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IGD AWARDS ONLINE RETAILER OF THE YEAR SHOPPER PROFILE VS Average age of Iceland shopper C2DE average - Iceland shopper C2DE average - British shopper Average age of British shopper 45 70% 46% 47 ATTITUDES 48% say they like to shop around different stores to find the best deals - Iceland shopper vs 43% say they like to shop around different stores to find the best deals - British shopper 43% say they quite often research the internet before going shopping - Iceland shopper vs 27% say they quite often research the internet before going shopping - British shopper 38% like the idea of grocery click and collect - Iceland shopper vs 25% like the idea of grocery click and collect - British shopper 48% 43% 27% 25% 43% 38% SOURCE Base: shoppers who shopped with Iceland.co.uk on their last food and grocery shopping trip TO FIND OUT MORE ABOUT HOW SHOPPER BEHAVIOUR AND ATTITUDES DIFFER BY RETAILERS, LOGON TO SHOPPERVISTA.IGD.COM OR GET IN TOUCH WITH [email protected] TO FIND OUT MORE ABOUT SUBSCRIBING
