Basics of Music Video

RJD2 “Let There Be Horns”

2010, The Colossus Dir. Thom Glunt Fireworks “Arrows”

Characteristics

3-5 minutes Advertisement/marketing tool Marries creativity and marketing (and versus) Adds visual element to a song's experience Visual memory for a song A way for audience to connect to an artist Quick cutting...MTV look Is pop culture; defines pop culture

Characteristics Cont'd

Quick cutting...MTV look Is pop culture; defines pop culture Sampling/appropriation Uses aesthetics from other media/other media

uses its aesthetics

Types of Music Video

Cinematic v. Photographic Cinematic

Film grammar, narrative/dramatic progression, performance

Progressive: time and space (Jonze “Feel the Pain” David Fincher, Spike Jonze, Sophie Mueller

Photographic look/feel not really “story”, collage/juxtaposition,

texture, color, lighting Sam Bayer, Mark Romanek, Anton Corbijn

Categories of Music Video

Performance Story (interlacing narrative) Concept Gag Dance Animation Party/Club Film Clip Hybrid

How to Watch MV

Treatment statement What general category(ies) does it fall under? Cinematic techniques and execution Ideology/representation Takeaway

“3 Dreams of Black

2011, Rome Dir. Chris Milk

Kanye West “Touch the Sky” The Johnny Cash Project

Sponsored by Google Making of... FLAKJAKT “Cascades”

Choosing Music for Final Project

Work with a local band or recording artist that you know and you know WILL DELIVER

Choose a Creative Commons licensed song MUST allow DERIVATIVES, if it says ND or No

Derivatives you cannot use it in a video Moby Gratis Writing Exercise #1