Date post: | 13-May-2015 |
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Technology |
Upload: | phase2 |
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Lessons Learned Building BassMaster.com with OpenPublish and Acquia Cloud
Bryan HouseVP, MarketingAcquia
August 18th, 2011
Ned DesmondPresident & FounderGo Sportn Inc.
Joel SackettSenior Technical Project & Creative ManagerPhase2 Technology
Webinar Audio Options
• Listen to streaming audio via your computer’s audio
− WebEx Audio Broadcast pop-up
• Trouble listening via your computer’s audio? Please request phone access
• Technical support− US & Canada 866-229-3239
− International support 408-435-7088
• International phone access numbers: − http://support.webex.com/support/phone-
numbers.html
Housekeeping
• Today’s webinar is being recorded. Slides and recording will be posted in next few days at:
− http://acquia.com/resources/recorded_webinars
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− Give it a try & tell us where you joining from today
Upcoming Webinars
• Tuesday August 23rd 1pm ET / 5pm UTC− Communities in the Cloud – How SaaS Addresses IT
Challenges
• Thursday September 8th 1pm ET / 5pm UTC− Managing Web Content in the Cloud with Drupal
Register Today - http://acquia.com/webinars
Upcoming Training Events – Aug & Sept 2011http://training.acquia.com/events
• @ Drupalcon London
• Mississauga, ON
• Vancouver, BC
• Geneve, Switzerland
• Sydney & Melbourne, Australia
• Koln, Germany
• Nashville, TN
• Chicago, IL
• Boise, ID
• San Diego, CA
• Courses include:− Drupal in a Day
− Site Building with Drupal
− Drupal Module Development
− Drupal Theming
− The Views & CCK Modules
− Panels for Site Builders
− Development Best Practices
Register for Drupal Training in your area
Introductions
• Ned Desmond − Founder of GoFISHn and GoHUNTn
• Joel Sackett− Phase2 Technology
The Background
• Last fall, new owners acquired Bassmaster from ESPN.
− #1 fishing site on web
− 70M page views in 2010
− Growing 30% per year
• Six months to move the website off ESPN’s infrastructure
• ESPN technical staff were assigned to help
The Assignment
• Launch new Bassmaster.com by May 1, 2011
• Replicate the ESPN site; improve if possible
• Minimize traffic loss; Preserve ad revenue
• Facts of Life:− ESPN’s proprietary templating and CMS not usable
− ESPN’s url naming convention not usable
− 20,000+ articles/photo galleries, plus 1000s videos
− Critical to preserve site’s Google PageRank of 7
− Complex, real time tournament results databases
− Launching at height of tournament season
− Tight budget!!
Opportunities & Issues• Opportunities
− Admin interface for editors
− Site search
− SEO attributes friendly urls, tagging
− Performance
− Site navigation
− Tournament presentation
− Tournament angler stats
• Issues− Bassmaster staff limited experience; no pm
− Distracted by transitions
− Distributed team – Orlando, Birmingham, Little Rock
Pulling the Solution Together
• The easy part− Brightcove for video
− DoubleClick for Ad serving
− Omniture for analytics
• The tougher bit− CMS, engineering/design partner, hosting
− Content migration
• Process− NYC CMS consensus: Open Source (Drupal or WP)
− RFPs to six engineering firms
The Outcome
• Engineering and CMS− Chose Drupal and Phase2 Technology in Alexandria, VA
• Migration− Persuaded ESPN’s content management engineers to provide a
mass content export and iterated with Phase2 engineers to tweak data outputs
− Phase2 imported content
− Temp team + Bassmaster editors published content
BassMaster.com Demonstration
Joel Sackett, Phase2 Techology
Why Drupal? Why Phase2?
• Drupal− Content organization (nodes +
taxonomy, views)
− Publishing admin
− Proven scaling
• Acquia and Phase2− Full range of services to support a
small publisher
− Good answers to the hard questions
Phase2 and OpenPublish
• Phase2 understands publisher limitations− OpenPublish anticipates what publishers need
− Provide project management, design, full-scope engineering services
− The team at Phase2 understands scaling, performance, SEO, and training
− Most realistic response to RFP• Flat rate portion + time & materials portion
− Agile development
Acquia Managed Cloud
• Acquia and Phase2: Mutual recommendation
• Why Acquia Managed Cloud?− Affordable cloud hosting
− Drupal ”awareness” – security updates etc.
− 24/7 ops at reasonable cost
− Drupal “optimized” infrastructure and staffing• Vanish, MySQL
− Apache SOLR faceted search
− Variable infrastructure scaling, short notice
The Results• May 1 launch
• Under budget
• Much improved− SEO
− Edit admin
− Navigation / No dead ends
− Tournaments
− Angler stats
− Migration under budget
• PageRank maintained
• Traffic accelerated!
The Hiccups
• Original environment sizing was not adequate
• Client management -- bias for manage by ticket
• P2/Acquia overlaps – who looks after what?
• Small crises – quickly resolved− Cache setting error knocked out publishing
− Drush upgrade caused partial site outage
Lessons Learned
• Keep transition goals specific and realistic – remind client that traffic usually goes down!
• Frequent, written updates to extended team
• Build client’s “reality” into choices for vendors and technology
• Make sure hosting firm understands all details of high-use scenarios – authenticated users, publishing, and unauthenticated traffic
• Intensive, face-to-face training for client producers and editors is a must
Acquia & Phase2 Are Hiring
• Do you love working with Drupal?
• If so, we are hiring in North America & Europe:− Engineering & design
− Client advisors and consulting
− Inside sales
• Check out openings at − http://acquia.com/careers
− http://www.phase2technology.com/careers
Questions• For more information, visit:
− http://acquia.com
− http://phase2technology.com
− http://openpublishapp.com
− http://twitter.com/phase2tech
− http://twitter.com/acquia
• Contact us:− [email protected]
− 888.9.ACQUIA
− 703.548.6050
• Download OpenPublish today:− http://acquia.com/downloads
Today’s webinar recording will be posted at:
http://acquia.com/resources/recorded_webinars