Basingstoke College of Technology Assignment brief – QCF BTEC Assignment front sheet Qualification: BTEC 90 Credit Diploma in Art and Design Unit numbers and title: Unit 2: Materials Techniques and Processes Unit 3: Ideas and Concepts in Art and Design Unit 84: Presenting Fine Art Work Learning Aims Assessor Name All Rebecca Starkiss Learner name Duration (approx) 8 weeks (including half term) Date issued Hand in deadline Assessment date 11 th April 2016 9 th June 2016 17 th June 2016 Assignment title: Illuminate Scenario: Ideas and concepts are the core of all creative art and design thinking. Innovation, imagination and intuition in the vocational world of art and design are essential for practitioners to create successful artwork, designs and products. Professionals use a wide range of intellectual, intuitive and perceptual skills in generating and developing their ideas. In order to secure commissions, practitioners must generate innovative ideas and be able to refine and present their ideas in exciting, persuasive and convincing ways. The practical skills in selecting work, mounting and framing, and hanging, lighting and installing work can make a major contribution to the overall effectiveness of the work and the way in which it is seen. Throughout this project you will expand and develop your skills in presentation, material handling and ideas and concepts within your work. The work that you will produce will be exhibited as part of the end of year Art Exhibition in June. Illuminate
Transcript
Basingstoke College of Technology
Assignment brief – QCF BTEC
Assignment front sheet
Qualification: BTEC 90 Credit Diploma in Art and Design
Unit numbers and title:
Unit 2: Materials Techniques and Processes
Unit 3: Ideas and Concepts in Art and Design
Unit 84: Presenting Fine Art Work
Learning Aims Assessor Name
All Rebecca Starkiss
Learner name Duration (approx)
8 weeks (including half term)
Date issued Hand in deadline Assessment date
11th April 2016 9th June 2016 17th June 2016
Assignment title: Illuminate
Scenario:
Ideas and concepts are the core of all creative art and design thinking. Innovation, imagination and intuition in the vocational world of art and design are essential for practitioners to create successful artwork, designs and products. Professionals use a wide range of intellectual, intuitive and perceptual skills in generating and developing their ideas. In order to secure commissions, practitioners must generate innovative ideas and be able to refine and present their ideas in exciting, persuasive and convincing ways. The practical skills in selecting work, mounting and framing, and hanging, lighting and installing work can make a major contribution to the overall effectiveness of the work and the way in which it is seen. Throughout this project you will expand and develop your skills in presentation, material handling and ideas and concepts within your work. The work that you will produce will be exhibited as part of the end of year Art Exhibition in June.
Illuminate
Task 1a: Choose your specialism You have a choice of 4 disciplines for this brief. Read through each option carefully before deciding which one you would like to
choose. Write a short statement identifying which discipline and outcome you have chosen and why.
Fine Art
For this brief you will be required to produce one of the following:
An installation or sculpture that projects manipulates or
investigates light. Linked to your research.
A 2D piece that reflects your research into illuminate.
You will need to work with at least 4 different materials and techniques
prior to creating your final piece and can choose from the following list or
include your own.
Plastics
Ceramics
Metals
Wood
Acrylic Paint
Oli Paint
Watercolours
Laser cutter
Glass
Photography
Printmaking
Photoshop
Casting
Photography
For this brief you will be required to produce one of the following:
A series of images that explore documentary photography.
Linked to your research.
A series of images that explore fashion photography. Linked
to your research.
A series of images that explores the theme ‘illuminate’
You will need to work with at least 4 different materials and techniques
prior to creating your final piece and can choose from the following list
or include your own.
Studio photography
Natural light photography
Fast shutter speed
Photoshop
Film photography
Chemigrams
Double exposure
Laser cutting
Long exposure photography
Product Design
For this brief you will be required to produce one of the following
products.
An object that incorporates or projects light. Linked to your
research
An object which manipulates or blocks light. Linked to your
research.
You must decide on a location, purpose and target audience for this
product.
You will need to work with at least 4 different materials and techniques
prior to creating your final piece and can choose from the following list or
include your own.
Plastics
Wood
Metal
Ceramics
Glass
Laser Cutter
Photoshop
Illustrator
Graphic Design
For this brief you will be require to produce one of the following
An advertising campaign for a company or product of your
choice. Linked to your research.
Packaging design for a product of your choice. Linked to
your research.
A cover for a magazine or publication of your choice. Linked
to your research.
Create a graphic design response the theme ‘illuminate’
You will need to work with at least 4 different materials and techniques
prior to creating your final piece and can choose from the following list
or include your own.
Digital photography
Photoshop
Illustrator
Film photography
Screen Printing
Stencilling
Drawing/mark making
Laser cutting
Task 1b: Research
Primary and Secondary Research
Take at least 30 primary photographs
Complete at least 3 observational drawings
Find at least 20 secondary images.
Find at least one article relating to your theme (reference)
Find research from at least 3 books (reference)
Artists Research
Research into at least 4 artists. Use the ‘how to annotate artists work’ sheet.
Investigate and compare the ideas, concepts and influences behind their work
- This could be the contexts and factors that influence and inform the development of ideas, other artists, designers, movements, society, the media, art and the environment, philosophy, religion, personal experiences.
- How does this manifest itself in their work?
- Compare and contrast the ideas and concepts used by the different artists you have chosen.
- What is your opinion of how they have portrayed their ideas and concepts? Do you believe this is effective?
Investigate how they present their work
- Gallery space, commercial spaces; installation, advertising and site specific work.
- How does this affect the way the work is viewed and the ideas and concepts behind the work?
Evidence to be submitted for Task1 A and B:
At least
Statement identifying and explaining chosen discipline
30 primary photographs
3 observational drawings
20 secondary images
1 article relating to your research
Research from 3 books
Research and analysis into 4 artists (context and factors that influence their work)
Task 2: Material Experiments, Techniques and Processes
Material Samples
Produce 6 material samples using at least 4 different materials or techniques.
Be as experimental as possible, ask yourself the following questions
What could I combine this material with?
What happens if I change the scale?
What happens if I use a different surface?
How could you combine existing skills with current explorations?
How does changing the colour affect my work?
What affect can be created by photographing it?
How can I apply light to my experiments?
Is it fit for purpose?
Does it achieve what I set out to do?
What are its limitations?
How could I make it better?
Photographs
Take photographs of the different stages of your work. Include these in your sketchbook or in a digital format.
Annotate
Annotate your work, answering the questions on the ‘how to annotate worksheet’
Use key terminology when discussing your work
Include technical information (temperatures, timings, equipment)
Discuss how you have worked safely.
All resources available at www.bcotart.weebly.com/illuminate1.html
Evidence to be submitted for Task 2:
At least 6 samples using 4 different techniques.
Photographs of work in progress
Annotation and analysis of material experiments
Task 3: Research into Presentation Techniques
Review
Write at least 400 words reviewing the presentation of your work in the Proteus Exhibition and the exhibition as a whole.
Research and apply
Research at least 3 presentation techniques (use the research gathered from the London trip to help you with this along with the
list below)
What would you consider to be innovative and inspirational presentation techniques, show visual examples of this with
annotations. How could apply this to your own work?
Installations (projections, interactive artwork, public art, site-specific)
Site Specific work (public art, location specific)
Portfolios (folder, collection of mounted work, physical or digital)
Verbal presentation (artists in conversation, presentations)
Digital (online portfolios, online galleries, social media, websites)
Art installation
Photographic installation
Guerrilla Advertising
Point of sale graphics/marketing
Packaging/branding
Marketing strategy
Social media/viral advertising
Themed exhibits
Exhibitions towards a specific audience
Public information
Signage
Typography
Effective visual communication
Consider the audience your presentation technique research is targeting, e.g.
A supermarket – special offers at the front of the shops so you see the offers as soon as you walk in, chocolate bars by the
checkout (created a lot of debate in recent years) themes for seasonal occasions.
Galleries – historical and contextual references as you walk into an exhibition so you are informed about what the exhibition is
about. Interactive installations aimed at children, the information will be at a certain height and child friendly language will be
used.
Evidence to be submitted for Task 3:
400 word review of the Proteus Exhibition
Research into 3 presentation techniques
Explain what you consider to be innovative and inspirational presentation techniques,
show visual examples of this with annotations
Consider the target audience and ways information is presented
Task 4: Design Ideas
Designing in situ
Your final piece will be exhibited in the end of year show, therefore you need to consider not only the design itself but how you
will present it. Your design should relate to your chosen specialism, research and reflect the ideas and concepts you are trying
to communicate.
Produce at least 3 design ideas for your final piece.
Produce at least 1 design of your work ‘in situ’ explaining how you will present it in the exhibition.
Consider all the possibilities and how you would like your audience to interact with your piece. Is it site specific? Do
you need to negotiate with your lecturers in order to achieve the result you want? Do you need a plug socket, lighting,
a plinth and certain materials? This all needs to be planned and recorded in advance. It could be an installation, video
piece, light projection, or sculpture
A short statement explaining and justifying your chosen design idea (link to your ideas and concepts), expanding to
explain who you target audience is and the considerations around your target audience
Maquette/Mock-up
Once you have decided on your final design idea you will need to test any materials, composition or structure prior to making
the final piece.
Produce at least one maquette/mock up
Review the effectiveness of your maquette/mock-up, include how you may alter your final design idea as a result.
Evidence you must submit for Task 4:
At least 3 design ideas
At least 1 design of your work ‘in-situ’
Statement explaining your chosen design idea with consideration of your
target audience
At least one maquette/mock up
Review of maquette/mock
up
Design development of
the ArcelorMittal Orbit by
Anish Kapoor and Cecil
Balmond,
Task 5: Final Pieces
The Process You should document the process towards making your final piece. These can be included in your sketchbook or made into a blog or presentation. Show each stage of exploration and development from initial ideas, testing materials and techniques through to refining ideas and producing final pieces to exhibit.
Take photographs throughout each stage of the work
Discuss any health and safety measures you have taken
Record any technical information such as settings and timings
Review your progress so far use the ‘how to annotate your work’ sheet to help you The Exhibition Your final outcome needs to be submitted as an exhibition piece and you will be given a dedicated space to exhibit your work in.
Write a short synopsis, including the following what is your piece about? - The idea and concept behind your piece,
what where you trying to achieve?
Once you have installed your work answer the following:
What skills did you need to execute this presentation technique?
Why did you choose to present this work in this way and how does it relate to your ideas?
What audience would this be aimed at or be suitable for?
How does the audience respond/interact with your work?
What is your opinion of how you plan to present your work?
Your work should be professional presented in the exhibition space on the 9th of June.
Install your completed final piece in the exhibition according to your design idea.
Evidence you must submit for Task 6
Create a drawing and mock-up of how you plan to exhibit your piece in the final exhibition
Evidence of how you have worked safely
A final piece installed in the exhibition
A short synopsis displayed next to your piece describing what your piece is about and the ideas and concepts behind the piece
Task 6: Evaluation & Presentation It is important that you evaluate your work at the end of every project so that you can identify what you have done well and what you can improve for future projects. As part of this project we would also like you to formally present you work you will have 6 minutes to discuss your ideas, concepts, design and process in relation to your final piece.
Evaluation (must be at least 600 words). Use the ‘how to evaluate your work’ sheet to help you.
6 minute presentation (to take place on the 13th/14th June)
Evidence you must submit for this:
Written evaluation, at least 600 words
6 minute presentation
Assessment Hand in 5pm Thursday 9th June
Presentations 13th/14th June
WEEK ONE
RESEARCH
Tuesday 12th Introduction to units.
1-2-1 feedback for Borders
Independent research into theme ‘illuminate’
Thursday 14th London Trip. Primary Research
WEEK TWO
BRIEF INTRODUCTION
Tuesday 19th Introduction to the brief. Secondary research
WEEK THREE Tuesday 26th Initial ideas, artist research (comparing ideas, concepts and influences)
Thursday 28th Material Experiments
WEEK FOUR Tuesday 3rd May Interim review of research (Task 1)
Material Experiments
Thursday 5th May Material Experiments
WEEK FIVE Tuesday 10th May Maquette/mock-up making, refinement of design ideas.
Thursday 12th May Maquette/mock-up making, refinement of design ideas.
WEEK SIX Tuesday 17th May Planning ideas for exhibition space
Thursday 19th May Final piece
WEEK SEVEN Tuesday 24th May Final piece
Thursday 26th May Final piece
Half Term 30th – 3rd June
WEEK EIGHT Tuesday 7th June Hanging work in Exhibition Space
Thursday 9th June Hanging work in Exhibition Space.
Hand in all work by 5pm.
Mon/Tues 13/14th Presentations
Tuesday 14th Art exhibition and Private view
Unit Criteria
Criteria reference
To achieve the criteria the evidence must show that the learner is able to:
Task no.
Unit 2: Materials Techniques and Processes
Unit 2
P1 Explore materials, techniques and processes safely.
3, 4, 5, 6
Unit 2
P2 Use materials, techniques and processes.
3, 4, 5, 6
Unit 2
P3
Evaluate the suitability of selected materials, techniques and processes at relevant stages of the process.
3, 4, 5,
6, 7
Unit 2
M1
Show considered understanding of the characteristics and uses of materials, techniques and processes through in-depth investigation and producing diverse experimental work.
3, 4, 5, 6
Unit 2
M2
Carry out purposeful analysis and application of materials, techniques and processes.
3, 4, 5, 6
Unit 2
D1
Use analysis, evaluation and experimental techniques perceptively to develop work that recognises the full potential and limitations of materials, techniques and processes.
3, 4, 5, 6
Criteria reference
To achieve the criteria the evidence must show that the learner is able to:
Task no.
Unit 3: Ideas and Concepts in Art and Design
Unit 3
P1 Compare ideas and concepts in art and design work.
2
Unit 3
P2 Investigate ideas, generating techniques.
2, 3,
Unit 3
P3 Generate and refine ideas in response to given briefs.
5, 6
Unit 3
P4
Communicate and present ideas and outcomes to different audiences. 3, 4, 5,
6, 7
Unit 3
M1
Use the results of purposeful research and investigation to inform own ideas and concepts, demonstrating coherent direction in originating and developing ideas.
2
Unit 3
M2
Demonstrate a considered approach to producing purposeful ideas and solutions in response to briefs, presenting work coherently and effectively.
2, 3
Unit 3
D1
Independently analyse and interpret research to generate personal ideas and concepts, applying sophisticated thinking in generating, modifying and synthesising original ideas.
2
Unit 3
D2
Demonstrate an individual and perceptive approach to producing and communicating innovative and engaging work, using sophisticated presentation methods.
2, 3
Criteria reference
To achieve the criteria the evidence must show that the learner is able to:
Task no.
Unit 84: Presenting Fine Art Work
Unit 84
P1 Research information on presentation techniques
1, 3
Unit 84
P2 Experiment with presentation techniques for own work
4, 5, 6,
7
Unit 84
P3 Describe use of presentation methods for different audiences
4, 5, 6,
7
Unit 84
P4 Use presentation techniques for own art work.
4, 6, 7
Unit 84
M1 Effectively research a diverse selection of presentation techniques
1, 3
Unit 84
M2
Experiment with presentation techniques in a purposeful and considered manner
4, 5, 6,
7
Unit 84
M3
Show an effective approach in reaching pertinent conclusions on the effectiveness of presentation techniques for different audiences
4, 5, 6,
7
Unit 84
M4 Use diverse presentation techniques with skill and understanding.
4, 6, 7
Unit 84
D1
Research a comprehensive selection of presentation techniques forming coherent conclusions
1, 3
Unit 84
D2
Experiment with presentation techniques in an innovative and exciting manner
4, 5, 6,
7
Unit 84
D3
Show a high level of independent enquiry and comprehension in reaching
reasoned conclusions on the effectiveness of presentation techniques for
different audiences
4, 5, 6,
7
Unit 84
D4
Use a comprehensive selection of exciting presentation techniques
