1%-5%9%7%-11%-10%3%---5%

7676431--113--1--1-7Very difficult (-2)4%3%4%3%7%3%1%--12%5%12%--5%--2%-4%

1111-1--------1----1Not possible1%1%*1%-1%--------4%----*

13414316914944685741191816239221515242169Net: Easy81%82%83%82%76%82%90%100%86%79%77%70%77%87%82%92%95%86%100%83%

161517156101-12333-41-1-17Net: Difficult10%9%8%8%10%12%2%-5%21%11%12%11%-14%3%-2%-8%

12221-1------1--1--2Don't know1%1%1%1%1%-1%------6%--5%--1%

1.121.181.171.161.031.121.371.581.160.760.970.841.041.581.131.521.781.251.001.17Mean score1.061.031.011.011.151.070.750.570.821.351.101.320.980.651.170.760.430.83-1.01Standard deviation0.080.080.070.070.150.120.090.290.230.390.220.290.180.190.230.180.100.15-0.07Standard error




CAPI OmniBus

Table 28




--453611556192351392Very easy (2)--45%44%54%100%77%46%34%39%55%54%33%45%

--39281-236221211977Easy (1)--39%34%46%-23%29%35%46%29%15%47%38%

--88---23112616Neither easy nor--8%10%---19%15%2%3%24%15%8%difficult (0)--36-----53-210Difficult (-1)--3%8%-----10%8%-4%5%

--33----311117Very difficult (-2)--3%3%----16%1%3%7%2%4%

--1------1---1Not possible--1%------2%---*--84642178134135632169Net: Easy--84%78%100%100%100%75%69%85%85%69%80%83%

--69----3541217Net: Difficult--6%11%----16%11%11%7%6%8%

--11---1--1--2Don't know--1%1%---6%--2%--1%

--1.221.091.542.001.771.290.721.141.291.091.051.17Mean score--0.951.09--0.450.821.380.961.051.270.901.01Standard deviation--0.090.13--0.150.250.360.140.160.420.140.07Standard error




CAPI OmniBus

Table 28




172416192238112---1-111-92Very easy (2)47%44%43%29%34%53%35%63%n34%16%62%---100%-100%16%23%-45%

1523210102716-21------31-77Easy (1)17%28%42%54%54%29%42%27%-51%38%------55%30%-38%

131113711--------1--16Neither easy nor36%17%3%17%5%10%11%2%66%--------30%--8%difficult (0)

-14-1142-2-1------2-10Difficult (-1)-6%7%-7%3%6%4%-33%-100%------47%-5%

--3--133------------7Very difficult (-2)--5%--4%4%5%------------4%

------1-------------1Not possible------2%-------------*21247316294954133---1-132-169Net: Easy

64%72%85%83%89%82%77%90%34%67%100%---100%-100%70%53%-83%

-17-1275-2-1------2-17Net: Difficult-6%12%-7%7%10%9%-33%-100%------47%-8%

-1---1--------------2Don't know-5%---2%--------------1%

1.111.161.111.121.161.270.991.400.690.501.62-1.00--2.00-2.000.860.29-1.17Mean score1.090.961.110.760.821.031.051.041.281.250.58------0.741.53-1.01Standard deviation0.550.230.160.340.190.170.130.130.900.630.33------0.370.88-0.07Standard error




CAPI OmniBus

Table 29




83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

72144193112616355381423Very likely (2)9%7%14%5%16%7%2%18%12%2%16%9%10%14%26%8%14%11%

13314131767512267861171329Likely (1)15%12%14%15%14%12%18%7%23%5%17%19%17%17%5%16%12%14%

931912198410104561142141831Neither likely nor11%11%20%14%16%17%11%14%19%10%14%16%23%11%13%13%18%15%unlikely (0)25821223111111813144121183292453Unlikely (-1)30%32%21%26%26%25%28%27%25%38%g11%34%22%25%26%28%24%26%

25727303015142191313812104332759Very unlikely (-2)30%29%28%34%25%33%35%30%18%34%37%21%24%30%30%31%27%29%

2052817359817183121013104252752Net: Likely24%18%29%20%30%19%20%25%36%8%33%h28%27%31%31%24%27%25%

501547526027253922271720231876251113Net: Unlikely60%61%49%60%51%58%63%57%43%72%48%56%46%55%56%59%51%55%

43254323142-21-459Don't know5%10%2%6%3%6%6%4%2%10%5%-5%3%-4%5%4%

-0.61-0.72-0.35-0.75-0.31-0.70-0.81-0.45-0.14-1.07-0.39-0.40-0.35-0.40-0.29-0.60-0.38-0.50Mean scoreh

1.331.271.411.241.421.281.211.481.330.991.561.281.321.471.641.321.401.36Standard deviation0.140.250.150.120.140.160.190.190.200.140.270.210.200.270.520.130.150.10Standard error


Q.26 How likely are you to consider switching your home landline provider again in the future?Base: All adults responsible for deciding provider and changed in the last 6 months - Landline


CAPI OmniBus

Table 29




2019232067102-213-34143-23Very likely (2)12%11%11%11%10%8%15%58%-16%3%11%-23%16%6%26%11%-11%

28282929981211144113336229Likely (1)17%16%14%16%16%10%19%20%6%11%18%16%3%12%10%21%17%20%100%14%

2927312881410-5334712123-31Neither likely nor18%16%15%15%13%16%16%-38%28%14%16%25%5%6%9%14%10%-15%unlikely (0)41455347152613-5476817744-53Unlikely (-1)24%26%26%26%26%31%20%-37%33%31%26%26%13%28%43%25%14%-26%

4547595218251612177114112211-59Very unlikely (-2)27%27%29%28%32%30%25%22%13%12%31%28%37%40%41%13%13%39%-29%

4847525015152231356147479252Net: Likely29%27%25%27%26%18%34%78%6%27%22%27%3%35%25%28%42%32%100%25%

8692113993351281651413196189615-113Net: Unlikely52%53%55%54%57%61%45%22%50%45%61%55%63%53%69%56%38%53%-55%

4696243-1-1121-111-9Don't know2%4%4%3%3%4%5%-6%-3%3%8%6%-8%5%5%-4%

-0.39-0.43-0.50-0.46-0.54-0.68-0.210.91-0.60-0.14-0.69-0.47-1.07-0.38-0.68-0.370.18-0.511.00-0.50Mean score1.371.361.361.361.381.271.441.850.841.311.231.380.921.771.501.221.481.52-1.36Standard deviation0.110.100.100.100.190.140.180.930.240.380.260.320.170.510.290.300.340.28-0.10Standard error




CAPI OmniBus

Table 29




--911--21167-323Very likely (2)--9%13%--24%11%5%13%16%-8%11%

--1612-11-4841729Likely (1)--16%15%-100%13%-22%17%10%8%17%14%

--14151-143852431Neither likely nor--14%18%54%-10%42%15%18%13%17%10%15%unlikely (0)--26211-1377135953Unlikely (-1)--26%25%46%-18%27%41%14%32%53%22%26%

--3022--213161121659Very unlikely (-2)--30%27%--34%7%17%34%27%22%39%29%

--2623-1315141111052Net: Likely--26%28%-100%37%11%27%30%26%8%25%25%

--56431-44102325725113Net: Unlikely--56%52%46%-52%34%58%48%59%75%61%55%

--42---1-21-29Don't know--4%2%---13%-5%2%-4%4%

---0.54-0.38-0.461.00-0.26-0.23-0.42-0.40-0.45-0.90-0.68-0.50Mean score--1.351.38--1.741.091.191.471.430.881.391.36Standard deviation--0.130.16--0.580.340.310.220.220.290.220.10Standard error




CAPI OmniBus

Table 29




-211-517921-------21-23Very likely (2)-15%20%-29%3%11%15%100%16%-------45%23%-11%

-26134611------------29Likely (1)-13%10%19%14%11%9%19%------------14%

227143107------------31Neither likely nor53%12%12%35%24%10%16%12%------------15%unlikely (0)

161212132112-221--1-111-53Unlikely (-1)22%38%22%33%11%36%33%19%-51%62%100%--100%-100%28%30%-26%

131914122019-21------12-59Very unlikely (-2)25%16%34%13%21%33%31%32%-33%38%------26%47%-29%

-517185132121-------21-52Net: Likely-28%30%19%43%14%21%34%100%16%-------45%23%-25%

193126254131-431--1-133-113Net: Unlikely47%55%56%46%33%69%64%51%-84%100%100%--100%-100%55%77%-55%

-11--2-1------------9Don't know-5%1%--7%-2%------------4%

-0.72-0.30-0.41-0.400.17-0.92-0.62-0.352.00-0.85-1.38-1.00---1.00--1.000.10-0.78--0.50Mean score1.011.381.551.071.531.121.321.500.001.500.58------1.991.90-1.36Standard deviation0.500.320.220.480.350.190.160.200.000.750.33------0.991.10-0.10Standard error




CAPI OmniBus

Table 30



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)20525212912915144111012103262450Unweighted Base20**5**28**17**35**9**8**17**18**3**12**10**13**10**4**25**27**52*Weighted Base

153211030551713399963182240Very likely (2)76%76%78%62%84%61%63%95%73%100%81%92%67%62%84%71%82%77%

4135332-3-21221638Likely (1)20%24%11%29%9%31%27%-19%-19%8%18%22%16%22%10%16%

--1-1--1-----1-1-1Neither likely nor--3%-3%--5%-----9%-4%-2%unlikely (0)1-1111--1---2--112Unlikely (-1)4%-5%4%4%8%--8%---16%--3%5%4%

--11--1------1--11Very unlikely (-2)--3%5%--9%------7%--3%1%

195251533871716312101194242548Net: Likely96%100%89%91%93%92%91%95%92%100%100%100%84%84%100%94%92%93%

1-21111-1---21-123Net: Unlikely4%-8%9%4%8%9%-8%---16%7%-3%8%5%



Q.27 You mentioned that you are likely to consider switching your home landline provider in the future, how likely are you to keep your existing number if you switched provider?Base: All adults responsible for deciding provider who changed in the last 6 months and likely to change again - Landline


CAPI OmniBus

Table 30




4545504813152231245147579250Unweighted Base48*47*52*50*15**15**22**3**1**3**5**6**1**4**7**4**7**9**2**52*Weighted Base

3836403810121821333134476240Very likely (2)79%76%77%76%65%81%83%74%100%100%64%54%100%83%66%88%100%67%100%77%

78884131--22-111-2-8Likely (1)15%17%16%17%26%8%14%26%--36%24%-17%10%12%-25%-16%

1111-1--------1----1Neither likely nor2%2%2%2%-6%--------14%----2%unlikely (0)222211-----1--1----2Unlikely (-1)4%4%4%4%9%5%-----22%--10%----4%

--11--1----------1-1Very unlikely (-2)--1%2%--4%----------9%-1%

4544484614142131355145478248Net: Likely94%94%93%92%91%89%96%100%100%100%100%78%100%100%76%100%100%91%100%93%

2233111----1--1--1-3Net: Unlikely4%4%5%6%9%5%4%----22%--10%--9%-5%

1.681.651.631.611.461.661.721.742.002.001.641.092.001.831.311.882.001.412.001.63Mean score0.730.740.840.850.930.810.810.54-0.000.531.30-0.441.140.370.001.19-0.84Standard deviation0.110.110.120.120.260.210.170.31-0.000.270.58-0.220.430.170.000.40-0.12Standard error




CAPI OmniBus

Table 30



--2819-131414911150Unweighted Base-**-**26**23**-**1**3**1**5**14**11**1**10**52*Weighted Base

--1918-13131071940Very likely (2)--73%78%-100%100%100%69%73%64%100%84%77%

--62----242--8Likely (1)--24%9%----31%27%16%--16%

---1--------11Neither likely nor---4%--------9%2%unlikely (0)--11------1-12Unlikely (-1)--3%6%------13%-7%4%

---1------1--1Very unlikely (-2)---3%------7%--1%

--2520-13151491948Net: Likely--97%87%-100%100%100%100%100%80%100%84%93%

--12------2-13Net: Unlikely--3%9%------20%-7%5%

--1.681.52-2.002.002.001.691.731.162.001.621.63Mean score--0.631.07--0.00-0.520.461.40-0.960.84Standard deviation--0.120.24--0.00-0.260.120.47-0.290.12Standard error




CAPI OmniBus

Table 30



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)-613185121921-------21-50Unweighted Base-**5**17**1**8**5**13**21**2**1**-**-**-**-**-**-**-**2**1**-**52*Weighted Base

-315-54121611-------11-40Very likely (2)-67%91%-69%78%89%77%66%100%-------66%100%-77%

-12121-4------------8Likely (1)-18%9%100%31%22%-19%------------16%

--------------------1Neither likely nor--------------------2%unlikely (0)-1----1-------------2Unlikely (-1)-16%----11%-------------4%

-------11--------1--1Very unlikely (-2)-------4%34%--------34%--1%

-417185122011-------11-48Net: Likely-84%100%100%100%100%89%96%66%100%-------66%100%-93%

-1----111--------1--3Net: Unlikely-16%----11%4%34%--------34%--5%

-1.361.911.001.691.781.681.660.632.00-------0.632.00-1.63Mean score-1.220.30-0.500.460.960.842.55--------2.55--0.84Standard deviation-0.500.08-0.180.210.280.191.81--------1.81--0.12Standard error




CAPI OmniBus

Table 31




83*25**96*86119*46*40*69*50*38*35*35*50*33**13**105100*205Weighted Base

23433233710132215109816134273360Up to £30 per quarter28%16%34%27%32%23%31%33%30%25%24%23%33%40%34%26%33%30%(Up to £10 per month)2410302539131225141281314107283564£31-£50 per quarter28%39%32%29%33%29%29%37%27%32%23%36%27%31%53%27%35%31%(£11-£17 per month)127172016109965971032201535£51-£70 per quarter14%27%18%23%13%23%24%13%13%12%27%20%19%9%13%19%15%17%(£18-£23 per month)

828711346516353-12618£71-£100 per quarter10%7%9%8%9%7%10%9%9%4%17%9%9%8%-12%6%9%(£24-£33 per month)

2-2222-111-11--144More than £100 per2%-2%2%2%4%-1%3%3%-4%3%--1%4%2%quarter (More than £33

per month)1535914725993344-16723Don't know18%o12%5%10%12%14%6%7%18%24%8%8%8%12%-15%7%11%


Q.28 Approximately how much would you estimate the TOTAL quarterly bill is for your home landline phone service?Base: All adults responsible for deciding provider and changed in the last 6 months- Landline


CAPI OmniBus

Table 31




505460572017232247106371712160Up to £30 per quarter30%31%30%31%34%21%37%58%14%39%29%43%19%26%26%3%41%41%47%30%(Up to £10 per month)53546457203311-25889312646-64£31-£50 per quarter32%31%31%31%34%39%m17%-14%46%34%36%30%31%46%41%22%20%-31%(£11-£17 per month)283035318141316-43612634-35£51-£70 per quarter17%17%17%17%14%17%21%22%44%-18%14%20%6%9%36%19%13%-17%(£18-£23 per month)14151815567-1-213231-6-18£71-£100 per quarter

9%9%9%8%8%7%11%-10%-9%4%9%14%10%3%-21%-9%(£24-£33 per month)444411211---11-----4More than £100 per3%2%2%2%2%1%4%20%12%---2%12%-----2%quarter (More than £33

per month)181723184126-1221612331123Don't know11%10%11%10%8%15%10%-6%16%10%3%19%12%9%16%18%5%53%11%




CAPI OmniBus

Table 31




--2928111381418-1060Up to £30 per quarter--29%34%54%100%20%25%46%29%44%-25%30%(Up to £10 per month)--2928--329121341364£31-£50 per quarter--29%34%--41%20%48%26%31%46%32%31%(£11-£17 per month)--2110--2311124835£51-£70 per quarter--21%13%--24%25%5%23%5%43%20%17%(£18-£23 per month)--95--12-521318£71-£100 per quarter--9%6%--14%19%-11%5%11%8%9%(£24-£33 per month)--31-----13-14More than £100 per--3%2%-----2%7%-2%2%quarter (More than £33

per month)--891--1-43-623Don't know--8%11%46%--12%-8%8%-14%11%




CAPI OmniBus

Table 31




1621----6011-------11-60Up to £30 per quarter40%39%38%----100%no34%16%-------16%23%-30%(Up to £10 per month)

2420---64-131-----113-64£31-£50 per quarter60%22%36%---100%mo-66%54%42%-----100%30%77%-31%(£11-£17 per month)

-28--35----1---1-----35£51-£70 per quarter-15%14%--100%mn----20%---100%-----17%(£18-£23 per month)-15-18----11------3--18£71-£100 per quarter-6%9%-100%----30%38%------55%--9%(£24-£33 per month)-114----------------4More than £100 per-5%1%100%----------------2%quarter (More than £33

per month)-21--------1--------23Don't know-13%2%--------100%--------11%




CAPI OmniBus

Table 32




2311402747161225224131718184393674Yes - in the last 33%4%4%3%4%4%3%4%4%2%4%4%3%4%2%4%3%3%months

36114643512121341742113271613454993Yes - 3-6 months ago5%4%4%5%4%5%5%5%3%2%5%3%5%4%8%h4%4%4%

6662841019786118338839765752620333937353637114791210571969No - not changed in last91%93%92%91%92%91%92%92%93%95%91%92%92%92%89%91%92%92%six months592386709837335939734304634188384168Net: Yes

8%7%8%8%8%9%8%8%7%3%9%h7%8%8%11%h8%7%8%

5-151321-3111--426Don't know1%-*1%*1%1%*-1%***--***


Q.29 Have you changed your internet service provider in the last six months?Base: All adults responsible for deciding provider - Internet


CAPI OmniBus

Table 32




211517831934195778165168360154105304290207187170169156224892115Unweighted Base214217961960198882663668057*15798*31831520719316816315222192*2142Weighted Base


9380868434362313617918893411493Yes - 3-6 months ago4%4%4%4%4%6%3%1%2%6%5%3%9%dhk4%5%2%2%5%5%4%

19691650180418327705726275314688293296180180149155139203851969No - not changed in last92%92%92%92%93%90%92%93%93%89%92%94%g87%93%89%95%92%92%92%92%six months

16814115015155625049102418261319813178168Net: Yes8%8%8%8%7%10%7%7%6%10%8%6%13%h7%11%5%8%8%8%8%

6566113-2111--1--1-6Don't know*******-1%1%**--*--*-*




CAPI OmniBus

Table 32



5149849382613491211204844072614342115Unweighted Base6**14**931102323**13**45*1211354904202674402142Weighted Base

--27401-238171461574Yes - in the last 3--3%4%3%-4%2%6%4%3%2%4%3%months--4045-11142521102093Yes - 3-6 months ago--4%4%-7%2%1%3%5%5%4%5%4%6148609382212421171234463832514031969No - not changed in last

100%100%92%92%97%93%94%96%91%91%91%94%92%92%six months--678411341242351636168Net: Yes--7%8%3%7%6%3%9%9%8%6%8%8%

--41---1-21-16Don't know--**---1%-**-**




CAPI OmniBus

Table 32



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)8528351527514720353732168151818222115Unweighted Base8**52*89*4**14**28**53*50*22**36*38*3**2**1**6**8**17**19**18**23**2142Weighted Base

52835-1315121421---11-2274Yes - in the last 360%55%39%-7%12%28%23%4%12%4%33%---10%7%-13%10%3%months

324541591119133-----142-93Yes - 3-6 months ago40%45%61%31%36%32%21%38%7%8%7%-----8%21%8%-4%

---3716271920293422167141514211969No - not changed in last---69%51%56%51%38%89%80%89%67%100%100%100%90%84%79%78%90%92%six months85289161226302741---13442168Net: Yes

100%100%100%31%43%44%49%61%11%20%11%33%---10%16%21%22%10%8%

----1--1------------6Don't know----6%--2%------------*




CAPI OmniBus

Table 33




35135431711120373561636258114953102Yes - in the last 35%5%5%4%6%3%5%6%7%l3%5%10%deh5%2%7%5%5%5%months

141246215241723294151720161314273Yes - 3-6 months ago2%4%5%3%4%1%4%l4%5%l2%4%5%4%4%1%3%4%4%

61425791373010543713595954601933073174913431348269591784No - never considered92%90%90%92%89%95%ij90%90%87%93%f90%85%91%f92%f91%90%90%90%changing internet

kservice provider492510152123153760631031534524128095175Net: Yes

7%9%10%7%10%n4%9%l9%l12%l5%9%14%deh8%7%8%9%9%9%

72697533333314210615Don't know1%1%1%1%1%1%1%1%1%2%e1%1%*1%1%1%1%1%


Q.30 Have you considered changing your internet service provider in the last six months?Base: All adults responsible for deciding provider and not changed in the last 6 months- Internet


CAPI OmniBus

Table 33




19511645178718097295896335614596280275181174152160143207821951Unweighted Base197516561810183777157463053*14888*29429718018015015513920485*1975Weighted Base

102879191492231591288614510296102Yes - in the last 35%5%5%5%6%4%5%10%c6%2%9%ch3%3%8%c3%6%1%4%7%5%months

7356686719233126-10311593712473Yes - 3-6 months ago4%3%4%4%2%4%5%4%4%-3%1%6%h3%6%h2%5%6%h5%4%

17841503163616656965265624613086255280163160135143130184731784No - never considered90%91%90%91%90%92%89%86%87%98%ai87%94%i90%89%90%92%94%90%86%90%changing internet

kservice provider175143160158684562716138111719141392010175Net: Yes

9%9%9%9%9%8%10%14%hj11%h2%13%hj4%9%11%h9%8%6%10%h12%h9%

1591414735-3116111---215Don't know1%1%1%1%1%*1%-2%1%*2%1%**---3%1%




CAPI OmniBus

Table 33



5149128622512461171094423722454001951Unweighted Base6**14**86493922**12**42*117123*4473842514041975Weighted Base

1-3852-31762521920102Yes - in the last 322%-4%6%-22%2%6%5%6%5%3%5%5%months

-130351-225161851773Yes - 3-6 months ago-9%3%4%4%-5%2%4%4%5%2%4%4%513788847218391061084063442363661784No - never considered

78%91%91%90%93%67%94%91%88%91%89%94%91%90%changing internetservice provider

11688713391141391437175Net: Yes22%9%8%9%4%22%6%8%9%9%10%6%9%9%

--7511-24121115Don't know--1%*3%10%-2%3%ad*1%**1%




CAPI OmniBus

Table 33



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)---31014271818293322167131514201951Unweighted Base-**-**-**3**8**16**27**19**20**29**34*2**2**1**6**7**14**15**14**21**1975Weighted Base

----132-2331----1231102Yes - in the last 3----7%16%6%-8%11%10%53%----7%13%20%5%5%months-----2211-5--11-31--73Yes - 3-6 months ago-----12%8%6%7%-16%--100%22%-18%9%--4%

---3811231617252512-57101211191784No - never considered---100%93%72%86%80%86%87%74%47%100%-78%100%69%78%80%95%90%changing internet

service provider----14413391-11-4331175Net: Yes----7%28%14%6%14%11%26%53%-100%22%-25%22%20%5%9%

-------3-1------1---15Don't know-------14%-3%------6%---1%




CAPI OmniBus

Table 34



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)4926875610619375155142749392587884162Unweighted Base49*25**101*52*12315**37*60*63*10**31**53*45*24**12**80*95*175Weighted Base

102108143686-6373381523You contacted a new21%8%10%16%12%19%15%14%10%-19%6%17%11%28%10%15%13%internet service


531571616610-35662111223You contacted your10%11%15%13%13%5%17%10%15%-10%10%13%26%15%14%12%13%existing internet

service provider toenquire about switching

2-11391273-2532-4812You contacted a new3%-10%5%7%4%6%11%4%-5%9%7%10%-5%9%7%internet service

provider to enquireabout switching and thenalso contacted yourexisting provider

31637123513331-5510Your existing provider5%4%6%5%6%4%5%4%8%8%9%6%6%3%-7%5%6%contacted YOU regarding

renewing your contract3163612341132215510A new provider contacted5%5%6%6%5%8%5%4%6%6%2%6%3%9%13%6%5%6%YOU regarding switching

25134524598162832915262185453883You thought about51%53%44%46%48%55%42%46%50%85%47%50%46%34%44%57%40%48%switching but didn't

contact anyone about it2452101164-2542-21012Other5%18%5%3%9%6%2%10%7%-5%10%8%7%-2%11%7%

--33--3---12----33Don't know--3%5%--7%---3%3%----3%2%


Q.31 You say you have considered changing your internet service provider in the last six months, which of the following applies?Base: All adults responsible for deciding provider and considered changing in the last 6 months - Internet


CAPI OmniBus

Table 34



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1621331461465945587151339181713139189162Unweighted Base17514316015868*45*62*7**16**1**38*11**17**19**14**13**9**20**10**175Weighted Base

23202120985-2-415511-3-23You contacted a new13%14%13%13%14%17%9%-16%-11%6%32%24%9%10%-15%-13%internet service


231822201166---6-151421323You contacted your13%13%14%13%16%13%10%---16%-6%25%8%30%21%7%27%13%existing internet


121010101012-1-9--1-11--12You contacted a new7%7%6%6%14%1%3%-7%-24%--3%-4%9%--7%internet service


108910154-----31112-310Your existing provider6%5%6%6%1%11%7%-----16%3%8%9%18%-28%6%contacted YOU regarding

renewing your contract10810103521--112121-1-10A new provider contacted

6%6%6%6%5%11%3%9%--3%14%9%3%17%7%-5%-6%YOU regarding switching83667474331535610-1695864411383You thought about48%47%46%47%49%33%57%91%65%-44%80%31%40%44%28%44%55%35%48%switching but didn't

contact anyone about it12101112246-212-1-2-13112Other

7%7%7%8%2%9%10%-12%100%4%-6%-13%-9%13%11%7%

3333-21--------2-1-3Don't know2%2%2%2%-4%2%--------13%-5%-2%




CAPI OmniBus

Table 34



1167771238940351334162Unweighted Base1**1**68*87*1**3**3**9**11**41*39*14**37*175Weighted Base

--912--141181323You contacted a new--13%13%--35%40%12%4%22%9%8%13%internet service


--614----1563523You contacted your--9%16%----13%12%15%20%14%13%existing internet


--46----242-312You contacted a new--5%7%----14%9%4%-8%7%internet service


-154---1-251-10Your existing provider-100%7%4%---14%-6%12%10%-6%contacted YOU regarding

renewing your contract--37-----35-110A new provider contacted--4%8%-----8%13%-3%6%YOU regarding switching1-353713226211282083You thought about

100%-52%42%100%100%65%18%52%51%32%55%53%48%switching but didn'tcontact anyone about it

--75---114-1512Other--10%6%---10%9%10%-6%14%7%

---3---2--1--3Don't know---3%---18%--3%--2%




CAPI OmniBus

Table 34



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)----13312371-11-3321162Unweighted Base-**-**-**-**1**4**4**1**3**3**9**1**-**1**1**-**4**3**3**1**175Weighted Base

------1-1-1--1--1---23You contacted a new------35%-45%-11%--100%--28%---13%internet service


--------2-1---1---2-23You contacted your--------55%-16%---100%---55%-13%existing internet


----122-------------12You contacted a new----100%42%40%-------------7%internet service


----------2-----2---10Your existing provider----------18%-----44%---6%contacted YOU regarding

renewing your contract--------------------10A new provider contacted--------------------6%YOU regarding switching-----3---351----131183You thought about-----58%---100%55%100%----28%100%45%100%48%switching but didn't

contact anyone about it------11------------12Other------26%100%------------7%

--------------------3Don't know--------------------2%




CAPI OmniBus

Table 35



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)4926875610619375155142749392587884162Unweighted Base49*25**101*52*12315**37*60*63*10**31**53*45*24**12**80*95*175Weighted Base

34125151496-3575111920Current provider matched7%16%12%10%12%6%11%15%10%-8%10%15%19%8%13%10%11%or bettered an offer

from another provider------------------Never received a MAC------------------that I requested--3-3--11---11-113Difficulties in--3%-2%--2%2%---3%5%-2%1%2%requesting a MAC5332911451721--4711Current provider is

11%11%3%3%7%5%3%7%8%7%22%4%2%--5%7%6%still the best deal\cheapest\ cheap enough\wouldn't save enough towarrant switching

41427-252-3122-549Happy\ satisfied\8%3%4%3%6%-5%8%3%-10%2%5%8%-6%4%5%content with my current

supplier--6-6--42--311-336Problems\ issues with--6%-5%--6%4%--6%3%5%-3%4%3%current provider not


--3-3---3---11-113Worried I couldn't take--3%-2%---4%---3%5%-2%1%1%existing number with

me\might lose my number21-21111--2-1--3-3Prefer to stay with4%3%-3%1%5%2%2%--6%-2%--3%-2%trusted\known provider1-5141113-1221-235Difficult to make1%-4%3%3%4%2%2%4%-2%4%3%3%-3%3%3%comparisons between

providers2-626-251-22111268No\ not enough4%-6%3%5%-4%8%2%-7%3%3%4%13%2%6%4%difference between

providers2-3221111-1111-234Too big a risk that4%-3%4%2%5%3%2%2%-3%1%3%6%-2%3%2%something will go wrong

in the transition


Q.32 Why did you decide not to switch internet service provider? - UnpromptedBase: All adults responsible for deciding provider and considered changing in the last 6 months- Internet


CAPI OmniBus

Table 35



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)49*25**101*52*12315**37*60*63*10**31**53*45*24**12**80*95*175Weighted Base

--1-1--1------1-11Information available--1%-1%--2%------13%-2%1%confusing \ couldn't


113141-13-1221-5-5Didn't know enough to be2%2%3%1%3%4%-2%5%-3%3%3%2%-6%-3%able to make the right

choice529611165614841-61117Tied to fixed length

11%9%9%12%9%4%15%8%9%8%12%15%8%3%-8%11%10%contract with my currentprovider

-1523123---222-336Still within my contract-3%5%5%3%6%4%6%---4%5%7%-4%3%3%period \ would have to


--1-1--1---1----11Have a minimum notice--1%-1%--2%---2%----1%1%period--22--2----2----22Didn't want to get--2%3%--4%----3%----2%1%locked into a fixed


1031371825108475415131326Too much hassle to set20%13%13%14%15%14%14%17%13%37%21%10%9%4%43%16%14%15%up the new service

2-12211-2-2-2---44Can't get a reception on5%-1%4%1%6%3%-2%-5%-5%---4%2%any other network where

I live2-213-1-3--1-12134Cheaper to stay on the3%-2%2%2%-2%-4%--2%-4%13%1%3%2%same network as my

friends\ colleagues\family \ people I call

------------------Better handsets------------------available with my





CAPI OmniBus

Table 35



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)49*25**101*52*12315**37*60*63*10**31**53*45*24**12**80*95*175Weighted Base

1-414-131-122--325Current provider offers3%-4%2%3%-3%6%1%-3%4%5%--4%3%3%broadband as part of

bundle\combinedTV\Broadband\fixed linetelephone offer

-1221-21----21-213Too expensive-4%2%4%1%-5%2%----5%4%-3%1%2%

126272-431-512-449Too busy / not enough2%6%6%3%6%12%-6%5%6%-9%3%7%-6%4%5%time24547142511531-7411Have not decided yet /4%16%5%8%6%4%10%4%7%14%3%10%6%4%-8%5%6%still thinking about it3122411-412111-336Have not got round to it6%3%2%4%3%6%3%-6%6%7%2%2%3%-4%3%3%yet7410616338824752291221Other

14%17%10%11%13%17%8%13%12%21%12%12%11%10%15%11%13%12%--3-3--11---11-113Net: MAC--3%-2%--2%2%---3%5%-2%1%2%

5-2341232--3112447Don't know10%-2%7%3%9%6%4%2%--5%3%5%20%5%4%4%




CAPI OmniBus

Table 35



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)1621331461465945587151339181713139189162Unweighted Base17514316015868*45*62*7**16**1**38*11**17**19**14**13**9**20**10**175Weighted Base

2018181894711-8-111221220Current provider matched11%13%11%11%13%9%11%13%6%-20%-6%6%6%18%20%5%23%11%or bettered an offer

from another provider--------------------Never received a MAC--------------------that I requested333311-----1--1----3Difficulties in2%2%2%2%2%3%-----13%--9%----2%requesting a MAC

111011105331--4--11211-11Current provider is6%7%7%6%7%7%4%9%--10%--6%8%16%11%5%-6%still the best deal\


97991441--1-1-2-21-9Happy\ satisfied\5%5%5%5%1%8%7%15%--2%-9%-16%-22%5%-5%content with my current

supplier6566411---11-11---16Problems\ issues with3%3%4%4%5%3%2%---3%11%-6%9%---11%3%current provider not


3333-3------1-1----3Worried I couldn't take1%2%2%2%-6%------8%-9%----1%existing number with

me\might lose my number333312----1---11---3Prefer to stay with2%2%2%2%1%4%----2%---8%5%---2%trusted\known provider53453-2---31----2--5Difficult to make3%2%3%3%5%-3%---7%6%----20%--3%comparisons between

providers8688341-1--3--22---8No\ not enough4%4%5%5%4%8%2%-9%--24%--14%13%---4%difference between

providers




CAPI OmniBus

Table 35



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)17514316015868*45*62*7**16**1**38*11**17**19**14**13**9**20**10**175Weighted Base

434413----1-1-2----4Too big a risk that2%2%3%3%2%7%----4%-4%-16%----2%something will go wrong

in the transition1-111------1-------1Information available1%-1%1%2%------14%-------1%confusing \ couldn't


55552222--2-1-1----5Didn't know enough to be3%3%3%3%2%4%3%22%--4%-3%-8%----3%able to make the right

choice171414169352--3--512-1217Tied to fixed length10%10%9%10%13%7%8%25%--9%--27%8%17%-5%19%10%contract with my current

provider66561-5-2-1-----12-6Still within my contract3%4%3%4%2%-7%-11%-3%-----9%10%-3%period \ would have to


11111-----1--------1Have a minimum notice1%1%1%1%2%-----3%--------1%period2222-2---------2---2Didn't want to get1%1%1%1%-4%---------13%---1%locked into a fixed


261726257712-6-14323124126Too much hassle to set15%12%16%16%10%16%19%-35%-3%37%21%8%22%4%18%19%8%15%up the new service

444431----3-1------4Can't get a reception on2%3%2%2%4%2%----7%-5%------2%any other network where

I live41212-1-1-12-------4Cheaper to stay on the2%1%2%1%4%-2%-7%-2%14%-------2%same network as my





CAPI OmniBus

Table 35



IntrntTVlineMobileS'thMidsNrthNIlandlesEastdonEnglWestMidsMidsHmbrWestEastTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)17514316015868*45*62*7**16**1**38*11**17**19**14**13**9**20**10**175Weighted Base

--------------------Better handsets--------------------available with my


5555131--11---2--1-5Current provider offers3%4%3%3%1%8%2%--100%2%---14%--5%-3%broadband as part of


3333111---1-1----1-3Too expensive2%2%2%2%2%2%2%---3%-6%----5%-2%

9769-27-1---1-1--339Too busy / not enough5%5%4%5%-4%11%-6%---4%-8%--16%27%5%time

1189951513-21-2-1-1-11Have not decided yet /6%6%6%6%7%2%9%16%18%-6%8%-8%-7%-7%-6%still thinking about it6665123-----11-1-3-6Have not got round to it3%4%3%3%1%4%5%-----5%3%-9%-14%-3%yet

211820181273-1-11-4211-1-21Other12%12%13%11%18%15%4%-7%-28%-26%8%7%10%-7%-12%

333311-----1--1----3Net: MAC2%2%2%2%2%3%-----13%--9%----2%

7655511-----15----17Don't know4%4%3%3%7%3%2%-----8%26%----11%4%




CAPI OmniBus

Table 35



1167771238940351334162Unweighted Base1**1**68*87*1**3**3**9**11**41*39*14**37*175Weighted Base

--513---12541520Current provider matched--7%15%---10%14%12%11%7%13%11%or bettered an offer

from another provider--------------Never received a MAC--------------that I requested---3-----3---3Difficulties in---3%-----7%---2%requesting a MAC--45---2-141211Current provider is--6%6%---25%-2%10%6%5%6%still the best deal\


--44-----22139Happy\ satisfied\--6%5%-----5%5%10%8%5%content with my current

supplier--24-----11126Problems\ issues with--3%4%-----3%3%9%6%3%current provider not


-1-1---11----3Worried I couldn't take-100%-1%---14%12%----1%existing number with

me\might lose my number--21-----11-13Prefer to stay with--3%1%-----2%2%-3%2%trusted\known provider--23-2-1--2-15Difficult to make--3%3%-57%-7%--6%-2%3%comparisons between

providers--34---3-3-118No\ not enough--5%5%---27%-7%-8%3%4%difference between

providers--31--1-1---24Too big a risk that--4%2%--26%-13%---6%2%something will go wrong

in the transition




CAPI OmniBus

Table 35



1**1**68*87*1**3**3**9**11**41*39*14**37*175Weighted Base

---1-----1---1Information available---2%-----4%---1%confusing \ couldn't


--32-2---2--15Didn't know enough to be--5%2%-57%---5%--3%3%able to make the right

choice--105-----621617Tied to fixed length--15%6%-----15%5%9%16%10%contract with my current

provider--33-----2-136Still within my contract--4%3%-----4%-6%9%3%period \ would have to


--1---------11Have a minimum notice--2%---------3%1%period---2---2-----2Didn't want to get---2%---18%-----1%locked into a fixed


--1311--332571426Too much hassle to set--19%13%--100%27%14%12%18%10%11%15%up the new service--13----2-2--4Can't get a reception on--1%3%----14%-5%--2%any other network where

I live---1-----1---4Cheaper to stay on the---1%-----2%---2%same network as my


--------------Better handsets--------------available with my





CAPI OmniBus

Table 35



1**1**68*87*1**3**3**9**11**41*39*14**37*175Weighted Base

---5----1-2-25Current provider offers---6%----8%-5%-7%3%broadband as part of


---3------1113Too expensive---4%------2%9%3%2%

--35----223-29Too busy / not enough--5%6%----22%5%7%-4%5%time--73----1512111Have not decided yet /--10%3%----8%12%2%11%3%6%still thinking about it--321-----1-36Have not got round to it--4%2%100%-----3%-7%3%yet1-89-1--1631521Other

100%-11%10%-43%--9%14%9%6%15%12%

---3-----3---3Net: MAC---3%-----7%---2%

--41------3117Don't know--6%1%------7%9%3%4%




CAPI OmniBus

Table 35



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)----13312371-11-3321162Unweighted Base-**-**-**-**1**4**4**1**3**3**9**1**-**1**1**-**4**3**3**1**175Weighted Base

-----22---1-----1---20Current provider matched-----42%40%---11%-----28%---11%or bettered an offer

from another provider---------------------Never received a MAC---------------------that I requested--------------------3Difficulties in--------------------2%requesting a MAC--------------------11Current provider is--------------------6%still the best deal\


--------------------9Happy\ satisfied\--------------------5%content with my current



--------1----1------3Worried I couldn't take--------45%----100%------1%existing number with

me\might lose my number--------------------3Prefer to stay with--------------------2%trusted\known provider--------------------5Difficult to make--------------------3%comparisons between

providers--------------------8No\ not enough--------------------4%difference between

providers---------11---1--1--4Too big a risk that---------23%16%---100%--21%--2%something will go wrong

in the transition




CAPI OmniBus

Table 35



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)-**-**-**-**1**4**4**1**3**3**9**1**-**1**1**-**4**3**3**1**175Weighted Base

--------------------1Information available--------------------1%confusing \ couldn't



choice-------1-111-------117Tied to fixed length-------100%-37%13%100%-------100%10%contract with my current

provider----------1-------1-6Still within my contract----------15%-------45%-3%period \ would have to


--------------------1Have a minimum notice--------------------1%period--------------------2Didn't want to get--------------------1%locked into a fixed


-----21--14-----32--26Too much hassle to set-----37%35%--23%45%-----72%62%--15%up the new service------2-------------4Can't get a reception on------40%-------------2%any other network where

I live--------------------4Cheaper to stay on the--------------------2%same network as my


---------------------Better handsets---------------------available with my





CAPI OmniBus

Table 35



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)-**-**-**-**1**4**4**1**3**3**9**1**-**1**1**-**4**3**3**1**175Weighted Base

--------------------5Current provider offers--------------------3%broadband as part of


---------1-------1--3Too expensive---------41%-------38%--2%

--------2---------2-9Too busy / not enough--------55%---------55%-5%time--------------------11Have not decided yet /--------------------6%still thinking about it--------------------6Have not got round to it--------------------3%yet----111-------------21Other----100%21%26%-------------12%--------------------3Net: MAC--------------------2%

--------------------7Don't know--------------------4%




CAPI OmniBus

Table 36



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)34105121475-2464110717Unweighted Base3**4**12**5**15**1**4**9**6**-**3**5**7**5**1**11**9**20*Weighted Base

23527-253-3133-549When you contacted your44%78%36%42%48%-51%51%43%-100%23%44%54%-44%49%46%existing provider you


118371233--44115510When you contacted your29%22%64%58%46%100%49%39%57%--77%56%26%100%47%51%49%existing provider, they


1---1--1-----1-1-1Don't know27%---6%--10%-----19%-9%-5%


Q.33 You mentioned that you accepted an offer from your existing provider to stay; which of the following applies?Base: All adults responsible for deciding provider who considered changing, but didn't because supplier matched offer - Internet


CAPI OmniBus

Table 36




1715151564711-5-111221217Unweighted Base20**18**18**18**9**4**7**1**1**-**8**-**1**1**1**2**2**1**2**20*Weighted Base

9998612---6----1-119When you contacted your46%51%51%45%69%27%30%---80%----47%-100%46%46%existing provider you


1088932511-2-11-12-110When you contacted your49%43%44%50%31%51%70%100%100%-20%-100%100%-53%100%-54%49%existing provider, they


1111-1--------1----1Don't know5%5%5%5%-22%--------100%----5%




CAPI OmniBus

Table 36



--411---11441417Unweighted Base-**-**5**13**-**-**-**1**2**5**4**1**5**20*Weighted Base

--35----23--49When you contacted your--61%39%----100%52%--80%46%existing provider you


--18-----241110When you contacted your--19%61%-----48%100%100%20%49%existing provider, they


--1----1-----1Don't know--19%----100%-----5%




CAPI OmniBus

Table 36



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)-----11---1-----1---17Unweighted Base-**-**-**-**-**2**2**-**-**-**1**-**-**-**-**-**1**-**-**-**20*Weighted Base

-----22-------------9When you contacted your-----100%100%-------------46%existing provider you


----------1-----1---10When you contacted your----------100%-----100%---49%existing provider, they


--------------------1Don't know--------------------5%




CAPI OmniBus

Table 37



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)6423778480503447331033294531168876164Unweighted Base59*23**86*70*98*37*33*59*39*7**34*30**46*34**18**83*84*168Weighted Base

1810282333121119142151010162282856You only contacted your30%46%33%33%34%33%33%33%35%29%45%35%23%48%11%34%34%34%new internet service

provider911111106591164433111021You contacted your

15%5%13%16%10%17%15%15%3%20%18%12%9%8%18%13%12%12%existing internetservice provider tellingthem you wantedto switch and thencontacted your newprovider for them tocomplete the process

159241928910181016715108242447You contacted your new25%38%28%27%29%24%31%30%27%20%17%25%32%31%43%28%28%28%internet service

provider telling themyou wanted to switch,then contacted yourexisting provider, andthen contacted your newprovider again tocomplete the process

1331214148668*541513121528Your new internet23%12%13%20%14%21%19%10%20%7%14%13%33%3%17%15%18%16%service provider

contacted YOU aboutswitching

1-919-154-1413-4610Other2%-10%1%9%-2%9%9%-3%13%3%10%-5%7%6%

3-3242-22211-12416Don't know6%-3%3%4%5%-3%5%23%3%2%-2%11%5%2%4%


Q.34 You mentioned that you have changed your internet service provider in the last six months, which of thefollowing applies?Base: All adults responsible for deciding provider and changed in the last 6 months - Internet


CAPI OmniBus

Table 37




56444849221915222126945482156You only contacted your34%31%32%32%40%31%30%57%27%24%49%33%33%31%25%47%61%11%13%34%new internet service

provider21172018710411133424*-1121You contacted your12%12%13%12%13%16%8%20%12%14%12%14%16%12%21%6%-5%13%12%existing internet

service provider tellingthem you wantedto switch and thencontacted your newprovider for them tocomplete the process

47424644141517-5257735138147You contacted your new28%30%31%29%26%25%35%-50%19%20%37%28%22%28%13%27%47%20%28%internet service


282624259117--351343224228Your new internet16%18%16%17%16%18%14%--31%19%4%12%28%17%27%13%23%24%16%service provider


107610136111--111--1210Other6%5%4%6%2%5%11%23%11%11%--4%8%5%--9%30%6%6666231----22-11-1-6Don't know4%4%4%4%3%5%2%----11%7%-4%7%-5%-4%




CAPI OmniBus

Table 37




--2029--213171061056You only contacted your--29%34%--61%26%26%39%29%40%27%34%new internet service

provider--144-----452721You contacted your--20%j5%-----8%15%12%20%12%existing internet


--1925---2515103847You contacted your new--28%29%---50%39%35%28%18%23%28%internet service


--916-11-3474528Your new internet--14%19%-100%39%-27%9%19%24%15%16%service provider


--37---11-21510Other--4%8%---25%8%-5%6%14%6%

--331----31-16Don't know--4%4%100%----8%3%-2%4%




CAPI OmniBus

Table 37



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)85283251324292641---12342164Unweighted Base8**52*89*1**6**12**26**30**2**7**4**1**-**-**-**1**3**4**4**2**168Weighted Base

41730--21210121-------1256You only contacted your49%32%34%--16%47%34%40%28%17%-------37%100%34%new internet service

provider-61311232--1------1--21You contacted your-11%15%100%21%20%12%8%--31%------31%--12%existing internet


31427-26710131----1112-47You contacted your new35%26%30%-40%53%26%33%60%39%18%----100%47%35%39%-28%internet service


11113-2-37-11-----11--28Your new internet15%20%15%-39%-12%22%-20%33%-----53%33%--16%service provider


-45---11-1-1------1-10Other-7%5%---4%3%-14%-100%------24%-6%

-21--1--------------6Don't know-4%1%--11%--------------4%




CAPI OmniBus

Table 38



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2610313631201620114121119129363167Unweighted Base24**10**35**30*38**15**15**26**12**3**12**11**19**13**11**35*34**68*Weighted Base

941792036156-27947171329Yes39%37%47%29%54%21%38%57%48%-20%62%50%32%62%49%37%43%

146182117119116394984182038No58%63%53%68%46%74%62%43%52%100%80%38%50%62%38%51%60%56%

1--1-1-------1--11Don't know3%--2%-5%-------6%--2%1%


Q.35 When you contacted your existing internet service provider telling them you wanted to switch, did they offer you a deal to encourage you to stay?Base: All adults responsible for deciding provider, changed in the last 6 months and contacted existing supplier- Internet


CAPI OmniBus

Table 38




67586360212422163881158249267Unweighted Base68*58*65*62*21**26**21**1**6**3**8**9**12**4**9**1**3**9**2**68*Weighted Base

292629278138--333525134129Yes43%45%44%44%39%51%37%--78%45%28%39%51%50%100%82%41%60%43%

3832363413121315146725-15138No56%54%55%54%61%49%59%100%87%22%55%72%61%49%50%-18%59%40%56%

1111--1-1----------1Don't know1%1%1%1%--4%-13%----------1%




CAPI OmniBus

Table 38



--3426---24191551467Unweighted Base-**-**33*29**-**-**-**2**5**18**15**5**15**68*Weighted Base

--1216---231072329Yes--35%55%---100%58%54%46%50%21%43%

--2013----28821238No--63%45%----42%41%54%50%79%56%

--1------1---1Don't know--2%------4%---1%




CAPI OmniBus

Table 38



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)32235239811122----1121-67Unweighted Base3**19**40*1**4**9**10**12**1**3**2**-**-**-**-**1**1**3**2**-**68*Weighted Base

2819-215812-------12-29Yes61%42%46%-40%13%48%68%100%55%-------53%100%-43%

1112112854-12----111--38No39%58%54%100%60%87%52%32%-45%100%----100%100%47%--56%

--------------------1Don't know--------------------1%




CAPI OmniBus

Table 39




261647414823183116*1914242010385088New provider was the44%69%54%58%49%61%55%53%42%7%56%49%53%60%56%46%59%53%best deal\ cheapest \

cheap enough\ wouldn'tsave enough staying

1841717228911114741464251439New provider offered30%17%20%24%22%21%28%18%29%60%21%15%30%16%22%30%16%23%broadband as part of


1011412137595178234111425Unhappy\ dissatisfied\17%5%16%17%13%19%16%15%12%13%21%27%4%10%22%13%17%15%with current supplier

31242222--11211336Current provider did not4%5%3%5%2%4%6%4%--3%3%5%3%4%3%4%4%improve their offer413362142111131538Slow connection speed6%5%4%4%6%5%2%7%4%9%3%4%3%8%8%7%3%5%where I live-11111--1-11---112Prefer to go with-3%1%1%1%2%--3%-2%4%---1%1%1%trusted\known provider--11-1-------1--11Difficult to make--1%1%-2%-------2%--1%*comparisons between

providers1---1--1--1-----11No\ not enough2%---1%--2%--3%-----1%1%difference between

providers------------------Too busy\ don't have------------------time to research the

options------------------Information available------------------confusing\ couldn't



Q.36 And why did you decide to switch internet service provider? - UnpromptedBase: All adults responsible for deciding provider and changed in the last 6 months - Internet


CAPI OmniBus

Table 39



(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)59*23**86*70*98*37*33*59*39*7**34*30**46*34**18**83*84*168Weighted Base

1-3131--3--111-133Didn't want to get1%-3%1%3%2%--7%--4%2%4%-1%3%2%locked into a fixed


6-831121831234229514Other10%-10%4%11%6%3%14%7%21%5%12%8%7%9%11%6%8%

1-625-233-21-22437Don't know2%-7%2%6%-5%5%7%-6%3%-7%11%4%4%4%




CAPI OmniBus

Table 39




887179783233242331413125117106388New provider was the53%50%53%51%57%53%48%58%29%26%56%74%47%37%60%87%79%34%44%53%best deal\ cheapest \


3937363611199-2552845224139New provider offered23%26%24%24%20%31%17%-19%51%20%11%32%31%24%21%13%25%13%23%broadband as part of


2523242441291242-524--5125Unhappy\ dissatisfied\15%16%16%16%7%20%18%20%23%38%9%-19%12%19%--30%13%15%with current supplier

6646123------111-216Current provider did not4%4%3%4%1%3%7%------5%5%13%-14%13%4%improve their offer8665531---222-1*1--8Slow connection speed5%5%4%3%8%5%1%---8%14%7%-5%6%5%--5%where I live2122--2---------11-2Prefer to go with1%*1%1%--3%---------8%4%-1%trusted\known provider1111--11-----------1Difficult to make*1%1%*--1%19%-----------*comparisons between

providers11111--------1-----1No\ not enough1%1%1%1%2%--------9%-----1%difference between

providers--------------------Too busy\ don't have--------------------time to research the

options--------------------Information available--------------------confusing\ couldn't





CAPI OmniBus

Table 39




31231-3-1--1----1--3Didn't want to get2%1%1%2%1%-5%-16%--4%----8%--2%locked into a fixed


14131313663-124-222-11-14Other8%9%9%8%10%9%6%-11%18%17%-7%11%11%-8%5%-8%

75663-411-12------27Don't know4%4%4%4%5%-9%23%12%-4%11%------30%4%




CAPI OmniBus

Table 39




--3642-1228221881688New provider was the--54%50%-100%61%51%67%52%52%52%45%53%best deal\ cheapest \


--1720--11361031239New provider offered--25%23%--39%23%27%14%27%18%32%23%broadband as part of


--1410----31044425Unhappy\ dissatisfied\--21%12%----22%24%11%22%10%15%with current supplier--42---1-12116Current provider did not--5%3%---26%-2%4%6%4%4%improve their offer--14----12--28Slow connection speed--2%5%----10%4%--6%5%where I live---2------1-12Prefer to go with---2%------3%-2%1%trusted\known provider--1------1---1Difficult to make--1%------2%---*comparisons between

providers---1-----1---1No\ not enough---1%-----3%---1%difference between

providers--------------Too busy\ don't have--------------time to research the

options--------------Information available--------------confusing\ couldn't





CAPI OmniBus

Table 39



-**-**67*84*1**1**3**4**12**42*35*16**36*168Weighted Base

--13-----12--3Didn't want to get--1%3%-----4%5%--2%locked into a fixed


--491--11423114Other--6%10%100%--26%10%8%7%18%2%8%

--24-----21-47Don't know--3%5%-----4%2%-10%4%




CAPI OmniBus

Table 39




425561571517113----114--88New provider was the52%47%63%60%84%57%57%58%60%20%83%----100%53%100%--53%best deal\ cheapest \


2824124108111------11139New provider offered19%15%27%40%37%37%39%25%40%14%31%------31%24%44%23%broadband as part of


18131-14413--------2225Unhappy\ dissatisfied\12%15%15%60%-6%14%13%40%39%--------39%100%15%with current supplier

-22---21------------6Current provider did not-5%2%---7%2%------------4%improve their offer-34------1------1---8Slow connection speed-6%4%------17%------47%---5%where I live-11----1------------2Prefer to go with-2%1%----2%------------1%trusted\known provider-1-----1-1--------1-1Difficult to make-1%-----2%-11%--------19%-*comparisons between

providers-1------------------1No\ not enough-2%------------------1%difference between

providers---------------------Too busy\ don't have---------------------time to research the

options---------------------Information available---------------------confusing\ couldn't





CAPI OmniBus

Table 39



(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)8**52*89*1**6**12**26**30**2**7**4**1**-**-**-**1**3**4**4**2**168Weighted Base

-3------------------3Didn't want to get-6%------------------2%locked into a fixed


144---3--211------2-14Other15%8%4%---11%--22%17%100%------57%-8%

151---11------------7Don't know14%10%1%---4%3%------------4%




CAPI OmniBus

Table 40




227322338121225133121312156303161Very easy (2)37%32%38%33%39%31%35%42%34%48%35%43%26%44%36%36%37%36%

191033303215161814212112476332962Easy (1)32%46%39%43%33%39%48%31%36%22%36%37%53%22%34%40%34%37%

116532212-2213-178Neither easy nor1%5%7%7%3%6%7%2%6%-7%8%2%8%-1%9%5%difficult (0)5484133110311345451217Difficult (-1)9%17%9%5%13%8%3%17%9%10%3%9%8%14%24%6%14%10%

11-4510415517142-14115Very difficult (-2)19%o-4%8%10%11%4%8%12%20%19%4%10%5%-16%a2%9%

401766547026274327524243622126360124Net: Easy68%78%77%76%72%70%83%73%70%70%71%80%79%66%70%76%71%74%

1641292372158284864181332Net: Difficult28%17%14%13%23%19%7%25%21%30%22%12%18%19%24%22%16%19%

------------------Not possible------------------2-23121-1---121134Don't know3%-3%4%2%5%2%-4%---2%7%6%1%4%2%



Q.37 How easy or difficult do you think it is to change to another internet service provider?Base: All adults responsible for deciding provider and changed in the last 6 months - Internet


CAPI OmniBus

Table 40




615256532326131221171159453161Very easy (2)36%37%38%35%41%41%25%38%23%19%46%40%41%36%48%54%39%19%13%36%

62555758192123255102776347462Easy (1)37%39%38%38%34%34%45%43%55%51%41%11%28%53%30%40%33%44%57%37%

857712511--12---12-8Neither easy nor5%4%5%5%1%4%10%19%12%--4%9%---8%12%-5%difficult (0)

17121215772--124313*-2-17Difficult (-1)10%9%8%10%13%12%5%--11%6%24%11%11%16%6%-14%-10%

15141514564-12233-1-31-15Very difficult (-2)9%10%10%9%8%10%9%-9%18%7%16%11%-7%-20%5%-9%

12410711311142473537721918121479115124Net: Easy74%76%76%74%76%75%70%81%78%71%87%51%69%89%77%94%71%62%70%74%

3226272812137-1337614*33-32Net: Difficult19%18%18%19%22%21%13%-9%29%13%41%22%11%23%6%20%19%-19%

--------------------Not possible--------------------43241-3----1-----124Don't know2%2%2%3%1%-7%----4%-----6%30%2%





CAPI OmniBus

Table 40




--2528--311131851361Very easy (2)--38%33%--100%25%10%31%50%30%36%36%

--3126---2622931562Easy (1)--47%32%---50%45%52%24%20%43%37%

--35-----21318Neither easy nor--4%6%-----5%3%21%3%5%difficult (0)--11411--1312517Difficult (-1)--1%16%k100%100%--10%8%4%14%13%10%

--59---14251-15Very difficult (-2)--7%10%---26%36%5%14%9%-9%

--5755--3373526828124Net: Easy--85%65%--100%74%55%83%75%50%79%74%

--62211-16564532Net: Difficult--9%27%k100%100%-26%45%12%18%23%13%19%

--------------Not possible----------------22------2114Don't know--3%3%------4%6%4%2%

--1.100.63-1.00-1.002.000.48-0.170.970.980.511.070.84Mean score--1.081.39--0.001.751.591.051.441.370.991.28Standard deviation--0.130.16--0.000.880.480.160.250.350.170.10Standard error




CAPI OmniBus

Table 40




313391361015113----11-2161Very easy (2)42%24%44%40%41%53%39%49%40%14%69%----100%53%-43%44%36%

120371331110-31------32-62Easy (1)7%38%41%60%44%22%43%34%-41%31%------65%39%-37%

161--131-2--------118Neither easy nor14%11%1%--6%12%2%-28%--------19%56%5%difficult (0)

277-111111------11--17Difficult (-1)22%14%8%-16%8%6%5%60%17%------47%35%--10%

134--1-3---1--------15Very difficult (-2)15%6%5%--11%-9%---100%--------9%

433751592125144----11331124Net: Easy49%63%85%s100%84%75%82%84%40%55%100%----100%53%65%81%44%74%

31111-121411-1----11--32Net: Difficult37%20%12%-16%19%6%14%60%17%-100%----47%35%--19%

---------------------Not possible----------------------31-----------------4Don't know-6%1%-----------------2%

0.390.651.131.401.090.971.161.100.200.511.69-2.00---2.000.600.291.240.890.84Mean score1.671.211.09-1.111.450.861.261.911.010.53-----1.901.100.861.341.28Standard deviation0.590.170.12-0.490.400.180.231.350.410.26-----1.340.630.430.950.10Standard error




CAPI OmniBus

Table 41




551481634134-5476261824Very likely (2)8%21%17%11%17%9%13%21%9%-13%14%16%18%11%7%21%14%

1251214157687-55964161329Likely (1)20%22%14%20%15%20%20%14%18%-14%17%20%18%21%19%15%17%

42169134549-5746191322Neither likely nor6%8%19%13%13%11%15%7%23%-14%24%8%17%5%11%16%13%unlikely (0)

2062120271281710312101265232447Unlikely (-1)35%25%25%29%28%33%24%29%26%41%35%33%26%18%29%28%29%28%

175201626891794841286291442Very unlikely (-2)28%23%24%23%27%21%26%29%24%59%24%12%26%25%35%34%16%25%

171026223111112110-9917125223153Net: Likely28%43%31%31%32%29%33%35%27%-27%30%37%36%31%27%36%31%

37114236532016341972013241411523890Net: Unlikely63%49%48%52%55%54%50%58%50%100%59%45%52%42%64%62%45%54%

1-23-21-----21-123Don't know2%-2%4%-6%2%-----4%4%-1%3%2%

-0.56-0.08-0.25-0.35-0.33-0.39-0.31-0.30-0.37-1.59-0.42-0.13-0.26-0.13-0.57-0.63-0.04-0.34Mean score1.331.531.411.361.441.321.421.541.290.531.361.251.491.481.461.331.421.40Standard deviation0.170.320.160.150.160.190.250.230.220.170.240.230.230.280.360.140.170.11Standard error


Q.38 How likely are you to consider switching internet service provider again in the future?Base: All adults responsible for deciding provider and changed in the last 6 months - Internet


CAPI OmniBus

Table 41




24191820661121223121233324Very likely (2)14%14%12%13%11%10%23%61%11%19%7%17%4%11%8%27%22%16%34%14%

2926272981011-2412352116229Likely (1)17%18%18%19%15%15%22%-21%41%3%13%12%38%9%13%7%34%33%17%

22201821561224-316---22222Neither likely nor13%14%12%14%8%10%23%39%48%-14%7%23%---17%11%23%13%unlikely (0)4737454021198--1117727353-47Unlikely (-1)28%26%30%26%38%30%16%--13%46%41%26%18%40%44%36%19%-28%

4238403915217-13641048123-42Very unlikely (-2)25%27%27%26%27%34%14%-12%27%26%22%36%33%44%7%18%20%-25%

5345464814162223625473348553Net: Likely31%32%30%32%26%26%45%61%32%60%10%30%15%50%16%40%29%50%66%31%

90758579354015-14181116716477-90Net: Unlikely54%53%56%52%64%m64%m29%-12%40%73%63%62%50%84%51%54%40%-54%

3222112-1-1----1--13Don't know2%1%1%1%2%1%3%-8%-4%----9%--10%2%

-0.34-0.35-0.41-0.34-0.54-0.620.261.220.190.12-0.85-0.38-0.79-0.22-1.040.09-0.200.061.11-0.34Mean scoreno

1.401.401.381.391.341.371.361.131.161.621.111.441.181.571.241.571.471.450.851.40Standard deviation0.110.120.110.120.190.170.200.570.410.540.230.370.230.430.290.560.410.350.350.11Standard error




CAPI OmniBus

Table 41




--812--1-1662424Very likely (2)--11%14%--26%-12%14%16%14%10%14%

--1316--2-2592829Likely (1)--19%19%--74%-12%13%25%11%23%17%

--1210-1-1-1044222Neither likely nor--18%11%-100%-26%-23%11%26%5%13%unlikely (0)--16241--2410761047Unlikely (-1)--23%29%100%--51%33%24%19%38%28%28%

--1821---15101021242Very unlikely (-2)--27%25%---23%43%23%28%11%33%25%

--2028--3-3121441253Net: Likely--30%33%--100%-24%27%40%25%33%31%

--34451--39201782290Net: Unlikely--51%54%100%--74%76%47%47%49%61%54%

--11-----11--3Don't know--1%2%-----3%2%--2%

---0.36-0.32-1.000.001.26-0.98-0.82-0.29-0.19-0.20-0.51-0.34Mean score--1.381.42--0.560.811.461.371.501.251.431.40Standard deviation--0.160.16--0.320.410.440.220.260.310.240.11Standard error




CAPI OmniBus

Table 41




4514-211711---------224Very likely (2)46%10%15%-24%8%4%22%40%17%---------100%14%

1158-12441--1-----1--29Likely (1)16%28%r9%-16%17%17%14%60%--100%-----35%--17%

17911143-1--------1-22Neither likely nor14%14%10%60%16%10%15%9%-11%--------19%-13%unlikely (0)

11727-15105-23----1112-47Unlikely (-1)9%32%30%-23%37%37%17%-33%69%----100%53%33%43%-28%

1629113612-31-----112-42Very unlikely (-2)15%12%33%40%21%21%24%38%-39%31%-----47%31%39%-25%

52022-3361121-1-----1-253Net: Likely63%39%25%-41%26%21%36%100%17%-100%-----35%-100%31%

223561371617-54----1333-90Net: Unlikely24%45%63%40%44%58%60%55%-72%100%----100%100%65%81%-54%

-12--11-------------3Don't know-3%2%--6%3%-------------2%

0.70-0.08-0.57-0.80*-0.48-0.60-0.361.40-0.77-1.311.00----1.00-1.47-0.61-1.202.00-0.34Mean score1.591.261.44-1.621.331.191.630.641.520.53-----0.631.440.850.001.40Standard deviation0.560.180.16-0.730.380.250.300.450.620.26-----0.450.830.420.000.11Standard error




CAPI OmniBus

Table 42




31114733561617361931714271711444589£0-£14.99 per month52%50%55%47%57%42%53%62%50%39%50%48%59%51%62%53%53%53%

1573125271691611-111310135213152£15-30 per month25%29%36%36%28%42%28%27%29%-32%43%23%38%30%26%36%31%

233351232-1-43-448£30+ per month4%11%4%4%5%3%5%5%5%-3%-9%8%-5%5%5%

1225910544645341114519Don't know20%10%6%13%10%13%13%7%15%61%15%10%9%2%8%17%6%11%


Q.39 How much do you spend on Broadband per month?Base: All adults responsible for deciding provider and changed in the last 6 months - Internet


CAPI OmniBus

Table 42




8975838032381924616913713536389£0-£14.99 per month53%53%55%53%58%61%38%61%43%65%65%53%50%50%69%72%26%36%43%53%

5241434717122322256553279352£15-30 per month31%29%28%31%30%20%46%n39%26%18%21%36%21%39%15%28%58%52%44%31%

8666513-2122-1--1--8£30+ per month5%5%4%4%8%1%6%-23%6%8%10%-6%--8%--5%

191918182125-112-813-12119Don't know11%13%12%12%4%19%10%-8%11%6%-29%5%16%-8%12%13%11%




CAPI OmniBus

Table 42




--3545-1137231732589£0-£14.99 per month--52%53%-100%35%74%56%54%48%17%71%53%

--1928--2-4141011552£15-30 per month--28%33%--65%-33%33%29%72%15%31%

--33-----32-28£30+ per month--5%4%-----6%6%-5%5%

--1081--11362319Don't know--15%9%100%--26%11%7%17%11%9%11%




CAPI OmniBus

Table 42




--891582021153----1343-89£0-£14.99 per month--100%s40%84%64%76%68%60%72%83%----100%100%100%63%-53%

-52-11246-2--------1152£15-30 per month-100%r-60%16%21%13%21%-28%--------19%56%31%

8-----211----------18£30+ per month100%-----7%4%40%----------44%5%

-----212--11------1-19Don't know-----15%4%6%--17%100%------18%-11%




CAPI OmniBus

Table 43

UnweightedWeighted42324232Unweighted Base42324000Weighted Base

Sex19721941Male

47%49%22602059Female

53%51%

Age50056416-24

12%14%

59261725-3414%15%

74578835-4418%20%

62962445-5415%16%

1766140755+42%35%

Class758844AB

18%21%

9791139C123%28%

863829C220%21%

16321187DE39%30%

Working status13961547Full time

33%39%

497498Part time (8-29 hrs)12%12%

1921Part time (under 8 hrs)*1%

1302975Retired31%24%


Sample profilesBase: All adults

Fieldwork : 22/04/2009 - 26/04/2009 and 29/04/2009 - 03/05/2009 (Weeks 17 & 18)

CAPI OmniBus

Table 43

UnweightedWeighted42324000Weighted Base

5465Still at school1%2%

149172Full time higher4%4%education

292272Unemployed (seeking)7%7%

523450Unemployed (not seeking)12%11%

15881519Male chief income earner38%38%

11981017Female chief income28%25%earner

10721038Male main shopper25%26%

19711777Female main shopper47%44%

Household size9157471

22%19%

14771343235%34%

704706317%18%

695750416%19%

4414535+10%11%

Government region185178North East

4%4%

486465North West11%12%

350313Yorkshire & Humber8%8%




CAPI OmniBus

Table 43

UnweightedWeighted42324000Weighted Base

300283East Midlands7%7%

373349West Midlands9%9%

401383East of England9%10%

512507London12%13%

556538South East13%13%

364341South West9%9%

209187Wales5%5%

379351Scotland9%9%

117104Northern Ireland3%3%




CAPI OmniBus

Table 44

SouthMidlandsNorthTotal1385.971201.891412.144000.00Total

69.5425.7450.00145.28Men ABC1 : 16-245%2%4%4%

155.80101.60110.06367.46Men ABC1 : 25-4411%8%8%9%

117.0894.4898.64310.20Men ABC1 : 45-648%8%7%8%

55.8444.0443.12143.00Men ABC1 : 65+4%4%3%4%

18.5819.6823.6861.94Men C2 : 16-241%2%2%2%

52.3250.1256.90159.34Men C2 : 25-444%4%4%4%

43.3649.3456.56149.26Men C2 : 45-643%4%4%4%

22.5023.9427.4473.88Men C2 : 65+2%2%2%2%

23.1222.8832.8478.84Men DE : 16-242%2%2%2%

53.8048.6066.00168.40Men DE : 25-444%4%5%4%

43.9048.2666.46158.62Men DE : 45-643%4%5%4%

35.0841.5048.56125.14Men DE : 65+3%3%3%3%

39.0751.0145.14135.22Female ABC1 : 16-243%4%3%3%

158.42109.78119.90388.10Female ABC1 : 25-4411%9%8%10%

124.3098.40107.30330.00Female ABC1 : 45-649%8%8%8%

66.6248.4049.34164.36Female ABC1 : 65+5%4%3%4%

16.7618.0021.5856.34Female C2 : 16-241%1%2%1%

44.8844.3850.54139.80Female C2 : 25-443%4%4%3%


Weighting matrix - weighted respondentsBase: All adults


CAPI OmniBus

Table 44

SouthMidlandsNorthTotal1385.971201.891412.144000.00Total

38.5842.8248.86130.26Female C2 : 45-643%4%3%3%

18.3019.5420.3658.20Female C2 : 65+1%2%1%1%

24.3025.0236.8286.14Female DE : 16-242%2%3%2%

56.6051.8273.78182.20Female DE : 25-444%4%5%5%

49.2655.1473.04177.44Female DE : 45-644%5%5%4%

57.9667.4085.22210.58Female DE : 65+4%6%6%5%


Weighting matrix - weighted respondentsBase: All adults


CAPI OmniBus

Table 45

SouthMidlandsNorthTotal1432128315174232Total

46173093Men ABC1 : 16-243%1%2%2%

997574248Men ABC1 : 25-447%6%5%6%

898791267Men ABC1 : 45-646%7%6%6%

837261216Men ABC1 : 65+6%6%4%5%

29182673Men C2 : 16-242%1%2%2%

534766166Men C2 : 25-444%4%4%4%

543451139Men C2 : 45-644%3%3%3%

343136101Men C2 : 65+2%2%2%2%

23323388Men DE : 16-242%2%2%2%

595381193Men DE : 25-444%4%5%5%

517071192Men DE : 45-644%5%5%5%

576277196Men DE : 65+4%5%5%5%

22272877Female ABC1 : 16-242%2%2%2%

116102107325Female ABC1 : 25-448%8%7%8%

1329093315Female ABC1 : 45-649%7%6%7%

845557196Female ABC1 : 65+6%4%4%5%

15131947Female C2 : 16-241%1%1%1%

553853146Female C2 : 25-444%3%3%3%


Weighting matrix - unweighted respondentsBase: All adults


CAPI OmniBus

Table 45

SouthMidlandsNorthTotal1432128315174232Total

384049127Female C2 : 45-643%3%3%3%

16183064Female C2 : 65+1%1%2%2%

334247122Female DE : 16-242%3%3%3%

778498259Female DE : 25-445%7%6%6%

5879115252Female DE : 45-644%6%8%6%

10997124330Female DE : 65+8%8%8%8%


Weighting matrix - unweighted respondentsBase: All adults


CAPI OmniBus

Table 46

SouthMidlandsNorthTotal0.970.940.930.95Total1.511.511.671.56Men ABC1 : 16-241.571.351.491.48Men ABC1 : 25-441.321.091.081.16Men ABC1 : 45-640.670.610.710.66Men ABC1 : 65+0.641.090.910.85Men C2 : 16-240.991.070.860.96Men C2 : 25-440.801.451.111.07Men C2 : 45-640.660.770.760.73Men C2 : 65+1.010.711.000.90Men DE : 16-240.910.920.810.87Men DE : 25-440.860.690.940.83Men DE : 45-640.620.670.630.64Men DE : 65+1.781.891.611.76Female ABC1 : 16-241.371.081.121.19Female ABC1 : 25-440.941.091.151.05Female ABC1 : 45-640.790.880.870.84Female ABC1 : 65+1.121.381.141.20Female C2 : 16-240.821.170.950.96Female C2 : 25-441.021.071.001.03Female C2 : 45-641.141.090.680.91Female C2 : 65+0.740.600.780.71Female DE : 16-240.740.620.750.70Female DE : 25-440.850.700.640.70Female DE : 45-640.530.690.690.64Female DE : 65+


Weighting matrix - weightsBase: All adults


Page 1

Page Table Title Base Description Base � 1 1 S.1 Which of these services do you or does your household currently have? Base: All adults 4232

� 5 2 S.2 Which, if any, of these services are you either primarily or jointly responsible for when deciding which supplier or network to use?

Base: All adults 4232

� 9 3 Q.1 Which mobile phone network provider do you currently use? Base: All adults responsible for deciding supplier or network - Mobile

3252

� 13 4 Q.2 Which of these best describes the MAIN mobile phone package you use? Base: All adults responsible for deciding supplier or network - Mobile

3252

� 17 5 Q.3 Have you changed your mobile phone network supplier in the last six months? Base: All adults responsible for deciding supplier or network - Mobile

3252

� 21 6 Q.4 Have you considered changing your mobile phone network in the last six months? Base: All adults responsible for deciding supplier or network and not changed either in the last 6 months - Mobile

3083

25 7 Q.5 You say you have considered changing your mobile phone network in the last six months, which of the following applies?

Base: All adults responsible for deciding supplier or network and considered changing either - Mobile

151

� 29 8 Q.6 And why did you decide not to switch mobile phone network? - Unprompted Base: All adults responsible for deciding supplier or network and considered changing either - Mobile

151

41 9 Q.7 You mentioned that you accepted an offer from your existing provider to stay; which of the following applies?

Base: All adults responsible for deciding supplier or network who considered changing but didn't because provider matched offer - Mobile

18

� 45 10 Q.8 You mentioned that you have changed your mobile phone network in the last six months. Which was the most recent network you were on before you switched?

Base: All adults responsible for deciding supplier or network and changed either in the last 6 months- Mobile

169

� 49 11 Q.9 And when you changed your mobile phone network in the last six months, which of the following applied?

Base: All adults responsible for deciding supplier or network and changed either in the last 6 months -Mobile

169

53 12 Q.10 When you contacted your existing mobile phone network provider telling them you wanted to switch, did they offer you a deal to encourage you to stay?

Base: All adults responsible for deciding supplier or network who changed either and contacted their existingsupplier - Mobile

68

57 13 Q.11 Why did you decide to switch mobile phone network provider? - Unprompted Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile

169

� 65 14 Q.12 When you changed your mobile phone network, did you change your mobile phone number or did you keep your existing number?

Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile

169

69 15 Q.13 How easy or difficult do you think it is to change to another mobile phone network? Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile

169

Page 2

Page Table Title Base Description Base 73 16 Q.13a How easy or difficult do you think it is to keep your existing mobile phone number when

you change to another mobile phone network?Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile

169

� 77 17 Q.14 How likely are you to consider switching your mobile phone network again in the future? Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile

169

81 18 Q.15 You mentioned that you are likely to consider switching your mobile phone network in the future, how likely are you to keep your existing number if you switched network?

Base: All adults responsible for deciding supplier or network, changed either in the last 6 months and likely to switch again - Mobile

48

� 85 19 Q.16 How much do you currently spend per month on your mobile? Base: All adults responsible for deciding supplier or network who changed either in the last 6 months - Mobile

169

� 89 20 Q.17 Have you changed the company that provides your home landline in the last six months? Base: All adults responsible for deciding provider - Landline

3032

� 93 21 Q.18 Have you considered changing the company that provides your home landline in the last six months?

Base: All adults responsible for deciding provider and not changed in the last 6 months- Landline

2818

97 22 Q.19 You say you have considered changing your home landline provider in the last six months, which of the following applies?

Base: All adults responsible for deciding provider and considered changing in the last 6 months - Landline

155

101 23 Q.20 And why did you decide not to switch home landline provider? - Unprompted Base: All adults responsible for deciding provider and considered changing in the last 6 months - Landline

155

113 24 Q.21 You mentioned that you have changed your home landline provider in the last six months,which of the following applies?

Base: All adults responsible for deciding provider and changed in the last 6 months- Landline

214

117 25 Q.22 When you contacted your existing home landline provider telling them you wanted to switch, did they offer you a deal to encourage you to stay?

Base: All adults responsible for deciding provider, changed in the last 6 months and contacted existing supplier - Landline

94

121 26 Q.23 Why did you decide to switch home landline provider? - Unprompted Base: All adults responsible for deciding provider and changed in the last 6 months- Landline

214

129 27 Q.24 When you changed your home landline provider, did you change your phone number or did you keep your existing number?

Base: All adults responsible for deciding provider and changed in the last 6 months- Landline

214

� 133 28 Q.25 How easy or difficult do you think it is to change to another home landline provider? Base: All adults responsible for deciding provider and changed in the last 6 months - Landline

214

� 137 29 Q.26 How likely are you to consider switching your home landline provider again in the future? Base: All adults responsible for deciding provider and changed in the last 6 months - Landline

214

141 30 Q.27 You mentioned that you are likely to consider switching your home landline provider in the future, how likely are you to keep your existing number if you switched provider?

Base: All adults responsible for deciding provider who changed in the last 6 months and likely to change again- Landline

50

Page 3

Page Table Title Base Description Base � 145 31 Q.28 Approximately how much would you estimate the TOTAL quarterly bill is for your home

landline phone service?Base: All adults responsible for deciding provider and changed in the last 6 months- Landline

214

� 149 32 Q.29 Have you changed your internet service provider in the last six months? Base: All adults responsible for deciding provider - Internet

2115

� 153 33 Q.30 Have you considered changing your internet service provider in the last six months? Base: All adults responsible for deciding provider and not changed in the last 6 months- Internet

1951

157 34 Q.31 You say you have considered changing your internet service provider in the last six months, which of the following applies?

Base: All adults responsible for deciding provider and considered changing in the last 6 months - Internet

162

161 35 Q.32 Why did you decide not to switch internet service provider? - Unprompted Base: All adults responsible for deciding provider and considered changing in the last 6 months- Internet

162

173 36 Q.33 You mentioned that you accepted an offer from your existing provider to stay; which of the following applies?

Base: All adults responsible for deciding provider who considered changing, but didn't because supplier matched offer - Internet

17

� 177 37 Q.34 You mentioned that you have changed your internet service provider in the last six months, which of the following applies?

Base: All adults responsible for deciding provider and changed in the last 6 months - Internet

164

181 38 Q.35 When you contacted your existing internet service provider telling them you wanted to switch, did they offer you a deal to encourage you to stay?

Base: All adults responsible for deciding provider, changed in the last 6 months and contacted existing supplier- Internet

67

185 39 Q.36 And why did you decide to switch internet service provider? - Unprompted Base: All adults responsible for deciding provider and changed in the last 6 months - Internet

164

� 193 40 Q.37 How easy or difficult do you think it is to change to another internet service provider? Base: All adults responsible for deciding provider and changed in the last 6 months - Internet

164

� 197 41 Q.38 How likely are you to consider switching internet service provider again in the future? Base: All adults responsible for deciding provider and changed in the last 6 months - Internet

164

� 201 42 Q.39 How much do you spend on Broadband per month? Base: All adults responsible for deciding provider and changed in the last 6 months - Internet

164

205 43 Sample profiles Base: All adults 4232

208 44 Weighting matrix - weighted respondents Base: All adults 4000

210 45 Weighting matrix - unweighted respondents Base: All adults 4232

212 46 Weighting matrix - weights Base: All adults 0.95

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