IGD AWARDS
ONLINE RETAILEROF THE YEAR
SHOPPER PROFILE
VS
Average age of Iceland shopper
C2DE average - Iceland shopper
C2DE average - British shopper
Average age of British shopper
45
70%
46%
47
ATTITUDES
48% say they like to shop around different stores to
find the best deals - Iceland shopper
vs
43% say they like to shop around different stores to
find the best deals - British shopper
43% say they quite often research the internet before
going shopping - Iceland shopper
vs
27% say they quite often research the internet before
going shopping - British shopper
38% like the idea of grocery click
and collect -Iceland shopper
vs
25% like the idea of grocery click
and collect - British shopper
48%43%
27% 25%
43% 38%
SOURCEBase: shoppers who shopped with Iceland.co.uk on their last food and grocery shopping trip
TO FIND OUT MORE ABOUT HOW SHOPPER BEHAVIOUR AND ATTITUDES DIFFER BY RETAILERS,
LOGON TO SHOPPERVISTA.IGD.COM OR GET IN TOUCH WITH [email protected]
TO FIND OUT MORE ABOUT SUBSCRIBING
